ICAWC 2015 - Speaking up for Cats - Jacqui Cuff
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Transcript of ICAWC 2015 - Speaking up for Cats - Jacqui Cuff
PowerPoint Presentation
Political profile
Jacqui Cuff: Advocacy ManagerSpeaking up for cats
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Political profile
Cats and housing/homesAs featured in The Cat Spring 2013
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Toxic products and poisonings
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On-line sales of catsMore cats than loving homes (neutering)
Market on the internet
Welfare concerns and trade descriptions
Money to be made
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Airgun victims
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Political profile
Education in curriculum
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Prioritise, plan and re-prioritiseNumber of cats affectedSupporter concern/effect on charityResources needed people and moneyWhat is the evidence?Prospect of successOpportunity/timing
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Political profile
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What did we do?
#CatManifesto
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Cat-friendly MP list45,000 video views
POLITICAL PLATFORM FOR 5 YEARS157,000 Facebook reach
I look forward to submitting this Manifesto to the Secretary of State. Neil Parish MP
Print/online press25 million
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Evidence - Partnerships - PR & profile
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Political profile
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This is Clive
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Political profile
BUTOwn evidence press reportsPartnership Canine & Feline Sector Group submission to DefraPR/Profile lots of radio interviews- seek our statsNew preventative measures wait and see
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Advocacy success can take time
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What does success look like - the prize?
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Political profile
Storming StormontApril 2014
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Political profile
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Before
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After
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What weve found:Proactive and reactiveOpportunities do arise to Speak up for cats- more reactive than envisagedCats and core government policiesSmall steps to successKeep up the profile constantRemember the end goal . a tale of two Billys
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Cat-friendly MP list45,000 video views
POLITICAL PLATFORM FOR 5 YEARS157,000 Facebook reach
I look forward to submitting this Manifesto to the Secretary of State. Neil Parish MP
Print/online press25 million
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Political profile
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