Shopper's Stop

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Shoppers Stop

Location

Mumbai, Navi Mumbai, Delhi,Chennai,Coimbatore, Jaipur,Bangalore, Hyderabad, Pune,Kolkata, Bhopal, Lucknow

Opening date

1991

Developer

K. Raheja

Management

B.S. Nagesh (Customer Care Associate & Vice Chairman)Govind Shrikhande (Customer Care Associate, President &CEO)

No. of stores

34 [1]

and servicesParking ValetWebsite

www.shoppersstop.com

Shoppers Stop - Old LogoShoppers Stop is an Indian department stores promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai [2] Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008.[3] Shoppers Stop is listed on the BSE. [4] With the launch of the Navi Mumbai departmental store,

Shoppers Stop has 34 stores in 15 cities in India.[1]

Contents [hide]1   Store2   Products3   Marketing

3 .1

 Loyalty program

4   Shops

4 .1 

Crossword Bookstores

4 .2 

HomeStop

4 .3 Brio

4 .4 Desi

Cafe

4 .5 HyperCity

4 .6 M.

A.C.

4 .7 Arcelia

4 .8 Mothe

rCare

4 .9 Nuance Group

4 .1

0 HyperCity-Argos

4 .11 Ti

mezone

5   See also6   References7   External lin

ks

[edit]StoreShoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 35 stores across the country and three stores under the name HomeStop. Shoppers Stop has also begun operating a number of speciality stores, namely Crossword Bookstores, Mothercare, Brio, Desi Café, Arcelia.Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services.

Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories. [5]. Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.[edit]ProductsShoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, who’s men's and women's outerwear are retailed in India exclusively through the

chain. In October 2009, Shoppers Stop has bought the license for merchandising Zoozoo the brand mascot for Vodafone India.[6] [7][edit]MarketingIn April 2008, Shoppers Stop changed its logo and adopted the mantra "Start Something New" [8] repositioned to bridge to luxury segment [9] and introduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang, Dior across the stores. The focus of the reposition was on the service, ambience upgradation and customer connect. [10]

Connect with YouthShoppers Stop connects with the youth audience through adopting the communication routes relevant to youth, up the fashion quotient through merchandising, and create ambience that connects with the

mindset. The brand campaign addresses environment-related issues in a youthful, tongue-in-cheek manner. Shoppers Stop as a brand active on social media marketing platforms with Facebook and Twitter to connect with this audience.[10]

MerchandisingMerchandising opportunities like the launched Zoozoo merchandise and film merchandise with Om Shanti Om and Love Aaj Kal.

Sensorial experienceCreating an environment conducive to relax in-between shopping introduced Shoppers Stop Radio that plays youthful music and Cafe Coffee Day was given the management of the Desi Cafe and Brio cafes [11]

[edit]Loyalty programShoppers Stop’s has a loyalty program called First Citizen. They also offer a co-branded credit card with Citibank for their members.[edit]ShopsShoppers Stop's sister stores are[edit]Crossword BookstoresCrossword Bookstores is the largest chain of bookstores in India with 52 branches. Shoppers Stop acquired 100 per cent stake in bookstore chain Crossword. [12] Crossword is positioned as a lifestyle bookstore with their spacious, well laid out stores which encourages customers ease in browsing through the merchandise of books, music, stationary and toys.[edit]HomeStopHomeStop is premium home furnishings home concept store,

which offers products in home decor, furniture and accessories, bath accessories, bedroom furnishings, mattresses, draperies, carpets, modular kitchens and health equipment.[edit]BrioBrio has 20 outlets in select cities. Café Coffee Day (CCD), the retail division of Amalgamated Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers Stop to run its BRIO outlets. [11][edit]Desi CafeDesi Café and their operations have been taken over by Café Coffee Day (CCD), the retail division of Amalgamated Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers Stop to run its Desi Café outlets. [11]

[edit]HyperCityHyperCity provides customers a wide variety of range of products for shopping in a large and modern retail environment. It offers a contemporary range of products, sourced from both local and international markets. The product range covers: Foods and Grocery, Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion. [13][edit]M.A.C.M.A.C. and Shopper’s Stop Ltd. entered into a non exclusive retail agreement with cosmetics major Estee Lauder to open up M.A.C. Cosmetics stores in India. M.A.C. Makeup-Art Cosmetics - the professional brand of choice, is the first brand under the Estee lauder Group of Companies portfolio to enter the Indian retail market.

Currently there are 9 M.A.C. stores operating [14][edit]ArceliaArcelia is a new retail concept aiming at the growing accessories and cosmetics segment, with a strong emphasis on experience and indulgence and primarily caters to discerning women shoppers. It retails cosmetics, fragrances, fine jewelry, footwear, handbags. [15][edit]MotherCareMotherCare and Shoppers Stop come together to introduce products for infant and toddler care which stocks a variety of products for mother and babies, toddlers and children till eight years of age with the focus being on style, function and safety. [16] The UK-based maternity and kidswear brand has nine standalone and 13 shop-in-shop formats. [17]

[edit]Nuance GroupNuance Group with Shoppers Stop makes an entry into airport retailing. The alliance is marked with a joint venture with The Nuance Group AG of Switzerland, the world’s leading airport retailer. Shopper's Stop Ltd. is handling the retail operations at the duty free zones in international terminals. The joint venture company, called Nuance Group (India) Private Limited. is operating outlets at the International airports at Bengaluru and Hyderabad. [18][edit]HyperCity-ArgosHyperCity-Argos and Shoppers Stop, the two retail ventures of K Raheja group had signed a memorandum of understanding with UK’s leading retail chain Home Retail group to develop the Argos (retailer) retail format stores in India. [19] Two

years later, Shoppers Stop Ltd has informed Bombay Stock Exchange shall wind down and discontinue its catalogue retail operations under the Hypercity-Argos brand. [20][edit]TimezoneShoppers Stop forayed into the Entertainment sector by acquiring 45% stake in Timezone Entertainment Private Limited which is in the business of setting up and operating Family Entertainment Centres (FECs). It has 5 outlets in Ahmedabad, Hyderabad, Kolkata, Navi Mumbai and Mumbai. [13]