ICT Nye bruksmønstre i online communities. Jan Heim Petter Bae Brandtzæg SINTEF IKT.
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Transcript of ICT Nye bruksmønstre i online communities. Jan Heim Petter Bae Brandtzæg SINTEF IKT.
ICT
Nye bruksmønstre i online communities.
Jan Heim
Petter Bae Brandtzæg
SINTEF IKT
ICT
Members of online communities:
●Who are they?
●What do they do?
●What do they think about the community?
ICT
Overview of communities in the study
Communities Start Number of members
Type of application
Open to every-one
Biip 2005 June 280 000 Youth, social network
Yes
Hamar-Ungdom 2002 August 190 000 Youth. Local, social network
Yes
Nettby 2006September
320 000 Social network
Yes
Underskog 2005 November
10 000 Cultural and social net-working, Oslo based
No
ICT
The study: Sample size
Frequency
0
500
1000
1500
2000
2500
3000
ICT
●Who are they?
ICT
Gender
Distribution of gender in the five samples
0
10
20
30
40
50
60
70
Biip
Hamar
Ungdo
m
Nettb
y
Under
skog
Rep.S
ample
Per
cen
t w
ith
in e
ach
sam
ple
Male
Female
Online communities seems to differ with respect to their composition of the two genders
Online communities seems to differ with respect to their composition of the two genders
Girls use online communities much more frequent than they use ICT-technologies in general.
Girls use online communities much more frequent than they use ICT-technologies in general.
ICT
Age
15:9 16:8
22:8
29:10
41:10Online communities are homogeneous with respect to age.
Online communities are homogeneous with respect to age.
Members of online communities are younger than the general population.
Members of online communities are younger than the general population.
ICT
Frequency of visitsFrequency of visits to most visited community
0
25
50
75
100
Per
cen
t w
ith
in s
amp
le
Once a week orless
Daily or severaltimes a week
Community members are very frequent visitors; more than 85% visit their community daily or several times a week.
Community members are very frequent visitors; more than 85% visit their community daily or several times a week.
About 30% of the general Internet population visits a community daily or several times a week.
About 30% of the general Internet population visits a community daily or several times a week.
ICT
Number of communities visited daily
010203040
50607080
Biip
Hamar
Ungdo
mNet
tby
Unders
kog
Rep.S
ample
Pe
rce
nt
wit
hin
sa
mp
le
0
1
2
3
4 or moreCommunity members are usually visiting several communities, a majority visits two or more communities daily
Community members are usually visiting several communities, a majority visits two or more communities daily
ICT
Frequency of visits to most visited community
Relationship between community engagement and attitude towards technology
3,2
3,4
3,6
3,8
4
4,2
4,4
4,6
4,8
Never, oralmost never
Once amonth
Severaltimes amonth
Once a week Severaltimes a week
Daily
3,2
3,4
3,6
3,8
4
4,2
4,4
4,6
4,8
Never, oralmost never
Once amonth
Severaltimes amonth
Once a week Severaltimes a week
Daily
3,2
3,4
3,6
3,8
4
4,2
4,4
4,6
4,8
Never, oralmost never
Once amonth
Severaltimes amonth
Once a week Severaltimes a week
Daily
3,2
3,4
3,6
3,8
4
4,2
4,4
4,6
4,8
Never, oralmost never
Once amonth
Severaltimes amonth
Once a week Severaltimes a week
Daily
3,2
3,4
3,6
3,8
4
4,2
4,4
4,6
4,8
Never, oralmost never
Once amonth
Severaltimes amonth
Once a week Severaltimes a week
Daily
It is very important to me to have a well-equipped and good PC.
I am dependent on Internet to get several practical tasks done.
The mobile phone is very important to me, to keep in touch with family and friends.
To me, Internet is an important way to keep in touch with other people.
PC and Internet is very good sources for entertainment to me.
Technology
Usefulness
Mobile phone
CommunicationEntertainment
Deg
ree
of a
gree
men
t
Community members are more positive to the technology as a means for entertainment and communication than the general Internet population.
Community members are more positive to the technology as a means for entertainment and communication than the general Internet population.
ICT
●What do they do in the communities?
ICT
Why are you here?0 % 20 % 40 % 60 % 80 % 100 %
Write a contribution
Publish or share pictures
Publish or share audio/music
See if somebdy has tried to contact me
Look for a new friend
Read new contributions
See other peoples videos/pictures
Make appointments for meetings withothers
Look for new information - withouthaving something particular in mind
Write letters or messages
Discuss
Profile Surfing
Contact others
Kill some time
Other reasons for being here
Biip
HamarUngdom
Nettby
Underskog
What are your reasons for visiting this community today?
Most visits have a social purpose. Communities differ with respect to members reading and writing contributions.
Most visits have a social purpose. Communities differ with respect to members reading and writing contributions.
ICT
Why are you here?
● Community members often have several different reasons for a visit.
● What they do can be classified into typical usage patterns.
● Members that tend to give the same answerers to “What are your reasons for visiting this community today? ” are clustered together. (Cluster analysis).
ICT
What do they do? Five usage patterns:
● “Just-one-thing” Give few reasons for being in the community, spread equally over the four
communities, (10 – 20 %), and age; somewhat more males.
● “Kill some time”. Engaged in several activities to some degree, contribute very little, spread equally
over the four communities, (20 – 30 %), age and gender.
● Socializing Communicating with others, typical for young girls, frequent at Biip, practically
absent in Underskog.
● Debating Discuss, read and write contributions. Unequally distributed among the
communities, very frequent in Underskog, practically absent in Biip. Somewhat more males.
● Active Engage in all kinds of activities, unequally distributed among communities, most
frequent in Nettby and HamarUngdom
Social exchange is the main reason for using online communities: There are two main modalities for this social exchange; informal chatting and more serious debate.
Social exchange is the main reason for using online communities: There are two main modalities for this social exchange; informal chatting and more serious debate.
Biip is a typical “small-talk” community with younger members, while Undeskog is a typical “debating” community where the participants are older.
Biip is a typical “small-talk” community with younger members, while Undeskog is a typical “debating” community where the participants are older.
ICT
How many different people did you have contact with within this community during the last week?
05
10152025303540
Non 1-2 3-5 6-10 11-20 21-30 Morethan30
Biip
HamarUngdom
Nettby
Underskog%
Majority contacted 3 to 10 people during a week. Small (but statistical significant) differences between communities.
Majority contacted 3 to 10 people during a week. Small (but statistical significant) differences between communities.
ICT
How many contacts do you have in your profile/network at this community?
0
5
10
15
20
25
Biip
HamarUngdom
Nettby
Underskog
.
%
Substantial differences between communities with regard to members contact net.
Substantial differences between communities with regard to members contact net.
More than half of all members have more than 30 persons in their profiles
More than half of all members have more than 30 persons in their profiles
Members of Hamarungdom have more contacts in their profiles, members of Nettby have less, probably reflecting how long the community has been running.
Members of Hamarungdom have more contacts in their profiles, members of Nettby have less, probably reflecting how long the community has been running.
ICT
●What do they think about the community?
ICT
What do users think about their community?
1 2 3 4 5
This community is easy and fast to use
I have experienced bullying or harassment inthis community
I feel responsibility to keep this community apleasant place to be
I have experienced that mine or otherspictures/videos have gotten misused in this
communityI meet many interesting people at this
community
This community are updating me on news andother important information
I find this community to be a safe place forchildren younger than 14 years
I find spending time at this community morerewarding than watching television
I feel a sense of belongingness to thiscommunity
I will recommend this community to my friends
Biip
HamarUngdom
Nettby
Underskog
Strongly agree
Strongly disagree
Most users have very positive attitude towards their community.
Most users have very positive attitude towards their community.
Misuse and harassment is not a very dominant issue; however ….
Misuse and harassment is not a very dominant issue; however ….
ICT
Harassment and Misuse
I have experienced that mine or others pictures/videos have been misused in this
community
01020304050607080
Stronglydisagree
Disagree Neither agreenor disagree
Agree Strongly agree
Per
cen
t o
f re
spo
nd
ents
I have experienced bullying or harassment in this community
0
20
40
60
80
Stronglydisagree
Disagree Neither agreenor disagree
Agree Strongly agree
Per
cen
t o
f re
spo
nd
ents
Harassment
Misuse
20 % has experienced harassment, 13% has experienced misuse of pictures/video. No difference between the genders.
20 % has experienced harassment, 13% has experienced misuse of pictures/video. No difference between the genders.
ICT
Reasons for having stopped to use or using an online community less frequent – responses from the 100 longest (number of characters) descriptions.
● People/friends (26), Too few interesting people, too few own friends in the community,
● Content (25) To many recurrences, nothing new is happening, uninteresting content.
● Usability (17) To hard to use, difficult to change profile, slow service, to many usage problems.
● Harassment/bullying: (19), 15 girls, 4 boys. Several of these girls have experienced sexual harassment from older boys or men.
● Commercialization (8), To much advertisements, expensive to buy extra services, expect services to be free of
charge.
● Trust (7), To many users with fake id, to much crap from other users.
● Time consuming/isolating (5): It takes time from real life connections. It takes to long to get to know others, therefore
contacts become superficial. You don’t get to really know people.
● Moderators (3): Dissatisfaction with moderators.
● Other: 5
Dissatisfaction with a community first of all comes from unsatisfactory social relations; uninteresting content and bad usability comes next.
Dissatisfaction with a community first of all comes from unsatisfactory social relations; uninteresting content and bad usability comes next.
ICT
To sum up:
Online communities are homogeneous with respect to age.
Online communities are homogeneous with respect to age.
Community members are very frequent visitors; more than 85% visit their community daily or several times a week.
Community members are very frequent visitors; more than 85% visit their community daily or several times a week.
Community members are usually visiting several communities, a majority visits two or more communities daily or several times a week.
Community members are usually visiting several communities, a majority visits two or more communities daily or several times a week.
Community members are more positive to the technology as a means for entertainment and communication than the general Internet population.
Community members are more positive to the technology as a means for entertainment and communication than the general Internet population.
More than half of all members have more than 30 persons in their profiles
More than half of all members have more than 30 persons in their profiles
Most visits have a social purpose. Communities differ with respect to members reading and writing contributions.
Most visits have a social purpose. Communities differ with respect to members reading and writing contributions.
Five Usage patterns:• ”Just-one-thing”• “Kill some time”.• Socializing• Debating• Active
Five Usage patterns:• ”Just-one-thing”• “Kill some time”.• Socializing• Debating• Active
Girls use online communities much more frequent than they use ICT-technologies in general.
Girls use online communities much more frequent than they use ICT-technologies in general.
Most users have very positive attitude towards their community.
Most users have very positive attitude towards their community.
20 % has experienced harassment, 13% has experienced misuse of pictures/video. No difference between the genders.
20 % has experienced harassment, 13% has experienced misuse of pictures/video. No difference between the genders.
Dissatisfaction with a community first of all comes from unsatisfactory social relations; uninteresting content and bad usability comes next.
Dissatisfaction with a community first of all comes from unsatisfactory social relations; uninteresting content and bad usability comes next.