Ict & Tourism for development1 December 2005 E-Tourism: The way forward .

Ict & Tourism for developmentIct & Tourism for development 1 December 20051 December 2005E-Tourism: The way forward http://etourism.unctad.org

Ict & Tourism for developmentIct & Tourism for development 1 December 20051 December 2005

The world’s ‘The world’s ‘largest industry’largest industry’ , a , a pillarpillar of economic sustainable of economic sustainable development (Foreign currency, employment) specially for development (Foreign currency, employment) specially for LDCsLDCs

One of the few possible and One of the few possible and sustainablesustainable means of means of economic economic diversificationdiversification and and source of wealth for the LDCssource of wealth for the LDCs

Minimizing leakages and Minimizing leakages and maximizing the linkagesmaximizing the linkages encourage encourage the the development and participationdevelopment and participation of local SMEs. of local SMEs.

• Increased participationIncreased participation through ICT networks. through ICT networks.

Bridging the digital divide brings Bridging the digital divide brings additional freedom and greater additional freedom and greater autonomyautonomy to destinations , assisting them to reorganize to destinations , assisting them to reorganize theirtheir market.market.

A tremendous opportunityA tremendous opportunity: enormous impact of ICTs in normous impact of ICTs in market structure, market structure, business environment business environment and and consumer consumer

behavior.behavior.

Tourism is product information (i.c.t) and opportunity

Service-oriented International

Heterogeneous Intangibility

Perishable Tourism

ContextContext


Shorter

Frequent

independent Customized

Thematic

Web

Last-minute

Zapping

DE

MA

ND

EM

AN

DD

on line on line

Explosion of connectivity Direct and differentiated

access to tourist (segmentation)

New competitors (e-mediaries) & new business models

Channel & price competition New products

SU

PPLY

SU

PPLY

ContextContext


Shorter

Frequent

independent Customized

Thematic

Web

Last-minute

LDCs and developing countries still kept out of the competition or information windows

Zapping

SU

PPLY

SU

PPLY

DE

MA

ND

EM

AN

DD

AA BB

ContextContext


Internal Leakages: import component, royalty payments.

External Leakages: control of inflows and outflows by vertically integrated operators.

Invisible Leakages: tax evasion, non-sustainable use of destination resources.

ContextContext

I.C.T

- leakages+ linkages


1.1. Capacity building and integration of SMES and local communitiesCapacity building and integration of SMES and local communities

2.2. ToTo strengthen organizational and functional linkagesstrengthen organizational and functional linkages betweenbetween publicpublic andand private private actors throughactors through participative, decentralized participative, decentralized and commercial approachand commercial approach

3.3. To contribute toTo contribute to developmentdevelopment of brand and building ofof brand and building of confidenceconfidence

4.4. To reduce promotionalTo reduce promotional costscosts

5.5. ContrContriibute to the bute to the iincrease ofncrease of levels of freedomlevels of freedom, , thethe autonomy of autonomy of destinationsdestinations, market share and, market share and accesacces to new customers to new customers (languages)(languages)

6.6. To attractTo attract investorsinvestors through an emerging new demandthrough an emerging new demand

7.7. To instil national and regionalTo instil national and regional sustainable tourism developmentsustainable tourism development in particular through triangularin particular through triangular co-opetition mechanisms co-opetition mechanisms

Towards the autonomy of destinations:Towards the autonomy of destinations:expected benefitsexpected benefits


Ensure consumer satisfaction

Operational tool for information & reservation as well as a strategic tool for destination planning, management, marketing

Brand name & confidence (Tourism is a common good)

Maximise multiplier effects and tourism impacts

Ensure sustainable balance between economic benefits and socio-cultural and environmental costs

D.M.SD.M.S

WEBWEB


Demand

Supply

The UNCTAD E-tourism initiativeThe UNCTAD E-tourism initiative

A marketA market

A methodA methodA toolA tool

Different ownershipDifferent ownership Different design and lookDifferent design and look Different alliancesDifferent alliances Different aimsDifferent aims X egosX egos Economy of scale/cost-sharingEconomy of scale/cost-sharing Tools standardization, interfaces, Tools standardization, interfaces,

statisticsstatistics Training, pedagogical material, Training, pedagogical material,

expertsexperts Co-advertismentCo-advertisment

PartnershiPartnershipp

F

ED

C

BA

O


• Technical development of the core ETP (FOSS) and producing the related documentation Technical development of the core ETP (FOSS) and producing the related documentation and training materialand training material

• Technical cooperation activities and projects will be implemented nationally through the Technical cooperation activities and projects will be implemented nationally through the provision of advisory services and direct technical support as well as capacity-building provision of advisory services and direct technical support as well as capacity-building activities.activities.

Upstream

Downstream

A ZL

CORE SYSTEM 1

2

PhasesPhases

Requests from Angola, Cyprus, UMA, Lebanon, Mauritania, Benin, and great interest from other countries (Madagascar, Soudan, Senegal, Dominican Republic, Jordan, Tunisia, Mauritius, Cambodge, Laos Côte d’Ivoire) and universities (Trento, UQAM, Manouba)


E-mail: E-mail: [email protected]

www.unctad.orgetourism.unctad.or

g

!!!! Whoever Whoever competes competes will will computecompute……

!! !! If you If you fail to preparefail to prepare… … prepare to failprepare to fail !!! !!!

!!!! IT is IT is notnot easy, it is easy, it is not not cheap and it is cheap and it is notnot optional…optional…

!!!! Consumer and industry are Consumer and industry are taking taking advantage advantage

!!!! Organisations and Organisations and destinations who are left destinations who are left out will suffer competitive out will suffer competitive disadvantagesdisadvantages

Thank Thank youyou

Source: University of SurreySource: University of Surrey

Ict & Tourism for development1 December 2005 E-Tourism: The way forward .

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