Sudeep K Krishnan, IIM Ahmedabad

Introduction Objectives of the study Research Methodology Aufait – case study

◦ Early days◦ Growth and restructuring◦ Diversification dilemma◦ Identified opportunities

Results and discussions Implications

Understand international business activities of firms into Information Technology (IT) services from emerging economies

Identify factors that drive a firm’s strategy which has international clients and strong competition in the IT business sector

Identify factors that determine success and growth of firms

Current views – Industry based view (Porter, 1980), Resource based view (Barney, 1991)

Analyze risks, business opportunity exploration and sustainable growth based on an in-depth case study

In-depth analysis of Aufait Pvt Limited, Kozhikode – IT company based out of Tier III city

Research Questions◦ Was the restructuring of Aufait’s business and focus on

newer areas like Business Process Management (BPM) and Business Intelligence (BI) intelligent diversification decision and will that develop a sustainable future for Aufait?

◦ What can be the strategy to promote the new business activities?

◦ Should operations be carried out from a city like Kozhikode itself to achieve the projected growth rate?

Research Methodology

About Aufait – Beginning Initial Business Focus

◦ Airline Solutions◦ Geographic Information Systems (GIS)◦ Portal development and maintenance

Clients Growth and Re-structuring Emerging areas Promoting new business areas Operating Locations

SWOT ANALYSIS

Innovations from the service provider end Business Process Management

◦ supporting business process using methods, techniques and software to design, enact, control and analyse operational process involving humans, organizations, applications, documents and other sources of information

◦ Partners with providers like Intalio Business Intelligence

◦ skills, processes, technologies, applications and practices used to support decision making

◦ reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics

◦ Partnering with Oracle

McFarlans grid (Cash et al, 1988)

Tier III cities◦ Human Resource Issues◦ Cost effectiveness◦ Accessibility to middle east

Tier I cities◦ Immense competition◦ Accessibility to new clients and partners◦ Infrastructure cost and operating problems

Multiple cities of operation and maintaining cost benefits

Implications for budding entrepreneurs and newly formed organizations – problems studied common to similar organizations.

Results replicable Emerging economies and intense competition

◦ Factors that drive performance Developing strategy for business growth and

sustainable plans◦ Portfolio of offerings◦ City of operation◦ Promoting business offering

Limitation◦ Analysis based on a single case study