ICT Opportunity Profiler

Part of the Datamonitor Group

www.ovum.com

The ultimate sales prospecting toolkit – one 360̊ view

� | ICT OPPORTUNITY PROFILER

Ovum has built the ICT Opportunity Profiler exclusively for IT, telecoms and technology service providers in search of new targeted business opportunities and leads. With this new platform, vendors can assess the sales potential of various industries and regions, identify actionable leads, and build engagement profiles on target clients. The Profiler goes far beyond simple company listing tools to provide a complete 360˚ view of ICT sales prospecting, uniquely bringing together data on ICT spending, service contract renewals, M&A integration opportunities and announcements of potential ICT investments. Utilizing a rich diversity of source data from Ovum’s prospecting and forecasting tools, the ICT Opportunity Profiler gives any sales team the ultimate tool to get ahead of the competition. The Profiler also includes datasets available for the first time.

ASSESS With the ICT Opportunity Profiler, you can assess the dynamics and macro trends of the industries of most interest to your sales strategy. Reports ranging from industry snapshots to detailed industry reviews offer rich macro views of industry ICT spending patterns, contracting trends and key events driving ICT investment. Combined with the capital raising activity and M&A integration opportunities, sales teams are able to identify and prioritize the most attractive markets to target.

IDENTIFY Build a shortlist of target companies in attractive markets and then investigate micro-level details about them. Understand their ICT spend, their business performance, ICT budgets, upcoming contracts, incumbent vendors, M&A and capital raising activity including private equity and venture capital.

ENGAGE Generate realtime engagement profiles on your customers and prospects to develop hot leads, using more than 20 business and ICT shortlisting filters – or use our popular filter prompts.

Introducing

The ovum IcT opportunity Profilerone 360̊ view

Start seeing the bigger picture:

ASSESS• Understand and prioritize which

industries and geographies are most attractive to target based on your target profile

IDENTIFY• Build a target prospect profile and

build shortlists of companies who are most appropriate to target

ENGAGE• Start talking with leads using

key executive bios and company contact details

• Discover companies with deep pockets who are on an expansion path

• Know about key ICT spending triggers from M&A, alliances and reorganizations

• Keep ahead of the curve with ICT investment announcements from around the world

Accelerate your sales prospecting

CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM | 3

Introducing

The ovum IcT opportunity Profilerone 360̊ view

The ICT Opportunity Profiler uses three core tools to deliver additional scope to the traditional research that sales teams carry out to identify and engage with their hot prospects.

It is designed to add insight to the three key stages of the traditional sales funnel: assess, identify and engage.

Three tools – one 360̊ view

Three tools, many data sources, infinite opportunities

ASSESS

IDENTIFY

ENGAGE

SALES

Industry opportunity ProspectorAssess the potential of your target markets

company List BuilderIdentify companies that match your target profile

company AnalyzerEngage with realtime profiles and data on your target companies

� | ICT OPPORTUNITY PROFILER

The ovum IcT opportunity ProfilerThe ultimate sales prospecting toolkit

Company List Builder

IdentIfyWith more than 50 company fields available for download, the full picture is just a click away

Industry Opportunity Prospector

AssessWith data on more than 27 industries and all geographies (900 end markets), seeing and comparing the whole landscape just got easier

Company Analyzer

enGAGeSee further than your competition with more than ten different detailed company sections, and profiles on your hotlist targets

CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM | �

Gain a complete view of the industries that are relevant to your business and discover which markets have the greatest potential for growth.

The Industry Opportunity Prospector makes the first step of assessing your prospective markets easier and more efficient.

Determine sales attractiveness within any of the 27 key industries across all major countries and regions using a host of relevant metrics. View trends across key ICT and business triggers. Leverage a vast array of industry and company data for efficient sales planning.

Take a snapshot of the landscape with you: review online or download on the go. Choosing a custom view that works for you and your business is as simple as one click. Choose what you want and take it to your planning meetings.

Discover real value:• Understand the dynamics and

trends of your target industries

• View industry composition by company size and employees

• Know the ICT spend of the industry by segment and channel

• Decipher IT contracting trends

• Learn about industry consolidation, collaboration, and expansion

• Find key events shaping each industry

Industry opportunity Prospector Assess the potential of your target markets

Know your INDuSTrY

Get a clear picture:• M&A and partnership trends

• Private equity monitors

• Venture capital monitors

• Industry profiles

ASSESS

IDENTIFY

ENGAGE

6 | ICT OPPORTUNITY PROFILER

company List Builder Identify companies that match your profile

Get personal with searches that tell you more: from executive bios to telephone numbers

The Company List Builder allows you to target specific individuals in your prospect companies in a simple-to-customize view. Start building sales lists and lead-generation data that helps you get to the people with the budgets fast.

Free up your sales teams from time-consuming research: easily create an instant call list of prospects to start contacting immediately.

The Company List Builder offers a powerful listing tool which empowers your sales teams with rich ICT business data beyond just names and numbers. Combined with an insightful selection of reports and data, the Company List Builder reveals the route to success on a company-by-company basis. The easily exported lists offer increased productivity by creating an instant call list for your team to start contacting immediately.

Whether it’s ten or a thousand companies you want to target, the Company List Builder will give you the tools to efficiently sharpen your aim as quickly as possible.

The data that matters:• ICT budgets for 2010

• ICT spend opportunities

• IT contracts expiring

• Merger & acquisition deals announced

• Capital raising announcements

• Private equity announcements

• Restructuring announcements

Get a perspective that delivers value:

• Contact list view

• Customized view

Share your prospects:• Export to Excel

• Analyze your sample

• Build your own chart

• Build your own heat mapsKnow your TArGETS

ASSESS

IDENTIFY

ENGAGE

CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM | �

company Analyzer Engage with realtime profiles and data on your target

Get personal:• Company overviews

• Company descriptions

• Key financial summary

• Key employee details

• Company history

• Product & services overview

• SWOT analysis

• Technology budget spending forecasts

• Revenue and turnover analysis

• Competitor summary

• Locations and subsidiaries

• M&A, partnerships and deals summaries

• Service contracts history

• Key news and events

Deep dive into companies to know them better – with just one click

Information is power, and by drilling down to the individual company data, you’ll find deeper insights with real value. You can generate comprehensive company profiles that outline your target company’s ICT budget, IT contracts, M&A activity, products, future aspirations and SWOT analysis, putting your sales team on the front foot before you even step into their office.

Getting to the heart of your prospects means you’ll understand their unique requirements better than they do! The Company Analyzer gives you more than just a perfunctory profile. Get beneath the surface and see the real needs of your prospects and uncover the genuine value your business has to offer.

Save time by seeing it your way:• Customized reports and charts

• Export to Microsoft Office

Know your ProSPEcTS

ASSESS

IDENTIFY

ENGAGE

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For the contact details of each of our offices please visit http://about.ovum.com/contact/offices.htm