IBM Social Media Analysis BraSNAM 2013

© 2013 IBM Corporation

IBM Social Media Analysis

Flávio MendesIBM Latin America Social Business & Collaboration

Blog: Explora! fgfmendes.blogspot.comTwitter: @fmendesLinkedIn: br.linkedin.com/in/flaviomendes/


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Link para o video (http://www.youtube.com/watch?v=b7IvNyLvizQ )

Link para o video (http://www.youtube.com/watch?v=b7IvNyLvizQ )


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Parte 1 – Social Business


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A quinta era de TI:Social Business

Anos 60

O Mainframe

Anos 70

Mini Computadores

Anos 80

Computadores Pessoais

Anos 90

Redes Locais

2000

Redes Sociais

Computação em Nuvem

Mobilidade

Big Data


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“Muitas empresas estão morrendonão porque façam coisas erradas, mas porque elas continuam fazendo a coisa certa por um tempo longo demais”

Prof. Yves Doz, do Insead, França

não porque façam coisas erradas


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Balança em exibição na IBM Palisades Executive Conference Center

O IBM Watson, um sistema computacional que utiliza poderosos recursos para análise de perguntas e

respostas em linguagem natural


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Link para o video (http://www.youtube.com/watch?v=5YGc4zOqozo)

Link para o video (http://www.youtube.com/watch?v=5YGc4zOqozo)


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• The YouTube video was posted on July 6, 2009. The video garnered over half a million hits by July 9, million by mid-August 2009, and 10 million by February 2011.

• Rob Bradford, United's managing director of customer solutions, telephoned Carroll to apologize for the foul-up and to ask if the carrier could use the video internally for training. United mentioned it hoped to learn from the incident, and to change its customer service policy as a result of the incident.

• Bob Taylor, owner of Taylor Guitars, immediately offered Carroll two guitars and other props for his second video.The song hit number one on the iTunes Music Store the week following its release.

• Since the incident, Carroll has been in great demand as a speaker on customer service. On one of his trips as a speaker, United Airlines lost his luggage.

• In December 2009, Time magazine named "United Breaks Guitars" No. 7 on its list of the Top 10 Viral Videos of 2009.

• In January 2012, Carroll and "United Breaks Guitars" were featured in the CBC/CNBC documentary Customer (Dis)Service.

• In May 2012, Carroll published a book, United Breaks Guitars: The Power of One Voice in the Age of Social Media, detailing his experiences.

• In January 2013, the success of Carroll's online protest was used by the German television and news service Tagesschau to exemplify a new kind of threat facing corporations in the internet age.

• Stock price effect: Within 4 days of the video being posted online, United Airline's stock price fell 10%, costing stockholders about $180 million in value.

• However, other analysts have questioned whether this price drop can be directly linked to the video; they note that some other airlines (American, Continental, Delta, and Southwest) also had drops in their stock price on that date, and that United stock had been on a roller coaster all that quarter, including some days with drops greater than 10% in value. Additionally, since the video was posted on July 6, the cumulative stock price drop was only 2% (from 3.34 to 3.26). According to UAL's stock prices, the stock started the year at $11.87, but dropped to a low of $3.94 on March 6. On July 2, UAL traded at $3.31 and $4.12 on July 31, growing by 24% for the month. It traded $12.91 by Dec 31, 2009, up 390% since July 2.


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Link para o video (http://www.youtube.com/watch?v=oc_ZhdAJyOE)

Link para o video (http://www.youtube.com/watch?v=oc_ZhdAJyOE)


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Small World – Uma visualização gráfica de minha rede Facebook

Utilizando Gephi 0.8.2Utilizando Gephi 0.8.2


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Small World – Uma visualização gráfica de minha rede Facebook


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Parte 2 – A Cemex


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• Vendas no ano de 2011: US$15.1 bilhões, EBITDA 2011 US$2.3 bilhões

• Está entre os líderes em cada uma de suas unidades de negócio

– Cimentos, Agregados e Concreto pré-preparado

• Presente em mais de 50 países (Americas, Europa, África, Oriente Médio e Ásia)

• Relações comerciais em mais de 100 países e um dos líderes mundiais no comércio de cimento e clinker

• Cerca de 42 mil funcionários em todo o mundo

CEMEX, líder global em materiais para construção


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Uma empresa verticalmente integrada

• Fornecem cimento, concreto pre-preparado e agregados assim como outros materiais e serviços para construção

Clay

Iron ore

Limestone

Outros materiais

cimentosos

Clinker

Gypsum

Sand

Gravel

Water

Cimento Concreto pre-preparado

Agregados


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“Geração Y”De 14 a 26 anos

Trabalho em Grupo, foco em realizações,

uso intensivo de tecnologia

Relacionamentos com um significado

“Pre Baby Boomers”

De 64 a 78 anos

Esforço, lealdade e tradição – orientada a

valores

Economia para buscar a riquesa e o

bem estar

“Baby Boomers”De 45 a 63 anos

Foco no trabalho, independência e competitividade

Compradores e investidores

“Geração X”De 27 a 44 anos

Individualista, flexível, adepto ao uso de

tecnologia

Equilíbrio entre Trabalho e Família

Diferentes gerações convivendo para gerar mais valor…

A idade média dos funcionários da CEMEX é 39 anos A mediana está entre as idades de 27 e 34 (32% da população)


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Inovação é o resultado da adoção de novos hábitos…

OrganizarPriorizar

PotencialDecidir

Articular

Seguir Propósito

Detalhes

Discutir

Promover

Adotar

Executar Invite

Documentar

Compartilhar

Communicate

Oportunidades

Idéias

Cenários

Objetivos

Planos

Lições aprendidas

Resultados


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O cronograma do Projeto Shift


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7 8 2

3

Redes Internas suportadas pelo projeto em Set/2010

1,311 participantes únicos em iniciativas Globais

Improve Clinker Factor Reduction (523)

Alternative fuels and biomass (494)

Promote Development & Sales of New RM Products (266)

Construction: 21st Century (319)

Infrastructure Projects (391)

Value Propositions Aligned to Market Needs (188)

4,364 outros participantes únicos (locais)

Concretos & Agregados Centroamerica (288)

Seguridad en las Operaciones (872)

Legacy (774)

CSS Budapest (192)

Mexico – Administracion Comercial (219)

USA – User Community Business Finance (120)

USA – User Community Logistics (96)

Mexico Innovation at the VP Commercial (147)

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2

3

4

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2

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3


Improve Clinker Factor Reduction (555)

Alternative fuels and biomass (506)

Promote Development & Sales of New RM Products (320)

Construction: 21st Century (384)

Infrastructure Projects (415)

Value Propositions Aligned to Market Needs (237)

9,788 outros participantes únicos (locais)

SAP Mexico Community (2,319)

Seguridad en las Operaciones de Cemento Mexico y SAC (905)

LEGACY (883)

PLAN DE COMPENSACIÓN FLEXIBLE (611)

Concretos & Agregados Centroamérica (288)

PLAN DE FORMACIÓN INTERNA (236)

MEXICO - Administración Comercial (219)

Soporte SAP Consultores Jr. (214)

Dec, 2011Dec, 2011

Redes Internas suportadas pelo projeto em Dez/2011


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11,000 outros participantes em iniciativas locais participando de mais de 400 comunidades

SAP Mexico Community (2,336)

Legacy Process Community at Mexico (929)

Security Process at Mexico (919)

SAP Support (216)

CSS Budapest (196)

Corporate Areas communities (+400)

Compensation & performance communities (+600)

Communities for Commercial at Mexico (+300)

Communities for Commercial at France (+200)

SAP Users communities at USA (+600)

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2233

44 55

5

AA

BB

A

B

Redes Internas suportadas pelo projeto em Jun/2012


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Parte 3 – IBM Social Intranet


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2013+

A evolução da Intranet em uma Intranet Social

Consumo Participação


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Collaboração SocialCollaboração Social

Files Wikis Blogs

Forums Activities Communities

Profiles


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Parte 4 – Ei! Treinadores


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Ei! 190 milhões de treinadores

• 300 mil tweets nos jogos da fase eliminatória• 1,5 milhão de tweets na final• 6 mil tweets por minuto• Processamento em tempo real• Suporte integral à lingua portuguesa


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Ei! 190 milhões de treinadores


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Análise de Brasil 2x2 Inglaterra (amistoso)

BRA-INGDia: 02 Jun 2013 Hora início: 15:00:00Tweets capturados: 461887 em 50 lotes (222 minutos)1o tweet: 2013-06-02 14:42:30.0Último tweet: 2013-06-02 18:25:00.0Média de tweets/minuto: 2081

1st half 2nd half

1x01x2

2x2


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Pré-jogo

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Pré-jogo – Positive Coterms trends

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Vamos:torcerVer:jogo

Vamos:país

Torcer:inglaterra


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Pré-jogo – Negative Coterms trends

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Vamos:perder

Ver:jogo

Torcer:contra

Contra:inglaterra

Torcer:Inglaterra

Vamos:ver

Vamos:jogo


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1o Tempo – Negative Trends

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Neymar

Hulk

Seleção


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1o Tempo – Positive Trends

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Seleção

Hulk

Paulinho

Tiago Silva

Oscar

Naymar Lucas


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Intervalo

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Neymar

Hulk

Seleção

Paulinho

Oscar

Fred

Felipão


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2o Tempo – Positive Trends

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Seleção

Hulk

Tiago Silva

Oscar

Neymar

Fred

Hernanes


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Flávio MendesIBM Latin America Portal and Social Business Tiger Team Leader

Rio de Janeiro - Brasil

Tel 55 21 9999-9559Email: [email protected]: fgfmendes.blogspot.com

[email protected]

@fmendes

fgfmendes.blogspot.com


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IBM Social Media Analysis BraSNAM 2013

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