Idea lab v0.5 startup week
-
Upload
shashi-jain -
Category
Education
-
view
119 -
download
0
Transcript of Idea lab v0.5 startup week
IdeaLabOr, How to Generate to a Good Idea in About an Hour
Shashi Jain | @skjain2
Hi, I’m Shashi
• TiE Youth Curriculum designer, mentor, instructor• Intel IoT Innovation Manager• Organizer, Portland 3D
Printing Lab• Founder of MatterCompilers
Life Begins Where your Comfort Zone Ends. -NEALE DONALD WALSCH
IdeaLab Workshop Timeline• (:05) Overview / TYE Oregon• (:10) Practice / Ice Breaker• (:35) Develop Ideas
• (:10) Idea Expansion – Generate lots of ideas• (:10) Idea Contraction – Mine the best concepts• (:15) Teamwork: Develop a 1 minute pitch
• (10) Present
What is a Viable Idea?• An Idea in which you’d invest your time and money.
• Evidence of Product-Market fit• Customers with a big problem to solve• Product that eases customers’ pain
• The right product for the right customer at the right time.
LEAN
So what happens if you’re stuck?
IDEALABHow we kickstart TYE Oregon
“The best way to have a great idea is to generate lots of ideas.”
Linus PaulingFather of Molecular Biology
Nobel Peace Prize and Nobel Prize in Chemistry
Born in Portland, OR | OSU Graduate
Create one great idea in one hour in 4 simple steps.WHY ARE WE HERE?
And the Four Steps Are…• Choose Limits (Goal, Theme, Time)• Create a Lot of Ideas• Multiply those Ideas• Optimize for Practicality
Ice Breaker – Practice Generating Ideas• Create a lot of ideas
• Quantity Matters
• Think Horizontally, Vertically, Laterally, Humorously, Seriously, Practically…
• Suspend Judgment
• Challenge Status Quo
Let’s Get Crackin’• Goal: MINIMUM of 25 different uses
• Theme: A daily object (you’ll see)
• Time: 5 minutes
• Prize 1 – Most Ideas (quantity matters!)
• Prize 2 – Most Unique Idea (quality matters!)
Pair of SOCKS
Ready for IdeaLab?• Step 1: Generate Ideas (:05)
• Write 1-2 word concepts formed around the charter statement
• Step 2: Multiply Ideas (:05)• Create more concepts based on the charter statement
• Step 3: Create Customer Concepts (:10)• Use keywords to create several product or service concepts
• Step 4: Develop & Pitch Your Concept (:15)• Form small groups and develop 1 min pitch
Ideas
Ideas
concepts
pitch
Draw this on three sheets of paper
This is your Idea Canvas
Charter Statement
Ultimate 3D Printing
Step 1a: Generate Ideas•Write 1-4 word concepts related to the charter.•One concept per sticky note.•Don’t constrain yourself•Quantity! (best:60)
Instant, Custom
Food
Charter Statement: Ultimate 3D Printing
Step 1b: Generate Ideas
•Choose 4 sticky notes at random• Place them in the corners of the idea canvas•Do this for THREE idea canvases
Charter Statement: Ultimate 3D Printing
Step 2a: Multiply Ideas
• Pass your sheets of paper to someone else• I’ll tell you how• Your goal: End up with
none of your own pages
Step 2b: Multiply Ideas
• Write 1-2 word concepts below each sticky, in each corner.• These should be
inspired by all the words on the page.• Spend ~1 minute per
corner.
Charter Statement: Ultimate 3D Printing
mobileiPhoneAndroid
Regenerative
Implantmedical
Portable
MutantBio
Step 2c: Spread Your Ideas
• Pass your sheets of paper to someone else• I’ll tell you how• Your goal: End up with
none of your own pages
Step 3: Create Customer Concepts• Write one-sentence
product concepts in the center diamond. • Use the charter statement
and the words written on the page.• It’s ok if you can’t use
them all.• Repeat for all your idea
canvases.
iPhone 10 is a 3D Printed, implant with tattoo controls.
Charter Statement: Ultimate 3D Printing
mobileiPhoneAndroid
Implantmedical
tattooart
mehndi
Step 4a: Create a Pitch
• Divide into small teams• Discuss the concepts in the
center diamond of your idea canvases
• Pick one concept you’d like to work on
• Feel free to add/combine your ideas!
Step 4b: Create a 1min Pitch
• Who are you?• What is the problem you
solve?• What is your product or
service?• Who is your customer?• What is your story?
Present1 MIN PITCH
Three Takeaways
Set Clear Charter & Goals
Combine Ideas, Shamelessly
Create Urgency
Shashi Jain | @skjain2
Backup
Takeaways1. Set a Goal- Just enough to get to the next step
2. Combine your ideas! Innovation is a team sport
3. Time Limit Creates Sense of Urgency
4. Ideas are easy to generate. Execution is everything.
5. TYE is 10x more fun than this!
Basics
• Set a Goal, Theme, Time Limit
• Expansion + Mixing / Contraction / Honing phases
• Concepts -> Ideas -> Practicality
• Output: Pithy, Practical Presentation
How Again?
1. Set Goal2. Choose a Direction / Theme3. Set a Time Limit