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ICEBM 2019 Page 0 Kuala Lumpur, Malaysia


TABLE OF CONTENT

REPORT FROM THE COMMITTEE CHAIR ICEBM 2019

3

OPENING SPEECH FROM THE DEAN OF FACULTY OF ECONOMICS

AND BUSINESS UNIVERSITAS TARUMANAGARA

4

OPENING SPEECH FROM THE RECTOR OF UNIVERSITAS

TARUMANAGARA

6

VENUE

7

SPEAKERS

8

STEERING COMMITTEE

9

ORGANIZING COMMITTEE

9

SCIENTIFIC COMMITTEE

10

TOPICS AREA

12

CONFERENCE PROGRAM

15

BOOK OF ABSTRACT

30


Program Book

International Conference on Entrepreneurship and

Business Management

(ICEBM 2019)

UNTAR

KUALA LUMPUR – MALAYSIA


REPORT FROM THE COMMITTEE CHAIR OF

THE EIGHTH ICEBM UNTAR 2019

The International Conference on Entrepreneurship and Business Management (ICEBM) is a

conference that aims to facilitate the exchange of best practices information and knowledge

dissemination in the field of entrepreneurship, business, and management. The first ICEBM

was held in 2011 at Tarumanagara University, Indonesia. From 2013 to 2018, Tarumanagara

University had co-hosted The ICEBM event with foreign universities, such as Universiti

Sains Malaysia, Dusit Thani College, and Foreign Trade University, as well as domestic

universities, such as Universitas Ciputra, Universitas Udayana, Universitas Krida Wacana,

and Trisakti School of Management. This year, The ICEBM has co-hosts with Tunku Abdul

Rahman University College, Kun Shan University, Universitas Putra Indonesia YPTK

Padang, STIE YKPN Yogyakarta, Trisakti School of Management, and Universitas Kristen

Krida Wacana.

The only thing that never changes is the change itself and digital disruption is part of the

change process. Nowadays, the most valuable resource is data. Along with artificial

intelligence, digitalization will provide companies with data for marketing, sales, and product

development, also the data to optimize operations and improve productivity. Businesses are

becoming more data-oriented and data-driven. However, there are things to watch, that the

winner in digital world doesn’t always take all, new technologies are complementary and not

substitute, meanwhile geography still matters, and the changing speed is not so fast.

Digital disruption has become a reality for most organizations nowadays. Companies can

create new markets or leverage the power of information to offer solutions in new ways.

However, limited efforts have been done to provide an understanding on how

entrepreneurship and business management will be affected by such digital disruption. With a

conference theme “The Challenge for Entrepreneurship and Business Management in Digital

Disruption Era”, The 8th ICEBM aims to provide opportunities for academics, professionals,

policy-makers, and practitioners from various fields to present their research and views, while

interacting with members inside and outside of their disciplines.

This year, we receive 94 paper submissions from Indonesia, Malaysia, Taiwan, Hungaria,

Philippine, and Germany. Papers submitted were being double-blinded review by The

ICEBM Scientific Committee consisting of 42 reviewers coming from 16 different academic

institutions and 6 countries. A total of 85 out of 94 papers were accepted. All papers accepted

will be published in the Conference Proceedings and will be submitted for further indexation

to Web of Science (WoS).

Last but not least, we wish to express our sincerest gratitude to all parties that have supported

this event: Co-Host Universities, Organizing Committee, Sponsors, and all fellow researchers

for their tireless contributions in science. Let us be the part that disrupts and not disrupted.

Thank you. We wish you all the good experience during the conference.

Committee Chair,

Cokki


OPENING SPEECH FROM THE DEAN OF

FACULTY OF ECONOMICS AND BUSINESS

UNIVERSITAS TARUMANAGARA

Four Things Will Influence to Entrepreneurship and Business

Honorable guests, speakers and participants of 8th International Conference on

Entrepreneurship and Business Management 2019, welcome and thank a lot for joining this

prestigious event. First I must appreciate to the committee that has been arranged this annual

job perfectly.

Second I also want to state that the theme of the conference - The challenge for

Entrepreneurship and Business Management in Digital Era - is very relevant and inspire,

especially according to future of the progress of entrepreneurship and business model. I think

digitalization become one of the solution for overcoming economic slowdown or recession.

According to Patrick Dixon, the author of The Future of Almost Everything, How Our World

Will Change Over The Next 100 Years (2019), there are four things that will create the next

great digital revolution. The four things are: Internet of thing; big data; cloud computing;

artificial intelligent.

Internet of thing: at least 60 billion different items will be communicating with each other

online by 2025, and rising to 130 billion by 2030—hard wired into the web, or using radio-

frequency identification device (RFID). Human being also already part of internet of thing.

Some people have injected RFID themselves under their skin. Four thousand people in

Sweden have been chipped in this way, which mean that they no longer need paper travel

tickets or plastic travel to pay somethings.

Big data: around 90% or all data we have ever created has been generated in the last two

years, 2.5 million trillion bytes a day, much of it from the internet of things. Here are the

benefit of big data: Your bank sees an unusual pattern of purchase from strange location, the

bank can create a fraud alert. The market places can predict which product to stock in

warehouses to closest to their costumers.

Cloud computing: cloud computing will become the main way to prevent data loss, backing

up automatically the contents of every computer or mobile. Most software will be rented by

the day, week, month or year, running in cloud, rather than on your own machine.

Salesforce.com, is a prime example of a cloud company able to set up and run call center

almost instantly and manage customer relationships.

Artificial Intelligence: in reality is that billions of small decisions are already influenced by

AI, for example selecting the route your drive. AI is gradually taking over and dominating

our world. Robot doctor, who never trained at medical school, are now more accurate at

diagnosing many medical emergencies than most doctors or nurses. AI also is better at

detecting payments fraud. Even AI already is able to predict, with 90% accuracy, a wide

range of gene defect, just from the shape of people’s face.

It must be realize, however, behind the many benefits of digitalization, also emerge threats

that AI will be harnessed by criminals. Every web page you visit may be collecting your


screen size, operating system, location, web browser type and many other things that form a

unique digital footprint. This information open opportunity to be used to target you as crime

victim. But this problem also provide new business such as private security.

When we combine all the power and all the weakness of the digitalization of business, which

one much more? It depend the agile and smart entrepreneur to treat it in business. This is the

challenges of the entrepreneurship and business management that we will talk today.

Hopefully this conference will propose many ideas for answering the question.

Thank you very much.

Dean of Faculty of Economics and Business

Dr. Sawidji Widoatmodjo


OPENING SPEECH FROM THE RECTOR OF

UNIVERSITAS TARUMANAGARA

Dear our Distinguished guests, ladies and gentlemen,

It is such a great pleasure for me to welcome all the participants to the International

Conference on Entrepreneurship and Business Management (ICEBM 2019). As we all know,

the goal of this conference is to provide a forum that facilitates the exchange of knowledge

and experience of both practitioners and academics in the fields of the Entrepreneurship and

Business Management. Under these circumstances, they can mutually share their findings.

Besides, the topic itself, which is about: The challenge for Entrepreneurship and Business

Management in Digital Era, is extremely interesting. I can agree with the conference

committee that a little thing has been done to provide comprehensive understanding of the

importance of the Entrepreneurship and Business Management to support business

development increase the welfare of society.

I would like to take this opportunity to extend my appreciation to the following institutions.

Firstly, this year’s conference becomes special due to the support from our Plenary Speakers

from various institutions. We are thankful for your wonderful cooperation. Secondly, our

gratitude goes to our co-host and sponsors for the utmost support and kind contribution.

I would also sincerely say thanks to the organizing committee for their commitment, hard

work and dedication, making this internationally reputable conference successfully realizable.

Finally, I would like to express my gratitude for the presence of distinguished speakers,

authors, reviewers, and a number of active participants from several countries. I wish you all

a wonderful and great conference. Thank you.

Rector

Prof. Dr. Ir. Agustinus Purna Irawan


VENUE

Conference held on November 7th , 2019, at:

Conference Venue: Tunku Abdul Rahman University College

Jalan Genting Kelang, Setapak, 53300 Kuala Lumpur, Malaysia

Tel. (6) 03 41450123 (Ext. 3447)

Gala Dinner Venue: Double Tree Hotel


SPEAKERS

KEYNOTE SPEAKER

Prof. Ir. Dr. Lee Sze Wei

President of Tunku Abdul Rahman University College

PLENARY SPEAKERS

Ir. Dr. Rajendran Muthuveloo

Universiti Sains Malaysia

Hadi Cahyadi

Founder and Managing Partner of Helios Capital


STEERING COMMITTEE Prof. Dr. Ir. Agustinus Purna Irawan

Dr. Sawidji Widoatmodjo

Dr. Indra Widjaja

Jap Tji Beng, Ph.D.

Dr. Keni

ORGANIZING COMMITTEE

Chairperson : Dr. Cokki

Secretary : Joyce Angelique Turangan

Halim Putera Siswanto

Treasurer : Yanti

Program : Paula Tjatoerwidya Anggarina

Ida Puspitowati

Logistic : Mei Ie

Henryanto Wijaya

Herlina Budiono

Proceeding : Dr. Keni

Dr. Hetty Karunia Tunjungsari

Ary Satria Pamungkas

Documentation : Agustinus Yulianto


SCIENTIFIC COMMITTEE

Dr. Alex Yi Chang Chen : Kun Shan University, Taiwan

Dr. Tsai Shieunt Han : Kun Shan University, Taiwan

Dr. Cheng Lung Li : Kun Shan University, Taiwan

Dr. Te Tsai Lu : Kun Shan University, Taiwan

Dr. Linda Lin Chin Lin : Kun Shan University, Taiwan

Assoc. Prof. Amy Yeo : TARC, Malaysia

Dr. Chin Mui Yin : TARC, Malaysia

Dr. Teo Poh Chuin : TARC, Malaysia

Dr. Rajendran Muthuveloo : Universiti Sains Malaysia, Malaysia

Dr. Teoh Ai Ping : Universiti Sains Malaysia, Malaysia

Lin Tian, Ph.D. : Shanghai University, China

Nguyen Thi Tuong Anh, Ph.D. : Foreign Trade University, Vietnam

Tran Toan Thang, Ph.D. : Central Institute for Economic Management

Dr. Tiina Brandt : Haaga-Helia University of Applied Science, Finland

Prof. Dr. Ni Wayan Sri Suprapti : Universitas Udayana, Indonesia

Dr. Rizal Edy Halim : Universitas Indonesia, Indonesia

Dr. Chairy : President University, Indonesia

Dr. Dwinita Laksmidewi : Universitas Atma Jaya, Indonesia

Dr. Tita Deitiana : Trisakti School of Management, Indonesia

Dr. Vita Briliana : Trisakti School of Management, Indonesia

Nikodemus H. S. Wijaya, Ph.D. : STIE YKPN Yogyakarta, Indonesia

Dr. Wisnu Prajogo, MBA. : STIE YKPN Yogyakarta, Indonesia

Dr. Miswanto, MSi. : STIE YKPN Yogyakarta, Indonesia

Desi Ilona, Ph.D. : UPI YPTK, Indonesia

Dr. Muhammad Ridwan, M.M. : UPI YPTK, Indonesia

Dr. Zerfiyenni, M.M. : UPI YPTK, Indonesia

Dr. Lusiana, M.M. : UPI YPTK, Indonesia

Dr. Elfiswandi, M.M., Ak., C.A. : UPI YPTK, Indonesia

Dr. Zerni Melmusi, M.M., Ak., C.A. : UPI YPTK, Indonesia

Dr. Yulasmi, M.M. : UPI YPTK, Indonesia

Dr. Hery Winoto, M.M. : UKRIDA, Indonesia

Dr. Saparso, M.M. : UKRIDA, Indonesia

Prof. Dr. Kris Herawan Timotius : UKRIDA, Indonesia

Prof. Dr. Agustinus Purna Irawan : Universitas Tarumanagara, Indonesia


Prof. Dr. Carunia Mulya Firdaussy : Universitas Tarumanagara, Indonesia

Dr. Cokki : Universitas Tarumanagara, Indonesia

Dr. Indra Widjaja : Universitas Tarumanagara, Indonesia

Dr. Keni : Universitas Tarumanagara, Indonesia

Dr. Miharni Tjokrosaputro : Universitas Tarumanagara, Indonesia

Dr. Hetty Karunia Tunjungsari : Universitas Tarumanagara, Indonesia

Dr. Herlin Tundjung Setijaningsih : Universitas Tarumanagara, Indonesia

Dr. Estralita Trisnawati : Universitas Tarumanagara, Indonesia


TOPICS AREA

Entrepreneurship:

Artpreneurship

Business Ethics and Entrepreneurship Ethics

Corporate and Strategic Entrepreneurship

Entrepreneurship Education

Entrepreneurial Universities

Entrepreneurship and Growth

Entrepreneurial Finance and Venture Capital

Entrepreneurship and Regional Development

Entrepreneurship and Governmental Support

Entrepreneurship and Intellectual Property

Entrepreneurial Culture

Entrepreneurship and Gender

Entrepreneurial Learning and Communities Pratice

Entrepreneurship and Ethics Minorities

Entrepreneurship and Sustainability

Entrepreneurial Finance

Entrepreneurial Marketing

Family Business

Franchising

Green Entrepreneurship

Innovation and Technological Entrepreneurship

International Entrepreneurship

Social and Community Entrepreneurship

Social Entrepreneurship

Sustainable Entrepreneurship

Technopreneurship

The Psychology of Entrepreneurship

Women Entrepreneurship

Business and Management:

Advertising Management

Accounting

Auditing

Brand Management

Business Intelligence

Business Statistics

Business Performance Management

Business Education

Business Ethics

Business Law

Consumer Behavior

Change Management

Communications Management


Corporate Governance

Cost Management

Decision Sciences

Destination Marketing

Human Resource Management

Industrial Engineering

International Business

Informational Systems

Information Technology Management

Leadership

Management Science

Management Information Systems

Manufacturing Engineering

Marketing

Marketing Research

Marketing Strategy

New Product Development

Organizational Behavior

Organizational Communication

Operations Research

Public Relations

Product Management

Resource Management

Strategic Management

Stress Management

Supply Chain Management

Systems Thinking

Systems Management

Taxation

Time Management

Total Quality Management

Entrepreneurship in Tourism and Hospitality Industry

Architecture, Tourism and Sustainable Development

Artisan, Cultural and Tourism Entrepreneurship

Community Tourism Entrepreneurship

Consumer Behavior in Tourism

Consumer Psychology of Tourism, Hospitality and Leisure

Communication in the Tourism and Hospitality Industry

Economic Efficiency of Tourism Industry

Entrepreneurship in Tourism Industry

Entrepreneurship and The Rural Tourism Industry

Entreprenurship and Sustainable Tourism

Entrepreneurship on Innovative Tourism

Food Tourism

Gastronomy and Creative Entrepreneurship

Global Tourism Industry


Health and Medical Tourism

Hospitality Entrepreneurship

Indigenous Entrepreneurship and Tourism Development

Industry, Tourism and Investment

Migration and Tourism Entrepreneurship

Rural Tourism and Art Entrepreneurship

Psychology and Tourism Management

Psychology of Happiness and Tourism

Social Media, Tourism and Entrepreneurship

SMEs and Tourism

The Use of Information Technology in Tourism Industry

Tourism and Entrepreneurship

Tourism Enterprise, Entrepreneur and Entrepreneurship

Tourism and Entrepreneurship in Hospitality Industry

Tourism Culture and Communication

Tourism Entrepreneurship and Social Capital

Transportation in Tourism


CONFERENCE PROGRAM

Day 1 (Thursday, 07 November 2019)

Venue : Tunku Abdul Rahman University College, Kuala Lumpur

Time Program

08.00 – 09.00 Registration & Coffee Morning

09.00 – 09.15

Opening Ceremony:

Traditional Dance (Malay Dance)

Report from Committee Chair: Dr. Cokki

09.15 – 09.30

Opening Speech:

Rector of Universitas Tarumanagara (Opening Ceremony)

UNTAR Video Profile

TAR UC (Welcoming Speech)

09.30 – 10.00 Keynote Speaker

Prof. Ir. Dr. Lee Sze Wei (President of TAR UC )

10.00 – 10.15 Certificate Presentation (UNTAR and Co-Hosts)

10.15 – 11.45

Plenary Session:

Speaker 1: Dr. Rajendran Muthuveloo (USM)

Speaker 2: Hadi Cahyadi (Founder and Managing Partner of Helios Capital)

Moderator: Sigit Sanjaya (University of Putra Indonesia YPTK)

12.00 – 13.00 Lunch

13.00 – 15.12 Parallel Session I

15.12 – 15.30 Coffee & Tea Break

15.30 – 17.42 Parallel Session II

19.00 – 21.00

Gala Dinner (Pool side in Double Tree by Hilton Hotel):

Welcoming Dinner Speech (Dean of FEB)

Best Paper Announcement (Committee Chair)

Closing Speech (TAR UC Representative)

Live music

Day 2 (Friday, 08 November 2019)

Time Program

09.00 – 14.30

Post-Conference Tour

(Registration & Fee Applied - please contact [email protected])

Remarks: The city tour inclusive of return bus coach, tour guide, sightseeing from

Merdeka Square, The Sultan Abdul Samad Building, KL City Gallery, Royal Selangor

Club, Central Market (souvenirs) & Petronas Twin Towers & KLCC (shopping)

mailto:[email protected]


PARALLEL SESSION SCHEDULE

Thursday, November 7th, 2019

Room : Conference Room 1

Time : 13.00 – 15.12

Session Chair : Assoc Prof. Dr. Kwek Choon Ling

Time Authors Title Institutions

13.00 – 13.12 Siew Mui Kong

Rajendran

Muthuveloo

The Moderating Effect of Kaizen Culture

on the Relationship between Innovation

and Operational Performance

Universiti Sains Malaysia,

Penang, Malaysia

13.12 – 13.24 Tai-Ho Yang

Chin-Chiuan Lin

Developing an Innovation Management

Teaching Model Kun Shan University,

Tainan, Taiwan

13.24 – 13.36 Cheng-Lung Li

Sommanoxay

Soulivanh

The Qualitative Study of Small Firm’s

Competitive Advantage Competencies in

Laos’ Tourism Industry

Kun Shan University, Tainan, Taiwan

13.36 – 13.48 Choon Ling Kwek

Bi Lei, Lai Yan

Leong

Michelle John A/P

John Saggayam

Ying Xue Peh

The Impacts of Online Comments and

Bandwagon Effect on the Perceived

Credibility of the Information in the

Social Commerce: The Moderating Role

of Perceived Acceptance

Tunku Abdul Rahman

University College,

Malaysia

13.48 – 14.00 Choon Ling Kwek

Zhang Li

Ke Shin Yeow, Ng

Ka Yee

Thamilarasi A/P

Thiruchandren

The Impact of Number of Trusted

Members on the Perceived Credibility of

the Information on the Social Commerce:

The Mediating Roles of Cognitive Trust

and Affective Trust

Tunku Abdul Rahman

University College,

Malaysia

14.00– 14.12 Te-Tsai Lu A Study of the Effect of Learning

Outcomes of the Five Practical Methods

of Entrepreneurship Education

Kun Shan University,

Tainan, Taiwan

14.12 – 14.24 Tony Leong Weng

Beng

Rajendran

Muthuveloo

The Influence of Personality Traits and

Employee Development on the Job

Performance of Engineers in Malaysia


Penang, Malaysia

14.24 – 14.36 I Gede Adiputra

Henryanto Wijaya

Azhar Affandi

The Influence of Corporate Social

Responsibility, Managerial Ownership

and Firm Sizes on Firm Performance:

Evidences from Manufacturing

Companies in Indonesia

Universitas Tarumanagara,

Jakarta, Indonesia

Pasundan University,

Bandung, Indonesia





Time : 13.00 – 15.12

Session Chair : Assoc Prof. Dr. Kwek Choon Ling


14.36 - 14.48 Frangky Selamat

Mei Ie

Jhanghiz Syahrivar

Chairy Chairy

Why I Should Run My Own Business: A

Study on Women Entrepreneur’s

Motivation and Business Success in

Indonesia


Jakarta, Indonesia

Corvinus University of

Budapest, Hungary

President University,

Indonesia 14.48 – 15.00 Hetty Karunia

Tunjungsari

Katja Eisen

Natascha Stroebelle

Skincare Product Survey: Indonesia vs.

Germany


Jakarta, Indonesia

University Heilbronn,

Reinhold-Würth

Hochschule, Germany





Time : 13.00 – 15.12

Session Chair : Dr. Alex Chen Yi - Chang


13.00 – 13.12 Chi-Wen Huang

Chin-Chiuan Lin

Case Study of Moderating Effect of

Customer Characteristics on Relationship

between Service Quality, Customer

Satisfaction and Customer Loyalty

General Manager of Pin Yi

Technology Co., Ltd,

Tainan, Taiwan


Tainan, Taiwan

13.12 – 13.24 Choong Kian Chong

Salmi Mohd Isa

Building Your Brand Through Social

Media How Communication Works

Wonder & Money


Penang, Malaysia

13.24 – 13.36 Yayuk Sriayudha

Ade Octavia

Sigit Indrawijaya

Entrepreneurial Orientation and Market

Orientation in Business Performance of

SMEs : an Exploration of

the Impact on E-commerce Adoption

Universitas Jambi, Jambi,

Indonesia

13.36 – 13.48 Lee, Li-Yueh

Nguyen, Phuoc-

Thien

The Effects of Expatriate’s Cross-

Cultural Competence, Work-role

Demand on Expatriate Adjustment and

Performance: A Meta-Analysis

Approach.


Tainan, Taiwan

Nanhua University, Taiwan

13.48 – 14.00 Pei-Fang Tsai

Yi-Chang Chen

Yu-Ming Cheng

The Preliminary Exploration of

Competency for Community

Revitalization - Taking Rural Young as

Samples


Tainan, Taiwan

14.00– 14.12 Yi-Chang Chen

Hui-Ho Lee

The Effects of Website Content and

Trust on Online Purchasing Intention of

Agricultural Products


Tainan, Taiwan

14.12 – 14.24 Phuah Kit Teng

Khoong Tai Wai

Ow Mun Waei

Tey Sheik Kyin

Why They Buy? Fighting Obesity

through Consuming Natural Functional

Food

Tunku Abdul Rahman

University College,

Malaysia

Faculty of Business, Finance

and Hospitality

MAHSA University,

Malaysia





Time : 13.00 – 15.12

Session Chair : Dr. Alex Chen Yi - Chang


14.24 – 14.36 Shieunt-Han Tsai The Influence to Quality of Life

When Tech Meets Handmade Goods and

Service


Tainan, Taiwan

14.36 - 14.48 Nuryasman MN

Kartika Nuringsih

The Best Model for Predicting Tourist to

Kalibiru


Jakarta, Indonesia

14.48 – 15.00 Elizabeth Sugiarto D

MF Djeni Indrajati

Stakeholders Perception of Earning

Management and Its Effect on the

Quality of Accounting Information


Jakarta, Indonesia

15.00 – 15.12 M. Tony Nawawi

Rodhiah

SWOT Analysis of Batik Jambi SMEs Universitas Tarumanagara,

Jakarta, Indonesia





Time : 13.00 – 15.12

Session Chair : Dr. Linda Lin – Chin Lin


13.00 – 13.12 Chen, Hui-Chuan

Lu,Te-Tsai

An Innovative Business Model of

Chinese Herbal Medicine on Handmade

Tea Beverage Market in China

CEO of Tenergy Biotech

Co., Ltd., Tainan, Taiwan


Tainan, Taiwan

13.12 – 13.24 Maria Delia M. Poot Credit and Collection Management

Practices, Credit Risk Management, and

Financial Performance of Private Higher

Educational Institutions (HEIs)

in the Philippines: Basis for Continuous

Improvement

De La Salle Lipa, Lipa City,

Philippines

13.24 – 13.36 Bryan Teoh Phern

Chern

Fauziah Binti Sh,

Ahmad

Assessing the Impact of Business Model

Innovation, Firm Characteristics and

External Collaboration on Food Outlets

Performance in Malaysia

Tunku Abdul Rahman

University College, Kuala

Lumpur, Malaysia

Universiti Teknologi

Malaysia, Kuala Lumpur,

Malaysia

13.36 – 13.48 Chintya Ones Charli

Bayu Pratama Azka

Robby Dharma

Dori Mittra Candana

The Effect of Afective Commitments,

Violation of Psychological Contracts on

Organizational Citizenship Behavior

(ocb) with Locus of Control as an

Intervening Variable

Universitas Putra Indonesia

“YPTK”, Padang, West

Sumatera, Indonesia

13.48 – 14.00 Lin, LinChin Linda

Agustinus Purna

Irawan

Paula Tjatoerwidya

Anggarina

Zhang, Yu-Wen

The Relationship between Servant

Leadership and Job Satisfaction:

The Mediating Effect of Job

Empowerment


Tainan, Taiwan


Jakarta, Indonesia





Time : 13.00 – 15.12

Session Chair : Dr. Linda Lin - Chin Lin


14.00– 14.12 Lin, Lin Chin Linda

Agustinus Purna

Irawan

Paula Tjatoerwidya

Anggarina

Chou, Li-Feng

Hung, chun-Ping

The Relationship between Moral

Leadership and Organizational

Citizenship Behavior: The Mediating

Effect of Job Satisfaction


Tainan, Taiwan


Jakarta, Indonesia

14.12 – 14.24 Wei-Ting Yvonne

Foung

Yi-Shien Yeh

Bih-Shiaw Jaw

Talent Management Model in the Digital

Age: Strategic Internal Entrepreneurship

Mechanism

Chairman of ECAIC

integrated Consulting Co.,

Ltd., Taichung, Taiwan

Institute of Human Resource

Management, National Sun

Yat-Sen University,

Kaohsiung, Taiwan

14.24 – 14.36 Oey Hannes Widjaya

Herlina Budiono

Hendra Wiyanto

The Effect of Leadership Attitude on Job

Satisfaction Through Burnout in HWI

Lindeteves Shops


Jakarta, Indonesia

14.36 - 14.48 Kartika Nuringsih

Nuryasman M

Cokki

Fostering Sustainability Advantage on

Rural Tourism Destination at Kulon

Progo, Yogyakarta


Jakarta, Indonesia

14.48 – 15.00 Hetty Karunia

Tunjungsari

Laura Albrecht

Helen Kirsammer

Understanding Travel Behavior Between

Indonesian and Germany


Jakarta, Indonesia

University Heilbronn,

Reinhold-Würth Hochschule,

Germany





Time : 13.00 – 15.12

Session Chair : Nico Alexander


13.00 – 13.12 Muhammad

Sholahuddin

Adi Parkawati

A Comparative Study of Financial

Performance of Registered Companies in

the Jakarta Islamic Index (JII) Before

and After Implementation of IFRS

Accounting Standards

Universitas Muhammadiyah

Surakarta, Surakarta,

Indonesia

13.12 – 13.24 Sigit Sanjaya

Ronni Andri Wijaya

Yulasmi

The Effect of Destination Image on

Tourist Satisfaction and Destination

Loyalty: Bukittinggi City, West Sumatra


“YPTK” Padang, West

Sumatera, Indonesia

13.24 – 13.36 Abror Abror

Dina Patrisia

Yunita Engriani

Service Quality and Shariah Banks’

Customer Loyalty in Indonesia: The

Mediating Role of Customer Satisfaction

Universitas Negeri Padang,

Padang, Indonesia

13.36 – 13.48 Sitti Rizki Mulyani

Darma Syahrullah

Eka Jaya

Yani Fitriyanti

Desi Permata Sari

The Effect of Age, Family as Board of

Commissioners, and Busy Board of

Commissioners on Company Value


“YPTK”, Padang, Indonesia

13.48 – 14.00 Muhammad Ridwan,

M. Afuan

Rio Andhika Putra

Nora Putri Ayu

Board of Commisionaires Diversity and

Stock Return:

An Influence Study on Nationality,

Gender and Education Background



14.00– 14.12 Silvy Christina

Nico Alexander

The Effect of Financial Distress and

Corporate Governance on Earnings

Management

Trisakti School of

Management, Jakarta,

Indonesia 14.12 – 14.24 Astuti Purnamawati

Jody Bintang

Hudaya

The Effect of Regional Financial Ratios

to Human Development Index

(Empirical Study of District / Cities in

Central Java Province 2012-2017)

YKPN Business School

Yogyakarta, Indonesia

14.24 – 14.36 Robby Dharma,

Letnan dalimunthe

Arbiuddin Syahputra

Hakin Harahap

Susriyanti

Sartika Putri

Influence of Return on Equity, Growth,

and Size on Company Values with

Capital Structure as Control Variables



14.36 - 14.48 Ishak Ramli Determinants of Exchange Rate

Volatility


Jakarta, Indonesia 14.48 – 15.00 Estralita Trisnawati,

Herlina Budiono

The Effect of Intellectual Capital on Tax

Avoidance Period Before and After Tax

Amnesty


Jakarta, Indonesia

15.00 – 15.12 Henryanto Wijaya

Stefanus Adhitya

Hadi Cahyadi

Susanto Salim

Factors Affecting Earning Response

Coefficient with Profitability as

Moderation in Manufacturing Companies


Jakarta, Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Elfiswandi


15.30 – 15.42 Rosyeni Rasyid

Erni Masdupii

Muthia Roza Linda

Financial Inclusion in Rural MSMEs`: a

Swot Analysis


Padang , Indonesia

15.42 – 15.54 Della Asmaria Putri

Emil Salim

Vicky Brama

Kumbara

Elfiswandi

The Effects of Price Discount, Bonus

Pack and in-store Display on Impulse

Buying at the Supermarket


“YPTK” Padang, West

Sumatera, Indonesia

15.54 - 16.06 Nuning Kristiani

Ni Wayan Lasmi

Pipiyanti

The Influence of Content Influencer

Marketing on Consumer Attitudes to

Brands

(Case Study on Skinny Indonesian 24 in

Bukalapak E-commerce Company)”

STIE YKPN, Yogyakarta,

Indonesia

16.06 – 16.18 Marta Widian Sari

Vivi Nila Sari

Sitti Rizki Mulyani

Yosi Aifa Putri

Andri Novrianto

Employee Performance Model in the

Public Works and Spatial Planning

Office of West Sumatra Province



16.18 – 16.30 Ramdani Bayu Putra

Elfiswandi

Hasmaynelis Fitri

Neni Sri Wahyu

Nengsih

Effect of Business Knowledge and Self

Confidence on Business Performance

With Business Innovation as a Mediating

Variable on SMEs In Padang City


YPTK, Padang, Indonesia

16.30 – 16.42 Vivi Nila Sari

Sitti Rizki Mulyani

Marta Widian Sari

Erwin Hotmansyah

Harahap

The Role of Responsiveness to

Organizational Performance

University of Putra

Indonesia “YPTK” Padang,

Indonesia

16.42 – 16.54 Ignatius Roni

Setyawan

Comparing the Benefits of International

Diversification Using Industrial

Correlation and Non-Systematic Risk


Jakarta, Indonesia

16.54 – 17.06 Maya Malinda

Asni Harianti

Miki Tjandra

Meryana

Analysis of Effectiveness Financial

Education for Small Medium Enterprise

to Increase Financial Literate

(Premilinary study: Small Business

Enterprise in Bandung )

Universitas Kristen

Maranatha, Bandung,

Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Elfiswandi


17.06 – 17.18 Maya Malinda

Miki Tjandra

Asni Harianti

Olivia Vania Olius

Analysis of Effectiveness Financial

Education for Student in Higher

Education to Increase Financial Literate

(Case study: Financial Planning Class in

Maranatha Christian University

Universitas Kristen

Maranatha, Bandung,

Indonesia

17.18 – 17.30 Sarwo Edy Handoyo

Herlin Tundjung

Setijaningsih

Usage of Investment Assessment and

Decision Systems: The Impact of

Investor Characteristics


Jakarta, Indonesia

17.30 – 17.42 Rousilita Suhendah

Nathania

Investment Decision : The Case of

Indonesian Manufacturing Companies


Jakarta, Indonesia





Time : 15.30 – 17.42

Session Chair : Nikodemus Hans Setiadi Wijaya, Ph.D


15.30 – 15.42 Conny Tjandra

Rahardja

Tiara Nur Anisah

Green Paradox by Gender STIE YKPN School of

Business, Yogyakarta,

Indonesia

15.42 – 15.54 Nikodemus Hans

Setiadi Wijaya

Team Social Exchange Perspective of

Employee Job Satisfaction

STIE YKPN, Yogyakarta,

Indonesia

15.54 - 16.06 Muthia Roza Linda

Gesit Thabrani

Firman

The Role of Human Capital and

Knowledge Management on Innovation


Padang, Indonesia

16.06 – 16.18 Ietje Nazaruddin

Hafiez Sofyani

Sri Rezki Hayati

Erni Suryaningrum

Caesar Marga Putri

Lecturers' Perception of the Purpose of

Performance Evaluation System

Universitas Muhammadiyah

Yogyakarta, Yogyakarta,

Indonesia

16.18 – 16.30 Loh Chun Hong

Teoh Ai Ping

The Impact of Big Data Analytics

Adoption on Performance of Malaysian

Small Medium Enterprises

Cipli Hardware Sdn Bhd,

TBP314 Lorong Kubor Off,

12200 Butterworth Penang

Malaysia


Penang, Malaysia

16.30 – 16.42 Wisnu Prajogo

Heni Kusumawati

Nikodemus Hans

Setiadi Wijaya

The Relationship among Organizational

Cynicism, Employee Procrastination,

Intention to Leave, and in-Role

Performance

STIE YKPN School of

Business, Yogyakarta,

Indonesia

16.42 – 16.54 Sry Rosita

Edward

Fitri Widiastuti

Psychological Contract in Improving

Human Resources Strategy with

Organizational Culture as a

Mediator Variable

Fakultas Ekonomi dan

Bisnis Universitas Jambi,

Jambi, Indonesia

16.54 – 17.06 Poorni Sakrabani

Ai Ping, Teoh

The Influence of Technology Factors on

Retail 4.0 Adoption in Malaysia


Penang, Malaysia

17.06 – 17.18 Syanti Dewi

Nataherwin

The Effect of Leverage, Sales Growth,

Firm Size, Corporate Social

Responsibility Disclosure on Earnings

Response Coefficient


Jakarta, Indonesia

17.18 – 17.30 Nia Widyanti

Widyasari Widya Factors Affecting Free Cash Flow with

Dividend Policy as Mediation Variables


Jakarta, Indonesia

17.30 - 17.42 Elsa Imelda

Yenyen Hendris

The Effect of Organization

Characteristics to Whistleblowing

Behavior for Identifying Fraud


Jakarta, Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Melitina Tecualu


15.30 – 15.42 Irine Herdjiono

Gerzon Maulany

Benediktus Elnath

Aldy

Fitriani

Designing an Entrepreneurial University

Model with Social Cognitive Theory

Approach

Musamus University,

Indonesia

Atmajaya Catholic

University, Jakarta,

Indonesia

15.42 – 15.54 Riza Yonita

Sutiyem

Muthia Roza Linda

Intellectual Capital and Knowledge

Management on Business Performance



15.54 - 16.06 Lusiana

Nila Pratiwi

Zefriyenni

Rio Andhika Putra

Winda Fierza

Vironica

The Effect of Multiple Directorship,

Tenure, and Age of Board of Directors

on Corporate Value



16.06 – 16.18 Emil Salim

Nanik Istianingsih

Harkamsyah

Andrianof

Hanna Pratiwi

West Sumatra MSMEs Strategy

in Facing Competition in the 4.0

Industrial Revolution Using SWOT

Analysis



16.18 – 16.30 Fidela sadikin

Melitina

Eka Dessy

The Effect of Servant Leadership and

Work Engagement on

Organizational Citizenship Behavior

Mediated by Organizational

Commitment on Volunteers in Abbalove

Ministries Church

Krida Wacana Christian

University, Jakarta,

Indonesia

16.30 – 16.42 Sonata Christian

Trianggoro

Wiradinata

Christian Herdinata

Auditia Setiobudi

Environmental Factors Affecting The

Acceleration Adoption of Financial

Technology (Fintech) by SMEs in the

East Java Region

Ciputra University,Surabaya,

Indonesia

16.42 – 16.54 Yemima Amitay

Hery Winoto, Tj

Saparso

Soegeng Wahyoedi

The Impact of Celebgram Endorsement

on Purchase Intention: The Mediating

Effects of Customer Attitude and Brand

Awareness

Krida Wacana Christian

University, Jakarta ,

Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Melitina Tecualu


16.54 – 17.06 Jhanghiz Syahrivar

Hetty Karunia

Tunjungsari

Frangky Selamat

Chairy

Factors Influencing Career Choice in

Islamic Multilevel Marketing: The

Mediating Role of Company Credibility

Corvinus University of

Budapest, Budapest,

Hungary


Jakarta, Indonesia

President University, Bekasi,

Indonesia

17.06 – 17.18 Khairina Natsir

Yusbardini

The Influences of Capital Structure and

Firm Size to Firm Value through

Profitability as Intervening Variable


Jakarta, Indonesia

17.18 – 17.30 Michelle Kristian The Impact of the Usage of Computer

Assisted Audit Technique, Professional

Ethics, and Motivation on the Auditor

Performance


Jakarta, Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Chin Mui Yin


15.30 – 15.42 Mui- Yin Chin

Ho-Char-Fei Theresa

Poh-Chuin Teo

Chu-Le Chong

Chew- Keong Wai

Belt & Road Initiative: A Study from

Malaysian SMEs’ Perspective

Tunku Abdul Rahman

University College, Malaysia

Azman Hashim International

Business School, University

Technology Malaysia,

Malaysia

15.42 – 15.54 Kii-Geat Johan Lim

Poh-Chuin Teo

Lim Zheng Yang

The Impact of Innovation on

Competitiveness Of Smartphone Industry

in China

Tunku Abdul Rahman

University College,

Malaysia

Azman Hashim International

Business School, Universiti

Teknologi Malaysia,

Malaysia

15.54 - 16.06 Fitri Yeni

Zerni Melmusi

Esti Wulandar

Desi Ilona

The Effect of Board of Directors

Characteristics on Company Value

Universitas Putra Indonesia,


16.06 – 16.18 Hilda Mary

Hanna Pratiwi

Chyntia Loren

Desi Ilona

Ethnic, Skill, Qualification Diversity of

Board of Commissioners and Stock

Performance

Universitas Putra Indonesia,


16.18 – 16.30 Miharni

Tjokrosaputro

Cokki

The Role of Social Influence towards

Purchase Intention with Value

Perception as a Mediator: A Study on

Starbucks as an Environmentally

Friendly Product


Jakarta, Indonesia

16.42 – 16.54 Erika Jimena Arilyn

The Efffect of Profitability, Liquidity,

Tangibility, Firm Size, and Asset

Turnover toward Capital Structure in

Chemical Industry Listed in Indonesia

Stock Exchange From 2014 to 2018

Trisakti School of


Indonesia

16.54 – 17.06 Vita Briliana

Tita Deitiana

Wasisto Ruswidiono

Attitudes toward Mobile App Payment

Systems: A Case Study Among

Indonesian Millennials.

Trisakti School of


Indonesia

17.06 – 17.18 Andreas Bambang

Daryatno

Linda Santioso

The Effect of Accounting Conservatism,

Leverage, Growth Opportunities, and

Cash and Liquids to Corporate

Investment in Manufacture Firms Listed

in Indonesia Stock Exchange


Jakarta, Indonesia





Time : 15.30 – 17.42

Session Chair : Dr. Chin Mui Yin


17.18 – 17.30 Margarita Ekadjaja

Agustin Ekadjaja

Halim Putera

Siswanto

Determinants of the Policy to Use

Leverage Among Manufacturing

Firms in Indonesia


Jakarta, Indonesia

17.30 – 17.42 Keni Keni

Lerbin R. Aritonang

R

Ary Satria

Pamungkas

Designing Consumer Intention Index Universitas Tarumanagara,

Jakarta, Indonesia


Book of Abstracts


Business Management

(ICEBM 2019)

UNTAR

KUALA LUMPUR – MALAYSIA


Book of Abstracts


Business Management

(ICEBM 2019)

Editor in Chief:

Keni

Editorial Board:

Cokki

Ida Puspitowati

Hetty Karunia T

Lin Tian

Teoh Ai Ping

Publisher:

Undergraduate Program – Management Department

Faculty of Economics and Business

Universitas Tarumanagara

Jl. Tanjung Duren Utara No. 1 Grogol, Jakarta Barat

Tel +62215655509-10 ext. 210

Faks +62215655521

Email: [email protected]



PREFACE

Digital disruption has become a reality for most organizations nowadays. Companies

can create new markets or leverage the power of information to offer solutions in new ways.

However, limited efforts have been done to provide an understanding on how

entrepreneurship and business management will be affected by such digital disruption. With a

conference theme “The Challenge for Entrepreneurship and Business Management in Digital

Disruption Era”, The 8th ICEBM aims to provide opportunities for academics, professionals,

policy-makers, and practitioners from various fields to present their research and views, while

interacting with members inside and outside of their disciplines.

This year, we receive 94 paper submissions from Indonesia, Malaysia, Taiwan,

Hungaria, Philippine, and Germany. Papers submitted were being double-blinded review by

The ICEBM Scientific Committee consisting of 42 reviewers coming from 16 different

academic institutions and 6 countries. A total of 85 out of 94 papers were accepted. All

papers accepted will be published in the Conference Proceedings and will be submitted for

further indexation to Web of Science (WoS).

Last but not least, we wish to express our sincerest gratitude to all parties that have

supported this event: Co-Host Universities, Organizing Committee, Sponsors, and as well as

all fellow researchers for their tireless contributions in science. Let us be the part that disrupts

and not disrupted. Thank you. We wish you all the good experience during the conference.


TABLE OF CONTENT

HEART COUNT: OPTIMIZING PERFORMANCE FOR BUSINESS

SUSTAINABILITY IN DIGITAL ERA Rajendran Muthuveloo, Teoh Ai Ping

40

FACTORS INFLUENCING CAREER CHOICE IN ISLAMIC MULTILEVEL

MARKETING: THE MEDIATING ROLE OF COMPANY CREDIBILITY Jhanghiz Syahrivar, Hetty Karunia Tunjungsari, Frangky Selamat, and Chairy

41

PSYCHOLOGICAL CONTRACT IN IMPROVING HUMAN RESOURCES

STRATEGY WITH ORGANIZATIONAL CULTURE AS A MEDIATOR VARIABLE Sry Rosita, Edward , and Fitri Widiastuti

41

THE MODERATING EFFECT OF KAIZEN CULTURE ON THE RELATIONSHIP

BETWEEN INNOVATION AND OPERATIONAL PERFORMANCE Siew Mui Kong and Rajendran Muthuveloo

42

DEVELOPING AN INNOVATION MANAGEMENT TEACHING MODEL

Tai-Ho Yang and Chin-Chiuan Lin

42

CASE STUDY OF MODERATING EFFECT OF CUSTOMER CHARACTERISTICS

ON RELATIONSHIP BETWEEN SERVICE QUALITY, CUSTOMER

SATISFACTION AND CUSTOMER LOYALTY Chi-Wen Huang and Chin-Chiuan Lin

43

AN INNOVATIVE BUSINESS MODEL OF CHINESE HERBAL MEDICINE ON

HANDMADE TEA BEVERAGE MARKET IN CHINA Chen, Hui-Chuan and Lu,Te-Tsai

43

A STUDY OF THE EFFECT OF LEARNINGOUTCOMES OF THE FIVE

PRACTICAL METHODS OF ENTREPRENEURSHIP EDUCATION Te-Tsai Lu

44

THE EFFECTS OF EXPATRIATE’S CROSS-CULTURAL COMPETENCE, WORK-

ROLE DEMAND ON EXPATRIATE ADJUSTMENT AND PERFORMANCE: A

META-ANALYSIS APPROACH Lee, Li-Yueh, Nguyen, Phuoc-Thien2

44

BUILDING YOUR BRAND THROUGH SOCIAL MEDIA HOW COMMUNICATION

WORKS WONDER & MONEY Choong Kian Chong and Salmi Mohd Isa

45

THE INFLUENCE OF PERSONALITY TRAITS AND EMPLOYEE DEVELOPMENT

ON THE JOB PERFORMANCE OF ENGINEERS IN MALAYSIA Tony Leong Weng Beng and Rajendran Muthuveloo

45

A COMPARATIVE STUDY OF FINANCIAL PERFORMANCE OF REGISTERED

COMPANIES IN THE JAKARTA ISLAMIC INDEX (JII) BEFORE AND AFTER

IMPLEMENTATION OF IFRS ACCOUNTING STANDARDS Muhammad Sholahuddin and Adi Parkawati

46

THE EFFECT OF BOARD OF DIRECTORS CHARACTERISTICS ON COMPANY

VALUE Fitri Yeni, Zerni Melmusi, Esti Wulandari, and Desi Ilona

46


ETHNIC, SKILL, QUALIFICATION DIVERSITY OF BOARD OF

COMMISSIONERS AND STOCK PERFORMANCE Hilda Mary, Hanna Pratiwi, Chyntia Loren, Desi Ilona

47

THE EFFECT OF DESTINATION IMAGE ON TOURIST SATISFACTION AND

DESTINATION LOYALTY: BUKITTINGGI CITY, WEST SUMATRA Sigit Sanjaya, Ronni Andri Wijaya, and Yulasmi

47

THE EFFECT OF AGE, FAMILY AS BOARD OF COMMISSIONERS, AND BUSY

BOARD OF COMMISSIONERS ON COMPANY VALUE Sitti Rizki Mulyani, Darma Syahrullah Eka Jaya, Yani Fitriyanti and Desi Permata Sari

48

EFFECT OF BUSINESS KNOWLEDGE AND SELF CONFIDENCE ON BUSINESS

PERFORMANCE WITH BUSINESS INNOVATION AS A MEDIATING VARIABLE

ON SMES IN PADANG CITY Ramdani Bayu Putra, Elfiswandi, Hasmaynelis Fitri, and Neni Sri Wahyu Nengsih

48

THE EFFECTS OF PRICE DISCOUNT, BONUS PACK AND IN-STORE DISPLAY

ON IMPULSE BUYING AT THE SUPERMARKET Della Asmaria Putri, Emil Salim, Vicky Brama Kumbara, and Elfiswandi

49

THE EFFECT OF MULTIPLE DIRECTORSHIP, TENURE, AND AGE OF BOARD

OF DIRECTORS ON CORPORATE VALUE

Lusiana, NilaPratiwi, Zefriyenni, Rio Andhika Putra, and Winda Fierza Vironica

49

THE INFLUENCE TO QUALITY OF LIFE WHEN TECH MEETS HANDMADE

GOODS AND SERVICE Shieunt-Han Tsai

50

THE QUALITATIVE STUDY OF SMALL FIRM’S COMPETITIVE ADVANTAGE

COMPETENCIES IN LAOS’TOURISM INDUSTRY Cheng-Lung Li, and Sommanoxay SOULIVANH

50

BOARD OF COMMISIONAIRES DIVERSITY AND STOCK RETURN: AN

INFLUENCE STUDY ON NATIONALITY, GENDER AND EDUCATION

BACKGROUND Muhammad Ridwan, M. Afuan, Rio Andhika Putra, and Nora Putri Ayu

51

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, MANAGERIAL

OWNERSHIP AND FIRM SIZES ON FIRM PERFORMANCE: EVIDENCES FROM

MANUFACTURING COMPANIES IN INDONESIA I Gede Adiputra, Henryanto Wijaya, and Azhar Affandi

51

THE IMPACT OF BIG DATA ANALYTICS ADOPTION ON PERFORMANCE OF

MALAYSIAN SMALL MEDIUM ENTERPRISES Loh Chun Hong1, Teoh Ai Ping2

52

THE ROLE OF RESPONSIVENESS TO ORGANIZATIONAL PERFORMANCE Vivi Nila Sari , Sitti Rizki Mulyani, Marta Widian Sari, and Erwin Hotmansyah Harahap

52

THE EFFECT OF FINANCIAL DISTRESS AND CORPORATE GOVERNANCE ON

EARNINGS MANAGEMENT Silvy Christina and Nico Alexander

53


FOSTERING SUSTAINABILITY ADVANTAGE ON RURAL TOURISM

DESTINATION AT KULON PROGO, YOGYAKARTA Kartika Nuringsih, Nuryasman MN, and Cokki

53

ANALYSIS OF EFFECTIVENESS FINANCIAL EDUCATION FOR SMALL

MEDIUM ENTERPRISE TO INCREASE FINANCIAL LITERATE (PREMILINARY

STUDY: SMALL BUSINESS ENTERPRISE IN BANDUNG) Maya Malinda, Asni Harianti, Miki Tjandra, and Meryana

54

ANALYSIS OF EFFECTIVENESS FINANCIAL EDUCATION FOR STUDENT IN

HIGHER EDUCATION TO INCREASE FINANCIAL LITERATE (CASE STUDY:

FINANCIAL PLANNING CLASS IN MARANATHA CHRISTIAN UNIVERSITY) Maya Malinda, Miki Tjandra, Asni Harianti, and Olivia Vania Olius

54

THE EFFECT OF SERVANT LEADERSHIP AND WORK ENGAGEMENT ON

ORGANIZATIONAL CITIZENSHIP BEHAVIOR MEDIATED BY

ORGANIZATIONAL COMMITMENTON VOLUNTEERS IN ABBALOVE

MINISTRIES CHURCH Fidela Sadikin, Melitina, Eka Dessy

55

THE INFLUENCE OF TECHNOLOGY FACTORS ON RETAIL 4.0 ADOPTION IN

MALAYSIA Poorni Sakrabani, and Ai Ping, Teoh

55

ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION IN

BUSINESS PERFORMANCE OF SMEs: AN EXPLORATION OF THE IMPACT ON

E-COMMERCE ADOPTION Yayuk Sriayudha, Ade Octavia, and Sigit Indrawijaya

56

ASSESSING THE IMPACT OF BUSINESS MODEL INNOVATION, FIRM

CHARACTERISTICS AND EXTERNAL COLLABORATION ON FOOD OUTLETS

PERFORMANCE IN MALAYSIA Bryan Teoh Phern Chern and Fauziah Binti Sh, Ahmad

56

BELT & ROAD INITIATIVE: A STUDY FROM MALAYSIAN SMEs’ PERSPECTIVE Mui- Yin Chin, Ho-Char-Fei Theresa, Poh-Chuin Teo, Chu-Le Chong, and Chew- Keong Wai

57

THE IMPACT OF INNOVATION ON COMPETITIVENESS OF SMARTPHONE

INDUSTRY IN CHINA Kii-Geat Johan Lim, Poh-Chuin Teo, and Lim Zheng Yang

57

THE IMPACT OF THE USAGE OF COMPUTER ASSISTED AUDIT TECHNIQUE,

PROFESSIONAL ETHICS, AND MOTIVATION ON THE AUDITOR

PERFORMANCE Michelle Kristian

58

THE ROLE OF SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION WITH

VALUE PERCEPTION AS A MEDIATOR: A STUDY ON STARBUCKS AS AN

ENVIRONMENTALLY FRIENDLY PRODUCT Miharni Tjokrosaputro, and Cokki

58

THE EFFECT OF INTELLECTUAL CAPITAL ON TAX AVOIDANCE

PERIOD BEFORE AND AFTER TAX AMNESTY Estralita Trisnawati, and Herlina Budiono

59


WHY I SHOULD RUN MY OWN BUSINESS: A STUDY ON WOMEN

ENTREPRENEUR’S MOTIVATION AND BUSINESS SUCCESS IN INDONESIA Frangky Selamat, Mei Ie, Jhanghiz Syahrivar, and Chairy Chairy

59

TALENT MANAGEMENT MODEL IN THE DIGITAL AGE: STRATEGIC

INTERNAL ENTREPRENEURSHIP MECHANISM Wei-Ting Yvonne Foung, Yi-Shien Yeh, and Bih-Shiaw Jaw

60

INVESTMENT DECISION: THE CASE OF INDONESIAN MANUFACTURING

COMPANIES Rousilita Suhendah, and Nathania

60

DESIGNING AN ENTREPRENEURIAL UNIVERSITY MODEL WITH SOCIAL

COGNITIVE THEORY APPROACH Irine Herdjiono, Gerzon Maulany, Benediktus Elnath Aldy, and Fitriani

61

THE INFLUENCES OF CAPITAL STRUCTURE AND FIRM SIZE TO FIRM VALUE

THROUGH PROFITABILITY AS INTERVENING VARIABLE Khairina Natsir, and Yusbardini

61

THE EFFECT OF ORGANIZATION CHARACTERISTICS TO WHISTLEBLOWING

BEHAVIOR FOR IDENTIFYING FRAUD Elsa Imelda, and Yenyen Hendris

62

THE EFFECT OF AFECTIVE COMMITMENTS, VIOLATION OF

PSYCHOLOGICAL CONTRACTS ON ORGANIZATIONAL CITIZENSHIP

BEHAVIOR (OCB) WITH LOCUS OF CONTROL AS AN INTERVENING

VARIABLE Chintya Ones Charli, Bayu Pratama Azka, Robby Dharma, and Dori Mittra Candana

62

THE EFFECT OF ACCOUNTING CONSERVATISM, LEVERAGE, GROWTH

OPPORTUNITIES, AND CASH AND LIQUIDS TO CORPORATE INVESTMENT IN

MANUFACTURE FIRMS LISTED IN INDONESIA STOCK EXCHANGE Andreas Bambang Daryatno and Linda Santioso

63

FACTORS AFFECTING EARNING RESPONSE COEFFICIENT WITH

PROFITABILITY AS MODERATION IN MANUFACTURING COMPANIES

Henryanto Wijaya, Stefanus Adhitya, Hadi Cahyadi, and Susanto Salim

63

THE BEST MODEL FOR PREDICTING TOURIST TO KALIBIRU Nuryasman MN, Kartika Nuringsih

64

THE ROLE OF HUMAN CAPITAL AND KNOWLEDGE MANAGEMENT ON

INNOVATION Muthia Roza Linda, Gesit Thabrani, and Firman

64

FINANCIAL INCLUSION IN RURAL MSMEs: A SWOT ANALYSIS Rosyeni Rasyid, Erni Masdupii, and Muthia Roza Linda

65

LECTURERS' PERCEPTION OF THE PURPOSE OF PERFORMANCE

EVALUATION SYSTEM Ietje Nazaruddin, Hafiez Sofyani, Sri Rezki Hayati, Erni Suryaningrum, and Caesar Marga Putri

65

THE EFFECT OF LEADERSHIP ATTITUDE ON JOB SATISFACTION THROUGH

BURNOUT IN HWI LINDETEVES SHOPS Oey Hannes Widjaya, Herlina Budiono, and Hendra Wiyanto

66


CREDIT AND COLLECTION MANAGEMENT PRACTICES, CREDIT RISK

MANAGEMENT, AND FINANCIAL PERFORMANCE OF PRIVATE HIGHER

EDUCATIONAL INSTITUTIONS (HEIS) IN THE PHILIPPINES: BASIS FOR

CONTINUOUS IMPROVEMENT Maria Delia M.Poot

66

DETERMINANTS OF THE POLICY TO USE LEVERAGE AMONG

MANUFACTURING FIRMS IN INDONESIA Margarita Ekadjaja, Agustin Ekadjaja, and Halim Putera Siswanto

67

THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND JOB

SATISFACTION: THE MEDIATING EFFECT OF JOB EMPOWERMENT Lin, Lin Chin Linda, Agustinus Purna Irawan, Paula Tjatoerwidya Anggarina, and Zhang, Yu-Wen

67

THE RELATIONSHIP BETWEEN MORAL LEADERSHIP AND

ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING EFFECT OF

JOB SATISFACTION Lin, LinChin Linda, Agustinus Purna Irawan , Paula Tjatoerwidya Anggarina, Chou, Li-Feng, and

Hung, chun-Ping

68

INTELLECTUAL CAPITAL AND KNOWLEDGE MANAGEMENT ON BUSINESS

PERFORMANCE Riza Yonita, Sutiyem, and MuthiaRoza Linda

68

ATTITUDES TOWARD MOBILE APP PAYMENT SYSTEMS: A CASE STUDY

AMONG INDONESIAN MILLENNIALS Vita Briliana, Tita Deitiana, and Wasisto Ruswidiono

69

STAKEHOLDERS PERCEPTION OF EARNING MANAGEMENT AND ITS EFFECT

ON THE QUALITY OF ACCOUNTING INFORMATION Elizabeth Sugiarto D, and MF Djeni Indrajati

69

DESIGNING CONSUMER INTENTION INDEX Keni Keni, Lerbin R. Aritonang R., and Ary Satria Pamungkas

70

FACTORS AFFECTING FREE CASH FLOW WITH DIVIDEND POLICY AS

MEDIATION VARIABLES Nia Widyanti and Nia, and Widyasari and Widya

70

COMPARING THE BENEFITS OF INTERNATIONAL DIVERSIFICATION USING

INDUSTRIAL CORRELATION AND NON-SYSTEMATIC RISK Ignatius Roni Setyawan

71

THE EFFECT OF LEVERAGE, SALES GROWTH, FIRM SIZE, CORPORATE

SOCIAL RESPONSIBILITY DISCLOSURE ON EARNINGS RESPONSE

COEFFICIENT Syanti Dewi and Syanti, and Nataherwin and Nata

71

SWOT ANALYSIS OF BATIK JAMBI SMEs M. Tony Nawawi, and Rodhiah

72

THE EFFECTS OF WEBSITE CONTENT AND TRUST ON ONLINE PURCHASING

INTENTION OF AGRICULTURAL PRODUCTS Yi-Chang Chen, and Hui-Ho Lee

72


SERVICE QUALITY AND SHARIAH BANKS’ CUSTOMER LOYALTY IN

INDONESIA: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Abror Abror, Dina Patrisia, and Yunita Engriani

73

TEAM SOCIAL EXCHANGE PERSPECTIVE OF EMPLOYEE JOB SATISFACTION Nikodemus Hans Setiadi Wijaya

73

GREEN PARADOX BY GENDER Conny Tjandra Rahardja, and Tiara Nur Anisah

74

ENVIRONMENTAL FACTORS AFFECTING THE ACCELERATION ADOPTION

OF FINANCIAL TECHNOLOGY (FINTECH) BY SMEs IN THE EAST JAVA

REGION Sonata Christian, Trianggoro Wiradinata, Christian Herdinata, and Auditia Setiobudi

74

THE RELATIONSHIP AMONG ORGANIZATIONAL CYNICISM, EMPLOYEE

PROCRASTINATION, INTENTION TO LEAVE, AND IN-ROLE PERFORMANCE Wisnu Prajogo, Heni Kusumawati, and Nikodemus Hans Setiadi Wijaya

75

THE PRELIMINARY EXPLORATION OF COMPETENCY FOR COMMUNITY

REVITALIZATION- TAKING RURAL YOUNG AS SAMPLES Pei-Fang Tsai, Yi-Chang Chen ,and Yu-Ming Cheng

75

WEST SUMATRA MSMES STRATEGY IN FACING COMPETITION IN THE 4.0

INDUSTRIAL REVOLUTION USING SWOT ANALYSIS Emil Salim, Nanik Istianingsih, Harkamsyah Andrianof, and Hanna Pratiwi

76

THE EFFFECT OF PROFITABILITY, LIQUIDITY, TANGIBILITY, FIRM SIZE,

AND ASSET TURNOVER TOWARD CAPITAL STRUCTURE IN CHEMICAL

INDUSTRY LISTED IN INDONESIA STOCK EXCHANGE FROM 2014 TO 2018 Erika Jimena Arilyn

76

USAGE OF INVESTMENT ASSESSMENT AND DECISION SYSTEMS: THE

IMPACT OF INVESTOR CHARACTERISTICS Sarwo Edy Handoyo, and Herlin Tundjung Setijaningsih

77

DETERMINANTS OF EXCHANGE RATE VOLATILITY Ishak Ramli

77

THE EFFECT OF REGIONAL FINANCIAL RATIOS TO HUMAN DEVELOPMENT

INDEX (EMPIRICAL STUDY OF DISTRICT / CITIES IN CENTRAL JAVA

PROVINCE 2012-2017)

78

Astuti Purnamawati and Jody Bintang Hudaya

THE INFLUENCE OF CONTENT INFLUENCER MARKETING ON CONSUMER

ATTITUDES TO BRANDS (CASE STUDY ON SKINNY INDONESIAN 24 IN

BUKALAPAK E-COMMERCE COMPANY)” Nuning Kristiani, and Ni Wayan Lasmi Pipiyanti

78

INFLUENCE OF RETURN ON EQUITY, GROWTH, AND SIZE ON COMPANY

VALUES WITH CAPITAL STRUCTURE AS CONTROL VARIABLES Robby Dharma, Letnan dalimunthe, Arbiuddin Syahputra Hakin Harahap, Susriyanti, and Sartika Putri

Rahayu

79


EMPLOYEE PERFORMANCE MODEL IN THE PUBLIC WORKS AND SPATIAL

PLANNING OFFICE OF WEST SUMATRA PROVINCE Marta Widian Sari, Vivi Nila Sari, Sitti Rizki Mulyani, Yosi Aifa Putri, and Andri Novrianto

79

THE IMPACTS OF ONLINE COMMENTS AND BANDWAGON EFFECT ON THE

PERCEIVED CREDIBILITY OF THE INFORMATION IN THE SOCIAL

COMMERCE: THE MODERATING ROLE OF PERCEIVED ACCEPTANCE Choon Ling Kwek, Bi Lei, Lai Yan Leong, Michelle John A/P John Saggayam, and Ying Xue Peh

80

THE IMPACT OF NUMBER OF TRUSTED MEMBERS ON THE PERCEIVED

CREDIBILITY OF THE INFORMATION ON THE SOCIAL COMMERCE: THE

MEDIATING ROLES OF COGNITIVE TRUST AND AFFECTIVE TRUST

80

Choon Ling Kwek, Zhang Li, Ke Shin Yeow, Ng Ka Yee, and Thamilarasi A/P Thiruchandren

WHY THEY BUY? FIGHTING OBESITY THROUGH CONSUMING NATURAL

FUNCTIONAL FOOD Phuah Kit Teng, Khoong Tai Wai, Ow Mun Waei, and Tey Sheik Kyin

81

THE IMPACT OF CELEBGRAM ENDORSEMENT ON PURCHASE INTENTION:

THE MEDIATING EFFECTS OF CUSTOMER ATTITUDE AND BRAND

AWARENESS Yemima Amitay, Hery Winoto, Tj, Saparso, and Soegeng Wahyoedi

81

SKINCARE PRODUCT SURVEY: INDONESIA VS. GERMANY Hetty Karunia Tunjungsari, Katja Eisen, and Natascha Stroebelle

82

UNDERSTANDING TRAVEL BEHAVIOR BETWEEN INDONESIAN AND

GERMANY Hetty Karunia Tunjungsari, Laura Albrecht, and Helen Kirsammer

82


SPEAKER

Heart Count: Optimizing Performance for Business

Sustainability in Digital Era

Rajendran Muthuveloo1, Teoh Ai Ping2

{[email protected], [email protected]}

Graduate School of Business, Universiti Sains Malaysia, 11900 Gelugor, Penang, Malaysia1,2

Abstract. This paper highlights the importance of human capital development towards optimising

performance for business sustainability in digital era. It introduces a new concept called “Heart Count” that

is vital to management of employees’ happiness whichwould be the determinant of performance in digital

era. It provides a wholesome human capital development strategy that covers recruitment, retention and

separation to empower generation Y and beyond. Heart Count treats employees as human beings and

nurture them towards achieving happiness that will empower them to be an entrepreneur either on their

own or within an organisation. Heart Count counters the human robotization caused by Industrial Revolution 4.0via rehumanising the employees.

Keywords: Heart Count, Head Count, Recruitment, Retention, Separation, Employees.



8-1002

Factors Influencing Career Choice in Islamic Multilevel

Marketing: The Mediating Role of Company Credibility

Jhanghiz Syahrivar1,4, Hetty Karunia Tunjungsari2, Frangky Selamat3, Chairy4

{[email protected], [email protected], [email protected], [email protected]}

Corvinus University of Budapest, Budapest, Hungary1, Universitas Tarumanagara, Jakarta, Indonesia2,3, President

University, Bekasi, Indonesia4

Abstract. Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the

novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors

influencing the preference for Islamic MLM as a career choice among Muslims in Indonesia. This

research gathered 227 Muslim respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1)

reward scheme has a positive and significant effect towards company credibility 2) company credibility

has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward

scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.

Keywords: Reward Scheme, Company Credibility, Career Choice, Islamic MLM

8-1003

Psychological Contract In Improving Human Resources Strategy

with Organizational Culture As a Mediator Variable

Sry Rosita1, Edward 2, Fitri Widiastuti3

{[email protected] 1, [email protected], [email protected]}

Fakultas Ekonomi dan Bisnis Universitas Jambi, Jambi123

Abstract. The minimum criteria regarding the qualifications and competencies of lecturers in

conducting education require psychological contracts, organizational culture and the strategy of Human

Resources (HR) that are used as the basis for work relationships. The main objective of this research is

to examine psychological contracts in improving HR strategies with organizational culture as a mediator variable. The method used in this research is kind of descriptive with a quantitative approach and use

explanatory surveys. The research target was lecturers at several universities in Jambi Province. The

data collection method used is by providing a structured questionnaire aimed at the sample respondents.

The analysis tool used in this study is Partial Least Square (PLS) and the software used is smart-PLS. The research hypothesis provides strong support towards the view of psychological contracts has a

positive and significant influence in improving HR strategies, psychological contracts have a positive

and significant influence in improving HR strategies through organizational culture as a mediator

variable.

Keywords: Psychological Contract; Organizational Culture; HR Strategy.




8-1004

The Moderating Effect of Kaizen Culture on the Relationship

between Innovation and Operational Performance

Siew Mui Kong1, Rajendran Muthuveloo2 {[email protected], [email protected]}

Graduate School of Business, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia1,2

Abstract. Kaizen culture and Innovation are key competitive factors deeply imbued into the

organizational products and processes to achieve optimal operational performance sustainably.

Literature suggested that manufacturing companies needing to differentiate themselves adopt a culture

of continuous improvement (Kaizen). Kaizen culture in this paper enables a change process in a

seamless manner supporting innovation to optimize operational performance. This study aims to support theory and practice. Firstly, study findings can be applied to improve operational performance which is

pivotal to business sustainability of Malaysian manufacturing companies (MMC). Secondly, contribute

to extend Socio-Technical Systems (STS) theory. Thirdly, study has potential contribution towards the

society as resources are scarce and waste elimination is imperative. Lastly, study may provide some understanding on why these companies are more successful in securing operational performance from

innovation implementation than other seemingly similar companies.

Keywords: Kaizen culture, Innovation, Operational Performance, Malaysian manufacturing companies

(MMC)

8- 1005

Developing An Innovation Management Teaching Model

Tai-Ho Yang1, Chin-Chiuan Lin2 {[email protected], [email protected]}

Department of Business Administration, Kun Shan University, Tainan, Taiwan1,2

Abstract. This study aimed to develop an innovation management teaching (IMT) model which

included university social responsibility (USR) and problem-based learning (PBL) using a USR project that hosted by the authors during recent two years. After two years performed. Results showed that the

students who participate in the IMT model can enhance their learning motivation, sense of

accomplishment, and sense of honour. Furthermore, some problems of the regional object (Guantian

district) also can be solved after perform the USR project.

Keywords: IMT, USR, PBL






8 – 1006

Case Study of Moderating Effect of Customer Characteristics on

Relationship between Service Quality, Customer Satisfaction and

Customer Loyalty

Chi-Wen Huang1,2, Chin-Chiuan Lin2


General Manager of Pin Yi Technology Co., Ltd, Tainan, Taiwan1, Department of Business Administration, Kun Shan

University, Tainan, Taiwan2

Abstract. Laser cutting machine in line with the current manufacturing trend, small amount and

diversification, eliminating the cost of molds, can finished the products through software, reducing the

processing time and with high quality. Case company is an agent of spare parts and machines of laser

cutting machine which import from well-known brands in the United States, Germany and Japan. In

general, most of the procurement of spare parts needs through the originally equipment manufacturers,

however, the changes in the ecological environment make the customers have to find cheaper spare

parts and better service quality that can reduce costs and enhance competitiveness. Therefore, the case

company tried to investigate the relationship among service quality, customer satisfaction and customer

loyalty of spare parts of laser cutting machine. Results shows that the service quality was significantly

affected customer satisfaction and customer loyalty. Furthermore, the customer satisfaction was also

significantly affected customer loyalty.

Keywords: Customer Characteristics, Service quality, Customer satisfaction, Customer loyalty.

8 – 1007

An Innovative Business Model of Chinese Herbal Medicine on

Handmade Tea Beverage Market in China

Chen, Hui-Chuan1,2, Lu,Te-Tsai2


CEO of Tenergy Biotech Co., Ltd., Tainan, Taiwan1, Department of Business Administration, Kun Shan University, Tainan,

Taiwan2

Abstract. The present study aimed to start up an innovative business model of handmade beverage

market base onChinese herbal medicine in China. Followthe Chinese ancient 24 solar termsto create a

series of herbal beverage to meet the healthy need,any of the 24 solar terms in traditional Chineselunar calendar that matches a particular natural phenomenon. This business owned plenty experiences of

manufacturing of herbal medicine and also the distinguish service systemof Taiwan. The new business

modelat thebeginning it shapes high quality images of healthy andenvironment concern in China. The

core value proposition “living with nature”of this business modelmay lead a new trend of the handmade beverage market in China and thenworldwide in the future.

Keywords: Business model, Chinese herbal medicine, Handmade tea beverage market, 24 solar terms.






8 – 1008

A Study of the Effect of Learning Outcomes of the Five Practical

Methods of Entrepreneurship Education

Te-Tsai Lu1

{[email protected]}

Department of Business Administration, Kun Shan University, Tainan, Taiwan1

Abstract. The present study investigated theeffect of learning outcomes offive practical methods of

entrepreneurship education. The two classes of junior students are as the experimental and control group. After the five practical methods, the experimental group can produce better results than the

control group.Each type of teaching practice, the so-called learning outcomes in this paper are evaluated

in four levels: reaction, learning, behaviorand result.The results showed that there areno significant

differences between the two groups at the level of reaction and learning.At the behavioral level, in

practice of play and creation, the experimental group was significantly better than the control

group.However, there are no significant differences in the level of result.This result shows that practice

of play and practice of creation are easier to show the teaching results, and other types of practice

teaching modes results require long-term study and observation.

Keywords: Learning outcomes, Five practical methods, Entrepreneurship education.

8 – 1009

The Effects of Expatriate’s Cross-Cultural Competence, Work-

Role Demand on Expatriate Adjustment and Performance: A

Meta-Analysis Approach

Lee, Li-Yueh1, Nguyen, Phuoc-Thien2


Associate Professor, Department of Business Administration, Kun Shan University, No.195, Kunda Rd., Yongkang Dist.,

Tainan City 710, Taiwan1, Department of Business Administration, Nanhua University, No.55, Nanhua Road, Dalin Township, Chiayi County2

Abstract. Along with the tremendous growth of international operations, more and more expatriates

have to be dispatched to the overseas market places. However, expatriate failure still remained in a higher rate, expatriate failure not only can incur the loss of company sales and profits, but also negative

influence expatriate effectiveness. Among others, this study investigates the effects of expatriate’s cross-

cultural competence, emotional intelligence, and work-role demand on expatriate adjustment and

performance. With an integration of previous studies, this study posits that expatriate’s cross-cultural

competences (in term of cultural intelligence, cultural adaptability, and cultural empathy), work-role

demand (in terms of role novelty, role ambiguity, role conflict, and overload), and expatriate’s

emotional intelligence are important factors for expatriate to adjust in the host countries, which can

further enhance their effectiveness ( in term of innovative work behavior, expatriate performance; and expatriate satisfaction).

Keywords: Cross-cultural competence, emotional intelligence, work-role demand, expatriate

adjustment, expatriate performance.





8- 1010

Building Your Brand Through Social Media How

Communication Works Wonder & Money

Choong Kian Chong1, Salmi Mohd Isa2


Graduate School of Business, Universiti Sains Malaysia1, Graduate School of Business, Universiti Sains Malaysia2

Abstract. Building brands at social media are challenging as consumers are easily swayed away to

through a click; therefore marketers need to gravitate the 3.196 billions of social media users and base

on Statista report that the total spending might thrive at USD 4.5 trillion. Facebook’s community is a

force to recognize with and if the brand is unable to catch the world’s attention; means the brand are

about to lost of business opportunities worth billions. Previous research is on social media’s influence

on purchase decision in the automobile industry with German speaking respondents and it had created

a research gap for Malaysian respondents towards a Malaysian textile brand on the consumers’

perception, brand building challenges and remedies for digital brand building. The exploration will be

qualitative with interviews, transcribe using thematic analysis where the findings are crucial to the trade

policies drafting, brand owners in transforming to the thrive stage.

Keywords: Social Media, Facebook, Communication, Branding, Malaysia.

8 – 1011

The Influence of Personality Traits and Employee Development on The

Job Performance of Engineers in Malaysia

Tony Leong Weng Beng1 and Rajendran Muthuveloo2


Graduate School of Business, Universiti Sains Malaysia, 11900 Gelugor, Penang, Malaysia

Abstract. This research studies how personality traits affect the job performance of engineers in

Malaysia and how employee development ensures optimal job performance in an environment of constant change. A sample of engineers working in Electrical and Electronics based companies were

studied and the results showed that Extraversion and Openness were positively correlated to Job

Performance while Agreeableness and Neuroticism were negatively correlated. It was also shown that

employee development moderates the relationship between Personality and Job Performance for individuals with high levels of Conscientiousness. These findings show that individuals with different

personality traits perceive and respond to employee development efforts differently, thus the importance

of individualized development plans.

Keywords: Job Performance, Employee Development, Personality, Engineers, Five –Factor model, Conscientiousness, Agreeableness, Openness, Extraversion, Neuroticism




8 – 1012

A Comparative Study of Financial Performance of Registered Companies in The Jakarta Islamic Index (Jii) Before and After

Implementation of IFRS Accounting Standards

Muhammad Sholahuddin1, Adi Parkawati1 {Corresponding Author: [email protected]}

Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta1

Abstract. International Financial Reporting Standard (IFRS) is one of the changes in accounting

standard regulations that affected the environment of international accounting information. In increasing

the capital market, IFRS provides a series uniformity of accounting standards which is adopted by various countries in the world that have the purpose is to improve the international comparability and

the quality of financial reporting. Financial accounting standard IFRS in Indonesia applied to companies

which have responsibility to the public. The purpose of this research was to analyze the differences of

financial performance that measured by the ratio of liquidity, solvency, and profitability before and after that company was converted to IFRS. This research was comparative research that compared the

financial reporting by using a purposive sampling technique with producing 5 companies which were

continuously registered in the Jakarta Islamic Index for the period 2008-2017 with the data analysis

method by using Wilcoxon test because the data of normality test was abnormal. The result of this research shows that the liquidity ratio which was measured by using Current Ratio (CR) and the

solvability ratio which was measured by using DER and DAR that there were not significant differences

between before and after conversion to IFRS.

Keywords: IFRS, Liquidities, Solvabilities, Profitabilities, Jakarta Islamic Index

8 – 1013

The Effect of Board of Directors Characteristics on Company

Value

Fitri Yeni1, Zerni Melmusi2, Esti Wulandari3, Desi Ilona4 {[email protected], [email protected], [email protected],

Corresponding author E mail: [email protected]}

Economics Faculty, Universitas Putra Indonesia, YPTK, Padang, Indonesia1,2,3,4

Abstract. This study aims to analyse the influence of the characteristics of the board of directors on the

company value. The characteristics of the board of directors are measured by size, age, and busy board of directors on company values. The sample of this research is taken randomly for 266 companies listed

on the Indonesia Stock Exchange from 2011-2017. The results of this study indicate that the size of the

board of directors has a negative and significant effect on company value. However, age, busy board of

directors and company growth do not have a significant effect on company value. Company leverage has a positive and significant effect on company value.

Keywords: Company value, size, age, busy of board of directors.






8 – 1014

Ethnic, Skill, Qualification Diversity of Board of Commissioners

and Stock Performance

Hilda Mary1, Hanna Pratiwi2, Chyntia Loren3, Desi Ilona4

{[email protected], [email protected],[email protected],

Corresponding Author E-mail: [email protected]}

Economics Faculty, Universitas Putra Indonesia, YPTK, Padang, Indonesia

Abstract. The goal of this study is to examine the effect of ethnic, skill, and qualification diversity of

board of commissioners on stock performance in emerging market. This study employs 266 companies

listed on BEI (Indonesia Stock Exchange) in 2011-2017 periods. The result show that ethnic, skill, and

qualification diversity of board of commissioners do not give positive impact on stock performance of

Indonesian companies. However, quality audit and company age (CA) have a negative and significant

impact on stock performance.

Keywords: Stock performance, ethnic, skill, qualification of board of commissioners.

8 – 1016

The Effect of Destination Image on Tourist Satisfaction and

Destination Loyalty: Bukittinggi City, West Sumatra

Sigit Sanjaya1, Ronni Andri Wijaya2, Yulasmi3

{[email protected], [email protected], [email protected]}

University of Putra Indonesia, Padang, West Sumatra, Indonesia123

Department of Economic and Business123

Abstract. The study discovers (1) the effect of destination image on destination loyalty (2) the effect of

destination image on destination loyalty with tourist satisfaction as mediating variable. Respondents in

this study are the tourists in the Bukittinggi city. The study utilized primary data which are obtained

through the questionnaire with control questions that tourists have visited Bukittinggi city at least twice.

Total respondents are 384 determined by used Lemeshow formula. Data were analyzed by Path Analysis

performed by SPSS 25 software. The result showed: (1) destination image has positive and significant

effect on destination loyalty (2) destination image has positive and significant effect on destination

loyalty with tourist satisfaction as mediating variable

Keywords: Destination Image; Tourist Satisfaction; Destination Loyalty









8 – 1018

The Effect of Age, Family as Board of Commissioners, and Busy

Board of Commissioners on Company Value

Sitti Rizki Mulyani1, Darma Syahrullah Eka Jaya2, Yani Fitriyanti3 and Desi Permata Sari4

{Corresponding author E-mail: [email protected]}

Faculty of Economic and Business, Universitas Putra Indonesia “YPTK”, Padang, West Sumatera, Indonesia1,2,3,4

Abstract. This study aims to analyze how the effect of age, family as a board of commissioners, and

busy board of commissioners on the value of the company. Two variables are used as control variables is company age and company leverage. The samples in this research is taken by random sampling

method at publicly company listed in Bursa Efek Indonesia that is 266 companies with research period

for 7 years from 2011-2017. The results showed that age, family as board of commissioners, and busy

board of commissioners has not significant effect on company value. Company age and company

leverage has negative and significant effect on firm value

Keywords: Company Value, Age, Family as Board of Commissioners, Busy Board of Commissioners

8 – 1019

Effect of Business Knowledge and Self Confidence on Business

Performance with Business Innovation As A Mediating Variable

on SMEs in Padang City

Ramdani Bayu Putra1, Elfiswandi2, Hasmaynelis Fitri3, Neni Sri Wahyu Nengsih4

{[email protected], [email protected],[email protected],[email protected],

Corresponding Author E-mail: [email protected]}

Universitas Putra Indonesia YPTK, Padang, Indonesia1,2,3,4

Abstract. The era of digitizing the industry 4.0 has an impact on changes in the competence of all organizations, in order to survive and improve the performance of their organizations. The study aims to

analyze the impact of business knowledge and self confidence on business performance with business

innovation as a mediating variable on SMEs in Padang. This research uses 225 Small and Medium

Enterprises (SMEs). The form of the research model is Structural Equation Modelings (SEM), with the aid of Amos 22. The results of the study conclude that business knowledge, self confidence, and

business innovation factors have a significant effect on business performance. Other facts show that

business innovation is proven to mediate and increase the influence of business knowledge and self

confidence on business performance.

Keywords: Business Knowledge, Self Confindance, Business Innovation, Business Permormance.

mailto:%[email protected]

mailto:elfiswandi@%20upiyptk.ac.id2




8 – 1020

The Effects of Price Discount, Bonus Pack and In-store Display

on Impulse Buying at the Supermarket

Della Asmaria Putri1, Emil Salim2, Vicky Brama Kumbara3, Elfiswandi4


Faculty of Economic and Business, Universitas Putra Indonesia “YPTK” Padang, West Sumatera, Indonesia1,2,3,4

Abstract. The purpose of this research is to analyze the effect of price discount, bonus pack, andin-store

display on Impulse Buyingin Supermarket Padang City. This study used quantitative method to

investigate certain population and sample. The sampling technique used in this study is accidental sampling;a sampling technique based on coincidence, such as anyone who accidentally meets a

researcher can be used as a sample. The number of respondents in this study is 96 respondents. The

results of this research is found thatprice discount, bonus pack, andin-store display give positive and

significant effect on impulse buying. Price discount and in-store display partially give positive and

significant effect on impulse buying, Bonus pack does not have significant effect on impulse buying.

Based on the result of this research Supermarket Padang City could improve impulse buying through

price discount given to the consumer and in-store display that will either be able to stimulate impulse buying of consumers so as to increase the profitability of the Supermarket Padang City.

Keywords: Price Discount, Bonus Pack, In-store Display and Impulse Buying

8 – 1021

The Effect of Multiple Directorship, Tenure, and Age of Board of

Directors on Corporate Value

Lusiana1, NilaPratiwi2, Zefriyenni3, Rio Andhika Putra4, Winda Fierza Vironica5

{Corresponding Author :[email protected]}

Faculty of Economic and Business, Universitas Putra Indonesia “YPTK”, Padang, West Sumatera, Indonesia1,2,3,4,5

Abstract. The purpose of this study was to analyze the effect of multiple directorships, tenure, and age

of the board of directors on corporate value. Multiple directorship, tenure, and age are used as

independent variables, and corporate value is used as the dependent variable. Two variables are used as

control, including company growth and leverage. The study used secondary data obtained from annual reports between 2011 and 2017. The samples involved 266 companies listed on the Indonesia Stock

Exchange, and the results showed that multiple directorship board has a negative and significant effect

on corporate value. Basically, the tenure and the age of the directors and company growth does not have

a significant effect on corporate value as opposed to its.

Keywords: Multiple directorship, tenure, age of the board of directors, corporate value.






8 – 1022

The Influence To Quality Of Life

When Tech Meets Handmade Goods And Service

Shieunt-Han Tsai1

{[email protected]}

Department of Sports, Health and Leisure, Kun Shan University, Tainan City, Taiwan, R.O. C.1

Abstract. For forwarding quality of life and health condition of Taiwanese, we promote handmade

candles in order to service our consumers. We plan to use the convenience of Tech and enhance our publicity more in the offering. We hence conducted an investigation of organic enterprise that includes

organic product acceptance and cognition. The result is that Taiwanese accept organic candles which

can forward their physical and psychological health. On top of that, Taiwanese regard quality of life as

an important part of life. The enterprises as a start-up are willing to promote carbon emission and

quality of life of Taiwanese as well.

Keywords: Organic Products, Quality of Life, Tech, Purposive Sampling

8 – 1023

The Qualitative Study of Small Firm’s Competitive Advantage

Competencies in Laos’Tourism Industry

Cheng-Lung Li1, Sommanoxay Soulivanh2


Department of Business Administration, Kun Shan University1,2

Abstract. Companies can create core competencies or competitive advantages by adopting the

marketing strategies. It can result in creating profitable relationship with customers, differentiation

themselves to gain superior customer value than others. This study emphasizes on investigating how small tourism firms create their competitive advantage by investigating business environment of PEST

analysis, and Porter’s Five Forces Analysis and by using marketing analytic tools such as Segmentation-

Targeting-Positioning (STP), service marketing of 7Ps. The research conducted in qualitative study

applying in-depth interview with seven small business owners in tourism industry in Laos. The results show that motivation arises from being involving or experience in the business at young age, customer’s

satisfaction can be captured by differentiation and the well uses of 7Ps, supportive external environment

enhance the competitive advantage.

Keywords: Small firms, competitive advantage, STP, 7Ps

mailto:%[email protected]%7D




8 – 1025

Board of Commisionaires Diversity and Stock Return: An

Influence Study on Nationality, Gender and Education

Background

Muhammad Ridwan1, M. Afuan2, Rio Andhika Putra3, Nora Putri Ayu4

{Corresponding Author : [email protected]}

Universitas Putra Indonesia “YPTK”, Padang, West Sumatera, Indonesia1,2,3,4

Abstract. This study analyses the influence of board nationality, diversity, gender, and educational

background as independent and dependent variables on stock returns. Two control variables were used namely, the audit quality and company age, with secondary data obtained in the form of financial

statements and annual reports from 2011 to 2017. The samples in this study were 266 companies listed

on the Indonesia Stock Exchange.The results showed that the board of commissionaires’ nationality

diversity and audit quality control variables had a negative and significant effect on stock returns, while gender, educational background, and company age have none.

Keywords: Nationality, Gender, Education Background Diversity, Board of Commissionaires, Stock

Return

8 – 1027

The Influence of Corporate Social Responsibility, Managerial

Ownership and Firm Sizes on Firm Performance: Evidences

From Manufacturing Companies in Indonesia

I Gede Adiputra1, Henryanto Wijaya2, Azhar Affandi3

{[email protected]}

Faculty of Economics and Business of Universitas Tarumanagara, Jakarta, Indonesia1,2, Faculty of Economics and Business

of Pasundan University, Bandung, Indonesia3

Abstract. The main objective of this research is to explore and determine the effect of Good Corporate

Governance, managerial ownership, and Firm Size that affect Firm Performance. We use the sample from financial statements of manufacturing companies engaged in Food and Beverages which are listed

on the Indonesia Stock Exchange with 70 observations from 2014 to 2018. Samples were taken using

the purposive sampling method. Multiple linear regression model with panel data used in this study as

an analysis method. The results showed that corporate responsibility has a negative and significant effect on Firm Performance, while managerial ownership and firm size have a positive and not significant

effect on Firm Performance. The results of this study are consistent with agency theory predictions.

Keywords: Corporate Social Responsibility, Managerial Ownership, Firm Size, Firm Performance




8 – 1028

The Impact of Big Data Analytics Adoption on Performance of

Malaysian Small Medium Enterprises

Loh Chun Hong1, Teoh Ai Ping2


Cipli Hardware Sdn Bhd, TBP314 Lorong Kubor Off, 12200 Butterworth Penang Malaysia1, Graduate School of Business,

Universiti Sains Malaysia, 11700 Penang, Malaysia2

Abstract. In today’s digitalised era, the adoption of Industry 4.0 technology pillars can boost businesses by enhancing organizational performance. As one of the crucial pillars, big data potential has been

receiving heightened interests from academic and practitioners. Big Data ss (BDA) is viewed as a new

strategic weapon in business that allows organizations to gain valuable insights for decision-making

towards better performance. Most multinationals and larger companies may already be implementing

BDA aiming at enhancing organizational performance, but many Small Medium Enterprises (SMEs) are

still at the exploratory stage. The present study proposes the outcome on BDA adoption on performance

among Malaysian SMES and the role of strategic agility as moderator.

Keywords: Small Medium Enterprises, Big Data Analytics, Adoption, Performance, Strategic Agility, Malaysia

8 – 1029

The Role of Responsiveness to Organizational Performance

Vivi Nila Sari 1, Sitti Rizki Mulyani2, Marta Widian Sari3, Erwin Hotmansyah Harahap4

{viv in i lasar i01@gmai l . com 1, s i t t i r iz ki@gma il . com 2, mar t a . wid iansar i@gma il . com 3,

er winhrp5@gmai l . com 4, cor r espond ing Author : vivini lasar i01@gmai l . com 1}

Economics and Business Faculty, University of Putra Indonesia “YPTK”Padang1,2,3,4

Abstract. This aims to determine how much influence the Leadership Style and Leader Innovation on

Organizational Performance through Employee Responsiveness as an intervening variable. The research

variables are Leadership Style (X1), Leader Innovation (X2) Employee Responsiveness (Z)

Organizational Performance (Y). Methods of collecting data through surveys and circulating questionnaires as many as 48 respondents. The analytical method used is the validity and reliability test,

correlation analysis, multiple regression analysis, Path Analysis, to test the hypothesis used, namely the

t-test.The results showed Leadership Style has a positive and significant effect on Employee

Responsiveness, Leader Innovation has a positive and significant effect on Employee Responsiveness, Leadership Style has a positive and significant effect on Organizational Performance, Leader Innovation

has a positive and significant effect on Performance Organization, Leader Leadership and Innovation

Styles have a positive and significant effect on Responsiveness.

Keywords: Leadership Style, Leader Innovation, Organizational Performance, Responsiveness.







8 – 1030

The Effect of Financial Distress and Corporate Governance on Earnings Management

Silvy Christina1, Nico Alexander2


Trisakti School of Management, Kyai Tapa No 20, Jakarta, Indonesia1,2

Abstract. The purpose of this research is to analyze the effect of financial distress and corporate

governance toward earnings management. The sample of this research consist 131 non-financial

companies that are listed on the Indonesia Stock Exchange from 2014-2017 by using purposive sampling method. The hypothesus was tested by using multiple regression analysis with EVIEWS. The

results of the research show that financial distress, managerial ownership, institutional ownership and

auditor independence have no influence on earnings management.

Keywords: Financial Distress, Corporate Governance, Earnings Management

8 – 1031

Fostering Sustainability Advantage on Rural Tourism

Destination at Kulon Progo, Yogyakarta

Kartika Nuringsih1, Nuryasman MN2, Cokki3


Economic & Business Faculty, Universitas Tarumanagara, Tanjung Duren Utara No. 1 Grogol, Jakarta, Indonesia1,2,3

Abstract. The goal of the study is to assessthe advantages of rural tourism development at Kulon Progo

County. Based on 800 visitors were observed about their perception of strength, weakness, opportunity,

and threat to eight rural destinations. Respondent consists of tourist, local resident, and provider’s

destination. SWOT and QSPM analysis is used to assess potential destination and deliver suggesting for

providers and government, while correlation is for improving the result of IFAS and EFAS especially

identifying visitor’s perceivedof importance and performance from twenty-first attributes of SWOT.The

study findsmainly potential in improving small-scale rural tourism project, namely: change interest in nature as market demand, nature beauty and biodiversity as an asset of destination, and development

social media as technology in promoting rural tourism. Finally, it suggests numerous strategies for

fostering sustainability advantages on the rural destination, therefore could be developed

competitiveness on the tourism sector.

Keywords: Advantage, Kulon Progo destination, rural tourism, SWOT, QSPM.






8 – 1033

Analysis of Effectiveness Financial Education for Small Medium

Enterprise to Increase Financial Literate (Premilinary study:

Small Business Enterprise in Bandung)

Maya Malinda1, Asni Harianti2, Miki Tjandra3, Meryana4


Universitas Kristen Maranatha, Prof. drg. Surya Sumantri No.651,2,3

Abstract. Financial education is very important to everyone, including financial education small

business enterprise (SME). This premilinary study revealed that have significant result financial education can increase financial literate. Using Financial Fitness Quiz build by O’Neill find have

different result before and after financial planning for business and personal training. From 32

participants before training, summary of:Insurance & Estate Planning:Credit Shopping: participants

have very low score less than 20 score, means that they need a lot of help tuk manage their financial, and Financial Management:Saving/Investing their score less than 40 categorize for financial difficulties.

Therefore after training have significant different result to increase Financial Literate.

Keywords: Financial education, Small Medium Enterprise (SME), Financial Literate

8 – 1034

Analysis of Effectiveness Financial Education for Student in

Higher Education to Increase Financial Literate (Case study:

Financial Planning class in Maranatha Christian University)

Maya Malinda1 , Miki Tjandra2, Asni Harianti3, Olivia Vania Olius4


Universitas Kristen Maranatha, Prof.drg. Surya Sumantri No.651

Abstract. Financial literacy is a term that is currently used in many papers about a person's literacy in

managing his finances. Someone is said to be financially literate whe he or she able to take advantage of

financial institutions and manage their finances. The efforts to improve financial literacy, one of them is with the education or education of financial planning. At Maranatha Christian University has been

carried out financial planning education since the 2007 curriculum as one of the subjects mandatory

concentration of financial management. The aims of this education is to increase financial literacy in the

realm of students. The purpose of this research is to convey the educational result from the student of financial planning course to the behavior of financial literate. Criteria of financial literate are person can

understand and practice for financial management, saving/investing, insurance & estate planning,

credit, shopping. Therefore, further study is needed on whether or not there is a change in the

understanding and score of students managing their finances because of financial planning education. The method for testing used in this paper build by O’Neill is through Financial Fitness Quiz (FFQ) find

have different result before and after financial planning subject. Testing the different condition before

and after financial planning class using wilcoxon test. The data used in this research is a population of students who follow the financial planning courses odd semester 2017/2018 academic year as many as

fifty two person consists of twenty two men and tirty women. The result is have different significant

score before and after financial planning class. It has not been proven that financial planning education

effective to increace financial literate especially Financial Management, saving and investment criteria.

Keywords: Financial education, Small Medium Enterprise (SME), Financial Literate





8 – 1035

The Effect of Servant Leadership and Work Engagement on

Organizational Citizenship Behavior Mediated by Organizational

Commitmenton Volunteers in Abbalove Ministries Church

Fidela Sadikin1, Melitina2, Eka Dessy3

{[email protected]¹, [email protected]², [email protected]³}

Master of Management, Krida Wacana Christian University, Indonesia1, Faculty of Economics and Business, Krida Wacana

Christian University, Indonesia2

Abstract. This research aimed to examine the effect of Servant Leadership and Work Engagement on Organizational Citizenship Behavior mediated by Organizational Commitment on Volunteers in

Abbalove Ministries Church. The research utilized the Structural Equation Model (SEM) as the

analytical technique by using SmartPLS program.The results of this research highlighted that servant

leadership, work engagement, and organizational commitment hadan effect on organizational citizenship behavior in which work engagement had an effect on organizational commitment, while servant

leadership did not. This also happened when Organizational Commitment did not mediate the effect of

Servant Leadership on Organization Citizenship Behavior. Meanwhile, Organizational Commitment

became a mediation between Work Engagement and Organizational Citizenship Behavior.

Keywords: Servant Leadership, Work Engagement, Organizational Citizenship Behavior,

Organizational Commitment

8 – 1036

The Influence of Technology Factors on Retail 4.0 Adoption in

Malaysia

Poorni Sakrabani1, Ai Ping, Teoh2


Graduate School of Business, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia1,2

Abstract. The younger generation, i.e Gen Y and Gen Z, will make up 67% of Malaysia’s population in

2019. They are technically savvy and have huge spending power. Since this young generation is attracted to novel and exciting shopping experiences, Malaysian retailers should entice them by

incorporating Retail 4.0 technologies into their existing retail formats. This paper uses the Technology

construct from the Technology-Organisation-Environment (TOE) Framework to study the factors which

will play a crucial part in the adoption of Retail 4.0 technologies. Although retailers are likely to face many challenges during the technology adoption process, proper strategy and also financial aid from the

government will help retailers to overcome these obstacles and will eventually lead to

the fulldigitalisation of the Malaysian retail industry.

Keywords: Technology adoption, Retail 4.0, TOE Framework, retail industry, Malaysia






8 – 1037

Entrepreneurial Orientation and Market Orientation in Business

Performance of SMEs: An Exploration of The Impact on E-

Commerce Adoption

Yayuk Sriayudha1, Ade Octavia2, Sigit Indrawijaya3 {[email protected]}

Faculty of Economic and Business, Universitas Jambi, Jambi, Indonesia1,2,3

Abstract. In the industrial ERA 4.0, changes digitally and physically are inevitable, as well as for small

to medium enterprise (SMEs). The majority of SMEs in Jambi Province have not conducted digital

technology as a marketing strategy for the expansion of its market share. The purpose of this research

are: (1) analyzing the impact of entrepreneurial orientation on SME business performance, (2) analyzing the influence of market orientation with the e-commerce adoption towards SMES’s business

Performance (3). interpreting the e-commerce adoption and market orientation impact to SME’s

business performance. The research design uses the Mix method of qualitative and quantitative. The

data is collected by primary and secondary data. The data analysis techniques uses Structural Equation Model (SEM) and ran by SmartPLS3 program. Samples of this study consist of 250 SMEs who have

already used digital e-commerce technology in Jambi Province. The result of data processing indicates

there is a significant influence between entrepreneurialorientation, market orientation and e-commerce

adoption to SME’s business performance in Jambi Provinces. We believe that entrepreneurial orientation, market orientation and e-commerce adoption model in this study will have both managerial

and academic positive implication.

Keywords: Business performance, e-commerce, entrepreneurial orientation, market orientation, SMEs

8 – 1038

Assessing the Impact of Business Model Innovation, Firm

Characteristics and External Collaboration on Food Outlets

Performance in Malaysia

Bryan Teoh Phern Chern1, Fauziah Binti Sh, Ahmad2


Tunku Abdul Rahman University College, Kuala Lumpur Malaysia1, Universiti Teknologi Malaysia, Kuala Lumpur,

Malaysia1, 2

Abstract. Kuala Lumpur, the national capital of Malaysia is a diverse and dynamic city. The food scene

in Kuala Lumpur is constantly changing, with new variants of business models being introduced

frequently. Restaurants and food outlets need to adapt to this change in order to maintain sustainable

competitive advantages, or risk being obsolete. One of the latest trends is online food delivery. Various industry players are competing among each other, especially in large cities. There have been many

studies focusing on the service providers in the sharing economy and relevant consumer behaviour, but

little have researched from the perspective of the food outlets. This paper is established upon the Dynamic Capabilities Theory. Questionnaires were distributed to the top management of food outlets in

Kuala Lumpur. Our findings indicate that business model innovation, firm characteristics and external

collaboration were found to have a positive impact on food outlet performance.

Keywords: Business model innovation, Firm performance, Firm experience, Dynamic capabilities, Sharing economy



8 – 1039

Belt & Road Initiative: A Study from Malaysian SMEs’

Perspective

Mui- Yin Chin1, Ho-Char-Fei Theresa2, Poh-Chuin Teo3, Chu-Le Chong4, Chew- Keong Wai5


Faculty of Accountancy, Finance and Business, Tunku Abdul Rahman University College, Malaysia1, Azman Hashim

International Business School, University Technology Malaysia, Malaysia2,3,

Abstract. The Belt & Road Initiative that introduced by President Xi Jinping has received numerous attention from the governments, business organisations and individuals from different countries.

However, even though it is believe that the Chinese companies will be the big winners from the Belt &

Road Initiative, but non-Chinese companies are also increasingly seeing themselves benefiting from this

initiative. In order for Malaysia to gain benefits from BRI, it is important to explore the readiness of

local SMEs to play an active role in this Initiative. Hence, this study aimed to explore the perception of

the local Small and Medium Enterprises (SMEs) on the associated opportunities brought by the Belt &

Road Initiative. The data collection method was in-depth interview, in which SMEs in both

manufacturing and service industries were interviewed. The interview results indicated that some Malaysian SMEs found that BRI imposes numerous challenges towards their businesses. Based on the

results, the expansion of Chinese firms to Malaysia will increase market competition in some industries.

However, the research findings revealed that local SMEs showing positive attitude towards this

Initiative, and they generally believe that this Initiative will bring huge opportunities and abundant benefits to Malaysia at country, organisational and individual levels.

Keywords: Belt & Road Initiative (BRI), Malaysian Small and Medium Enterprises (SMEs),

Perceptions, Opportunities, Challenges.

8 – 1040

The Impact of Innovation On Competitiveness Of Smartphone

Industry In China

Kii-Geat Johan Lim1, Poh-Chuin Teo2, Lim Zheng Yang3


Tunku Abdul Rahman University College, Malaysia1,3, Azman Hashim International Business School, UniversitiTeknologi

Malaysia, Malaysia2

Abstract. Smartphone is considered as a common trend in this era globalization. Everyone wishes to

have their own smartphone as smartphone is making everyone’s life easier. Today, there are four major domestic smartphone brands that dominated the smartphone segment in China which are Huawei, Vivo,

Oppo, and Xiaomi, in which Xiaomi smartphone founded by Lei Jun was ranked at the top 25 in Beijing

which accounted for 6.8 billion. This study strived to analyse the impact of innovation on the

competitiveness of smartphone manufacturers in China context. Grounded by Porter’s Five Forces Framework, this study has assessed the five primary factors, the bargaining power of buyer, bargaining

power of supplier, threat of new entrants, threat of substitutes, and rivalry among competitors.

Keywords: Smartphones, Industry Competition, China, Porter’s Five Forces Model, Innovation





8 – 1041

The Impact of the Usage of Computer Assisted Audit Technique,

Professional Ethics, and Motivation on the Auditor Performance

Michelle Kristian1

{[email protected]}

Universitas Tarumanagara, Jakarta, Indonesia, Economic Faculty, Universitas Tarumanagara, Jakarta, Indonesia1

Abstract. The purpose of this study was to examine the impact of the usage of computer assisted audit

techniques, professional ethics, and auditor motivation on auditor performance. The study was conducted using a survey method to provide the questionnaires to auditors in Public Accountant Firm.

The objects of this research are managers, and partners in Public Accounting Firm in Tangerang and

Jakarta areas. Sampling was done by using convenience sampling method and total sample used was 109

respondents. Data analysis method is multiple linear regression method. The results of this study is the

usage of Computer - Assisted audit Techniques (CAAT) and professional ethichaveeffect on the Auditor

performance. While, auditor motivation has no effect on auditor performance. In addition, public

accounting firms (KAP) could provide more varied assignments for auditors to improve the auditor's

experience. Thus, the auditor's performancewould be increase. 2017-2018

Keywords: The usage of computer assisted audit techniques, professional ethics, auditor

motivation,auditor performance

8 – 1042

The Role of Social Influence towards Purchase Intention with

Value Perception as a Mediator: A Study on Starbucks as an

Environmentally Friendly Product

Miharni Tjokrosaputro1, Cokki2

{[email protected] , [email protected]}

Universitas Tarumanagara, Jakarta1,2

Abstract. This study aims to examine the effects of social influence both directly and indirectly on the

purchase intention of Starbucks as an environmentally friendly product. This study used a survey

method. The respondents consisted of 100 Starbucks consumers. A convenience sampling technique was

used. The data was collected using questionnaires and analyzed using Partial Least Square-Structural Equation Modeling. The results show that social influence has a direct effect on purchase intention but

does not have an indirect effect through perceived value.

Keywords: Environmentally friendly product, purchase intention, social influence, perceived value.





8 – 1044

The Effect of Intellectual Capital on Tax Avoidance

Period Before and After Tax Amnesty

Estralita Trisnawati1, Herlina Budiono2


Faculty of Economics and Business, Universitas Tarumanagara Jakarta1,2

Abstract. The purpose of this research is to analyze the effect of intellectual capital on tax avoidance before and after tax amnesty. This research uses manufacturing industries listed in Indonesian Stock

Exchange for the period 2015 and 2017 as the samples. Using purposive sampling technique, 230 data

are selected as samples. Data processing multiple linear regression analysis in this research using

software program IBM SPSS version 22 and WARP PLS versioan 3.0.The measurement of intellectual capital uses structural capital (STVA), while tax avoidance is Corporate Tax to Turn Over Ratio

(CTTOR) and Net Profit Margin (NPM). The result shows that: There is no significant impact of

intellectual capital on tax avoidance before and after tax amnesty.

Keywords: Intelectual Capital, Tax Avoidance, Tax Amnesty

8 – 1045

Why I Should Run My Own Business: A Study on Women

Entrepreneur’s Motivation and Business Success in Indonesia

Frangky Selamat1, Mei Ie2, Jhanghiz Syahrivar3, Chairy Chairy4


Universitas Tarumanagara, Jakarta, Indonesia1, Universitas Tarumanagara, Jakarta, Indonesia2,Corvinus University of

Budapest, Hungary3

Abstract. The purpose of this study is to analyse key motivations that encourage entrepreneurship

among women in the Greater Jakarta, Indonesia. The number of women entrepreneurs have been increasing in the recent years. Potential success through entrepreneurial act is also open for the women

entrepreneurs. Furthermore, this study will examine the effect of entrepreneurship motivation in the

business success. Research data were collected through a survey which involved 125 women

entrepreneurs who run home industries in the Greater Jakarta area. The results of this study are expected to provide an overview of the motivation underlying women entrepreneurs in starting their business and

how their chances to gain success in the business. The biggest entrepreneurial motivation of these

women entrepreneur is to gain financial security, followed by finding a business opportunity and

gathering lots of money. By knowing the entrepreneurial motivation as well as the chance of business

success, women who want to start a business in the future could consider what chances of success they

can achieve with the motivation they have.

Keywords: Women entrepreneur, entrepreneurial motivation, business success.





8 – 1046

Talent Management Model in the Digital Age: Strategic Internal

Entrepreneurship Mechanism

Wei-Ting Yvonne Foung1,2, Yi-Shien Yeh2, Bih-Shiaw Jaw2

{[email protected],2, [email protected];[email protected]}

Chairman of ECAIC integrated Consulting Co., Ltd., Taichung, Taiwan1, Institute of Human Resource Management,

National Sun Yat-Sen University, Kaohsiung, Taiwan2

Abstract.With economic growth and social development, Taiwan has gradually emerged as an ageing social problem, thus causing a structural imbalance in the population and aggravating the level of

competition in the talent market.On the other hand, the new generation of workers who grew up under

the influence of the digital era have great differences in their values with traditional workers, resulting in

problems in selecting talents, nurturing talents and retaining talents in human resource

management.Starting from the problem of human-powered faults and generational alternation that

Taiwanese society is facing, the present study argues that the strategicinternal entrepreneurial

mechanism which is the management mechanism that can retain talents and create new

opportunities.Business leaders should adjust their leadership styles, strengthen cooperation among different generations of employees in the organization,and establish an strategicinternal entrepreneurial

mechanism to inherit valuable knowledge and experience and achieve sustainable business in response

to the challenges of the digital age.

Keywords: Talent management model, Digital age, Strategic internal entrepreneurship mechanism.

8 – 1047

Investment Decision: The Case of Indonesian Manufacturing

Companies

Rousilita Suhendah1, Nathania2


Universitas Tarumanagara, Indonesia1,2

Abstract. The purpose of this paper to examine the determinant of investment in goods and

consumption industry companies listed on the Indonesia Stock Exchange (IDX) for the period 2014-

2017. The sample is 100 Companies from period 2014-2017. The investment decision is measured from

nett investment. The authors use the random effects to test the variables that are associated with

investment. This research finds that sales have a positive effect on investment. However, leverage and

growth opportunity do not have effect on investment.The research findings indicate that the high sales

are a positive signal to stakeholders that the company has high performance and has invest in their asset.

Keywords: Investment, Sales, Leverage, Growth opportunity

mailto:%[email protected],2





8 – 1048

Designing An Entrepreneurial University Model with Social

Cognitive Theory Approach

Irine Herdjiono1, Gerzon Maulany2, Benediktus Elnath Aldy3, Fitriani4

([email protected], [email protected], [email protected], [email protected])

Department of Accounting, Musamus University, Indonesia1, Department of Information System, Musamus University,

Indonesia2, Department of Management, Atmajaya Catholic University, Indonesia3, Department of Public Administration, Musamus University, Indonesia4

Abstract. This study aimed to examine the proposed entrepreneurial university model that is relevant to

the changing times. A number of studies on the entrepreneurial university model have been conducted.

This study used social cognitive theory that underlies the entrepreneurial university model. The method

used for this study is the study of literature by discussing a number of studies on entrepreneurship

universities. The proposed entrepreneurial university model is with an output, process, and output

approach. In the process there are three factors focused, namely personal factors, behavioral factors,

environmental factors and technology. The implication of this research was to provide an alternative

model that can be applied to the development of entrepreneurship in universities, although in essence each university requires a different approach according to its environment.

Keywords: Entrepreneur university model, social cognitive theory

8 – 1049

The Influences of Capital Structure and Firm Size to Firm Value

through Profitability as Intervening Variable

Khairina Natsir1, Yusbardini2


Economic and Business Faculty, Universitas Tarumanagara, Jakarta, Indonesia1,2

Abstract. The aim of this study is to investigatethe influence of capital structure and firm size on firm

value through profitability as an intervening variable. The study was conducted on manufacturing

companies of various industrial sectors in Indonesia Stock Exchange during the period 2013-2017. The

dependent variable is the value of the company measured by PBV. The independent variables are the capital structure measured by DER and firm value measured by ln(total assets).Profitability as

intervening variable measured by ROA. This study uses secondary data extracted from the financial

statements of 17 companies. Analysis conducted usingmultiple regression of panel data, path analysis

and sobel test.The results shows that company size and capital structure influences profitability significantly, while company size, capital structure and profitability significantly influences firm

value.The results also shows that profitability is able to mediate the effect of company size and capital

structure on firm value.

Keywords: Firm Value, Profitability, Capital Structure, Firm Size, Intervening







8 – 1050

The Effect of Organization Characteristics to Whistleblowing

Behavior for Identifying Fraud

Elsa Imelda1, Yenyen Hendris2


Universitas Tarumanagara, Indonesia 1, Universitas Tarumanagara, Indonesia 2

Abstract. The purpose of this research is to obtain empirical evidence about the effect

of organizational characteristics such as respect and openness, cooperation and flexibility, fair treatment,

and trust in supervisory authority to whistleblowing behavior to identify fraud. This research used

questionnaires to collect data andthose questionnaires were distributed to 96 employees among private companies in Jakarta. The research finds that respect and openness, cooperation and flexibility have

positive effects on whistleblowing behavior. Meanwhile , trust in supervisory authority and fair

treatment has no effect on whistleblowing behavior.

Keywords: Respect and Openness, Cooperation and Flexibility, Fair Treatment, Trust in Supervisory Authority, Whistleblowing Behavior

8 – 1051

The Effect of Afective Commitments, Violation of Psychological

Contracts on Organizational Citizenship Behavior (OCB) with

Locus of Control As an Intervening Variable

Chintya Ones Charli1, Bayu Pratama Azka2, Robby Dharma3, Dori Mittra Candana4

{[email protected], [email protected], [email protected] [email protected],

Corresponding Author: [email protected]}

Department of Economic and bussines, Universitas Putra Indonesia “YPTK” Padang, Jl. Raya Lubuk Begalung, Lubuk

Begalung Nan XX, Kec. Lubuk Begalung, Kota Padang, Sumatera Barat, Indonesia1,2,3,4

Abstract. The purpose of this study was to determine the effect of affective commitment and

psychological contract violations on Organizational Citizenship behavior (OCB) through the Locus of

control as an intervening variable at PT. Gunung Naga Mas. Methods of data collection through surveys and distributing questionnaires, with a population of 73 respondents at Gunung Naga Mas Ltd. The

results showed that affective commitment influences Full Mediating on Organizational Citizenship

behavior (OCB) with Locus of control as an intervening variable, Psychological contract violation

mediates Organizational Citizenship behavior (OCB) with Locus of control as an intervening variable.

Keywords: Commitments, Contracts, Citizens and Control









8 – 1052

The Effect of Accounting Conservatism, Leverage, Growth

Opportunities, and Cash and Liquids to Corporate Investment in

Manufacture Firms Listed in Indonesia Stock Exchange

Andreas Bambang Daryatno1, Linda Santioso2 {[email protected], [email protected]}

Universitas Tarumanagara1,2

Abstract. This study aims to provide empirical evidence of the influence of Accounting Conservatism, Leverage, Growth Opportunities and Cash and Liquid on corporate investment. The object of research

used was manufacturing companies listed on the Indonesia Stock Exchange in 2014-2016. Samples

obtained by using purposive sampling method are 168 samples of manufacturing companies. The data

analysis tool uses Structural Equation Model (SEM) using Lisrel 8.8 software. The results of this study indicate that Accounting Conservatism, Leverage, Growth Opportunities and Cash and Liquid have no

influence on Corporate Investment

Keywords: Corporate investment, Accounting conservatism, Leverage, Growth opportunities,cash and

liquid

8 – 1053

Factors Affecting Earning Response Coefficient with Profitability

as Moderation in Manufacturing Companies

Henryanto Wijaya1, Stefanus Adhitya2, Hadi Cahyadi3, Susanto Salim4


Universitas Tarumanagara Faculty of Economics and Business1,2,3,4

Abstract. The purpose of this study is to obtain empirical evidence about the effect of Corporate Social

Responsibility (CSR) disclosure, profitability, leverage, and sales growth towards Earning Response

Coefficient (ERC) at manufacture companies that listed in Indonesia Stock Exchange during the years

2015-2017. This study uses purposive sampling method to collect data and consist of 52 companies

listed in Indonesia Stock Exchange during the years 2015-2017. Data obtained from annual report and

financial statements which has been audited and ends on December 31, 2015-2017. The result of this

study show that (1) CSR disclosure has a positive and significant effect towards ERC, (2) Profitability,

Sales Growth, Earning Persistence, Firm Size and Leverage has no significant effect towards ERC, and

(3) Profitability strengthen the relationships of Corporate Social Responsibility Disclosure, Sales

Growth, Earning Persistence, Firm Size and Leverage to Earning Response Coefficient.

Keywords: Corporate Social Responsibility Disclosure, Profitability, Leverage, Sales Growth, Earning

Persistence, Firm Size, Earning Response Coefficient.







8 – 1054

The Best Model for Predicting Tourist to Kalibiru

Nuryasman MN1, and Kartika Nuringsih2


Fakultas Ekonomi & Bisnis Universitas Tarumanagara,

Jln.Tanjung Duren Utara No.1 Grogol, Jakarta Barat, DKI Jakarta, Indonesia, 11470

Abstract. The tourism sector is the most effective in encouraging an increase in Indonesia's foreign

exchange, although no forecasting model can be used to predict the number of tourist visits. This study

tries to fill the void of the model to predict the number of tourist visits to the Kalibiru attraction in

particular and Indonesia in general. Based on the value of Root Mean Squared Error (RMSE) and forecasting ability measured by the value of Mean Absolute Percentage Error (MAPE), from the 4

proposed models namely ARIMA, GARCH (0.2), GARCH (2.1) and GARCH (2) , 2), the GARCH

model (2.1) was obtained as the best model to predict the number of tourist visits to the Kalibiru

attraction

Keywords: ARIMA, GARCH, visitors, tourists, and travelers.

8 – 1055

The Role of Human Capital and Knowledge Management on

Innovation

Muthia Roza Linda1, Gesit Thabrani2, Firman3


Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang1, Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang2,

Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang3

Abstract. The purpose of this study was to examine the impact of Human capital and knowledge

management on innovation. This study has been conducted in Indonesia. Research respondents are bank

employees who have structural positions. The data has been collected by using a survey with

questionnaires. Based on the data analysis by using Partial Least Square (PLS smart 3.0), this study

found that the direct relationship between human capital and innovation is not significant, however,

surprisingly we found that it has a significant indirect impact through knowledge management as a

mediator. Human capital also has a significant direct effect on knowledge management. Knowledge

management has a significant direct effect on innovation. Implications of the study results suggest and

reinforce that knowledge management is not a major determinant to create innovation, but its presence is

an important input from the implementation of human capital, in order to improve innovation.

Keywords: Human capital, knowledge management, innovation.







8 – 1056

Financial Inclusion in Rural Msmes: A Swot Analysis

Rosyeni Rasyid1, Erni Masdupii2, Muthia Roza Linda3


Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang1, Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang2,

Universitas Negeri Padang, Jl. Prof. Dr. Hamka Padang3

Abstract. Regional economy is generally supported by Micro, Small and Medium Enterprises

(MSMEs). One of them is the MSMEsof embroidery. One of the regions which produce the best

embroidery product in West Sumatera is Pariaman; the product is the embroidery of gold thread. The

problem withMSMEs of embroidery in general is in terms of capitalization. The purpose of this study was to analyze the implementation of financial inclusion in MSMEs of embroidery. The data were

analyzed using SWOT analysis, Internal Factor Analysis Summary (IFAS), and External Factor

Analysis Summary (EFAS). Based on the results of the Internal External (IE) matrix analysis, the

position of the level of financial inclusion was in quadrant IV which pointed out that the internal environment was in a strong position while the external environment was in a moderate position. This

position indicated that the level of financial inclusion in MSMEsof embroidery was in a state of grow

and build. The strategy that can be applied is the Strength Opportunity (SO) strategy by maximizing

market power and taking into account market opportunity. This strategy needs to be supported by financial institutions, both banks and non-banks, that provide capital assistance in accordance with the

MSMEs sale system with low interest costs and People's Business Credit (PBC), and subsequently

conduct intensive training and mentoring. The intensive mentoringis not only in terms of finance but

also in terms of marketing.

Keywords: Rural-based MSMEs of embroidery, Financial inclusion, Financial institution, SWOT

analysis.

8 – 1057

Lecturers' Perception of the Purpose of Performance Evaluation

System

Ietje Nazaruddin1, Hafiez Sofyani2, Sri Rezki Hayati3, Erni Suryaningrum4, Caesar Marga Putri5

{Corresponding author: [email protected]}

Department of Accounting Universitas Muhammadiyah Yogyakarta, Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Daerah

Istimewa Yogyakarta 55183, Indonesia1,2,3,4,5

Abstract. The performance appraisal system (PAS) has purposes that are oriented towards individuals

and institutions to improve the performance of higher education. This study explores lecturers'

perceptions of the purposes of PAS. Data were collected via questionnaires from 269 lecturers at higher

education in Indonesia. Confirmatory factor analysis was used for data collection. The results showed that the lecturer agreed that the PAS purposes would have an impact on lecturers and universities.

Lecturers have a perception that PAS is the basis for management's decision making for promotion and

reward, the process of documenting, and recognizing lecturers' performance. PAS provides information

about the weaknesses and strengths of lecturers and provides feedback for lecturers. PAS also has role-definition purposes of providing clarity about the role of lecturers in higher education institutions. In

addition, PASis recognized by lecturers, which can support the strategic purpose of higher education.

The results of the study provide information to universities to develop the performance appraisal system

because lecturers recognize the important role of PAS in achieving university goals.

Keywords: Performance Appraisal System, Performance Appraisal Purposes, Role-Definition Purpose,

Strategic Purpose.





8 – 1058

The Effect of Leadership Attitude on Job Satisfaction Through

Burnout in HWI Lindeteves Shops

Oey Hannes Widjaya1, Herlina Budiono2, Hendra Wiyanto3

{[email protected]; [email protected]; [email protected]}

Fakultas Ekonomi dan Bisnis Universitas Tarumanagara Jakarta1,2,3

Abstract. The purpose of this research is to know the effect of leadership attitude on job satisfaction

through burnout in HWI Lindeteves shops. This research uses SEM-PLS on descriptive research method that analyzed over 80 respondents. The results of the research showed that burnout has a positive effect

on leadership style, burnout has a significant effect on job satisfaction, job satisfaction has a significant

effect on leadership style, and burnout also has effect on mediating job satisfaction and leadership style.

Keywords: Leadership Style, Job Satisfaction, Burnout.

8 – 1059

Credit and Collection Management Practices, Credit Risk

Management, and Financial Performance of Private Higher

Educational Institutions (HEIs) in the Philippines: Basis for

Continuous Improvement

Maria Delia M.Poot1


De La Salle Lipa, Lipa City, Philippines1

Abstract. The main goal of an educational institution is to maintain its stability to improve its growth

and sustainability. Thus, educational institution must have an effective credit and collection management practices (CCMP) and credit risk management to avoid credit risk. The study assessed the credit and

collection management practices of private higher educational institutions (HEIs) as to planning,

organization and staffing, leadership, and coordination. It further assessed the credit risk management of

the institutions as to credit and collection policy and credit risk control. Descriptive research design, T-Test, ANOVA, and correlation were utilized in this study. Respondents were the Chief Finance Officer,

Controller, Finance Director, Finance Manager and the staff from the Finance Resource Department of

the institution. Results showed that a moderate positive correlation exists between the credit and

collection management practices as to planning, organization and staffing, leadership and coordination to credit risk management as to collection policy and credit risk control. Thus, a highly significant

relationship implies that the better the credit and collection management practices, the better the credit

risk management that they employed. Moreover, the computed r-values of profitability and the resulted

p-values of profitability indicate a moderate positive correlation which means that a significant relationship exists and implies that the better the credit and collection management practices, the better

the financial performance in terms of profitability. Likewise, results showed that a significant

relationship between credit risk management as to credit risk control and financial performance as to profitability, which means that the better the credit risk control applied, the better the performance.

Keywords: Credit and Collection Management Practices, Credit Risk Management, Credit and

Collection Policy, Credit Risk Control







8 – 1060

Determinants Of the Policy To Use Leverage Among

Manufacturing Firms in Indonesia

Margarita Ekadjaja1, Agustin Ekadjaja2, Halim Putera Siswanto3

{[email protected], [email protected],ac.id2, [email protected]}

Universitas Tarumanagara, Jakarta, Indonesia1,2,3

Abstract. A firm‘s decision to use leverage becomes a controversial policybetween the owner and the

shareholders. The aim of this study is to reveal the determinantsthat affecta firm’s decision to use leverage.

Data was colleected from financial reports ofmanufacturing firms in Indonesia during the year 2010-2017.

Based on data analysis by using Eviews 6.0, it can be revealed that institutional ownership, foreign

ownership, and firm size positively and significantly affecta firm’s decision to use leverage. Meanwhile,

asset structurehas negative and significant effect,and managerial ownership has positive yet insignificant

effect on such decision.

Keywords: Managerial ownership, institutional ownership, foreign ownership, firm size, asset structure

8 – 1061

The Relationship between Servant Leadership and Job Satisfaction: The Mediating Effect of Job Empowerment

Lin, Lin Chin Linda1, Agustinus Purna Irawan2, Paula Tjatoerwidya Anggarina3, Zhang, Yu-Wen4

{[email protected]}

Associate Professor, Department of Business Administration, Kun Shan University, Tainan, Taiwan1, Professor, Faculty

of Engineer, Universitas Tarumanagara 2, Lecturer, Faculty of Economics, Universitas Tarumanagara3, Graduate Student,

Department of Business Administration, Kun Shan University, Tainan, Taiwan4

Abstract. The purpose of this study is to explore the relation between servant satisfaction and job

satisfaction, and whether job empowerment will affect job satisfaction. Using Army aviation unit

subordinates as sample and 350 questionnaire data were distributed. 321 effective questionnaires were

collected. After analysis of the data, it was found that servant leadership had a positive effect on job

satisfaction, supervisors' job empowerment had a positive effect on job satisfaction, and servant

leadership had positive effect on job satisfaction through work empowerment. Finally, this study

discusses the relation of job satisfaction, and the initial research result of the work empowerment to

influence the integration of job satisfaction. In the future, this study hopes be contributed for leading

behavior of Chinese organization. Based on the results of the study, Research limitations and future

research explained in the research process.

Keywords: Servant Leadership, Job Empowerment, Job Satisfaction


mailto:[email protected],ac.id2




8 – 1062

The Relationship between Moral Leadership and Organizational

Citizenship Behavior: The Mediating Effect of Job Satisfaction

Lin, Lin Chin Linda1, Agustinus Purna Irawan2, Paula Tjatoerwidya Anggarina3, Chou, Li-Feng 4, Hung, chun-

Ping5

{[email protected]}

Associate Professor, Department of Business Administration, Kun Shan University, Tainan, Taiwan1, Professor, Faculty

of Engineer, Universitas Tarumanagara2, Lecturer, Faculty of Economics, Universitas Tarumanagara3, Graduate Student,

Department of Business Administration, Kun Shan University, Tainan, Taiwan4,5

Abstract. Moral Leadership is one of the most important leadership styles in Chinese enterprises which

are also the one of the leadership styles of the paternalistic leadership. Nowadays most Chinese are

expecting the higher leaders who have highly standard moral during societies and organizations. It’s

based of the founders of enterprises to show their moral in Chinese capital socialism. Organizational

Citizenship Behavior means a behavior of individual without payment and it doesn’t have any system

with formal remuneration but promoting the behaviors of operation of organizations. Job Satisfaction is

the subordinate's psychological and physiological satisfaction with the working environment and job

responsibilities. Therefore, this study believes that Job Satisfaction should be the mediating effect of

virtues of leadership and organizational citizenship behavior. Using ROC army aviation sample and by

collecting 321 subordinate data. The analysis results indicate: (1) The moral leadership has a significant

positive effect on Job Satisfaction and organizational citizenship behavior; (2) Job Satisfaction has a

significant positive effect on organizational citizenship behavior; (3) Moral leadership has indirect

significant positive effect on Organizational Citizenship Behavior through Job Satisfaction; Job

Satisfaction is mediating between moral leadership and job satisfaction. Finally, based on the results of

the study, recommendations are put forward as a reference for management practices and future follow-

up studies.

Keywords: Moral Leadership、Job Satisfaction、Organizational Citizenship Behavior

8 – 1064

Intellectual Capital and Knowledge Management on Business

Performance

Riza Yonita1, Sutiyem2, MuthiaRoza Linda3


Universitas Putra Indonesia “YPTK”1, Sekolah Tinggi Ilmu Perdagangan2, Universitas Negeri Padang, Jl. Prof. Dr.

Hamka Padang3

Abstract. The purpose of this study was to examine the impact of intellectual capital and knowledge

management on business performance. This study has been conducted in Indonesia. Research respondents are bank employees who have structural positions. The data has been collected by using a

survey with questionnaires. We got 63 responses out of 80 questionnaires (78,75%). Based on the data

analysis by using Partial Least Square (WrapPLS 4.0), this study found that the intellectual capital has

not significant effect on business performance. Knowledge management has a significant effect on business performance. However, the results of the study showed that the simultaneous integration of IC

and KM had a 45% effect on business performance. Finally, some limitations and future research are

discussed.

Keywords: Business Performance, Intellectual Capital, Knowledge Management






8 – 1065

Attitudes toward Mobile App Payment Systems: A Case Study

among Indonesian Millennials

Vita Briliana1, Tita Deitiana2 and Wasisto Ruswidiono3

{[email protected] 1, [email protected], [email protected]}

Trisakti School of Management, Jl. Kyai Tapa No 20 Grogol,West Jakarta, Indonesia1,2,3

Abstract. This study adapted the Technology Acceptance Model (TAM) to examine how usefulness of

mobile apps, value for money, emotional value, and individual mobility factors influence Indonesian

millennials’ attitudes toward mobile app payment systems and how their attitudes mediate these four variables on continuance intention. Partial Least Square (PLS) was used to analyze the data collected

from 310 Indonesian millennials. Individual mobility was a strong factor influencing millennial attitudes

toward mobile app payment services, followed by usefulness of the apps and value for money.

Emotional value did not influence millennial attitudes toward the payment apps. The current research provides useful insights into millennials’ attitudes toward mobile app payment services. Managers and

decision-makers can use take into account the following insights to enhance millennials’ positive

attitudes and continuance intention toward mobile app payment services.

Keywords: Attitude towards mobile apps payment, Continuance intention, Usefulness mobile apps,

Value for money, Emotional value, Individual mobility.

8 – 1066

Stakeholders Perception of Earning Management And Its Effect

on The Quality of Accounting Information

Elizabeth Sugiarto D1 and MF Djeni Indrajati2


Dosen tetap PPAk FEB Untar1, Dosen tetap S1 Akuntansi FEB Untar2

Abstract. This study aims to provide an overview of stakeholder perceptions of companies in Indonesia over earnings management and their influence on the quality of accounting information. Primary data

used respondents consisting of stakeholders. The questionnaire was distributed both manually and

through google form.The results indicate (1) there is no significant difference in stakeholder perceptions

based on gender , (2) there is no significant difference based on maturity on earnings management, but there are significant differences based on maturity level on the influence of earnings management on the

quality of accounting information, (3) there is no significant difference based on work experience , (4)

there is a significant positive influence between management profit on the quality of accounting

information. Thus it can be illustrated that the higher stakeholder perceptions of earnings management have an effect on the higher the quality of accounting information.

Keywords: Earning Management, Quality of Accounting Information

mailto:%[email protected]%201






8 – 1067

Designing Consumer Intention Index

Keni Keni1, Lerbin R. Aritonang R.2, Ary Satria Pamungkas3


Faculty of Economics and Business, Universitas Tarumanagara, Jakarta1,2,3

Abstract. This research is a preliminary study to develop a national Consumer Intention Index (CII) in

the context of batik art. As a preliminary study, this study was conducted on 346 people who purchased

batik art as samples in the city of Yogyakarta and Solo. The result shows that the CII instrument produced is considered viable both in terms of validity and reliability.vIn addition, there were other

variables used to test the nomological validity of the CII instrument. Said variables consist of Trust,

Satisfaction and Perceived Value. Using SEM (Structural Equation Modeling), Intention has shown to

possess good nomological validity. In relation to it, there are four instruments used to measure variables. In addition to the conclusion, at the end of this research report several suggestions are given.

Keywords: Consumer Intention Index, Trust, Satisfaction, Perceived Value

8 – 1068

Factors Affecting Free Cash Flow With Dividend Policy As

Mediation Variables

Nia Widyanti and Nia1, Widyasari and Widya2


Universitas Tarumanagara1,2

Abstract. The purpose of research is to obtain empirical evidence about the impact of board structure,

board independent and leverage to free cash flow with dividend policy as intervening variable on

manufacture companies in 2016-2018. This study used 29 manufacture companies selected using

purposive sampling method. The statistical method used to test the research hyphotesys is the path

analysis model. The results of this research are board structure have positive and significant effect,

board independent and leverage have insignificant effect, dividend policy have negative and significant

effect,dividend policy able to mediate the effect of board structure to free cash flow meanwhile,

dividend policy unable to mediate the effect of board independent and leverage to free cash flow. For

further research, it is recommended to extending the period of the study and adding other independent

variables.

Keywords: Free cash flow, dividend policy.




8 – 1069

Comparing the Benefits of International Diversification Using

Industrial Correlation and Non-Systematic Risk

Ignatius Roni Setyawan1

{[email protected]}

Faculty of Economics & Business, Tarumanagara University, Indonesia1

Abstract. Roll (1992) still states that the ASEAN capital market is still attractive for international

diversification in industry. To test the benefits of this international diversification, I uses industrial

correlation between stock exchanges index and MSCI and non-systematic risk measurement from Goeztmann, et.al. (2005). Based on calculations taking into account the problem of the local exchange

rate and the USD exchange rate, it finds the results of calculations between ASEAN countries compared

to each other and from the results of the analysis have found the smallest consumption goods industry in

the Philippines.These results are followed by almost always being the mainstay portfolio for the Philippines in every GICS industry. A different pattern can be demonstrated by the steepest reduction in

non-systematic risk in Indonesia during the 2008 global financial crisis. If it is presented in the dataof

2006-2009 then perhaps the sharpest reduction in non-systematic risk is the Philippines.

Keywords: ASEAN Stock Market, International Diversification Benefit, Intra Industry Correlation, GICS (Global Industry Classification Standard), Non Systematic Risk.

8 – 1070

The Effect of Leverage, Sales Growth, Firm Size, Corporate

Social Responsibility Disclosure on Earnings Response Coefficient

Syanti Dewi and Syanti1, Nataherwin and Nata2 {[email protected], [email protected]}

Universitas Tarumanagara, Jakarta, Indonesia1,2

Abstract. Financial information owned by the company is considered as a good signal for investors to make investment decisions, so it tends to see earnings information as a benchmark, but other

information is needed to predict the value of the company's stock returns, the earnings response

coefficient. Therefore testing is needed to find out how the influence of independent variables namely

leverage, sales growth, firm size and corporate social responsibility disclosure on the dependent variable, earnings response coefficient. This research was conducted to take the population of

manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018. This research data was

processed using eviews. This study uses 58 samples of manufacturing companies based on purposive

sampling method. The results showed that leverage has a significant negative effect; sales growth has a significant positive effect, while firm size and corporate social responsibility disclosure have no

significant effect on earnings response coefficient.

Keywords: Leverage, Sales Growth, Firm Size, Corporate Social Responsibility, Earnings Response

Coefficient.





8 – 1071

SWOT Analysis of Batik Jambi SMEs

M. Tony Nawawi1, Rodhiah2


Universitas Tarumanagara, Jakarta, Indonesia1,2

Abstract. Batik is one of Indonesian cultures which is an asset from ancestors and must be preserved.

Almost every province in Indonesia has its own distinctive batik.But not all regions in Indonesia can

preserve the batik industry. This study aims to assess the strengths, weaknesses, opportunities, and threats of the IndonesianJambi Batik.In order to keep developing both in the local and international

markets. 4 SMEs were examined as sample of this research conducted by purposive sampling. Data

collection was done by observations, interviews and group discussions.The research analysis was carried

out qualitatively using SWOT analysis.The qualitative method as a research procedure that produces descriptive data in the form of written or oral words from people or observable behavior.Research

description in outline is a research activity that wants to make a picture or try to write an event or

symptom systematically, factually with an accurate arrangement. The results showed strengths in: batik

skills, good quality, adequate packaging, natural motifs, and coloring.Weaknesses occurred in: expensive price, less efficient distribution and promotion, the existence of future generations, small

production scale, and very little innovation. Opportunities were in the forms of government support,

batik studio, near Batanghari river which is a tourist attraction, people's purchasing power, and market

potential. Threats were from new competitors, Java Island batik at low prices.

Keywords : Strategy, SWOT, competitive advantage, SMEs

8 – 1072

The Effects of Website Content and Trust on Online Purchasing

Intention of Agricultural Products

Yi-Chang Chen1, Hui-Ho Lee2


No.195, Kunda Rd., Yongkang Dist., Tainan City 710, Taiwan1,2

Abstract. According to the literature review, positive website content and trust in internet shopping will

increase internet purchasing intention. Meanwhile, trust in internet shopping may play the mediating role. Therefore, this study aimed to explore the relationship between website content, trust in internet

shopping and purchasing intention. The results conducted from the 321-questionnaire survey

revealed：the importance of website content and trust in internet shopping are positively related to

online purchasing intention. However, the moderating effect of trust in internet shopping is insignificant.

The managerial suggestions were proposed as well.

Keywords: Website Content, Trust in Internet Shopping, Online Purchasing Intention.



8 – 1073

Service Quality and Shariah Banks’ Customer Loyalty in Indonesia:

The Mediating Role of Customer Satisfaction

Abror Abror1, Dina Patrisia2 and Yunita Engriani3


Faculty of Economics, Universitas Negeri Padang, Jl. Prof Hamka, Padang, Indonesia1,2,3

Abstract. Shariah banking is an emerging business recently. One of the important factors in managing

the Shariah business, such as the banking sector, is how to create customer loyalty. This preliminary study examines the influence of service quality and customer satisfaction on Shariah bank’s customer

loyalty. The population of this study is the customers of Shariah banks in West Sumatera. We used

Structural Equation Modelling (SEM) with Partial Least Squares (PLS) as the data analysis. This study

found thatservice quality has a positive and significant impact on customer satisfaction. Customer satisfaction is also a significant and positive antecedent of loyalty. Surprisingly, we found that service

quality has no significant direct influence on customer loyalty. However, it has a significant indirect

impact through customer satisfaction as a mediator. Hence, the link between service quality and

customer loyalty has been fully mediated by customer satisfaction.

Keywords: Shariah bank, Service quality, Customer satisfaction, Customer loyalty, Structural Equation

Modelling (SEM)

8 – 1074

Team Social Exchange Perspective of Employee Job Satisfaction

Nikodemus Hans Setiadi Wijaya1

{[email protected]}

STIE YKPN School of Business1

Abstract. This study develops the relationship between team social exchange relationship (i.e., leader-

member exchange, LMX and team-member exchange, TMX) and employee job satisfaction. Besides the

influences of LMX and TMX, this study also evaluate the join effect of LMX and TMX on job

satisfaction. The results demonstrated that LMX, TMX, and the interaction of LMX and TMX were all positively related to job satisfaction. The level of job satisfaction is strongest if LMX and TMX were

both high, - rather than if only LMX or LMX was high. This findings indicate that managers may devote

more efforts in improving social exchange relationship between employees and their supervisors and

teammates.

Keywords: Leader-member exchange (LMX), team-member exchange (TMX), job satisfaction


mailto:dpatrisia@




8 – 1075

Green Paradox by Gender

Conny Tjandra Rahardja1 and Tiara Nur Anisah2

{[email protected], and [email protected]}

STIE YKPN Yogyakarta1,2

Abstract. This study aims to obtain findings, whether the attitude of acceptance, environmental

awareness, knowledge about the benefits of green products have an impact on the intention to buy green

products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents, using subgroup regression techniques to analyze the results. The findings of this study are

the green paradox based on gender, including: (1) The attitude of male and female gender acceptance

towards green products does not affect the intention to buy green products; (2) Environmental awareness

of male or female does not affect the purchase intention of green products; (3) The attitude of acceptance and environmental knowledge of male does not affect the intention to purchase green

products. With the increasing of acceptance, knowledge and care for the environment, it should

encourage the desire to consume green products to maintain human health and long-term environmental

sustainability. However, research findings show theopposite results, especially for male.

Keywords: Attitude of acceptance, environmental awareness, environmental knowledge, gender,

purchase intention, green product

8 – 1076

Environmental Factors Affecting The Acceleration Adoption of

Financial Technology (Fintech) by SMEs in The East Java Region

Sonata Christian1, Trianggoro Wiradinata2, Christian Herdinata3 and Auditia Setiobudi4 {[email protected], [email protected], [email protected],

[email protected]}

Faculty of Management and Business, Ciputra University, Surabaya1,3,4, Faculty of Information Technology,

Ciputra University, Surabaya2

Abstract. Purpose – This study aims tohelp SMEs to define environmental factors affecting the acceleration of the adoption of Fintech by SMEs in The East Java Region.

Design/methodology/approach – An empirical study of TOE Framework focus on environmental factors

using data from 402 respondents of SMEs Owner and Manager who already implement OVO e-wallet in their business.Primary data analyzed using SEM-PLS. Finding – The high competition in industry has

no connectioon with the acceleration adoption of Fintech. Environmental variables concludes prediction

75,8% of Fintech adoption.The most interisting findings are among the three factors in environmental

only support from government and vendor significant accelerate adoption fintech by SMEs in The East Java Region. The findings suggested that vendors must actively offer e-wallet payment services and

provide training to merchants. Government support has also shown to be a significant antecedent toward

consumers’ intention to use e-wallet payment services.

Keywords: Financial technology, Environmental factors, Acceleration of the adoption.





8 – 1077

The Relationship Among Organizational Cynicism, Employee

Procrastination, Intention To Leave, and In-Role Performance

Wisnu Prajogo1, Heni Kusumawati2, Nikodemus Hans Setiadi Wijaya3 {[email protected], [email protected], [email protected]}

STIE YKPN School of Business, Yogyakarta1,2,3

Abstract. This research examines the relationship among organizational cynicism, employee procrastination, intention to leave, and in-role performance. 200 employees from various organizations

taken from a purposive sampling method participated in this research. Only employees with more than

one year work tenure may participate in this research. Hypothesis testing was conducted with two step

method of structural equation modelling. This research modified the initial model to reach better fit

between model and data as indicated with measurement results of fit values. This research found several

results. First, organizational cynicism has positive influence on employee procrastination. Second,

employee procrastination has positive influence on intention to leave. Third, employee procrastination

has negative influence on in-role performance. Fourth, as additional finding as a result of model modification,contrary to established theory, employee cynicism has positive influence on performance.

Keywords: Organizational cynicism, employee procrastination, intention to leave, and in-role

performance

8 – 1078

The Preliminary Exploration of Competency for Community

Revitalization- Taking Rural Young as Samples

Pei-Fang Tsai1, Yi-Chang Chen2 ,Yu-Ming Cheng3


Kunshan University, No.195, Kunda Rd., Yongkang Dist., Tainan City 710, Taiwan123

Abstract. According to the literatureof competency and entrepreneurship, developing appropriate

competencies is more likely to accomplish expected achievements especially under a uncertain business

environment. The conditions of communityrevitalizationin rural areas are in similar situation as a process of new business development. Therefore, this study focuses on what kind of competency youth

participants of community revitalization have. Taking the 8 excellent participants from 2 governmental

projectsas samples, the method of Behavioral Event Interview (BEI) was conducted. 5 main work fields

or stages and 19 related vital competencies were extracted.

Keywords: Rural Young, Community Revitalization, Competency Mode





8 – 1079

West Sumatra MSMEs Strategy

In Facing Competition In The 4.0 Industrial Revolution Using SWOT

Analysis

Emil Salim1, Nanik Istianingsih2, Harkamsyah Andrianof3 and Hanna Pratiwi4

{[email protected]}

Universitas Putra Indonesia YPTK, Jalan Lubuk Begalung, Padang, Indoensia

Abstract. The purpose of this study is to analyze the West Sumatera MSMEs Strategy in Facing

Competition in the era of the industrial revolution 4.0. This study uses a qualitative method with a

strategic analysis tool that is SWOT analysis to analyze internal and external factors and what strategies should be applied by MSMEs Facing Competition in the era of the industrial revolution 4.0. It is

expected that MSMEs will be able to take advantage of existing opportunities to increase sales in the

future. Based on the research results, a number of strategic recommendations are expected from MSMEs

to be able to compete with other MSMEs by relying on aggressive strategies to take advantage of internal opportunities, overcome internal barriers, and external support questions that are able to

maintain and improve product quality and variation, develop target or market segments, increase

Promotion to increase the number of business units.

Keywords: Strategy, MSMEs, SWOT Analysis and 4.0 Industrial Revolution.

8 – 1080

The Efffect of Profitability, Liquidity, Tangibility, Firm Size, and

Asset Turnover Toward Capital Structure in Chemical Industry

Listed in Indonesia Stock Exchange From 2014 to 2018

Erika Jimena Arilyn1

{[email protected]}

Trisakti School of Management, Kyai Tapa No. 20, 11440, Jakarta, Indonesia1

Abstract. The aim of this research is to analyse the effectof firm’s financial performance - profitability,

liquidity, tangibility, asset turnover – and firm size toward capital structure. Sample in this research is 8

out of 13 chemical companies which are listed in Indonesian Stock Exchange for five consecutive years (2014 – 2018). This research uses purposive sampling method and multiple regression to see the

contribution of each independent variable to dependent variable. The result of this research showed that

profitability, liquidity, and tangibility negatively effect the capital structure, while the other two

variables, firm size and asset turnover,do not effect thecapital structure.

Keywords: Financial performance,Firm Size, Capital Structure



8 – 1081

Usage of Investment Assessment and Decision Systems: The

Impact of Investor Characteristics

Sarwo Edy Handoyo1, Herlin Tundjung Setijaningsih2


Universitas Tarumanagara, Jakarta1,2

Abstract. This article discusses the relationship between investor characteristics and investment

decisions as well as the evaluation or valuation information used. The method used by conducting a

literature review. Investigations are carried out on the relationship between investor characteristics and values in their dimensions. Investors who are anti-risk should use more information, especially process-

oriented information. Investors with a low tolerance for ambiguity will use more information, especially

financial, quantitative and unique information. Investors with an external locus of control will use less

information and need more external information. Investors with high performance requirements will use more information, especially quantitative information and processes. Investors who have experience

assessing the feasibility of investment projects will emphasize non-financial information, especially

process information.

Keywords: Valuation system, investor characteristics, information dimensions, investment decisions.

8 – 1082

Determinants of Exchange Rate Volatility

Ishak Ramli1

{[email protected]}

University of Tarumanagara, Jl. Tanjung Durent Utara No.1, Jakarta 11470, Indonesia1

Abstract. IDR/USD volatility of the January-March 2018 was the lowest compared to the currencies of

high risk countries (fragile five) and in the Asean region. Rupiah volatility is around 8%, while Brazilian

real volatility 15%, Mexican pesos 13%, Turkish lira 8.8%, Russian ruble 14%, South Korean won 9%, Malaysian ringgit 9.3%, Philippine peso 8.2% and Thai baht 9%. While comparing to period 2000-2015

the volatility was the highest within the Asean (the average 10%). What happened to the IDR/USD

volatility? Using secondary data from Central Bank and IDR/USD exchange rate from 2004 – 2015 we

analyzed 143 data with GARCH 1.1, we found that Trade openness, Reserve Assets, and Stock Market Index significantly negative determined The Exchange Rate Volatility. Productivity significantly

positive determined The Exchange Rate Volatility. While Bank Intervention positive not significantly

determined The Exchange Rate Volatility, and Inflation negative not significantly determined The

Exchange Rate Volatility. In order to reduce the exchange rate volatility the authority will reduce productivity and increase Trade openness, reserve assets, and stock market index.

Keywords: Exchange rate volatility, monetary, Stock Market Index, and Inflation.




8 – 1084

The Effect of Regional Financial Ratios to Human Development

Index (Empirical Study Of District / Cities in Central Java

Province 2012-2017)

Astuti Purnamawati1 and Jody Bintang Hudaya2

{[email protected] and [email protected]}

YKPN Business School Yogyakarta1,2

Abstract. This research examines the effect of ratio of decentralization, regional financial dependency

ratio, ratio of independence to regional finance, and harmonization ratio of expenditure allocation on Human Development Index. This study uses data on regional financial ratios in Central Java Province

from 2012 to 2017. The data used were obtained from the Central Statistics Agency.This research found

several results. First, the degree of fiscal decentralization has a significant effect on the human

development index (HDI). Second, the regional financial dependency ratio variable has a significant effect on the index of human development (HDI).Third, the regional financial independence ratio has a

significant influence on the index of human development (HDI) Fourth, the harmony ratio of

expenditure allocations has a positive effect on the human development index (HDI). Keywords: Regional Financial, Human Development Index (HDI)

8 – 1085

The Influence of Content Influencer Marketing on Consumer

Attitudes to Brands

(Case Study on Skinny Indonesian 24 in Bukalapak E-commerce

Company)”

Nuning Kristiani1, Ni Wayan Lasmi Pipiyanti2

{[email protected]}

Department of Management, STIE YKPN Yogyakarta, Jalan Seturan, Yogyakarta, Indonesia 55281

Telephone: 62-274-4863211,2

Abstract. This research is intended to determine the influences of influencer’s attractiveness,

trustworthiness, and expertise on consumer’s attitude towards advertising content, the influences of influencer’s attractiveness, trustworthiness, and expertise on consumer’s attitude towards advertising

content simultaneously, as well as the influence of consumer’s attitude towards advertising content on

consumer’s attitude towards brand. The object of this research is SkinnyIndonesian24 as the influencer

and Bukalapak as the brand. The population in this research is the e-commerce consumers who know about Bukalapak as a marketplace and have watched SkinnyIndonesian24’s vlog which title is “Kantor

Idaman di Indonesia, Bukalapak Research and Development Bandung Office Tour”. The forms were

distributed to 150 respondents and purposive sampling method was used as the sample collection technique. Both multiple and simple linear regression analysis was used to analyze the data in this study.

The results showed that the attractiveness of influencers, trustworthiness in influencers, and expertiseof

influencers proved to influence consumer attitudes towards advertising. While consumer attitudes

toward ad content have also been proven has no significant effect on consumer attitudes towards brands.

Keywords: Influencer, Attractiveness, Trustworthiness, Expertise, Consumer’s Attitude Towards

Brand.




8 – 1086

Influence of Return on Equity, Growth, and Size on Company

Values with Capital Structure As Control Variables

Robby Dharma1, Letnan dalimunthe2, Arbiuddin Syahputra Hakin Harahap3, Susriyanti4, Sartika Putri Rahayu5

{[email protected], [email protected], [email protected], [email protected], [email protected]}

Lecturer, Faculty of Economics and Business, University Putra Indonesia YPTK Padang

University Putra Indonesia YPTKPadang1, Student doctoral program University PutraIndonesia YPTK Padang

University Putra Indonesia YPTK Padang2,3, Lecturer, Faculty of Economics and Business, University Putra Indonesia

YPTK Padang4, Student of Accounting, Faculty of Economics and Business, University Putra Indonesia YPTK Padang5

Abstract. This study shows how much return on equity, growth and size of concern, audit opinion on

the trading company listed on the Indonesia Stock Exchange. This study is 165 manufacturing

companies listed on the Stock Exchange in 2013 until 2017. While this sample was determined by

purposive sampling method, in order to obtain 51 companies and 255 amount of data sampled. Data

analysis technique used is multiple regression analysis of data panels Eviews 9. Selection of the data

panel model used is Fixed Effect Model (FEM).The partial results of this study shows that the Return on equity has a positive and significant effect on Firm value. Growth has negative effects and not

significant on Firm Value. The size has a negative and significant effect on Firm Value. Simultaneously

that the Return on equity Growth, Size has a positive and significant effect on Firm value. Return on

equity, Growth, Size with Capital Structure is Variable Control has a positive and significant effect on Firm value.

Keywords: Return on Equity, Growth, Size, Capital Structure, Firm Value.

8 – 1087

Employee Performance Model in the Public Works and Spatial

Planning Office of West Sumatra Province

Marta Widian Sari1, Vivi Nila Sari2, Sitti Rizki Mulyani³, Yosi Aifa Putri4, Andri Novrianto5 {mar t a . widia nsar i@gmai l . com 1}

Management, University P u t ra Indones ia , Yp t k Pa da ng , Economics and Business Faculty, University of Putra

Indonesia “YPTK” Padang1,2,3,4,5

Abstract. Research this aim for knowing how big The Influence of Accuracy of Job Placement,

Experience, Job Engagement And Motivation on Partial and together employee performance. Method

data collection through survey and spread questionnaire, with sample 81 respondents of Public Works And Spatial Planning Office of West Sumatera Province with a design sample used are using solving

formula.Based on the result of the research, there is positive and significant influence between job

placement accuracy (X1) on employee performance (Y), there is positive and significant influence

between experience (X2) on employee performance (Y), there is a positive and significant influence between motivation (X4) on employee performance (Y), there is a significant influence between the

accuracy of the placement (Y) work (X1) experience (X2) job involvement (X3) motivation (X4)

collectively on employee performance (Y).

Keywords: Accuracy of Job Placement, Experience, Job Engagement, Motivation, and Employee

Performance.








8 – 1088

The Impacts of Online Comments and Bandwagon Effect on the

Perceived Credibility of the information in the Social Commerce:

the Moderating Role of Perceived Acceptance

Choon Ling Kwek1, Bi Lei2, Lai Yan Leong3, Michelle John A/P John Saggayam4, Ying Xue Peh5

{ [email protected], [email protected]}

Tunku Abdul Rahman University College, Jalan Genting Kelang, Setapak, 5330 Kuala Lumpur, Malaysia1,2,3,4,5

Abstract. Social commerce is growing and gaining popularity among Generation Y due to the

advancement of technology in which it creates a new marketplace for sellers and buyers. It allows an individual to browse, compare and purchase the products on social media sites such as Facebook,

Twitter and Instagram. Therefore, online comments, bandwagon effect and perceived credibility

mayhave potential influenced on the perceived credibility of the information given through the social

media sites. The study will be carried out among the social commerce users with the purpose to investigate the determinants of perceived credibility within the context of social commerce.

Keywords: Social commerce, online comments, perceived credibility, bandwagon effect, perceived

acceptance.

8 – 1089

The Impact of Number of Trusted Members on the Perceived

Credibility of the Information on the Social Commerce: the

Mediating Roles of Cognitive Trust and Affective Trust

Choon Ling Kwek1, Zhang Li2, Ke Shin Yeow3, Ng Ka Yee4, Thamilarasi A/P Thiruchandren5


Tunku Abdul Rahman University College, Jalan Genting Kelang, Setapak, 5330 Kuala Lumpur, Malaysia1,2,3,4,5

Abstract. With the advancement of internet technology, the transaction that conducted via social

commerce has becoming a trend. However, the credibility of the social commerce is in doubt due to

many fraudulent cases and scams being discovered frequently. Therefore, this study would like to evaluate the impacts of number of trusted members, cognitive trust and affective trust on the perceived

credibility on the information given on the social media sites among the social commerce users in

Malaysia.

Keywords: Social commerce, number of trusted members, cognitive trust, affective trust, perceived credibility.






8 – 1090

Why They Buy? Fighting Obesity through Consuming Natural

Functional Food

Phuah Kit Teng1, Khoong Tai Wai2, Ow Mun Waei3 and Tey Sheik Kyin4


Department of Marketing, Faculty of Accountancy, Finance and Business, Tunku Abdul Rahman University College,

Malaysia1,2,3, Faculty of Business, Finance and Hospitality, MAHSA University, Malaysia 4

Abstract. Natural functional food industry is growing steadily worldwide and innovative products are being continuously launched thus making competition fierce. Successful commercialization of natural

functional food is proving to be challenging especially due to the need for a strategic approach to

product development processes. The main purpose of this study is to understand how consumers who are

suffering from obesity perceive natural functional food and how likely they willing to consume natural

functional food. Purposive sampling method was used in this study and a survey was conducted in

Malaysia where 163 obesity consumers were interviewed using structured questionnaires. The Integrated

Behavioural Model was adopted in this study. Descriptive statistics, exploratory analysis and multiple

regression were used to analyse the collected data.The results have shown that experiential attitude (perceived severity), instrumental attitude and personal agency (self-efficacy) influence obesity

consumer intention to consume natural functional food for the purpose of fighting obesity.

Keywords: Behavior, integrated behavioral model, natural functional food, obesity.

8 – 1091

The Impact of Celebgram Endorsement on Purchase Intention:

The Mediating Effects of Customer Attitude and Brand

Awareness

Yemima Amitay1, Hery Winoto, Tj2, Saparso3, Soegeng Wahyoedi4

{[email protected], [email protected], [email protected],

corresponding author: [email protected]}

Faculty of Economics and Business, Krida Wacana Christian University, Jl. Tanjung Duren 4 Jakarta 11470, Indonesia1,2,3,4

Abstract. This study aimed to examine the impact of Celebgram Endorsement on purchase intention on

millennial women in Jakarta, mediated by Brand Awareness and Customer Attitude. The hypothesis was tested using a quantitative method on 100 samples. Data were collected using questionnaires distributed

directly to the respondents through electronic media. Based on the data processing and analysis, there

were significant impacts on purchase intention affected by Celebgram endorsement, brand awareness,

and customer attitude. The results of this study showed that the mediation of Customer Attitude affected purchase intention more significantly compared to the mediation of brand awareness. This

study also concluded that millennial women tend to follow current trends, and social media activity has

a positive impact on brands as Celebgram endorsement supports their management on the process of

increasing Purchase Intention.

Keywords: Celebrity Endorsement, Customer Attitude, Brand Awareness, Purchase Intention.






8 – 1093

Skincare Product Survey: Indonesia vs Germany

Hetty Karunia Tunjungsari1, Katja Eisen2, Natascha Stroebelle3


Universitas Tarumanagara, Jakarta, Indonesia1, University Heilbronn, Reinhold-Würth Hochschule, Germany2,3

Abstract. This research aims to figure out consumer’s intention toward skin care products and different

perceptions between Germans and Indonesians regarding the following four factors that contribute to consumers ́purchase decisions: brand awareness, brand association, perceived quality and brand loyalty.

There were 214 respondents from Indonesia and Germany participated in the survey. From the results

weanalyzed similar and different buying behaviors among each group and examine what actually

matters for consumers nowadays to make sure that the brands offerings fulfil target group needs to the fullest. Research results are expected to bring scientific contributions in the field of consumer behavior.

The practical implications of this research are expected to provide input for marketers to create the right

product offerings for consumers.

Keywords: Skincare product, brand awareness, brand association, perceived quality, brand loyalty.

8 – 1094

Understanding Travel Behavior Between Indonesian and

Germany

Hetty Karunia Tunjungsari1, Laura Albrecht2, Helen Kirsammer3


Universitas Tarumanagara, Jakarta, Indonesia1, University Heilbronn, Reinhold-Würth Hochschule, Germany2,3

Abstract. Traveling – both in Indonesia and Germany - traveling is a hobby that has experienced a

significant increase in recent years. Nonetheless, there are intercultural differences among tourists as to

their choice, expectations and perceptions of destinations. The aim of this survey is to examine the travel behavior of both countries for the strategy development in the tourism industry in order to make travel

destinations more attractive.Online survey was conducted during October 2019 and there were 200

respondents from Indonesia and Germany participated in the survey. The results of this study are

expected to enrich theory in destination marketing area. Practically, the valuable results of this research are important as a reference for developing destination marketing strategies both in Indonesia and

Germany.

Keywords: Travel behavior, destination marketing, Indonesia, Germany.







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