ICF Dubai Chapter Event

COACHING AS A BUSINESS, NOT JUST A HOBBY

Dubai – 9 Feb 2014

To inspire you to take

your coaching business to another level

Tricia Evans, Business Coach & Writer

…is facilitating a shift from A B

A shift in thinking, feeling & motivation – leading to clarity onthe way forwards, & specific & sustained behaviour change

Coaching provides a ‘safe space’ to explore & work this out

Coaching is different from Therapy or Counselling

A. Identify where you are right now

B. Decide what you’re aiming at (& WHY)?

C. DO the stuff that makes it happen

REPEAT!

A B

IDENTIFY WHERE YOUARE RIGHT NOW

Your Point A

Your backgroundYour beliefsYour personalityYour work experienceYour skill setSolo operator or team playerWhat interests youWhat makes you ‘tick’Your life stageYour life experienceWhat got to offer

Get your thinking clear- Your personal ‘BRAND’- Your TAGLINE

Be still – make time to thinkCapture your thoughts

Build up a picture of yourself, & keep in one file/notebookBe radically honest – don’t kid yourself!

Use questionnaires, speedwriting, meditating, journals, visualising, dreaming, art, courses, counselling etc

YOUR PERSONAL BRAND…what you stand for & how you behave

YOUR ESSENCEThe mood you evoke!

YOUR BenefitsHow you perform

YOUR AttributesHow you come across

Your Brand is defined by people’s experience with you over time

2/3 of the people you meet in your life will think you & your style is fine...1/3 of the people you meet won’t!

The world is ALL about relationships!

UNDERSTAND THE IMPACT OFPERSONALITIES ON PROGRESS

Our backgrounds have a HUGE impact on us & our view of what is ’right’ &/or ‘normal’

Personalities have a HUGE impact on relationships

DECIDE WHAT YOU’RE AIMING AT

Your Point B

FinancialHow much do you need to earn?Have a clear income goal each monthBe clear WHY you want to bring this money in (a BIG reason)

ClientsWhere are you most credible?What’s your target market?What problems can you help solve?Where can you make most difference?What have you got to offer?

PersonalWhere does coaching fit into your life?What do you want to be known for?What legacy do you want to leave?

Get your thinking clear

- Plan your elevator pitch- Know what you need/ want to earn, & why!

ELEVATOR PITCH EXAMPLES

“I work with companies to help them grow their business, 'fast track' their leaders & 'be successful on purpose'.”

“I work with Speakers, Coaches & Consultants who love what they do but hate the marketing part”

“I teach Coaches, Consultants & Entrepreneurs to make great money & live life on their terms!”

“I mentor women Entrepreneurs to break through to 6-figures (& beyond) so they can live the life they want”

“I’m a Business Mentor & Coach to Entrepreneurs, Trainers & Consultants”

“I’m a leading Business Speaker on marketing, sales & driving business through personal branding”

Employed

You have a job

THE CASH FLOW QUADRANT

Business Owner

You own a system& people work

for you

Self Employed

You own a job

Investor

Money works for you

E B

S I

Tricia EvansBusiness Coach & Writer

DO THE STUFF

THAT MAKES IT HAPPEN!

Bridge the gap

Between A & BKeep focused on what you want, & the actions you need to take – without getting sidetracked!

Where to start – establish an online presence• Establish a social media presence – LinkedIn, facebook, twitter,

pinterest etc• Use LinkedIn strategically (photo, job title, tagline, elevator pitch,

summary - post regularly, ask for & give recs)• Use facebook strategically• Get your name in print - write regularly for a relevant magazine or blog• Get published (write a book or an ebook)• Start a relevant blog• Have a good email signature• Set up an email capture system/landing page on your Blog or website• FOLLOW UP ALL leads

MAKE A

Keep up to date• Surround yourself with inspiration (people, ideas, books, experiences, music, colour)• Spend time with people ‘better’ than you• READ - & learn constantly about stuff that matters• Watch others – learn from them• Capture good ideas – take notes• Evolve your coaching - raise the level each time you coach

Analyse your business - recognize patterns• Analyse your clients – work out why they use you• Identify your ‘ideal’ target clients• Analyse trends & competitors• Strategy map your business

Be organised & professional with all client matters• Keep great client records – especially of follow up ideas• FOLLOW UP: FOLLOW UP: FOLLOW UP – after sessions, every few months,

to send them something (every 90 days max)

MAKE A

Keep your monthly financial target visible• Decide what you’re actually going to sell this month to achieve your

target• Decide who you’re going to sell it to• Decide how you’re going to offer it to them• Implement this – this week!• Actively manage your cash flow every week

How to get clients• Go back to your roots• Let people know what you do & what business you’re looking for• Network constantly - where potential clients go• Be prepared always – you never know who you’ll meet• Use your elevator pitch & be clear what you’re offering• Carry business cards always• Actively build a pipeline of potential new clients• FOLLOW UP with any relevant people you meet

MAKE A

Don’t put all your eggs in one basket• Build up alternative income streams

• Examples include…property rental, offer B&B, sublet your place when travelling, article writing, public speaking, sell unwanted stuff, teach something you know well, sell photos to photo libraries, sell products from home or at fairs, hold workshops or classes at your home – social networking: cookery: art: healing: music: counselling: parenting: IT skills etc

• Offer products: books: reports: webinars to your email list (ideas to solve their problems)

• Package your coaching offering in different ways

• Team up with complementary offerings like Actors, Chefs

MAKE A

MANAGEMENT & LEADERSHIP

Urgent&

Important

HOW TO PRIORITISE

Not Urgentbut

Important

Urgentbut

Not Important

Not Urgent&

Not Important

Tricia EvansBusiness Coach & Writer

SURROUND YOURSELFWITH INSPIRATION...

& TAKE TIME TO THINK!

FINAL THOUGHTS- Identify critical ‘game changing’ things for you- Get your A & B clear- Make conscious choices about how to spend your time- Block off time for the strategic aspects of your business- Delegate so you do the work ONLY you can do- Work ON the business, not just In the business- Be relentless in your approach- Surround yourself with inspiration - Manage your cash flow- FOLLOW UP: FOLLOW UP: FOLLOW UP

Tricia EvansBusiness Coach & Writer

FOOD FOR THOUGHT I HOPE?

Remember...‘Success is not an accident, it’s a decision!’

Tricia Evans, Business Coach & Writer For more information, contact me on tricia@eim.aeor connect with me on LinkedIn