International Communications CorporationConfidential and Proprietary

ICC Wi-Fi® MobilityContent HandlingDealing with BYOD/BYOC in an ICC IP Data Ecosystem

Streaming

Security

Applications

Content

Proprietary and Confidential 2

LowerOperational

Costs

IncreaseDevices

&Revenue

ReduceRisk

Business Drivers and Concernsfor Hoteliers

Proprietary and Confidential 3

Explosion in the type and quantity of devices

2014 Smith Micro Annual Report

Proprietary and Confidential 4

Evolution in what users want to do with these devices

2014 Smith Micro Annual Report

Proprietary and Confidential 5

New Requirements in HospitalityContent: Delivering it to Guests and Access to it from Guests

Growth of BYOD mobile devices to over 10 Billion by 2018 but also requires user-defined prefences

Demand to Bring Your Own Content (BYOC) increases demand for broadband and use of in-room TV

Technology that enables the Delivery of Services •Specific enough to enable per guest flexibility •Smart enough to handle content for all users

Proprietary and Confidential 6

Appl

icati

ons

ICX

IP D

ata

infr

astr

uctu

re SECUREEASY

EFFICIENTSCALABLE

IP Data Content Control, Profiles, Priorities, and SLA

AnalyticsMobile

Voice Policy

Cloud Management and Monetization

Unified IP Data Control with High Flexibility

icXcloud

Content Delivery is the next issue for HoteliersICC icXchange® Solution resolves these concerns

Proprietary and Confidential 7

•Track customers, reviews, and pricing options of on-line goods and services

•Monetize WI-FI to drive ROI

Retailers•How to increase services, loyalty, and

differentiated experiences•Technology that drives either an increase in

services or decrease in costHotels

•Location Services to drive ease of experience and quicker transitions between destinations

•Drive interactive technology for multi-user ecosystems

Travel

New Demands

Proprietary and Confidential 8

UNIFIEDEmployee & Guest

• ONE Unified Wired & Wireless• Device Recognition• Location Analytics

EFFICIENTUser Content Delivery

• Enable Video-over-WI-FI• Seamless WI-FI connection• Integrated Presence

PERFORMANCEEnhanced Experience

• Enable more experiences• Retain location traffic• Reduce broadband cost

Next GenerationIP Data Networking Technology: Unified, Efficient, & Performance

Proprietary and Confidential 9

Unified Access Control

Edge Access Connectivity

Link2000ACS Link1000ACS

ICX200WAP

802.11N

ARC1000MAP ARC2000MAP

Branded with AT&T Logo

active500EM

icXchange® Family of Unified IP Data Networking Solutions

Proprietary and Confidential 10

VOICE VIDEO

SIP PhoneSoftPhoneSmartPhone3G/4G Offload

Host PBX CasesStreaming Content ControlSocial MediaMarketingIPTV

Internet Video Use Cases

Network Access

ReplicationOver WAN

Content ManagementFull Queue Control

Traffic Policing

Disaster Recovery,Long-Term Retention

End-to-End QoS

On Premise or Private Cloud

Flow ClassificationIP Data Controls Client Policy

Gateway

Content EnablementUnified, Efficient, and Performance

Cloud Managed AP

On-Premise or Private CloudController Managed AP

icXcloud

DATA

Management IP DataSecure Traffic (L3)Cluster over NATMultiple Forwarding Options

Ethernet Cases

Proprietary and Confidential 11

Application Enablement: Set by the AdministratorThe icXchange® Link Series Access Control Systems use advanced features to control different policies set the but administrator.

Automated by icXengine® Link Series Access Control SystemsicXcloud Management and Control

User Defined Profile

WMM (QoS)

LOW

ACM/TSPEC

MEDIUM

VLAN/DIFFSERV

IP Data Control Options

ApplicationOwner

CLIENT QoS

Performance: 1.0 IOPS/GB

Availability: Continuous

Tagged: =YES/NO

HIGH PRIORITY

Performance: Set Profile

VOICE

VOICE

Proprietary and Confidential 12

icXengine streamline content flowPerformance is the end result

Competition

A smarter and more flexible network ecosystem to drive performance and more devices on the network

Proprietary and Confidential 13

Customer Device

Link2000ACS(active500EM)

Customer Content

Voice

Data

Video

IdentificationWired/WirelessRF Management

Roaming

VLANTSPEC

QoS/ToS/CoSPacket Inspection

End-to-End Service

Unified IP Data CommunicationSoftware-driven to ‘see’ data and ensure high performance

ConnectivityManagement

ContentManagement

Proprietary and Confidential 14

Unified Efficient

NOMultiple hops, not a switched platform,

Licensing, No IP Traffic Optimization

Wireless BeamflexBased on Industry

Beamforming Good Technology

Performance

ICC Unified Software-driven Solution vs the Competition

Ideal For Cost-effective, Large-capacity requirement

ICXCLOUD-Series

Unified Efficient

Wired & Wireless

Premise & Cloud

Centralized Control

Switched Platform, IP Traffic Control, Least Path Routing, Packet

Control

Switched Ecosystem

Performance RF and Power management

with standards-based Beamforming 11ac

Performance

Logical & Virtual Routing

Software-driven IP control to manage the new network issue: The Content Flood

Traditional and Singular value to solve a fading issue: Getting Connected

VS

ANY Vendor

example

Proprietary and Confidential 15

Unified IP Data NetworkHoliday Inn Express & Suites Charleston Airport-Convention Center

• Challenge– Unreliable Wi-Fi® and poor user experience– Increasing user device requirements

SolutionUnified Access Controller for Wired & Wireless ManagementEnterprise 802.11n Dual Band Access Point

Results1. Optimized IP data performance for 3 to 4 times more bandwidth per user2. Dynamic user/device balanced IP network improved content delivery3. Reduced AP hardware requirements

ApplicationsOnline user servicesBYODSocial MediaEmployer applications

Aerolina recently offered us a solution through ICC, they discussed a platform that could increase the usable bandwidth while increasing the performance of the network... We know that the current traveler has multiple devices and anyone of these devices can be pulling bandwidth causing an issue for the guest next door.

Their recent changes to our Holiday Inn Express-Charleston Airport has made a noticeable difference to the satisfaction of our guests. The infrequent calls our staff receive are now" human" error versus a true technical problem. Something our front desk staff or "IT experts" can handle easily.

DANIEL BLUMENSTOCK

Director of Hotel OperationsPartner

Proprietary and Confidential 16

Value proposition

Flexible deployment to fit any network

Investment Protection thru Enhanced features & support

Full Featured EnterpriseSwitch, Wireless, and Management

‐ Remote, onsite, or just deploy APs to client location

‐ Voice tunneling to ensure quality and deployments.

‐ sFlow for even smaller networks to ensure quality data transmissions

‐ Truly unified with full wired and wireless features and control.

‐ Supporting up to 10,000 devices on one control system, users can follow up with additional information.

• Migrate IP data forwarding schemes to change architecture when the customer changes

• Unit are seen as the next targets.

• Full non-blocking switching fabric

• Limited lifetime warranty

• Firmware updates

– Network consolidation– Wired and 802.11

Wireless Access– Positioned at multiple

levels– Local, Centralized, or

Distributed Forwarding – Routing consolidation

– Layer 2– Layer 3

– Service Feature consolidation– Service Provider: PIM, Q-

in-Q– Installer: IPv6, WIDS,

SNMP, Authentication

Proprietary and Confidential 17

Cloud Managed Access Point – only deployments

Large size technology

Small size, cost sensitive, and require technical assistance

Medium size and needs help

Boutique Global locations

National International

Onsite Control systems with Cloud Management

Drive Client Efficiency and Profitability

Drive User Experience, Loyalty, and ROI

Link Series Wired/Wireless Control Systems

ICX and ARC Series Access PointsicXcloud System

ICXmanagerAnalytics, Reporting, Programming

The FoundationPerformance delivery for any size hotel in any location

Proprietary and Confidential 18

Networking Budget Pre-ICC

Networking Budget Post-ICC

Changing the hospitality business model

© Greg Ferro

Proprietary and Confidential 19

How to order:

MSRP SKU # Price

Performance Access Points

ARC1000MAPactiveARC® ARC1000MAP Wireless Access Point – Single Band 802.11b/g/n. Performance Managed FIT/FAT AP. Integrates with the active500EM Network Control System $449.00

ARC2000MAPactiveARC® ARC2000MAP Wireless Access Point – Dual Band 802.11a/g/n. Performance Managed FIT/FAT AP. Integrates with the active500EM Network Control System $549.00

Access Control System MSRP

SKU # Price

Link1000ACSSmall Business Unified Access Control System with both Wired/Wireless Layer3 management, 2 Gigabit Ports, 16 AP licenses (up to 128 capable), and 4k VLANs $1,699.00

active500EMactiveARC® active500EM Network Control System – 24 port Wired and Wireless. Data networking controller. Integrates with activeARC® Series Access Points. (Includes licensing for 32 Access Points) $4,199.00

Available for purchase directly from ICC ACS Licensing Upgrades MSRP

SKU # Price LIC16ACS 16 additional licenses for access points for active500EM $1,299.00 LIC32ACS 32 additional licenses for access points for active500EM $2,499.00 LIC64ACS 64 additional licenses for access points for active500EM $3,499.00

LIC128ACS 128 additional licenses for access points for active500EM $5,999.00

Proprietary and Confidential 20

Contact

Contact:www.intcomcorp.com

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