51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

ICCA Venue Sectors:ICCA Venue Sectors:What’s Trending in What’s Trending in Africa – A venue Africa – A venue perspective…perspective…

Ben ASORO, Kenyatta International Convention Center, Nairobi KENYA

San Juan, Puerto Rico,21st October, 2012

International Congress and Convention Association.

Twitter: #ICCA12

Subjects Likely to Continue Shaping Meetings Industry in Subjects Likely to Continue Shaping Meetings Industry in Africa - 2012/13 Africa - 2012/13

1. Population – 1 billion people, 54 Countries, 18 Noble Peace prize winners

2. Natural Resources – Oil; Libya, Angola, Algeria and Nigeria. Tea and Horticulture; Kenya. Half of world’s Diamond – Central and South Africa

3. Economy and Governance – Ghana +12%, Libya -19%

4. ICT and Social Media – social media platforms and digital presence

International Congress and Convention Association.

Twitter: #ICCA12

2121stst Century Unique Century Unique Venues in Africa Venues in Africa

Brand Guided CSR• Cleaning-up adjacent street to the Convention Centre

Vs • Develop/Strengthen Social fabric of the community

.

• Unique destinations in Africa is selling … • Augmenting The Destination experience …..

• Break-outs In Cruise ships • Welcome cocktails in Helipads• Multi-venue events

• Africa is catching Green Credentials jungle fever…

Now trending I Africa……

International Congress and Convention Association.

Twitter: #ICCA12

2121stst Century Century ‘MEETING SPACE’ ‘MEETING SPACE’ in Africain Africa

Technology and Meetings in Africa– Fiber optic cabling in Africa

• improved clarity, internet speed/bandwidth and ease of deployment/execution of e-commerce apps

- The Smart Phone revolution• Native apps ( Apple/android/blackberry) Mobile apps in conference

support services - ‘Mpesa’ for delegate registration fees in Kenya

Technology and Meetings in Africa– Revolutionary : Libraries PC laptops Tablets = info @ fingertips

• Tablet in 1999• Tablet in 2012

International Congress and Convention Association.

Twitter: #ICCA12

Africa: Association Objectives Vs Guaranteed ProfitsAfrica: Association Objectives Vs Guaranteed Profits

= Striking the balance to enable destinations host ‘successful’ conferences while helping associations maintain control of their core objectives ; Professional, financial & academic )

Profits

Professional Objectives

High Level Service

Underwriting Conferences

International Congress and Convention Association.

Twitter: #ICCA12

Record participation at ‘Routes Africa Conference 2012 Seychelles’

Africa AirspaceAfrica Airspace

• IATA predicts that by 2014 Africa will see the second highest growth in global passengers numbers

• Africa Airspace - a buzz with activities as airlines flock to introduce new African routes ; Increased direct flights /code shares/alliances• Expansion/Modernization of strategic African Airports

International Congress and Convention Association.

Twitter: #ICCA12

Air Access to Africa – Triangular ApproachAir Access to Africa – Triangular Approach

Tourist Boards

Civil Aviation AuthoritiesAirlines

• Triangular approach to tourism and air transport development in Africa

• Routes Africa 2012 coming hot in the heels after Routes Europe..

• Unprecedented big names in aviation Industry attracted with high powered delegations in Seychelles

• Unprecedented participation by Africa at the World Routes Strategy Summit 2012 in UAE

International Congress and Convention Association.

Twitter: #ICCA12

These conferencing Subjects and developments These conferencing Subjects and developments are some of what’s going to change are some of what’s going to change conferencing landscape in Africa ….. conferencing landscape in Africa …..

Thank you Thank you