IBM SPSS MODELER

Ercan KaynakcaData AnalystAnalysis Express

KNOWLEDGE DISCOVERY

Fayyad, Piatetsky-Shapiro & Smyth, 1996

WHY DATA MINING?

Goal : Extract knowledge from a data set in a human-understandable structure (Fayyad, Piatetsky-Shapiro & Smyth, 1996).

Explain some observed event or condition

Confirm a hypothesis

Exploratory in nature

WHERE DATA MINING CAN BE USED?

Customer relation management (CRM)Attract new clientsRetain current clients Bring back former clientsReduce marketing costs

Market basket analysis Identify purchasing habits

WHERE DATA MINING CAN BE USED?

Fraud DetectionPrevent loss; Save $$$

ForecastingUse historical data to predict future trends

Text MiningSentiment AnalysisAmazon, Twitter, Facebook

TECHNIQUES

(Hoffer, Ramesh & Topi, 2011)

2009 REXER ANALYTICS SURVEY

IBM SPSS Modeler - primary software package used by more data miners than any other software package

IndustryAcademia

SATISFACTION

IBM SPSS Modeler Professional Demo

On

Banking Data

Note: The data set is taken from IBM SPSS Modeler Tutorials