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HORAL-B INTERACTIVE ELECTRIC TOOTHBRUSH

iconmobile and Oral-B developed the world’s first avail-able interactive electric toothbrush, a product that pairs with a mobile app to encourage better dental hygriene through a variety of informative tools.

Two-way wireless communication allows the app to re-ceive brushing data and enables the user to setup a personalized, focused care program with their dental care professional tailored specifically for their needs. A content feed combined with gamification, ensures the user remains engaged during the entire two minutes.

@ICONBEERBOTPlaying off its spunky personality and clever use of technology, iconmobile is building @iconbeerbot, an automated draft dispenser that, once cued by a tweet, pours the precise amount of delicious free draft beer while a screen displays the rate of liquid being dispensed. After the pour is done, the beer bot tweets a confirmation back and shares its hope that you enjoy your beverage.

Updated specially for dmexco, the beerbot now can be activated with not just a tweet but with the scanning of a business card.

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KETTLER S-FIT APP

The KETTLER S-FIT app is an innovative app that has rein-vigorated the exercise bike market place, allowing users to add a sense of whimsy and professionalism to their home and gym workouts. The mobile syncs with the user’s phone to the bike, changing the bike’s screen interface and offer-ing three training modes:

FUN is a playful mode in which users can select items like a burger to work off, encouraging the user to pedal faster until all the calories are burnt off. Users can then share their success on social media straight from the bike.

CHALLENGE provides numerous race routes, such as the Tour de France, and brings the racing atmosphere alive with virtual opponents.

EXPERT is a mode for serious bikers who can fine-tune the settings to maximize their workout and help them achieve their personal goals for professional trainings.

The KETTLER S-FIT app has been highly successful, and has even bolstered the success of the Racer S (the bike it is designed to pair with) and helping the bike win gold at the ISPO Award 2013.

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iconombile collaborated with Kinder Surprise and Porsche to create an interactive card game, blending a sense of nostalgia with invisible technology. Users interact with “touchcode cards” found in Kinder Surprise to test their knowledge of legendary Porsche engines, view vintage materials, and compete with other users utilizing the cards they’ve collected within the app.

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Y “With Ferrero comes a FMCG manufacturer that leads by example and shows how a classic product in the era of smartphones and tablets can be augmented specifically with fun, creativity and innovation so that it creates a new and unique experience for the target-group.”

Martin KahlManaging Director of Mobile Marketing at iconmobile