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IBM WebSphereReinvent Your Enterprise

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David MacDonald

IBM – Vice President

WebSphere Sales North America

August 21, 2014

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Shift in personalized computing towards mobile using cloud-based services

Shift towards unbundling business offerings

Shift towards killer-apps disrupting entire industries

Shiftsin the digital economy

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Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Accelerate your time to market

Integrate across the enterprise

Transform how you engage with your ecosystem

Composabile Enterprises will thrive

A Building Block Approach

Restlessly reinvent and innovate your processes

Transform how you engage with your ecosystem

Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Transform how you engage with your ecosystem

Accelerate your time to market

Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Transform how you engage with your ecosystem

Integrate across the enterprise

Accelerate your time to market

Make better decisions with Real-time Actionable Insights

Restlessly reinvent and innovate your processes

Transform how you engage with your ecosystem

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Cloud as the growth engine

of your business

Mobile & Social to reinvent how you engage

Analytics to transform your enterprise and industry

Reinvent your Enterprise with CAMS

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Cloudas the Growth Engine for Business

IBM is making major investments in cloud.

$1.2B

Data Center Expansion

$2BSoftLayer

Acquisition

$7B+

AcquisitionInvestment

100+PaaS & SaaS

Offerings

40,000+

Experts

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Rapid Deployment of New Transactional Applications

PureApplication System helped the company optimize and consolidate its infrastructure, decreasing maintenance costs, and raising service level for customers

Fast, Flexible Test Environment

IBM PureApplication System with patterns improves time to market

Jumpstarting the API Economy

Bluemix catalog allows developers to seamlessly extend products to cloud and mobile devices.

Clients succeed with IBM Cloud Solutions

PureApplication System helped the company optimize and consolidate its infrastructure, decreasing maintenance costs, and raising service level for customers

IBM PureApplication System with patterns improves time to market

Bluemix catalog allows developers to seamlessly extend products to cloud and mobile devices.

PureApplication System helped the company optimize and consolidate its infrastructure, decreasing maintenance costs, and raising service level for customers

IBM PureApplication System with patterns improves time to market

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Mobile changes engagement

84% of Smartphone users check an app as soon as they wake up

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Rapid Deployment of New Mobile Applications Use WorkLight to develop mobile apps within weeks to support customer search for in-network

doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

Consistent Omni-channel marketing IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such

as “talking” shelf tags and mobile payments.

Personalizing the Customer Experience Integrated MessageSight to quickly route information from thousands of sensors in each car, while

infusing that data with intelligence to improve decision-making.

Clients succeed with IBM Mobile Solutions

Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such as “talking” shelf tags and mobile payments.

Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

Integrated MessageSight to quickly route information from thousands of sensors in each car, while infusing that data with intelligence to improve decision-making.

IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such as “talking” shelf tags and mobile payments.

Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such as “talking” shelf tags and mobile payments.

Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

Integrated MessageSight to quickly route information from thousands of sensors in each car, while infusing that data with intelligence to improve decision-making.

IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such as “talking” shelf tags and mobile payments.

Use WorkLight to develop mobile apps within weeks to support customer search for in-network doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient claims and benefits.

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Analytics – We are overloaded with data, but lacking insight!

2009: 800,000 petabytes

2020: 35 zettabytes

as much data and contentover coming decade44x Business leaders frequently make

decisions based on information they don’t trust, or don’t have1 in 3

83%of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness

Business leaders say they don’t have access to the information they need to do their jobs1 in 2

of CEOs need to do a better job capturing and understanding information rapidly in order to make swift business decisions60%

of world’s data is unstructured80%

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Ensuring Real-Time Data for Analytics

The solution's underlying data warehouse is dynamically updated with near-real-time feeds of current flight planning and scheduling data allowing them to save several million dollars a year in overall fuel costs.

Innovative Solutions through Data Orchestration

BPM serves as the orchestration engine for transactions between healthcare providers, genomic sequencing labs and genome interpretation providers ensuring data integration.

Expanding the Customer Base and Increasing Sales

IBM BPM aggregates data to gain a deeper understanding of customer behavior, resulting in 20% increase in sales, 15% boost in customer satisfaction and 3-5% improvement in cross selling value-added services.

Clients succeed with IBM Analytics Solutions

The solution's underlying data warehouse is dynamically updated with near-real-time feeds of current flight planning and scheduling data allowing them to save several million dollars a year in overall fuel costs.

BPM serves as the orchestration engine for transactions between healthcare providers, genomic sequencing labs and genome interpretation providers ensuring data integration.

IBM BPM aggregates data to gain a deeper understanding of customer behavior, resulting in 20% increase in sales, 15% boost in customer satisfaction and 3-5% improvement in cross selling value-added services.

The solution's underlying data warehouse is dynamically updated with near-real-time feeds of current flight planning and scheduling data allowing them to save several million dollars a year in overall fuel costs.

BPM serves as the orchestration engine for transactions between healthcare providers, genomic sequencing labs and genome interpretation providers ensuring data integration.

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Internet of ThingsConnecting devices & people

Source:http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

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Tourist Management through Sensors

IBM BPM solution interacts with sensors and devices, helping the city to locate and guide tourists. City optimizes resources, propelling tourism and improving the quality of life for both citizens.

Improved Care through Location Analysis

IBM Operational Decision Manager correlates time stamps and events from real-time location tracking system. 100 percent of physicians & nurses at Osler said the solution probably or definitely will improve patient flows and overcrowding.

Real-time Customer Interaction

IBM MessageSight scalability and security capabilities allows for deployment of new services to millions of customers without compromising customer privacy or quality of service.

Clients succeed with IoT Solutions

IBM BPM solution interacts with sensors and devices, helping the city to locate and guide tourists. City optimizes resources, propelling tourism and improving the quality of life for both citizens.

IBM Operational Decision Manager correlates time stamps and events from real-time location tracking system. 100 percent of physicians & nurses at Osler said the solution probably or definitely will improve patient flows and overcrowding.

IBM MessageSight scalability and security capabilities allows for deployment of new services to millions of customers without compromising customer privacy or quality of service.

IBM BPM solution interacts with sensors and devices, helping the city to locate and guide tourists. City optimizes resources, propelling tourism and improving the quality of life for both citizens.

IBM Operational Decision Manager correlates time stamps and events from real-time location tracking system. 100 percent of physicians & nurses at Osler said the solution probably or definitely will improve patient flows and overcrowding.

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WebSphere Capabilities

Cloud Economically scale deployment of cloud centric and cloud enabled workloads

to deliver best in class deployment and support in private or public cloud Composable services environment to rapidly develop and deploy applications

Internet of Things

Connecting sensors through integration and driving actions based on analytics Solutions to quickly develop and manage APIs enabling new business models

and expanding the reach of organizations

Social Built in coaches enable workers to find the right individual to ensure collaboration Platforms for developing social engagement models and integrating to transform

the business

Mobile Platform for development, deployment and cross device mobile apps Management of apps, devices, security and mobile analytics to ensure security,

and user insights

Analytics Integrate data sources and data, routing it to the right decision maker in a form

they can use in a timely manner Continuous monitoring of streaming data to provide real-time insight

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WebSphere – Best Capabilities & Highest Market ShareMagic Quadrant for On-Premises Application Platforms Magic Quadrant for Mobile Application Development Platforms

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Thank You