Social Audiences

Nimesh Bhatia – Sr. Manager

nbhatia@us.ibm.com

IBM Social Audiences

is a simple, cost-effective

tool that allows marketers

to target their customers

and prospects using

paid social media and group

messaging.

Ad Orchestration and Group Messaging Through Social Audiences

Social Audiences offers marketing teams a single tool to manage the entire

paid social media process.

Create & launch your ad and

group messages Monitor its performanceSelect your segment1 2 3

Select campaign, create and

preview your ad or group messages

for desktop and mobile

Measure ad metrics against

predefined campaign objectives

Choose a custom audience or create

a look-alike audience to target

Social Audiences + Email = Fantastic Results

Social Audiences enhances the impact and value of your

current email marketing solutions

Deeper brand recognition

More reach+ =

Acquire new customers with look-alike audiences

Re-engage lapsed customers with custom audiences

Cross-sell and upsell existing customers with custom

audiences

Consumer

Understand the impact of your Facebook ads on in-store

sales

Retailer

eCommerce

Store

(Websphere

Commerce

powered)

Physical

Store

Transaction log

and Identity

data

Social Audiences

In-store conversion

analyticsU

B

X

Facebook Measurement &

Attribution System

Facebook Advertisements

Offline

(in-store)

Conversion

Online

(e-commerce)

Conversion

Using FB Ads API, IBM

Marketing Solutions

delivers socials ads and

receives individual click-

through data from FB.

FB may receive

individual transaction

data through UBX

Facebook delivers targeted social ads

Retailer

provides

person level

transaction

data and

customer

identity from

POS and

eCommerce

Purchases online or in

store

Facebook

U

B

X

Using Conversion

API, FB will give sales

attribution data back

to marketer for

reporting and analysis

IBM Marketing Cloud

FB Conversion API

(New)

FB Ads API

IBM Marketing Cloud will automate the t-log data transfer from retailer to Facebook, making the process seamless and

secure. IBM also shows analytics as part of IBM Marketing Cloud for one-stop shop for all your social ad analytics

1

To maximize ROI, marketers need to leverage owned media for their paid

media strategy

Owned Media

• Limited to known

customers

• Segment based on

known profile and

behavior

• Intermittent and

fleeting customer

attention

Social Media

• Expand beyond known

customers

• Segment to include

known customers,

look-alikes and social

profile

• Daily customer

attention

Target right audience on Paid Social Mediaa simple, cost-effective tool to synchronize owned media and paid social media efforts

Reach Multiple Social Channels

Synchronize owned

and paid social

media marketing, to

increase return on

every marketing

dollar spent

Create Channel Specific Content

Easily create

content suitable for

each social channel

Target Known and Look-alike audiences

Segment in your

favorite marketing

tool, and securely

transfer the list to

social channels to

reach your known

customers and their

look-alikes

Optimize Ad Performance

Tweak and edit

social ads to increase

ROI

Visualize Metrics

One-stop-shop for

all your social media

metrics

Channels Available Now and Future Channels

Manage your social ads for

all key social channels:

• Facebook

• Instagram

• Twitter

• LinkedIn (future)

• Pinterest (future)

• Snapchat (future)

• Google Adwords (future)

✔ Available Now

✔ ✔ ✔

Roadmap

Thank you!