Watson Overview

Cognitive Solutions

Terminology

• Analytics Systems use statistical techniques for detecting patterns.

• Natural Language Processing (NLP) is a core function for parsing and

identifying significant words in language.

• Machine Learning is a class of statistical techniques that use training

data to recognize the correlation between feature patterns & outcomes.

• Cognitive Systems leverage machine learning to predict meaning in

features of human language (spoken/written/visual) and reasoning

• Deep Learning is a rapidly maturing space, based on neural network

techniques, that are taught to find their own features

• Cognitive Solutions leverage a combination of cognitive reasoning

strategies and classic computing techniques to solve a problem.

Unstructured Data

• 2.5 Quintillion bytes of new data created daily

• 90% of the world’s data has been created in the last two years!

•80% of this data is unstructured

• Data sources

•Human-generated documents

•Social media communications

•Multimedia accounts

• Internet of Things

•And more!

Data generation & consumption

• Almost everything we do generates

or consumes data

• Sheer volume of data is so vast that

we struggle to use it productively

• We need better technology that can

harness unstructured data

Cognitive Systems

Cognitive Systems

• Create deeper engagement & personalization, enhance expertise and

make cognitive products, services, operations, & processes possible

•Understand

– Understands data (structured and unstructured, text-based or

sensory) in context and meaning, at high speeds and volume

•Reason

– Can form hypotheses, make considered argument and prioritize

recommendations to help humans make better decisions

•Learn

– Ingests & accumulates data and insights from every interaction

continuously. Therefore, it gets better over time.

Cognitive Business

• A cognitive business is able to apply expertise and knowledge in ways

that increase in value over time. Cognitive capabilities enable the

business to understand the world differently and make better decisions.

•Enables new kinds of engagement

•Helps you create better products and services

• Improves processes and operations

•Helps you leverage expertise

•Accelerates your ability to explore and discover

•Enables new business modelsOrganized

Data

IBM Watson is pioneering a new partnership

between people and technology

• Industries

• Transformational cognitive industry vertical solutions to drive operational excellence,

product leadership and customer intimacy

• Products & Solutions

• Core cognitive technologies enabling the transformation of organizations, industries,

and markets

• Platform

• Watson APIs that enable modular construction of cognitive applications

• Content

• Integration with critical data sources

IBM Watson core offerings

• On-premises

• Watson Explorer

• Software as a Service (SaaS)

• Watson Knowledge Studio

• Watson Virtual Agent

• Cognitive APIs

• Watson Developer Cloud

Watson Explorer

• Explore: Securely connects and explores data, regardless of format

• Analyze: Mines unstructured content to reveal trends, patterns, insights

• Interpret: Delivers cognitive capabilities via Watson Developer Cloud

Single point of access for information and insights

• On-premise enterprise systems

• Public and private cloud

• Public and private Internet sources

Watson Explorer and “the point of impact”

Cloud

Email

Web

File Systems

Collaboration Databases Data

Warehouses

Web Services

Content

Management

Cloud

Unstructured Content Structured Data

Watson Knowledge Studio

• Enables developers and domain experts to collaborate on the creation of

custom annotator components that can be used to identify mentions and

relations in unstructured text

Watson Knowledge Studio

Watson Explorer AlchemyLanguage on WDC

Analytics Exchange

SME DEV

Target Users

Watson Knowledge Studio domain adaptation

ExpensiveProcess of training machines to extract

information from new domain is fragmented

making it expensive

IsolatedIsolated development environments make it

challenging for domain experts & developers to

work together

ComplexAmbiguous nature of natural language makes it

complex for people to program machines

Challenges IBM Watson Knowledge Studio

CollaborativeSMEs work together to infuse domain

knowledge in cognitive applications

IntuitiveUse a guided experience to teach

Watson nuances of natural language

without writing a single line of code

Cost EffectiveCreate and deploy domain knowledge

infused annotators faster than ever

before using an integrated

development environment

Watson Virtual Agent

• Premier cognitive customer engagement platform

• Offers customers a cognitive, conversational self-service engine that

can provide answers and take action through a variety of channels

• Conversation Tooling & Dashboard for managing customer experiences

• SaaS solution with continuous delivery of enhancements

Watson Virtual Agent interfaces

Customer Developer Performance Manager

Engagement Metrics

Dashboard

Reference User Interface

Natural Language InteractionsApp & Dialog Integration

Conversation Tooling

I have questions about my products

and services.I want to create a great

Conversational Experience.

I want to know how Watson is

helping our customers.

Watson Developer Cloud

• Provides developers easy access to cognitive building blocks

15

Speech

• Speech to Text

• Text to Speech

Vision

• Visual Recognition

Data Insights

• AlchemyData News

• Discovery

• Tradeoff Analytics

Language

• AlchemyLanguage

• Conversation

• Document

Conversion

Data

Insights

Language

Vision

Access the site to see the latest

additions and updates

Watson Developer Cloud

• Language Translator

• Natural Language

Classifier

• Personality Insights

• Retrieve and

Rank

• Tone Analyzer

Speech

Watson Developer Cloud services

• Enable cognitive computing features in your application using IBM

Watson’s Language, Vision, Speech, and Data APIs (via IBM Bluemix)

• Each service provides:

•A REST API and reference docs with code samples for each function

•Robust documentation, including an overview and tutorial(s)

•A demo application, including a link to the source in GitHub

• The following Software Development Kits (SDKs) are available:

•Android, iOS, Java, Node.js, Python, Unity

With Watson

• A program designed to support our developer and client community as

they bring leading-edge AI and machine learning technology to market

• Becoming Verified allows you to:

•Use the With Watson brand assets in your solution and related

communications and marketing materials

•List your solution on the IBM Marketplace Cognitive App Gallery

• Getting Started

•Build a solution using Watson APIs or core Watson technologies

•Review the program (link) and submit application (link)

•The With Watson Review Team will reply within 10 business days

•Once confirmed, begin promoting your solution using new assets!

Watson Overview

http://www.ibm.com/watson