Icfct Social Media Webinar2 Apr2011
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Transcript of Icfct Social Media Webinar2 Apr2011
© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
Where should you focus your energy?
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© 2009 Coldwell Banker Real Estate LLC All Rights Reserved
} It’s where your clients hang out } It’s where people can connect with you
anonymously before they connect directly } It positions you as a 21st century businessperson } It’s where business relationships start
} And oh, by the way, It works!
Why LinkedIn for Coaching?
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} Social media is a platform for creating and nurturing relationships
} Social media is inexpensive (mostly free) } Mass two-way communication leads to… ◦ One-on-one conversation…which leads to ◦ Business!
} Social media is viral by nature
Coaching is Still a People Business
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} People like working with people they know and trust } It’s a way to communicate with your SOI } It’s all about leads, leverage & referrals } It’s the fastest growing application in the history of
the web } You are developing your ‘brand’ online } You can communicate systematically } It’s easy and it’s fun!
Social Networking - Basic Facts
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} Start with the end in mind – set business goals ◦ How many clients do you want to next year? ◦ What is your coaching specialty?
} Have a clear marketing message ◦ Do you have a tag line or an elevator statement? ◦ What other marketing are you doing?
} Understand the psychology of social networking ◦ What messages will appeal to your target audience? ◦ Establish a plan of action to get in front of them
So Where Do You Begin?
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} How do you want to be perceived as a coach?
} What type of clients do you want to attract?
} What are the benefits of working with you?
Establishing Your Voice
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} Be Transparent, Authentic, Human } Build opportunities through dialogue which would not
have otherwise occurred first } Then connect them with your business } What will your legacy be? Brand yourself } Live your brand across all social networks, websites,
blogs, etc.
The Rules of Engagement
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} The primary site for business relationships } Not just for job hunting – but you are looking for
a job } A complete profile is critical } Join groups – alumni, corporate, conference,
networking, non-profit, professional (work-related, special interest)
} Participate in group discussions } Open your profile to be seen by anyone
LinkedIn – the basics for success
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} Quality Headshot } Magnetic Professional Headline } Minimum three recommendations for every job } Engaging Summary } Details about each job in your profile } Use hyperlinks to connect visitors to your other sites
LinkedIn is Your Online Biography
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} Frequency of Updates } Consistent growth of your network } Extra effort to personalize invitations and thank-you’s } Joining targeted Groups } Periodic Profile Review } Using Applications as appropriate } Let your personality show through!
LinkedIn Strategy
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Tie it All Together
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Your Company Website
ICF-CT Website
Other Websites
Facebook LinkedIn
Your Blog Cool Articles Other Blogs
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} http://www.linkedinlady.com } http://www.ywait4success.com } http://www.linkedin.com/in/carolmcmanus } http://www.facebook.com/carol.mcmanus } http://www.twitter.com/carol_mcmanus } [email protected] } Direct: 203-286-8760 } Cell: 203-219-3057
How to Find Carol McManus
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