Snapdeal.com is an online retail website, headquartered in New Delhi, India.

Company Name: Snapdeal

Snapdeal.com was started in February 2010, as a daily deal platform, but later expanded into product retailing across various categories. Snapdeal claims to have a subscriber base of more than 20 million and has a presence across 4000+ towns and cities.

History

Creators : Kunal Bahl & Rohit Bansal

Kunal Bahl decided to start a business with his school friend Rohit Bansal after a stint at Microsoft; Rohit was with CapitalOne.

Decision Making

Age at starting business: 25 years Company name: SnapDeal Headquarters: Delhi Seed capital: Rs 40 lakh

Kunal Bahl, the man driven by discount coupons

While he was studying and working in the US between 2002 and 2006, he realised that the retail landscape in India had changed. Buyers were becoming more sophisticated and small retailers had turned professional. So, while consumers still liked a good bargain, they weren't interested in petty haggling. It struck him that starting a business that provided discount coupons would succeed in India and so he returned to Delhi in November 2007.

About Kunal Bahl

He is the brain behind Snapdeal

Rohit Bansal

Is Java

Programming language used by Snapdeal

Server-side Programming Language Java is a general-purpose language originally developed by Sun Microsystems. Java 

Client-side Programming Language JavaScript is a lightweight, object-oriented, cross-platform scripting language, mainly used within web pages. JavaScript 

JavaScript Library JQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax

interaction. Originally developed by John Resig. JQuery 

Markup Language Transitional version of XHTML. XHTML Transitional 1.0

Character Encoding UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is

backwards compatible with ASCII. UTF-8 

Java

JPEG JPEG (Joint Photographic Experts Group) is a lossy

compression method suitable to store photographic images.PNG

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF. GIF

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

Formats of Image used

Snapdeal has adopted a remote village in India and enabled clean drinking water facilities for its people by installing manual pumps. To show their gratitude, the village’s residents have decided to rename their village to Snapdeal.com Nagar, actually taking the company by surprise.

A Village named Snapdeal

SNAPDEAL NAGAR

Snapdeal.com CEO Kunal Bahl tells the goal has always been to build a socially responsible organization, and that the decision to provide clean drinking water for the village came from a conversation with one of its 500 employees in the hallways.

Social work done by snapdeal

We honestly did something very simple – didn’t even cost that much – and installed 15 hand pumps, which now enable clean water within a distance of 50 meters for all the residents of the village.

Clean water supplied to village

Citizens of SnapDeal Village

Kunal bahlchatting withpeople of the villagers

Ebay recently invested $50 million in Snapdeal.com, which is India’s largest online marketplace.

Investment on Snapdeal

Vani Kola

“The hidden star behind Snapdeal’s success is Vani Kola, MD of IndoUS Venture Partner

When asked Vani what she thought, she says modestly, “This speaks volumes about Kunal and Rohit, and not about me at all. They are smart and driven, as most entrepreneurs are. They have additional great leadership qualities, as you can see they are modest and humble, they attribute their success to me, their team and others, who were only enablers. They take responsibility for creating success, but shy away from hogging the limelight.”s,” says Kunal. 

Secret behind the Success

In January 2011, Snapdeal received a funding of $12 million from Nexus Venture Partners and Indo-US Venture Partners. Subsequently, in July 2011, the company raised a further $45 million from Bessemer Venture Partners, along with existing investors Nexus Venture Partners and Indo-US Venture Partners, taking the total investment in the company to $52 million.

Fundings

In June 2010, Snapdeal acquired Bangalore-based group buying site, Grabbon.com. 

In April 2012, Snapdeal acquired esportsbuy.com, an online sports goods retailer based out of Delhi.

In May 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian handcraft products.

Acquisitions

• eRetailer of the Year & Best Advertising campaign of the year - Indian eRetail awards 2012 organized by Franchise India in Feb,2012.[7]

• Winner of Red Herring Asia Awards 2011.[8]

• E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai.[9]

• Hottest Internet Companies of the year at the premier edition of the 'Young Turks Awards' organized by Mercedes Benz and CNBC-TV 18 in New Delhi - Jan,2012.[10]

Awards & Recognition

After having started, there was no looking back for Kunal, you could say. The main ingredient of his success is his people. “The only reason as to why we’ve made substantial progress over the last two and half years is because of our people. We are a business with no plants and machinery and our success and failure is dependent on the quality, focus and the motivation of our people; our speed, our sluggishness — everything is our people,” he explains without any hesitation. Vani Kola’s inputs proved to be crucial in managing people. And growing from 30 to 1500 strong organization in a couple of years being managed by twenty-somethings hasn’t come on its own. 

Reliable Staff People

Cash on Delivery, Chinese E-commerce model and E-commerce of the future

On the contentious issue of cash-on-delivery hurting e-commerce companies, Kunal has a different take. High charges for COD transactions and customer returns are quoted as two reasons for COD being unfavourable. Snapdeal’s experience is different. Its COD charges are lower than expenses of online payments and so Kunal prefers customers buying on COD.

Payment options offered

From www.consumercourt.in some complaints have been received regarding:-

Improper service Late delivery or no delivery Unsupportive customer care

Some Complaints

From www.desidime.com some complaints are:-

Improper packaging No custiomer satisfaction No refund within 7 days

Other Complaints

Improper packaging

Customer’s insatisfaction

No Service

Maninder SambhiDev MehtaNihar Mehta

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