ID | Innovative Design

iD | Innovative Designan exhibit of work from duke university’s student-run design agency

APRIL 2012

CATALOG DESIGN: JONATHAN LEECOVER: “WHITE DESERT FORMATIONS (2007-05-168)” BY VYACHESLAV ARGENBERG FROM FLICKR VIA A CREATIVE-COMMONS LICENSE. MODIFIED BY JONATHAN LEE.

iD | Innovative Designan exhibit of work from duke university’s student-run design agency

louise jones brown gallery, bryan center, duke university | APRIL.2012

produced by the duke innovative design agency and

the duke university union visual arts committee

Dedicated to Val, Alex, and the first generation.—and to Bertha, whom we always take for granted.

C | Contents

INTRODUCTION

APPAREL

BOARDS

LOGOS

PRINT

SYSTEMS

CAMPAIGNS

01

03

05

09

1 1

14

15

SPECIAL THANKS TO CAITLIN SHAW, SHARON CHAN, BONNIE FISCHEL, JEFFREY NASH, DANIEL THIELMAN, AND ANGIE YU.

I | Introduction

The Exhibit

Innovative Design features twenty-six pieces of work produced by nineteen DiDA designers during the 2011-2012 school year. The exhibit is the product of a partnership between DiDA and the Duke University Union Visual Arts Committee—the first of its kind at Duke. Because of its novelty, rather than curating this exhibit around a specific theme, we have decided to highlight the diversity of work produced at DiDA. Analog works, such as massive painted plaza boards, are juxtaposed against digitally-produced designs. Ephemeral products, such as flyers for one-time events, co-exist with more permanent specimens ranging from apparel graphics to logos.

DIDA + DUU VISARTS

01 / 02

About DiDA

The idea that became the Duke Innovative Design Agency (DiDA) took root only four years ago. During the Spring 2008 term, freshman Alex Reese (T ‘11) and OSAF creative projects coordinator Valerie Schwartz observed a need amongst Duke student organizations: such groups were constantly coming into existence, changing, and expanding, but they also frequently struggled to brand themselves and market their events. Schwartz and Reese assembled several focus groups to elucidate the best way to address this dearth of marketing and design resources in the Duke student community. At the end of Spring 2008 they hired the first generation of DiDA designers. That summer OSAF was renovated, and the iconic blue cube was constructed as the primary office for DiDA operations. The following fall semester, DiDA opened for business.

2012 designates a landmark for DiDA. The students who were freshmen when DiDA debuted in Fall 2008 are now seniors—there are very few Duke students who can remember a campus before DiDA. What was once a sapling of an idea is now an entity that (to newcomers) appears just as entrenched as many other offices of student life at Duke. Beyond putting down firm roots in the Duke cultural substrata, DiDA has also flourished as an agency. The organization now consists of well over thirty members with skills ranging from painting and graphic design to photography and web development.

ID | INNOVATIVE DESIGN

APRIL 2012

DIDA + DUU VISARTS

03 / 04

A | Apparel

CLIENT: BELLTOWER HOUSE COUNCILDESIGNER: ASHLEY QIAN


APRIL 2012

CLIENT: DUKE INNOVATIVE DESIGN AGENCYDESIGNER: JONATHAN LEE

DIDA + DUU VISARTS

05 / 06

CLIENT: DUKE INNOVATIVE DESIGN AGENCYDESIGNER: KATHRYN CHIARELLI

CLIENT: DUKE SMART HOMEDESIGNER: KATHRYN CHIARELLI

B | Plaza Boards


APRIL 2012

CLIENT: BUDDHIST COMMUNITY AT DUKEDESIGNER: JACQUELINE HONG

CLIENT: ZETA TAU ALPHA SORORITYDESIGNER: REBECCA KUZEMCHAK

DIDA + DUU VISARTS

07 / 08

CLIENT: DUKE GLOBAL HEALTHDESIGNER: AMY XIE

CLIENT: DUU FREEWATER PRESENTATIONSDESIGNER: KATIE SIMMONS


APRIL 2012

CLIENT: PUBLIC INTEREST LAW FUNDDESIGNER: KATHRYN CHIARELLI

CLIENT: ERUDITIODESIGNER: KATIE SIMMONS

CLIENT: U-LINKDESIGNER: NATASIA LEUNG

DIDA + DUU VISARTS

09 / 10

L | Logos

CLIENT: PASSPORTDESIGNER: JONATHAN LEE

CLIENT: DUKE INNOVATIVE DESIGN AGENCYDESIGNER: JEFFREY NASH

CLIENT: PEER FOR YOUDESIGNER: LILLY CHOW


APRIL 2012

DIDA + DUU VISARTS

11 / 12

P | Print

CLIENT: CHANTICLEERDESIGNER: LAURA CHAO

CLIENT: PHI BETA SIGMA FRATERNITY, INC. DESIGNER: ALEXANDER LARK


APRIL 2012

CLIENT: CENTER FOR MULTICULTURAL AFFAIRSDESIGNER: HELEN HO

CLIENT: ALEXANDER HAMILTON SOCIETYDESIGNER: LIKHITA KOMMIDI

CLIENT: WANNAMAKER QUAD COUNCILDESIGNER: CHELSIA YU

DIDA + DUU VISARTS

13 / 14

Our designers are

visit us at

dukegroups.duke.edu/didaor email

[email protected]

To request our services,

currently unavailable.

CLIENT: DUKE INNOVATIVE DESIGN AGENCYDESIGNER: MATTHEW BLOCK

is OPEN

Please step inside.

Blue Devils United Presents

CLIENT: BLUE DEVILS UNITEDDESIGNER: LILLY CHOW


APRIL 2012

CLIENT: DUKE INNOVATIVE DESIGN AGENCYPRODUCT: ACHIEVEMENTS

DESIGNER: DANIEL THIELMAN

S | System

DIDA + DUU VISARTS

15 / 16

Heroes & VillainsFRIDAY, FEBRUARY 24, 2012

9pm-midnightPerkins Library

vdh - Live Jazz music by the john brown bandthe link - electronic music

cocktail attire or your favorite hero/villainopen to the duke community

CLIENT: DUKE MARKETING CLUB & DUKE UNIVERSITY LIBRARIESPRODUCTS: PROMO CARD + FLYERDESIGNER: ANN NIOU

C | Campaign


APRIL 2012

DONATE ATDUKERELAY.ORGFIND US ON THE BC PLAZA

beatunc.beatcancer.

CAN DUKERAISE MOREMONEY PERCAPITATHAN UNC?

February 5, 12:01am -February 11, 11:59pm

BRINGING BACK SOME HIGHSCHOOL FUN TO COLLEGE

DUKERELAY.ORG

beatunc.beatcancer.

Feb. 6-10, BC PLAZA$2/candygram

$4/crush bottleFLEX OR CASH

BUY YOUR CRUSH A CRUSH BOTTLE OR CANDYGRAM FOR VALENTINE’S DAY

CLIENT: DUKE RELAY FOR LIFEPRODUCTS: FLYER CAMPAIGNDESIGNER: LILLY CHOW

DIDA + DUU VISARTS

17 / 18

龍20+Year of

The Dragon

twentiethanniversary

7:30PMPage Auditorium

Feb18

dinner5PM, Great Hall

After Party1 1 P M , 4 0 2 0 Lo u n g ebuses provided from West bus stop

TICKETSavailable N OW

CLIENT: LUNAR NEW YEAR PUBLICITY COMMITTEEPRODUCTS: FLYER CAMPAIGNDESIGNERS: NATASIA LEUNG & JONATHAN LEE


APRIL 2012

Salon an evening of poetry with �e Archive

POETRY READINGSfrom undergraduates & faculty

LIVE JAZZfrom student musicians

& start your Friday nightin Duke literary fashion.

with a showcase of student and faculty poets.

ARTWORKon display from students

join us

from

in

FRIDAY, FEB. 3RD

6-9PM

THE VON DER HEYDEN PAVILION

FOOD AND DRINKincluding hors d’ouvres & beer

Salon

For more information, email [email protected]

CLIENT: THE ARCHIVEPRODUCTS: PLAZA BOARD + PRINT CAMPAIGNDESIGNERS: SHARON CHAN & JONATHAN LEE

a | Artists

Matthew BlockPratt 2013Print

Sharon ChanTrinity 2013Print, Paint

Kathryn ChiarelliPratt 2012Paint

Laura ChaoTrinity 2013Print

Lilly ChowTrinity 2012Print

Helen HoTrinity 2012Print, Web

Jacqueline HongTrinity 2015Paint

Likhita KommidiTrinity 2013Print

Rebecca KuzemchakTrinity 2013Paint

Alexander LarkTrinity 2015Print

Jonathan LeeTrinity 2012Print, Paint, Typography

Natasia LeungTrinity 2015Print, Branding

Jeffrey NashTrinity 2013Print, Branding

Ann NiouTrinity 2014Print, Branding

Ashley QianPratt 2015Print

Katie SimmonsTrinity 2015Paint

Daniel ThielmanTrinity 2012Print, Web, Branding

Chelsia YuTrinity 2015Print

Amy XieTrinity 2012Paint

ID | Innovative Design

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