IBM's Strategies for Harnessing Brand Advocates for Content
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IBM’s Strategies for Harnessing Brand Advocates for Content Andrew Grill Global Managing Partner, IBM Social Consulting IBM
Transcript of IBM's Strategies for Harnessing Brand Advocates for Content
IBM’s Strategies for Harnessing Brand Advocates for Content
Andrew GrillGlobal Managing Partner, IBM Social ConsultingIBM
The Power Within Finding & Harnessing your Brand Advocates
@AndrewGrill IBM Social Consulting
#SocialSerendipity
social.bz/wayback
#BrandAdvocates
Samantha Klein
Create your own content
The art of selling… without a sales pitch
It’s not what you know. It’s not who you know.
It’s who knows what you know.
@jkhoey
Reaching #Millennials
social.bz/ibv
IBM Millennial Corps
A new community: Millennial Corps
The Millennial Corps
4,000+ members
61 countries
Social in real life
social.bz/bmf
social.bz/buying
“online social networks play a vital role in the purchase process of 84%
of the most senior B2B buyers”
IBM Voices
social.bz/voices
You’ve just watched a 30 minute ad for IBM
@AndrewGrill LondonCalling.co
IBM’s Strategies for Harnessing Brand Advocates for Content
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