Presentation Feasibility report for Ice cream Parlour

Presentation Feasibility report for Ice cream ParlourPresented by:Weena Yancey M MominRoll No. -3210

THE BUSINESS DESCRIPTIONMARKET ANALYSISBUSINESS OBJECTIVES&OPERATIONSMARKETINGProductPricePlacePromotionCOMPETITIVE ANALYSISTECHINICAL ANALYSISLEGAL STRUCTUREMANAGEMENT EXPERTISESUPPORT PERSONNELFINANCIAL ANALYSISCONCLUSIONPreviewStart-up ice cream parlor Located in Ringre, TuraSelling healthy and premium ice cream, yogurt, sandwiches, and hot and cold non-alcoholic beverages. Distributors - Whole sellers, for different ice cream from GuwahatiPrepared to very high quality standards

Business DescriptionExplore Value Creating opportunity5 Cs AnalysisCustomer:Customers of all ageCompany:Mrenda entrepriseCompetition:Icicle, Rollicks, Big onesCollaborators:Upstream: Different ice cream brandsContext:Regulations of government, Good service MARKET ANALYSISCHOOSING THE VALUE

STP:SEGMENTATION:Customers mainly living in Tura townAnnual income of about Rs. 2,50,000 & above.TARGETING:Children, teenagers, adult and senior citizens as well. POSITIONING:Premium, Healthy & world classCREATING DELVERING & COMMUNICATING VALUE

PRODUCT:Fresh & fast ice creamsPLACE:N.M. Complex, Ringre TuraPROMOTION:Local TV adsPrint ads in local newspapershoarding sample tasting outside the shopDistributing fliers and brochure

CAPTURING VALUE

PRICING:PremiumSUSTAINING VALUECUSTOMER ACQUISITION:Pricing: premiumDesign: Restaurant like experienceFeatures: healthy & premium ice cream & can have it comfortably inside the shop just like in a restaurant.VISION STATEMENTIn five years, Fast n Fresh Premium Ice Cream Parlor will be established in Tura City, known throughout Garo Hills, and expansion plans will be developed for company owned and franchise locations in other parts of Garo Hills.

To serve fresh foods and tasty beverages in a prompt and friendly manner. To serve only quality foods that meet the nutritional standards of the International Premium Ice Cream Institute.To be good community citizens, respectful of the environment, and friendly neighbors to the surrounding businesses.To always present a positive public image and make our establishment one that you can visit with safety and peace of mind.To be responsive to your suggestions and concerns.If we do not keep our pledge of satisfaction, you do not pay!

MISSION STATEMENTCash break-even by the end of its first & a half year of operations.Cash reserves before taxes of Rs.3,00,000 by the end of its second year of operations.Cash reserves before taxes of Rs. 40,000 by the end of its third year of operations.

BUSINESS OBJECTIVESThe operation of Fast n Fresh Premium Ice Cream Parlor will be described using the main functions of the business: marketing, competitive analysis, legal structure, management expertise, support personnel, financial information.

BUSINESS OPERATIONSProductTwo lines of Premium ice cream: low fat and high fat.Two lines of yogurt: low fat and regular. Traditional hot and cold sandwiches.Coffee, tea and five generic soda flavors.Breakfast items such as bagels and sweet rolls.

MARKETINGOne scoop Rs. 20Two scoop Rs. 30Family Pack Rs 60Jambo pack Rs 100Sandwiches Rs. 15/- Soft drinks Rs 20/-Coffee - Rs. 20/-

PriceN.M. Complex, Ringre, Tura

Promotion A grand opening will be held with free samples of food products and drawings for distinctive hats, T-shirts, and other clothing bearing the stores logo and the phrase, Im Fast n Fresh!, worn by store employees. Coupons for discounts will be published in Sunday edition local newspaper.Local TV adsPrint ads in local newspapers hoarding

PlaceCOMPETITIVE ANALYSISItemsFast n FreshIcicleRollicksSummer Hours8am-10pm10am-6pm9am-7pmWinter Hours8am-8pm10am-5pm9am-6pmDays Open7 days a week6 days a week Closed Sundays

6 days a week Closed Sundays

Price LevelHighModerateLow toModerateSpecialtyPremium FoodsApparelModerate ice creamLow PricesSandwichesYesNoNoBreakfastItemsYesNoNoReputation UnknownGoodFairYears InBusinessStart-UpFiveFourteenDiscountsSenior/ SpecialPromotionsNo promotions Sometimes NationalChainNoYesYesMethods ofPromotionYellow PagesNewspaperApparelNewspaperFlyersTECHNICAL ANALYSIS1 computer and one printer.3 large size refrigerators.1 Air conditioner 1 backup generator.1Cone maker1Sandwich maker 1Micro wave oven 1Espresso & coffee 1Soda maker 1Billing machine.1Cash register machine

Fast n Fresh Premium Ice Cream Parlor will be operated as a sole-proprietorship owned by Mrenda Entrepreneur. Trading license taken to open up the business from Tura Municipality Board.

LEGAL STRUCTUREOwner holds a MBA degree from North Eastern Hill University, Tura

Mrenda Entrepreneur has also received a Diploma of Merit from the International Premium Ice Cream Institute, Delhi.

MANAGEMENT EXPERTISEWill operate using local people as its principal employeesThe manager will be an experienced person from one of the owners other businesses.The majority of the employees will work full -time with a full-time managerSUPPORT PERSONNELFinancial Objectives:Owner draw of Rs. 3,00,000 by the end of one year.Break-even cash flow by the end of Year 1& half year.

Sources of Cash: Personal Funds. Rs. 2,00,000Family & friends: RS. 2,00,000 from the family and friends with very less interests. Loan Proceeds. Rs. 3,00,000 from State Bank of India as a five-year revolving line of credit at 10%. FINANCIAL ANALYSISCOST OF SETTING UP OF BUSINESS:Rent/ Lease Deposit ------------------ Rs. 36000/-Computer & Printer ----------------- Rs. 22,000/-Furnishers ----------------- Rs. 50,000/-Air conditioner ----------------- Rs. 30,000/-Refrigerator ----------------- Rs. 2,55,000/-Interior decorations ----------------- Rs. 30,000/-Back up generator ----------------- Rs. 60,000/-Cone makers machine ----------------- Rs. 15,000/-Soda maker ----------------- Rs. 5000/-Sandwiches maker ----------------- Rs. 3000/-Microwave oven ----------------- Rs. 9,000/-------------------------------------------------------------------------------Total = Rs. 5,15,000/-

Uses of Cash:OPERATING COST:

Electricity bill ---------------- Rs. 850/- per monthWater ---------------- Rs. 500/- Per annumSalary of manager --------------- Rs. 4000/- per monthSalary of two helper ------------Rs. 2,500/- X 2 per monthSalary of cleaner --------------- Rs. 1,500/- per monthRent --------------- Rs. 3600/- per monthTransport --------------- Rs. 10,000/-Repair --------------- Rs. 10,000/-For purchase of ice cream --------------- Rs. 50,000/- per month Daily transaction --------------- Rs. 5000/- ---------------------------------------------------------------------------------------- Total = Rs. 90, 450/-

Fast n Fresh Premium Ice Cream Parlor will be successful. This business plan has documented that the establishment of Fast n Fresh Premium Ice Cream Parlor is feasible. All of the critical factors such as industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion.

We invite you to attend our grand opening. We promise that we will make the experience, Fast n Fresh - - good for you!

CONCLUSIONTHANK

YOU