Ichiro conceptbook (11.6MB)

ICHIROProduct Catalog 2014ICHIROConcept BookBetween Architecture and Furniture

Jo Nagasaka with ICHIRO inc.

‘Ichiro-iro’ Project

ICHIRO hit upon the idea of designing ‘tools for living’ that would revolutionize the concept of furniture.

ICHIRO Inc. is a maker of polyester decorative plywood. Paints are mixed in-house to produce colors to order. Now ICHIRO have taken a fresh approach, from a different starting point, to the relationshop between everyday spaces and furniture, and embarked on a new kind of furniture-making aimed at forging a new kind of connection.

This is the ‘Ichiro-ilo’ project. ‘ilo’ is Esperanto for ‘tool’ Ichiro will now be offering tools designed to bring the real you to day-to-day living. The ‘Ichiro-ilo’ project offers ‘tools for the real you’ to create a lifestyle crafted to your personality, giving you a space purely your own to use in everyday living.

1 ‘Ichiro-iro’ Project

4 kololo-desk5 koloro-stool6 koloro-stool collaboration with minä perhonen7 koloro-wagon8 Schola Desk9 Schola Stool10 Chabu11 bend12 koloro-stand13 koloro-magnet14 Dowel-blocks

15 Profile16 Contact

ICHIRO Product Catalog 2014

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koloro-desk: a place to 'nest' at ease

The koloro-desk has windows in various locations. Its design is thatof a small private room, where windows can be opened for a moreairy, accessible feel, or closed when you don’t want to be disturbed. Lighting, potted plants and such can be added, and there are windows for placing the occational ornament, hooks for bags, and a cord manager allowing PC use. Arrange the koloro-desk to make a study for dad, a play area for a child, a hobby space, or whatever you would like it to be.

W736 D556 H1318 TH700mmPolyester-topped Plywood, White Ash

Designed by TORAFU ARCHITECTS

koloro-desk

White

Khaki Navy Sky blue

Yellow Pink

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koloro-stoolkoloro-stool: complete with storage capacity

Designed to complement the koloro-desk, the koloro-stool is shaped like a vaulting horse. Underneath the soft cushioned seat is a box for storage ideal for toys and other small miscellaneous items.

W378 D434 H530 or 430mmPlywood, White Ash


White

Green Gray

Light blue Dark gray

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koloro-stool collaborate with minä perhonen

You could choose koloro-stool covered in fabric from fashion brand minä perhonen. The fabric on the soft cushioned seat wi have used two designs: ' fogland' and 'pacific'.

W378 D434 H530 or 430mmPlywood, White Ash


koloro-stoolminä perhonen collaboration

Pacific Fogland

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koloro-wagonTake it anywhere: Introducing the koloro-wagon set of three stackable storage boxes

The koloro-wagon is a mobile wagon made up of three stacking storage boxes. Each box has an L-shaped handle, allowing them to be separated and carried like baskets.

W473 D340 H660/H840mm (incl. handles)


A (Sky blue, White, Yellow) B (Dark green, Pink, Gray)

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Schola Desk with storage space under the top

Compact desk with a lid that opens up to reveal storage space, inspired by the English school desk. A no-waste design using a single sheet of plywood.

W440 D390 H720mmPolyester-topped Plywood

Designed by Yota Kakuda

Schola Desk

Green Coral pink

Light gray

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Schola StoolSchola Stool reminiscent of seat in art classroom

Stool designed to go with the Schola Desk, resembling a seat in a school arts-and-crafts classroom. Can also be used as a side table.

W300 D300 H440mmPolyester-topped Plywood


Coral pink

Light gray

Green

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Chabu Set up and stow away to suit your space: Chabu breathes new life into the traditional chabudai

“Chabu” is a low table that oers a fresh take on what has always been the chabudai's greatest advantage but with a contemporary twist. With a new, softer design featuring rounded corners, Chabu complements not just traditional Japanese-style rooms, but any room at all. Featherlight, it's a breeze to set up and put away. Chabu is made without nails and its construction, in which the legs are fixed to avoid wobbling, follows the time-honored design.

L: W850 D500 H60mm (folded) / H328mm(open) S: W425 D250 H38mm (folded) / H143mm (open)Japanese linden plywood, top: melamine laminate


PinkL

S

Gray

Pink

Gray Natural

Blue

Blue

Natural

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“bend” — a mirror to hang on the wall or fold and stand

By sandwiching canvas between sheets of plywood as an alternative to metal hinges, the main section of the mirror serves as one large hinge. The mirror returns naturally to its flat state when picked up, a hole for a hook allowing it to be hung on the wall.

L: W270 H412 D10mm (used as wall mirror) / D147mm (tabletop use)S: W200 H336 D10mm (used as wall mirror) / D123mm (tabletop use)Japanese linden plywood, melamine laminate, canvas

Designed by Shigeki Fujishiro

bend

Pink

Dark green

Pink

Dark green

L

S

Beige

Black

Beige

Black

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koloro-stand koloro-stand made using o-cuts from the koloro-desk

Bookstand born out of a desire to make us of polyester decorative plywood ocuts. Comes in nine dierent models and various color combinations.

W140 H190 D18mmPolyester-topped Plywood, Steel


A-1

D-1

G-1

E-2

H-1

F-1

J-2

B-4 C-2

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Colorful patterned polyester decorative plywood Koloro-magnets

Magnets made in a multiplicity of patterns and hues from polyester plywood.Combine colors to create unexpected shapes and looks. Use on white boards to liven up any oce space with vibrant color, or on the fridge: kids will love them!

60mm (diamond one side)Polyester-topped Plywood or Plywood

Designed by TORAFU ARCHITECT

koloro-magnets

#1

#4

#1

#4

#2

#5

#3

#5

#2 #3Color

Wood

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Dowel-blocks joined by doweling to create multiple shapes

Fun polyester decorative plywood blocks can be joined with doweling to form various shapes – the only limit is your imagination. Holes on five sides allows the blocks to be connected three-dimensionally in an infinite number of ways.

W240 H240 D36 (18x2) mmPolyester-topped Plywood


Dowel-blocks

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Profile

TORAFU ARCHITECTSEstablished in 2004 by Koichi Suzuno and Shinya Kamuro, TORAFU ARCHITECTS apply architectural thinking to a diverse scope of work, ranging from architectural design to interior design for stores, exhibition space design, product design, spatial installations and filmmaking. Amongst some of their mains works are ‘HOUSE IN KOHOKU’, ‘Light Loom’(Canon Milano Salone 2011), Galliver Table’ and ‘airvase’. Their Light Loom was awarded the Grand Prize of the Elita Design Award. In 2011 they published Airvase book and TORAFU ARCHITECTS 2004-2011 Idea + Process, and in 2012, a picture book titled Torafu's Small City Planning.http://www.torafu.com

Yota Kakuda (YOTA K AKUDA DESIGN)Yota Kakuda was born in 1979 in Japan. Moving to London in 2003, he gained experience at various design studios including Shin and Tomoko Azumi and Ross Lovegrove. 2005-2007, he studied and obtained an MA at Royal College of Art, Design Products under Ron Arad and Kenneth Grange, where he was awarded a scholarship from the Japanese government. Moved back to Tokyo in 2008 and he joined MUJI as one of the product designers. 2011, he established his own studio, YOTA KAKUDA DESIGN in Tokyo, where he works in a variety of design fields, for both international and domestic clients.http://www.yotakakuda.com/

Shigeki Fujishiro (shigeki fujishiro design)Born 1974 in Tokyo. Graduated in economics form Wako University, and from the evening division of Kuwasawa Design School. Joined IDEE in 1988 where he designed both staple items as well as special-order furniture. Left IDEE in 2005 to launch shigeki fujishiro design. Maintains contracts since 2011 with Spanish product manufacturer RS Barcelona, IDEE, and Petit h HERMES. Acts as director at the plywood manufacturer SAITO WOOD. Recipient of the 21st Kuwazawa Award in 2013.http://www.shigekifujishiro.com

Design ProducerNobuko Shimuta (Shimuta Office)Project editor/design producer/design journalist. After working with Bijutsu Shuppan-sha as an editor of the art magazine BT/Bijutsu Techo and design magazine Designers Workshop, Nobuko Shimuta joined Nippon Design Center as a producer, and established Shimuta Office in 2011. Her projects - ranging from product, exhibition, communications and design planning to design production - strive to create circumstances that allow design to work in society and communities in the happiest of ways.

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Contact

http://www.ichirodesign.jp/shop/

ICHIRO Inc.e-mail/ [email protected]: +81-52-793-1205fax: +81-52-792-2420

Introduction

Architecture and furniture exist independently from each other, both standing firmly on the ground.

They are counterparts of each other regardless of difference in size. What we call “ interior” exists between. The interior fills in the space suitably according to time and circumstances. But structurally it is totally dependant on architecture. Not only that, it also conceals and distracts grandioso and elegance of architecture. That is why I think that furniture, which is structurally independent and free, should replace the interior, in order to retain the beauty of architecture. Moreover, furniture can tolerate a variety of activities, and sometimes goes beyond architecture and stimulates people’s activities in natural or urban contexts. Based on these visions on furniture, we are proposing new directions of Ichiro Furniture.

Jo Nagasaka/ Schemata Architects

1 Introduction

2 Furniture to make a room3 Furniture to go4 Hybrid furniture5 Furniture to put away6 Furniture to generate activities7 Fabric furniture for free use8 Body as furniture9 Furniture to assist you10 Furniture for agriculture11 Multi-purpose furniture12 DIY furniture13 Furniture for children14 Furniture for communication

15 Profile

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Furniture to make a roomYou can create a private space with furniture,instead of architectural components.

Desktop becomes a room. Even if you have no private room to yourself, here is enough private space on the desktop.

When placed in front of a window, it becomes a small room with a view.

Chair becomes a room.

A large lampshade creates a meeting room underneath.

In a wide and noisy place, a large parabolic lampshade becomes a soundproof shelter against outside noise. At the same time it acts as sound reflector inside, to enhance intimate conversation between the two.

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Furniture to goBy relocating furniture, a space can be adopted to suit any use according to one’s needs; thus we are freed from inconvenience of architecture, which stay in the same place permanently.

Bathtub to go

Kitchen to go

case 1) Court-House in urbanized area case 2) Beach & Sea

Bathtub to go: case study

case 3) Weekend house in mountainous area.

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Hybrid furnitureFurniture can surpass its original scale, be integrated into space, and define its own space, when it is combined with some other furniture with different functions.

Ladder and shelf

Desk and bed

Bookshelf and chair

When a stair-shelf is placed, one finds a personal space between the shelf and the ceiling.

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Furniture to put awayOriginally people want to use space for various purposes, however when a particular piece of furniture is placed inside it often designates a particular function. In other words, function of furniture decides function of space. If furniture can be put away when not in use, space is freed from any particular function and architecture will regain freedom.

Wood box furniture units can be stacked against the wall.Furniture wagon containing various pieces of furniture

Wall furniture units can be stored flat when not in useSeating furniture like Japanese-style cushions can be create a place for gathering anywhere.

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Furniture to generate activitiesOne can generate different activities in space by adjusting furniture heights etc., without changing the floor plan.

Height-adjustable table

A table can serve various purposes if the tabletop is height-adjustable. When it is set low, one can comfortably sit down, have a meeting or work for long hours. When it is set high, it ca be used for brief meetings or some works in standing position. People’s activities change according to tabletop heights. In other words this table acts as an activity generator.

Height-adjustable lamp

If the lamp is height-adjustable, its area of light distribution is also adjustable. When the lamp is set high, light is distributed to a wide area, and when set low the light distributes to a narrow area. This lamp also acts as an activity generator, as if generates different activities according to area of light distribution.

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Fabric furniture for free use

Fabric furniture can be folded easily, and it helps to create easily adjustable space for living.

Fabric furniture series; “spread”

Fabric furniture series; “hang”

Fabric furniture series; “rolling” “wrap”

Fabric furniture series; “zip”

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Body as furnitureBy utilizing body as furniture, body parts will become as substitute for furniture, with minimum assistance.

Body as bed Body as chair

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Furniture to assist youUsually architecture is supposed to serve people’s needs. But here furniture is used to assist people, offering more adaptability and freedom than architecture.

Shopping assistant furniture: also serve as a chair for a short rest.

When a few friends gather with shopping assistant furniture, they can start a tea party.

Some of supporting architectural elements can be substituted by supporting furniture.

Walking sick furniture series

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Furniture for agricultureArchitecture is a major component of a city, therefore it has great social significance. Roles of architecture constantly change with tie time, but is is often too rigid to adapt to such changes. Furniture can replace architecture partially and play some important roles in the society.

An existing well is utilized in the new kitchen in the farm.

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Multi-purpose furniturePeople want to use a room for various purposes, but by placing a particular purpose its use is often limited to one. In other wards, use of furniture can designate a use of space. Here is an example of multipurpose furniture that contains all purposes that people want.

2 way furniture!!

To be used for a party during the day To be used as bedroom at night

2 way furniture!!

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DIY furnitureDIY furniture enhances people’s lives by offering joy ‘making’ as well as ‘using’.

“joy of assembling” DIY furniture

“can be assembled at your convenience” DIY furniture

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Furniture for childrenDuring a child’s growth from a newborn baby to an infant, the way it uses a space or furniture dramatically changes according to development of the body. Architecture is too rigid to adapt to such drastic changes. On the other hand, it is totally wasteful to buy different types of furniture at each stage of a child’s growth. Here are some examples of furniture that adapts to each stage of a child’s growth so that it can be used for a long time.

Designed or babies Designed for infants Designed for children Designed for grownups

Furniture that is designed to adapt to children’s growthand to be used for a long time.

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Furniture for communicationIn public spaces, such as a plaza or a park in a city or a hall or a cafeteria in a building, we are encouraged to engage ourselves in spontaneous activities and interactions. On the other hand, required functions in these public spaces are very complex and bound for constant chages. Architecture is too rigid and massive to adapt to such changes. Here we are introducint furniture that can substitute the role of architecture in public.

If there is a nice bench that you can sit on,people are willing to start a nice conversation.

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Profile

Jo Nagasaka / Schemata ArchitectsBorn in Osaka. After graduating from Tokyo University of the Arts, he established ‘Schemata Architects’ in 1998. In 2007, he started a collaboration office called ‘HAPPA’ that shares a gallery, shop and other facilities.

Architecture SAYAMA Flat (2008) House in Okusawa (2009) HANARE(2011) TAKEO KIKUCHI(2012)Interior Design LLOVE (2010) Aesop Aoyama (2011) papabubule Daimaru (2012) EEL Nakameguro (2013) Pop-up Store World Basics in Tokyo and Paris (2013) 3.1 Phillip Lim in Tokyo (2013) Furniture UDUKURI ColoRing Flat TableReceived two JCD awards

Gold Award (‘TAKEO KIKUCHI’) and Silver Award (‘papabubble Daimaru’) in 2013.Nominated for Design of the Year 2014 of Design Museun in London(‘IRO’, designed for Established & Sons) in 2014.

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ICHIRO inc.18-25 Obatachiyoda Moriyama-ku, Nagoya-shiAichi Prefecture, 463-0053 JapanTel: +81-52-793-1205Fax: +81-52-792-2420URL: http://www.ichirodesign.jp/

Designed by So Hashizume

Ichiro conceptbook (11.6MB)

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Transcript of Ichiro conceptbook (11.6MB)