Preaching to the Choir: The Bioneers Conference and the Communitas of Power
ICA 2013 paper presentation: "Preaching to the Choir: Internet-Mediated Advocacy, Issue Public...
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Transcript of ICA 2013 paper presentation: "Preaching to the Choir: Internet-Mediated Advocacy, Issue Public...
Preaching to the Choir:Internet-Mediated Advocacy, Issue Public Mobilization,
and Climate Change
Luis E. HestresPh.D. candidate (ABD)
American University School of Communication | Washington, [email protected] | www.luishestres.com | Twitter: @luishestres
USA: Emissions vs. Action
Carbon emissions (c
urrently 400 ppm)
U.S. federal climate action
1988 2000 2013
Gap =
Not Good
USA: Emissions vs Action
Climate Advocacy Orgs.
Climate Advocacy Orgs.
In-depth interviews with leaders, online communications staff and organizers.
Six Americas of Climate Change
Proportion of the US adult population in the Six Americas.
Source: Leiserowitz et al. (2009) Global warming’s six Americas 2009: An audience segmentation analysis. Yale Project on Climate Change and the George Mason University Center for Climate Change Communication.
Issue Public Mobilization
May Boeve Executive Director, 350.org
Social Movement Orientation
Ada AroneanuOrganizer, 1Sky
Online-to-Offline Organizing
Keystone XL Campaign
Bill McKibbenEnvironmental writer, activist and
co-founder of 350.org
Keystone XL Campaign
Keystone XL Campaign
Keystone XL news coverage, February 2011–January 2012
Questions?Thank you!
Luis E. HestresPh.D. candidate (ABD)
American University School of Communication | Washington, [email protected] | www.luishestres.com | Twitter: @luishestres
Available @ ‘New Media & Society’ website:nms.sagepub.com
(under ‘OnlineFirst’ section)