ICT ENABLED RESOURCE MOBILIZATION PRESENTED AT IDRC WORKSHOP CHETAN SHARMA-CEO & FOUNDER, DATAMATION...

ICT ENABLED RESOURCE MOBILIZATION PRESENTED AT IDRC WORKSHOP

CHETAN SHARMA-CEO & FOUNDER, DATAMATION GROUP/DATAMATION FOUNDATION (A NON-PROFIT ORGANIZATION)

WWW.datamationindia.com/www.datamationfoundation.org _

Some Links:

HelpAgeIndia

UdayanCare

IndiaFemaleFoeticide

•Design your web site carefully, as you would a business plan.

•Use action words and keywords often. These words can excite action on the readers part when used properly.

•If you have a product to sell, show the benefits of the product and how your product is better than the other products.

•Provide a guest book or a questionnaire for readers to fill out. Offer an extra benefit to those who provide their name and e-mail address. This information should be collected for future e-mail mailings for new product offerings or updated information.

•Do not use the web site to just GAB as this will turn off those shopping. Be to the point and do not say anything that will add to the wait time a customer must read just to get to the product of choice.

•Use the collected Opt-In (customer selection to receive updated information) e-mail addresses to send out new product advertisements on a monthly or quarterly basis.

•Put your web site address on everything you hand out to people, or on everything people will see.

Write a Page Title

Write a descriptive title for each page of 5 to 8 words.

Remove as many "filler" words from the title, such as "the," "and," etc.

Entice surfers to click on the title by making it a bit provocative. Place this at the top of the Web page between the <HEAD></HEAD> tags, in this

format: <TITLE>Web Marketing Checklist -- 27 Ways to Promote Your Site</TITLE>.

List Keywords

To get your juices flowing, sit down with some associates and brainstorm a list of 50 to 100 keywords or key phrases -- the kind of words or phrases someone might search on to find a business or site like yours. Then refine the list to the most important 20 or so. Place those words at the top of the Web page, between the <HEAD></HEAD> tags, in a META tag in this format:<META NAME="KEYWORDS" CONTENT="promoting, promotion, Web marketing, online sales ...">

Write a Page Description Select the most important 20 keywords, and write a careful 200 to 250 character (including spaces) sentence or two.

Include URL on Stationery, Cards, and Literature

Promote using traditional media

Develop a Free Service

Request Links on Industry Sites

Request Reciprocal Links

Request Links from Business Link Sites

Issue News Releases

Capture Visitor E-mail Addresses and Request Permission to Send Updates.

Publish an E-Mail Newsletter

Install a "Signature" in your E-Mail Program

Promote Your Site in Mailing Lists and News Groups

Devise Viral Marketing Promotion Techniques

Join a Mall Paying to be in a mall is seldom a good investment. See http://wilsonweb.com/articles/mall.htm

Announce a Contest

Join a Banner Exchange Program

Rent targeted e-mail lists

Employ search engine positioning

Begin an Affiliate Program Essentially, a retailer's affiliate program pays a commission to other sites whose links to the retailer result in an actual sale. The goal is to build a network of affiliates who have a financial stake in promoting your site. If you're a merchant you need to (1) determine the commission you are willing to pay (consider it your advertising cost), (2) select a company to set up the technical details of your program, and (3) promote your program to get the right kind of affiliates who will link to your site. Consider affiliate management software such as My Affiliate Program (www.myaffiliateprogram.com). More info in the E-Commerce Research Room (www.wilsonweb.com/cat).

Ask Visitors to Bookmark Your Site It seems so simple, but make sure you ask visitors to bookmark your site.

Add General Statistics page for WebTrends that shows the date and time the report was generated along with:

• Average Hits Per Day

• Average Page Views Per Day

• Average Visit Length

• Average Visits Per Day

• Document Views

• Home Page Hits

• International Visits

• Successful Hits For Entire Site — Number of successful hits including HTML pages, images, forms, scripts, and downloaded files.

• Unique Visitors — Number of unique visitors determined by IP addresses, domain names, and cookies.

•Number of Visits

• Percentage of Visits from the United States

• Percentage of Visits of Unknown Origin

• Number of Visitors Who Visited More Than Once

• Number of Visitors Who Visited Once

EXPLORING APPROACHES TO ONLINE FUNDRAISING TECHNOLOGIES

SET UP DONATION/CHARITY PORTALS

A donation/charity portal website typically provides a directory of many different non-profit organizations. Web visitors can select their favourite charity and make a donation online using their credit card.

• What and how many other non-profit organizations are included on the site?

• What is the cost of registering?

• Are there any restrictions in terms of participating or working with other online fundraising vendors?

• Can the non-profit organizations provide a direct link to an organization’s information page on the charity engine site?

• What is the fee? Is it a flat fee, based on transactions, or a combination?

•Does the donation portal make its revenue from sources other than fees? Is it in business to sell services to the non-profit organization?

• How does the donation/charity portal promote its site?


CHARITY MALL OR E-COMMERCE COMMISSION PORTALS

In this case, your organization places a banner advertisement link to an online merchant or mall on your organization’s website. Web donors(and/or members to the site) click on the link and are taken to an e-commerce site where they can purchase a variety of items, designate their favourite cause or charity, and the merchant or mall donates a percentage (usually 5 per cent) of the sales revenue back to your organization. •How many merchants, non-profit organizations, and consumers participate?

• How does the charity mall promote its site?

• What is the monthly traffic?

• Are there any up-front or hidden costs?

• Does the mall restrict recipients to specific organizations (for example, in the US they may restrict recipients to 501-C organizations)?

• What is the retail mix? Are these products of interests to your donors?

• What is the percentage of each sale that is contributed to your organization?


CHARITY MALL OR E-COMMERCE COMMISSION PORTALS •What are the rules in terms of banner/advertisement link placement on your website and other requirements for promoting the charity mall on your website or to your audiences?

• What is the minimum amount that needs to accurate before the mall issues a cheque?

• How is the cheque issued (‘snail mail’ or electronically)?

• Can you enter into relationships with more than one charity mall?

• What is the privacy policy of the site and how is it enforced?


CLICK AND GIVE Another approach to online fundraising has been the ‘click and give’ or ‘click and donate’ sites. It offers web visitors a simple method of giving by simply clicking on a button. One example of this kind of site is the Hunger Site(www.thehungersite.com). The Hunger Site aims to help alleviate world poverty by raising funds for the United Nations anti-hunger work.

Our Interventions are:• Web site dedicated for female foeticide. www.indiafemalefoeticide.org has been

launched voluntarily site has: • Complaint lodging process against

the medical community & citizens indulging in this crime.

• Hyper-linking the indiafemalefoeticide.org site to other relevant sites world-wide. Emphasis is to link site with other human rights, violence against women & female job opportunity sites.

• Dissemination of the complaints to regional authorities for tracking complaints.

• Net based pledge & support enlistment from the community in favour of stopping the female foeticide.

National Awards Years 2005 & 2006 for National Awards Years 2005 & 2006 for Exemplary Leadership & AchievementExemplary Leadership & Achievement

Datamation Foundation-Microsoft-UNESCO Datamation Foundation-Microsoft-UNESCO

Seelampur Case Study Seelampur Case Study --Seelampur Community Multi-Media Centre (CMC) reaches --Seelampur Community Multi-Media Centre (CMC) reaches

out to the disadvantaged women. Health & Economic out to the disadvantaged women. Health & Economic empowerment by providing e-enabled health care & empowerment by providing e-enabled health care & livelihoods are the primary goal. livelihoods are the primary goal.

Local Community Browser & Local Community Browser & Marketing outlets Marketing outlets

Innovative tools for modernizing designs in ready-Innovative tools for modernizing designs in ready-to wear apparels, home furnishings and to wear apparels, home furnishings and

accessoriesaccessories

Designs made from Chikan CAD, Corel Draw, Designs made from Chikan CAD, Corel Draw, CorelDrawings and PhotoShop are printed on the CorelDrawings and PhotoShop are printed on the

fabrics.fabrics.

ICT ENABLED RESOURCE MOBILIZATION PRESENTED AT IDRC WORKSHOP CHETAN SHARMA-CEO & FOUNDER, DATAMATION...

Documents

Transcript of ICT ENABLED RESOURCE MOBILIZATION PRESENTED AT IDRC WORKSHOP CHETAN SHARMA-CEO & FOUNDER, DATAMATION...