IBM SPSS Social Media Analytics

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Page 1: IBM SPSS Social Media Analytics

© 2013 IBM Corporation

IBM SPSS SocialMedia Analyticsbased on BigInsights, SPSS, Cognos

IRomeo Kienzler – IBM Innovation Center

Siddhartha Arora – IBM Innovation Center

Page 2: IBM SPSS Social Media Analytics

© 2013 IBM Corporation2

Data Ingest

● Customizable WebCrawler● BoardReader Adapter● Custom Plugins● ...

Page 3: IBM SPSS Social Media Analytics

© 2013 IBM Corporation3

Feature Extraction

● SystemT Text Extractor & Semantic Annotator● Dictionaries● Rules● Grammar

Page 4: IBM SPSS Social Media Analytics

© 2013 IBM Corporation4

Sentiment Classification

● Learning Models based on IBM SystemML Naïve Bayes Logistic Regression Neuronal Networks SVM's

Page 5: IBM SPSS Social Media Analytics

© 2013 IBM Corporation5

Expanded Analytics

● Influencer Analysis● Demographic & Geographic recognition● Behavioural pattern recognition

Page 6: IBM SPSS Social Media Analytics

© 2013 IBM Corporation6

Visualization

● Predefined and Adjustable Cognos Reports


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