ICHI Brand ID

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BRAND BOOK

description

ICHI Brand ID 2012

Transcript of ICHI Brand ID

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brand book

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The IChI TemperamenT

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Feminine fashion for the edgy, vibrant

and sophisticated city girl.

ICHI is cheerful in its mixing of styles

and constantly challenging in its use

of fabrics, shapes and colours.

ICHI is affordable fashion, yet with a

clear designer’s signature.

The ichi TemperamenT

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The IChI TemperamenT

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The IChI gIrl dares

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The IChI gIrl dares

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The vintage grace of her grandmother, Berlin’s arty underground

or the elegant Café de Flore in Paris; the ICHI girl makes sense

of it all and dares to combine the unthinkable. The result is her

dynamic, easy-going and yet sophisticated look.

Everyday is fashion day and she can look like a million without

spending one.

The ICHI girl soaks inspiration from everywhere but knows exactly

where she wants to go in life. She expresses her attitude through

her feminine, edgy way of dressing.

Her life is now. What was and what could have been: Why

bother? She dresses to express the mood of the moment and

her extraordinary clothes look so easy to wear.

Her admiring friends wonder how she does it. Well, first of all,

she dares.

The ichi girl dares

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IChI ColleCTIons

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ICHI is proud to be merchandised in 1.500

shops around the world. Our collections

are designed, made and delivered with the

principal aim of optimizing the rentability

in the shops.

ICHI’s six yearly Main Collections and six

Express Collections will keep any fashion

shop flawlessly up-to-date, all year round.

In order to fine tune each month’s shop sales,

our Main Collections are subdivided in

monthly Palette Collections. These are colour

coordinated mix of basic, core and profile

styles for easy and effective merchandising.

The palette concept guarantees that the

colours of each month’s styles match

perfectly when merchandised.

The Palette Styles are the basis of the

collections. Each style is carefully selected

and designed for the season.

Get an easy overview of all the styles in ICHI’s

Visual Merchandising Guide.

The ichi collecTion

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IChI ColleCTIons

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IChI pre auTumn

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IChI maIn auTumn

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IChI fundamenTals

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Feminine and sensualEdgy, urban and arty Extraordinary but Easy to wEar

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IChI fundamenTals

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Feminine and sensualEdgy, urban and arty Extraordinary but Easy to wEar

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IChI maIn sprIng

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IChI hIgh summer

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IChI’s unIverse In your shop

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ICHI’s rich and wide-ranging collections will

bring a lively ICHI-feel to your shop and your

customers.

The colour-coordinated Palette Collections

ensure aesthetic and effective merchandising.

ICHI’s versatility and its perfect price and

product mix will maximise shop sales.

ichi’s universe in your shop

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IChI’s unIverse In your shop

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Colour paleTTe

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

IChI sofT shop should ConTaIn:

• 2 JACKETS• 2 T-SHIRTS • 1 SLINKY/FEMININE TOPS• 2 SHIRTS• 2 DRESSES • 2 JEANS/BOTTOMS• 1 SKIRT• 2 KNITWEAR

Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

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geT IT now!

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geT IT now!

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Improve your shop sales with

ICHI’s rich collections. Now.

Business with us is easy. Start

at www.ichi.biz or call us at

+45 7943 3000.

Be assured: We are just waiting

to serve you.

geT iT now!

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IChI and The bTx famIly

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ICHI was born in 1999 as an independent family

member of the BTX Group.

The BTX Group celebrated its 75th anniversary

in 2010 and leads 16 lines. The group has a

turnover in excess of DKK 2 billion stemming

from successful sales in over 25,000 stores

worldwide.

ichi and The BTX family

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IChI and The bTx famIly

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The name ICHI is easy to pronounce for anyone. In Japanese it means ‘number one’. And that is what we want to be, in both business and design. It’s a commitment.

reasons To Buy

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denmark (head office): +45 79 43 30 00 . Belgium/luXenBourg: +32 3 280 10 10 . finland: +358 (0) 9 870 3061 . france: +33 486 110 114 . germany: +49 211 688752 00 greece: +30 210 2770050 . hungary: +36 309541321 . ireland/norThern ireland: +353-225 34 10 . iTaly: +39 06 5020400 . The neTherlands: +31-0-20-4080308 . norway: +47-52 84 51 70 poland: +48 184490020 . russia: +7 495 755 65 48 . spain/porTugal/andorra: +45 79433000 . sweden: +46-0-31 748 38 8 . uniTed kingdom: +44 2074 368 332 www.ichi.Biz