iCon 2013 key ideas_website
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Administrative Communication in a Digital Age
October 26, 2013
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Key Ideas
Communication is key
Should be planned, not ad hoc
Understand Narrowcast vs Broadcast
Have a strategy & work it with well chosen tactics
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Strategy
Control the narrative about the school
Set the buzz
Get ahead of the curve in communication
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The Tactics
PushmePullyou
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You push out info designed to
pull visitors
to the website.
create a habit of looking at website
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1.The Website
You control content and message
Well populated with information
Current - ever changing (daily ?)
Dated key pages
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Populate
Add content as you go
Who needs content added ? Secretary ? Band?
Stay away from pdf unless no choice
Keep calendar up to date (Google Calendar ?)
Enrich your website to decrease calls
“it’s on the website”
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The Centre Piece
The school website is the centre piece
Drive to the website
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What’s On Your Website
Calendar ?
School Map ? - classroom locations
Where to park ?
Links to teacher websites ?
School Policy ?
K Registration instructions ?
Out of Area info ?
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Choose your cast
Broadcast - everyone gets it
Narrowcast - some people get it
Messages are diluted when you broadcast a narrow message
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Who Needs To Know ?
School fun fair next Thursday from 5:30 to 8:30pm
Grade three trip to the ponds Tuesday @10am
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Narrowcasting
Use Schoolworld mail system
Self administering
Parents subscribe themselves
You have to push it and monitor it to get subscribers
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Parents find it hard to sign up - have them come in and assign a Ninja to do the job.
Choices make Narrowcasting easy !
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