Media  Adver*sing  Kit  -­‐  2012  

•  Founded  in  2005  by  former  execu4ves  from  Intercon4nental  Hotel  Group,  Yahoo!  and  ZUJI    

 •  Over  150  travel  providers  have  signed  commercial  

agreements  with  us,  including:  –  leading  airlines  and  low-­‐cost-­‐carriers,  such  as  

Emirates,  KLM/Air  France,  LuRhansa,  Qantas  –  Leading  hotel  chains  such  as  IHG,  Starwood,  

MarrioU,  Accor,  Carlson  and  Pan  Pacific  –  Leading  OTAs  and  aggregators  such  as  

Expedia,  Travelocity,  Agoda,  HotelClub  and  Priceline  etc.  

 •  Over  20  distribu4on  agreements  including  major  

portals  such  as  Yahoo!,  MSN,  eBay,  News.com.au,  De4k.com  etc  

 

News  Digital  Media,    a  division  of  News  Corp,    

is  an  investor.    

Introduc*on  

Wego:  What  Is  A  Travel  Search  Engine  ?  

We  don’t  sell  travel  …  

…We  deliver  great  leads  to    merchants  who  sell  travel.  

Our  Goals  :  

Provide ‘ready to buy’ leads to travel providers

Reach a targeted audience with disposable income

Deliver a rich and convenient search experience for travellers

WEGO.COM  IS  DISTRIBUTED  ACROSS  OUR  PARTNER  NETWORK  

Leader board (728x90 pixels)

Skyscrapper

(160x600 pixels)

Fantas*c  Breadth  and  Depth  of  Content  

Over 150 Travel Providers! And Counting …

A  global  presence  –  34  countries/20  languages  

Wego  Traffic  – Volume  and  Geo  

Source:

5.5million 1.8 million 25-44

Monthly Page Views: Unique Audience: Age Range:

•  Leading  real-­‐4me  travel  search  engine  searching  over  150  travel  sites  

•  A  useful  search  tool  for  flight  informa4on,  airfares,  hotel  deals,  packages,  deals    

•  Great  user  interface  –  Fast,  simple,  powerful  for  users  to  shop  for  travel  

•  Featuring  4me-­‐sensi4ve  promo4ons  

*And it’s growing…

Wego  Traffic  –Demographics/Behaviour  

Highly  ac4ve  Travellers  with  Disposable  Income    

34%  are  aged  25-­‐34,  28%  are  aged  35-­‐44    

47%  are  male.    53%  are  female    

30%  earn  over  US$50k/yr.    21%  earn  over  US$100K/yr    

52%  spend  at  least  15  hours  online  each  week    

“Shopping”,  “Resorts”,  “Family/Kids”  and  “Romance”  top  the  list  of  recent  vaca4on          types,  with  each  cited  by  >40%  of  respondents    “Western  Europe”,  “SE  Asia”  and  “Australia”  were  the  top  planned  des4na4ons    

48%  now  spend  more  4me  hun4ng  for  good  deals  than  they  did  before  the  recession    

Source:

Visitors  

Source:

City  Visits Last 30 days  

Month on Month Change  

Jakarta 60% 63%  

Surabaya   9% 51%  

Yogyakarta   8% 80%  

Semarang   6% 96%  

Bandung   6% 37%  

Medan   4% 69%  

Bekasi   2% 69%  

Bogor   2% 82%  

Tangerang   2% 81%  

Now over 500.000 visits per month

Monthly pages views over 1,5 million

Fan page over 75.000

Twitter over 1.600 followers

And still growing…..

Indonesian  user  Demographics  

Source:

Monthly  income  5%

11%

32%

11%

12%

7%

10%

4% 4% 4%

18-20

21-24

25-30

31-34

35-40

41-44

45-50

51-54

Male Female

24%

23%

16% 5%

7%

4% 2% 1%

2%

1%

10%

5%

$0 - $500

$501 - $1,000

$1,001 - $1,500

$1,501 - $2,000

$2,001 - $3,000

$3,001 - $4,000

age

1% 1%

15%

70%

12%

1%

Education level

No formal education

Less than high school

High school

College / University

Post-college

Trade / certicate

19%

32% 11%

12% 3%

2% 1% 1%

1%

10%

1% 3%

1% 3%

Occupation

Manager or Senior Official

Professional

Associate Professional and Technical

Administrative and Secretarial

Channels and advertising opportunities

1. Display Banners (IAB Standards)

2. Premium Hotel Listings

3. Dedicated Newsletter – Solus

4. Online Contest/Promos

5. Route sponsorship

6. Custom Landing Pages / Microsites

1a.  Display  ads  various  posi4on  

Bottom (LEADERBOARD 728x90) CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

PREMIUM HOMEPAGE EXCLUSIVE, 100% SOV

Produc*on  –  Dynamic  Crea*ve    

Wego  Can  Build  From  Scratch  Or  Your  Exis*ng  Crea*ve  

6  Prices  (drawn  live  from  the  search  engine)      

Price  +  Brand  Message  (price  drawn  from  live  from  the  search  engine)  

Dynamic  Price  Inserted  Into  Exis4ng  468x60  

1b.  Display  ads  various  posi4on  

SKYSCRAPER 160x600 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

MEC RECTANGLE 300x250 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

2.Hotel premium listing SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS

Feature Valuable Content Add your phone number, website link, and e-mail address to the top of your listing page! SYNDICATED IN YAHOO!TRAVEL,EBAY, VIASINGAPORE.COM, MSNTRAVEL, NEWSCORP SITES,DETIK, ETC

Stand out from the crowd Place your property one click or call away from thousands of potential guests searching your property’s location.

Create a Special Offer Your offer will be seen on the "rst page of your local hotel search results and in Wego Deals and weekly emails to members.

3.  Dedicated  Newsle`er  -­‐  Solus  Sample

ELECTRONIC DIRECT MAILER (EDM) DEDICATED NEWSLETTER 660x1200 FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE TARGETTED GEOGRAPHICALLY, UP TO 90,000 ACTIVE SUBSCRIBERS

2  

4.  Co-­‐Branded  Online  Contest  

2

Partnership/Sponsorship    

Ø  Dedicated travel microsite •  In partnership with Wego.com travel search engine •  Sponsor’s branded micro-site •  Exclusive travel contents

A

D E

B

C Ø  Exclusivity / Branded Opportunities

Ø  Micro-site branded with sponsor’s corporate color, products or Services, (ie: A) Ø Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) Ø  Special features on partner’s services, & sights and sounds of tourist attractions (ie: C) Ø  Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) Ø  Special promotional deals available (ie: E)

5.  Route  sponsorship  +  loyalty  banner  

2  Highly  customizable  landing  page  with  

photo/video  viewing

1  Integrated  

booking  engine

2  

6.  Custom  Landing  Pages  /  Microsites  

Summary  :  Present  the  right  message  at  the  right  *me  

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media

Thank  You  

 Nuniek �Head of Sales in Indonesia�nuniek@wego.com�+62 817 0159 311�+62 9438 4740�+62 21 2557 1683�Skype : nuniek59��Wisma Metropolitan II, 6th Floor �Jl.Jend Sudirman Kav.29-31�Jakarta 12920��