Idea for Brand Activation Competition Parahanyangan University
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Transcript of Idea for Brand Activation Competition Parahanyangan University
![Page 1: Idea for Brand Activation Competition Parahanyangan University](https://reader034.fdocuments.net/reader034/viewer/2022051514/54859eb7b479590a0d8b4eb6/html5/thumbnails/1.jpg)
Let’s begin with scoopy....
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Objective
Uniquely Happy
Moment With Scoopy
Surprise Experience
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External Issue
Melanggar peraturan yang
justru diberi rambu secara
jelas
Kebutuhan setiap orang
untuk ke toilet
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External Issue
Kamera polaroid yang kembali menjadi tren
Surprise selalu membuat orang merasa gembira
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External Issue
Fakultas UNPAR terletak terpisah-pisah pada lahan
luas
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Target Group
• Mahasiswa yang pergi ke toilet ekonomi, hukum, fisip, rektorat, teknik industri
• Mahasiswa yang belalu-lalang di sekitar spot
• Mahasiswa yang berkumpul di sekitar spot (plasa hukum, wind tunnel)
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Event Concept Development
Universitas Parahyangan memiliki beberapa tempat parkir. Namun kali ini sepeda motor scoopy akan ditempatkan di beberapa spot yang justru bukan merupakan tempat parkir.
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Rencana Spot
• Lantai 5 Gedung ekonomi
: Rencana spot dan penempatan motor scoopy
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Rencana Spot
• Plasa Hukum
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Rencana Spot
• Wind Tunnel
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Rencana Spot
• Lantai 2 Gedung Teknik
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Event Concept Development
Dalam menarik lebih banyak orang yang akan mendatangi spot scoopy, kami akan menginformasikan letak spot lewat tissue di dalam toilet.
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Event Concept Development
Toilet (pria dan wanita) yang akan menjadi sasaran konsep ini adalah :
• Lantai 1,6,dan 7 gedung ekonomi
• Rektorat
• Hukum
• Teknik
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Event Concept Development
“Uniquely Happy Moment with Scoopy”
Pemeran :
Ega Ismanta mahasiswa 1
Victor K. C. mahasiswa 2
Shiella Jessica crew scoopy
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Event Concept Development
Ilustrasi :
Kelas Manajemen Pemasaran di Gedung Ekonomi telah selesai. Sebelum turun dari lantai 7, Ega pergi ke toilet.
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Event Concept Development
Ega mengambil tissue yang telah disediakan oleh crew. Ternyata tissue yang diambil berisi sebuah pesan
misterius.
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Event Concept Development
Berikut pesan yang dilihat Ega di tissue :
Contoh ilustrasi di Gedung Ekonomi
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Event Concept Development
Karena penasaran, Ega mengajak Victor menuju lantai 5. Ternyata yang mereka lihat justru sepeda motor scoopy yang diletakan di depan mading kampus.
Apaan nih? Mmmm....
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Event Concept Development
Motor scoopy yang diparkir di lantai 5, telah diberi tulisan oleh crew sebagai berikut
Please don’t touch me !
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Event Concept Development
Namun, sebagai mahasiswa yang penasaran, Ega dan Victor justru memegang sepeda motor scoopy tersebut.
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Event Concept Development
Karena telah melanggar “aturan” yang ditetapkan, sirene berbunyi dan dilanjutkan dengan theme song scoopy.
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Event Concept Development
Bukan hanya sirene dan lagu yang berbunyi, namun kedua mahasiswa ini pun didekati oleh crew scoopy.
Kena deh
!!! Ada apaan
nih??
Hands Up..
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Event Concept Development
Crew scoopy akan memberikan “hukuman” berupa retro style make over
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Event Concept Development
Kedua mahasiswa ini pun akan diwajibkan untuk berfoto bersama scoopy
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Event Concept Development
Hasil foto polaroid akan diberikan kepada kedua mahasiswa ini
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Event Concept Development
Hasil foto polaroid akan diberi cap dengan desain sebagai berikut :
CONGRATULATION
Uniquely Happy Moment
with scoopy
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Event Concept Development
Selain hasil foto, kedua mahasiswa ini pun berkesempatan mendapatkan doorprize berupa
helm
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Event Concept Development
Prosedur pengundian doorprize :
1. Upload foto polaroid “Uniquely Happy Moment with Scoppy” di twitter
2. Gunakan hashtag (#)UniquelyScoopyMoment
3. Pemenang yang diundi adalah mereka yang mengupload foto polaroid
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Event Concept Development
Akhir cerita, thx for share
“uniquely happy moment with scoopy” ^^
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Rundown
Senin, 20 Januari 2013 10.00-12.00 Pembentukan panitia Senin, 4 Febuari 2013 : Deadline perijinan Minggu, 10 Febuari 2013 10.00-12.00 Briefing crew dan pekerja 13.00-18.00 Penempatan 4 motor scoopy pada lokasi berikut : Lantai 5 gedung ekonomi UNPAR Wind Tunnel UNPAR Plasa fakultas hukum UNPAR Plasa fakultas teknik
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Rundown
Senin, 11 Febuari 2013
07.50-08.00 Kumpul crew
08.00-08.30 Briefing akhir crew dan persiapan setiap spot
08.30-12.00 Pelaksanaan “Uniquely Happy Moment with Scoopy” (crew shift 1)
12.00-15.00 Pelaksanaan “Uniquely Happy Moment with Scoopy” (crew shift 2)
15.00-15.15 Pengumuman pemenang door prize dan penutupan acara secara serentak di setiap spot
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Budgeting No Nama Barang Jumlah Anggaran Total Keterangan
1 Tissue desain 54 15.000 810.000 18 box tissue ekonomi (3 toilet pria+3 toilet wanita x @3 box)
18 box tissue hukum (3 toilet pria+3 toilet wanita x @3 box )
6 box tissue rektorat (1 toilet pria+1 toilet wanita x @3 box )
12 box tissue teknik (2 toilet pria+2 toilet wanita x @3 box )
2 Penyewaan kostum 4 75.000 300.000 Krezia Costume P-Project
3 Motor Scoopy 4 0 0 Sponsoring by Honda / Mahasiswa
4 Kamera polaroid 4 0 0 Sponsoring mahasiswa
5 Isi film kamera polaroid 12 80.000 960.000 1pack = 10 lembar
6 Speaker 4 0 0 Sponsoring UNPAR
7 TOA 4 0 0 Sponsoring UNPAR
8 Cap 4 25.000 100.000 Vendor
9 Papan keterangan 4 25.000 100.000 Kreasi mahasiswa
10 Konsumsi panitia 25 15.000 375.000 Crew shift 1 : 2 x 4spot = 8 orang
Crew shift 2 : 2 x 4spot = 8 orang
9 orang panitia (sekretaris, bendahara, dll)
11 Door Prize helm 4 150.000 600.000
TOTAL 3.245.000
TOTAL BUDGET : Rp 3.245.000
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THANK YOU FOR YOUR ATTENTION
SHIELA JESSICA
EGA ISMANTA
VICTOR KURNIAWAN C
Universitas Katolik Parahyangan Bandung