IBM Express Advantage April '08 - Customer Launch overview

IBM GENERAL BUSINESS

ibm.com/expressadvantage 04/12/23 © 2008 IBM Corporation

IBM EXPRESS ADVANTAGE

Overview for Customers

April 2008


© 2008 IBM Corporation2 ibm.com/expressadvantage 04/12/23

WHAT’S NEW IN THE MID-MARKET, AND HOW IBM AND ITS BUSINESS PARTNERS ARE A WINNING COMBINATION FOR CUSTOMERS

IBM EXPRESS ADVANTAGE OFFERINGS APRIL 2008

IBM AND BUSINESS PARTNERS – TEAMING TO DELIVER INNOVATION

CUSTOMER EXPERIENCE

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WHAT’S NEW IN THE MID-MARKET, AND HOW IBM AND ITS BUSINESS PARTNERS ARE A WINNING COMBINATION FOR CUSTOMERS

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WHAT’S NEW FOR APRIL 2008 – IBM EXPRESS ADVANTAGE EMPOWERS THE MID-MARKET

For April 2008, we’ve continued to expand and evolve IBM Express Advantage™ to help you innovate in a challenging world.

New Express Advantage offerings that address the chief concerns of mid-market businesses like yours as you grow:

– Security

– Business continuity

– IT optimization

– Collaboration

Over 100,000 Business Partners who have specific industry knowledge and local market expertise.

A strong and expanding portfolio of Built on IBM Express solutions that combine industry-leading IBM Express offerings with Business Partner expertise and value-add.

IBM Financing Advantage, designed to help make it easier to solve your business problems with accessible, simple processes and complete financing options.

Whether it is new hardware, or a turnkey business or infrastructure solution, chances are there’s an Express offering to fit your needs and budget.



THE GLOBALLY INTEGRATED ECONOMY IS CREATING OPPORTUNITIES FOR MID-SIZED COMPANIES LIKE YOURS

The business worldkeeps changing.

Many factors are at work:

Globalization

Universal connectivity

Information overload

Emerging competitors

Rising energy costs

IT skills shortage

Access to capital

Mid-sized companies worldwide are competing and winning on the basis of their industry insights, business flexibility, speed of response, customer service and local market intimacy.

More than ever, you need a partner to help apply technology in new, innovative ways to drive meaningful change… simply.



WE’RE FOCUSED ON BUILDING MID-MARKET CAPABILITIES TO HELP YOU ACCELERATE YOUR INNOVATION AGENDA

An IBM-wide focus on the mid-market shows our ongoing commitment to your success…

…delivered via IBM Express Advantage, meeting the needs of mid-sized companies in over 45 countries around the world.

Proven, flexible technology solutions and powerful new systems designed and developed with a balance of innovation, experience and energy to help you meet tomorrow’s business challenges.

Affordable, relevant industry-leading technology services, easily accessed through an expert network of trusted advisors.

Innovative software products and solutions that are easy to install, easy to integrate, easy to manage and priced right for the mid-market.

Competitive, simple, single-source financing to help you manage costs while simultaneously funding growth.



IBM EXPRESS ADVANTAGE IS THE IBM STRATEGY TO DELIVER INNOVATION TO MID-SIZED CUSTOMERS

Simple solutions to tough problems,

priced and designed for medium-size

businesses, customized to meet each

company’s unique needs, and now,

simplified access to the people and

partners of IBM.

Offerings

A comprehensive line of offerings, including hardware, software and services, designed and priced for mid-sized companies for exceptional price performance, manageability, and ease of use and installation with superior financing options

Business Partner ecosystem IBM’s vast network of Business Partners delivers the broadest range of applications, combined with deep expertise with mid-sized companies in every industry; local presence; and the support and backing of IBM – yielding simple, affordable, customized solutions built on IBM offerings

Customer experience Enhanced capabilities to help mid-sized customers navigate the breadth of IBM to find the right IBM and IBM Business Partner resources



IBM AND ITS BUSINESS PARTNERS HELP YOU INNOVATE WITH A WINNING COMBINATION OF OFFERINGS AND LOCAL EXPERTISE

HOW IBM HELPS BUSINESS PARTNERS HELP YOU

WHAT IBM BRINGS TO THE TABLE

Business Partners combine their

expertise and applications with IBM

Express Advantage offerings to solve

your business challenges.

EXPRESS

ADVANTAGE

OFFERINGS

IBM Express Advantage offerings are

unique in the industry: they follow a

rigorous development process and meet

specific criteria to ensure they address the

needs of mid-sized customers.

IBM makes it easy for mid-market

customers like you to find the solutions

and local expertise to meet your needs.

SIMPLIFIED

CUSTOMER

EXPERIENCE

Simplified access to the people and

resources who can help solve your

business challenges through our

telephone concierge and client-oriented

Web portal.

IBM provides Business Partners with

comprehensive support to enable

them to deliver specialized solutions

that address areas of high

importance to mid-market

customers.

EXPERT

BUSINESS

PARTNER

ECOSYSTEM

Highly skilled IBM Business Partners that

bring together industry-leading IBM

technology solutions with their own

applications and services to solve your

business challenges.



WHAT CUSTOMERS AND BUSINESS PARTNERS ARE SAYING ABOUT IBM EXPRESS ADVANTAGE

Thousands of Business Partners and mid-sized customers around the world have discovered the benefits of IBM Express Advantage.

“ The IBM Express portfolio is the perfect entry point to technology for mid-sized organizations like the village of Bolingbrook, It’s like a seed we help clients plant that can help them grow their business or solve challenges that may be unique to their company – quickly and for a modest investment.”

– Stephan Moen, director, Business Development, NetSphere Strategies

“ IBM TotalStorage® technology provides the intelligent, automated capabilities that help us reduce the complexity of managing a variety of different environments. Only IBM enabled us to create an enterprise-class service offering priced for small and medium-sized businesses.”

– Jeffrey Beallor, president, Global Data Vaulting



IBM EXPRESS ADVANTAGE OFFERINGS APRIL 2008

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RECENT STRATEGIC ACQUISITIONS BY IBM ARE HELPING US DELIVER RELEVANT SOLUTIONS TO THE MID-MARKET

Express Advantage offerings represent

a cross-IBM commitment to delivering

industry-leading offerings

Business solutions

Infrastructure solutions

Point products

IBM is committed to enhancing its capabilities in

the areas most important to mid-market clients.

New business and infrastructure solutions

As a result of recent acquisitions, IBM will continue to deliver new solutions that address key mid-sized customer pain points:

– Business Intelligence and Performance Management (Cognos)

– Business Continuity (Arsenal, FilesX)

– Security Management (ISS)

– Collaboration (Net Integration, Inc.)

“ IBM’s recent acquisition of Cognos will benefit all parties involved: IBM will now be able to offer customers a state of the art, end to end performance management solution, all from one vendor.”

– Sky IT Group



TARGETED SOLUTIONS THAT CAN HELP STRENGTHEN YOUR INFRASTRUCTURE AND PREPARE YOU FOR INNOVATION AND GROWTH

IBM Express Advantage offerings address key areas of concern for mid-market customers, with new offerings building on IBM’s comprehensive existing set of solutions.

IT security

70 percent of mid-sized businesses plan to invest in Security solutions, with network security being the most common capability targeted.

How secure is your IT infrastructure?

Business continuity

Business continuity is vital, and it’s not just about recovering from a disaster…data loss can also mean fines and damage to a company’s reputation.

How well can you survive a disruption?

Collaboration

Over 60 percent of mid-sized firms say that collaboration tools are imperative to their business success and growth.

Are you prepared to improve your collaboration with clients, suppliers and employees?

IT optimization

IT resource optimization is one of top investment areas for mid-sized firms, with two-thirds planning to invest in hardware consolidation.

How do you create a more reliable and fully optimized IT infrastructure?



ENHANCE IT SECURITY TO PROTECT YOUR BUSINESSWhy it’s importantWhen it comes to security, mid-sized businesses’ most important goals are to protect privacy; reduce security breaches/incidents; and comply with regulatory standards.How IBM solutions address the challengeIBM Express Advantage offerings provide end-to-end protection that stops both external and internal threats before they impact a business.New and existing IBM Express Advantage offerings

Security products IBM Threat Mitigation Services – network protection – Express multi-function sec

urity bundle – NEW

IBM Threat Mitigation Services – endpoint system protection – Express managed protection services for server – NEW

IBM Tivoli® Identity Manager Express v4.6 IBM Rational AppScanManaged security services IBM Threat Mitigation Services – network protection – Express managed multi-fu

nction security bundle – NEW

IBM Data Security Services for messaging security – Express managed e-mail security – REFRESH

IBM Threat Mitigation Services – application security – Express managed Web security – REFRESH

Professional security services IBM Threat Mitigation Services – security enablement and vulnerability

management – Express PCI assessments – NEW IBM Threat Mitigation Services – security enablement and vulnerability

management – Express penetration testing services – NEW IBM Express Vulnerability Assessment

Customer concern: How secure

is my IT infrastructure?



SAFEGUARD VITAL DATA FROM LOSS TO MAINTAIN BUSINESS CONTINUITYWhy it’s important

The loss of critical data can bring a company to its knees. Not only is there the potential for an interruption in business that causes lost revenue, failure to protect data can lead to regulatory action and fines, and cause irreparable damage to a company’s reputation in the marketplace.

How IBM solutions address the challenge

For April 2008, Express Advantage has new Information Protection Services offerings that leverage IBM expertise and leading technology to ensure the protection and recoverability of data.

New and existing IBM Express Advantage offerings IBM Information Protection Services – Remote Data Protection Express –

NEW IBM Information Protection Services – Data Retention and Archival – E-mail Ma

nagement Express – NEW

IBM Disaster Recovery Services for Data Center Recovery – Recovery Express IBM Data Backup Express Tivoli Storage Manager Express IBM DB2 Express V9.5.1 IBM Informix Dynamic Server Express Edition v11.50 IBM System Storage DS3400 Express IBM System Storage TS2230 Tape Drive Express Model

Customer concern: How well

will we survive a disruption?



WORKING SMARTER THROUGH IMPROVED COLLABORATION WITH CLIENTS, SUPPLIERS AND EMPLOYEES

Why it’s important

Collaboration is a top-of-mind issue for mid-sized companies. Over 60 percent of mid-sized firms say that collaboration tools are imperative to their business success and growth. Nearly 70 percent of mid-sized companies indicate that employee productivity is one of their top challenges to growth and profitability. And, approximately three in four mid-sized firms are either implementing or planning to implement new collaboration tools.


IBM announces a significant expansion to its mid-market software portfolio with IBM Lotus Foundations, a family of small business software servers, services and other offerings to help make better use of business intelligence and improve collaboration with clients, suppliers and employees.

New and existing IBM Express Advantage offerings

IBM Lotus Foundations – NEW Lotus Complete Collaboration Express Starter Pack Lotus Complete Messaging Express Starter Pack IBM System i™ IP Telephony Express IBM WebSphere Portal Express V6 IBM Lotus Domino Collaboration Express v8 IBM Lotus Domino Messaging Express v8 IBM Lotus Domino Utility Server Express v8 Lotus Quickr Lotus Sametime

Customer concern: How can I

make better use of business

intelligence and improve my

collaboration with customers,

suppliers and employees?



OPTIMIZE IT FOR LOWER COST AND BETTER USE OF RESOURCESWhy it’s important

Achieving growth and competitive advantage requires an IT environment that supports the better use of resources. This not only helps the bottom line through lower capital and operating expenditures, it also helps companies address sustainability concerns.


Robust IBM Express infrastructure solutions and systems help simplify and automate resource, application and IT process management, while creating an optimal operating environment.

New and existing IBM Express Advantage offerings IBM SurePOS™ 100 Express – NEW IBM BladeCenter® JS12 Express – NEW IBM Power 520/550 Express – NEW IBM System Storage N3300/N3600 Express – NEW IBM Express Asset Recovery Solutions IBM BladeCenter Business Express IBM BladeCenter S Express IBM Tivoli Monitoring Express IBM Rational Build Forge Express Edition V7.0.2 IBM Express IT Strategy Assessment IBM Express Web Effectiveness Assessment

Customer concern: How do I

create a more reliable and

fully optimized IT infrastructure

that helps support my “green”

IT strategy?



IBM FINANCING ADVANTAGE: AFFORDABLE, SIMPLE, ACCESSIBLE, COMPLETE… IN ANY ECONOMIC ENVIRONMENT

IBM Financing Advantage is designed to help make it easier to solve your business problems with accessible, simple processes and complete financing options. Financing IT and solution acquisitions can help your bottom line by deferring upfront investment costs, conserving cash for higher-yielding investments and protecting against technology obsolescence.

Simplifies budgeting and planning

– Combine IBM hardware, software, services and other non-IBM products in a single contract with a single monthly payment.

Fast and simple financing

– Rapid online financing delivers credit, price and contract in under ONE hour.

Complete solutions for IBM and non-IBM

– Financing for HW/SW/services on transactions as small as US$1K.

Enhanced software and services financing

– Unlike many other vendors, IBM does not require HW content in most instances.

IBM Express Asset Recovery Solutions provide a safe, secure and environmentally friendly way to dispose of your old equipment.

The strength of IBM Global Financing

– The world’s largest financier, committed to making financing available even in an uncertain economic climate.

Full complement of leases and loans

Enhanced software and services financing

Express Asset Recovery Solutions

IBM Certified Used Equipment™



IBM AND BUSINESS PARTNERS – TEAMING TO DELIVER INNOVATION

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IBM BUSINESS PARTNERS HELP YOU INNOVATE, WITH A WINNING COMBINATION OF IBM OFFERINGS AND LOCAL EXPERTISE

The role of Business Partners has evolved

Business Partners are more directly involved

in your success than ever before. In a

flat world, true partnership comes from

complementary expertise and collaborative

innovation.

By leveraging the resources of IBM, your

local IBM Business Partner is moving beyond

being a trusted solution provider, to become

a true innovation partner.

IBM + Business Partners = A win-win for customers

IBM scale + Business Partner local presence

IBM technology + Business Partner applications, solutions and skills

IBM support + Business Partner industry knowledge



IBM EXPRESS ADVANTAGE – TOOLS AND RESOURCES THAT HELP MAKE IBM BUSINESS PARTNERS’ STRONG OFFERINGS EVEN BETTER

IBM Express Advantage enables our Business Partners to deliver greater value to companies like yours.

Education and certification programs to help ensure that your local Business Partner has the latest and best knowledge in the industry.

Fast-track development through Solutions Builder Express and Built on IBM Express to give you the right solution, quickly and simply.

Easy financing makes it simple to deploy IBM and Business Partner solutions, lowering your costs and giving you a predictable cash flow.

“ The number one reason we moved to DB2 9 is cost savings. We were spending a lot on licenses with MySQL – and DB2 Express-C 9 is free. In addition, we feel much better about the short- and long-term support that we get from IBM for the DB2 platform – and being able to pass that on to our customers. Our clients feel much more comfortable with DB2, knowing it’s backed by IBM.”

– Mark Lindsay, vice president of sales, Makau Corporation



IBM BUSINESS PARTNERS BUILD ON IBM EXPRESS ADVANTAGE TO DEVELOP THEIR OWN SOLUTIONS AND DELIVER SUPERIOR VALUE TO YOUR BUSINESS

IBM Business Partners have delivered over 1,400 Built on IBM Express Advantage offerings.

The Built on IBM Express Advantage offerings (BOE) mark signifies that IBM and the Business Partner have worked together to provide a solution that is:

Designed to give you a competitive business advantage

Proven in the marketplace with successful implementation by a mid-sized customer like you

Based on at least one IBM Express Advantage offering (servers, storage, software or services)



NORTEL PROVIDES A SIMPLE, RELIABLE, COST-EFFECTIVE UNIFIED COMMUNICATION AND COLLABORATION SOLUTION FOR A GROWING SOFTWARE COMPANY

BOE Business Partner: Nortel Networks

Client: PFW Systems Corporation

Business challenge: PFW Systems Corporation, a leading provider of management software for equipment dealerships throughout North America, sought to improve employee communications while simplifying IT and telephony infrastructures.

Built on Express Solution

Nortel’s Software Communication Server, a Unified Communications and Collaboration Server designed from the ground up for businesses with fewer than 1,000 employees

Express content includes Power 520 Express, and features integration with Lotus® Sametime, Lotus Domino, and Microsoft® Exchange

Solution Benefits…the Impact of Innovation

Provided a unified experience to allow people to communicate how they want, wherever they want, using whatever device they want

Deployment of system within days and not weeks or months

Reduced need for costly moves adds and changes of the telephony systems



SYNERGY PLUS HELPS AN AUSTRALIAN AUTO CLUB SERVE ITS MEMBERS BETTER WITH IMPROVED CONTENT MANAGEMENT

BOE Business Partner: Synergy Plus

Client: Royal Automobile Club of Victoria (RACV)

Business challenge: RACV needed a way to keep the content available on its extensive intranet organized and updated promptly and efficiently.


A new, decentralized content management model that leverages out-of-the-box IBM Express capabilities to shorten time-to-value.

Express content includes WebSphere Portal Express and Lotus Forms Express.

Solution Benefits…The Impact of Innovation

Gave responsibility for content management to individual departments, improving freshness of information and yielding business agility.

Non-IT staff able to publish and maintain content with a minimum of training.

Consistent navigation and page layout eases use.

Three-month delivery, on time and within budget.



FRONTLINE CONSULTANCY LEVERAGES IBM TECHNOLOGY TO DELIVER COLLABORATIVE SOLUTIONS THAT HELP A LIGHTING COMPANY WORK SMARTER

BOE Business Partner: Frontline Consultancy

Client: Ring Lighting

Business challenge: Ring Lighting, a provider of customized lighting solutions to retail and wholesale clients, needed to get its geographically dispersed design team to work more closely together.


Kudos CMS, a powerful application designed to manage intranet and Web site design, creates electronic forms and builds dynamic workflows quickly and easily.

Express content includes Lotus Utility Server Express running on IBM System x™ industry- leading server technology


Improved collaboration between the design project team who resides in multiple locations

Improved workflow and project management

Collaborative design environment

Higher productivity and better teaming from the same number of employees



PRAGMATIX PROVIDES A SECURE, MANAGED HOSTING SOLUTION TO A FAST-MOVING HEALTHCARE STARTUP

BOE Business Partner: Pragmatix

Client: Helix Health

Business challenge: Helix Health needed secure and mobile business applications to provide secure communication of sensitive medical data, but lacked the budget and technical expertise to deploy a solution on its own.


Pragmatix Gold, a flexible managed hosting solution that can handle all of the client’s technology needs now and in the future, offering collaboration tools, file sharing, e-mail, database and Web server, packaged together.

Express content includes IBM xSeries® servers, IBM Express Managed Services (Online Backup, E-mail Continuity, E-mail Security).


Ability to enter new markets with minimal investment

Reduced operating cost

Improved security

Improved technology service levels

Reduced technical expertise requirement within the customer organization



NINE PREMIER BUSINESS PARTNERS BAND TOGETHER TO CREATE AN ENVIRONMENTALLY RESPONSIBLE VIRTUALIZED INFRASTRUCTURE SOLUTION

BOE Business Partners: InterAccess, SLTN, Imtech Brocom, E-Storage, Qurius, Tectrade, BP Solutions, Extravar, Promax (grouped as Bewust Ondernemen)

Client: Multiple clients worldwide

Business challenge: Customers seeking to do business in a more responsible way are looking for infrastructure solutions that provide time efficiency, security, optimum use of resources and low environmental impact.


Three-in-a-box combines IBM servers with VMware virtualization software, Netapp storage and supporting education and integration/ deployment services.

Express content includes IBM System x/BladeCenter Express


Provides a high degree of flexibility, scalability and reliability.

Meets Bewust Ondernemen’s fundamental criteria of optimizing time, security, space, growth and energy consumption.



CUSTOMER EXPERIENCE

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IBM EXPRESS ADVANTAGE: DEDICATED TO MID-SIZED CUSTOMERS

An enhanced interactive experience on ibm.com exclusively designed for mid-sized businesses.

Easier navigation means you get simpler-than-ever access to resources you need.

ibm.com/expressadvantage – Now available in 45 countries!

IBM Express Advantage Web Site

IBM Express Advantage Advisor(U.S. only)

This simple online tool helps customers sort through our extensive Express Advantage portfolio for the best recommendations and receive a customized report that can be e-mailed, saved, printed and shared.

Live, skilled agents via 1 888 IBM-ACCESS

Concierge agents specialized in the mid-market available via one toll-free number, text chat and e-mail.

Business Partner Finder Tool

Our partners can help you solve your business challenges. Offering daily support as well as integration and implementation, this is your local connection backed by IBM.

IBM Financing Advantage

Easy access to complete financing solutions.

To learn more about IBM Express Advantage or to find your local IBM Business Partner and discover how they can help your business innovate, go to: ibm.com/expressadvantage



VALUABLE EXPRESS SOFTWARE INFORMATION RESOURCES, NEWLY RELEASED AND REFRESHED WITH THE LATEST OFFERINGS

Two of the most popular, respected and downloaded IBM software assets

Express Software Buying and Selling Guide

Express software portfolio – easy to read

Software value messages – why buy

Offering comparison tables

Supported operating systems listed

Customer stories/links to Case Study Guide

Download the Software Express Buying and Selling Guide here

Express Advantage 100 Software Case Study Guide

Real customer and Business Partner Express success stories

Sorted by industry, geography, IBM brand

Download the Software Case Study Guide here

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IBM EXPRESS ADVANTAGE CONCIERGE SERVICE MAKES IT EASIER THAN EVER TO FIND SOLUTIONS AND DO BUSINESS WITH IBM AND OUR PARTNERS

The Express Advantage Concierge Service Team is focused on providing a superior and differentiating client service which simplifies access to IBM resources through a network of skilled agents equipped to respond to customer needs and drive preference for IBM in the mid-market.

A dedicated service exclusively for mid-sized businesses that quickly and easily connects callers with the right people and information resources to answer questions or solve problems…and then follows up to make sure needs are met.

Call our customer support center to get live, expert help: 1 877 IBM-ACCESS (426-2223)

A SIMPLE FACT:

The quicker you respond to your business needs, the more you stand to gain. Contact us with any questions you may have and we’ll get your answers – fast.

We’re here to help

Contact our Concierge for help in

finding the right IBM resources for your

mid-sized business!

You can call, chat online or request

a quote.

1 877 IBM-ACCESS (426-2223)

ibm.com/expressadvantage



IBM PROVIDES FIRST-CLASS TECHNICAL SUPPORT TO HELP YOU ACHIEVE MAXIMUM BENEFIT FROM EXPRESS ADVANTAGE OFFERINGS

Customers consistently rank

technical support as one of the

most important criteria for

selecting a vendor’s offering.

IBM support is among the

industry’s best, helping our

customers achieve maximum

benefit from IBM offerings.

May 14, 2007 – IBM is recognized for its ongoing customer service excellence by receiving the prestigious Service and Support Professionals Association (SSPA) Hall of Fame Award.

“The SSPA STAR Award recognizes companies who are leading the industry in the delivery of first-class customer support services,” said Stephen Smith, Executive Director of SSPA. “The quality of IBM’s customer support was evaluated by a panel of industry experts. IBM’s induction to the Hall of Fame puts them in a class that few others have obtained.”

IBM makes it more affordable and easier for Express Advantage customers to get post-sales support:

• One year of technical support and software upgrades are included in the price of Express software offerings, including unlimited 24x7 voice Q&A support

• Technical support offerings (after first year) that can be up to 10x to 20x less expensive than IBM’s standard non-Express Advantage support offerings. This provides:

• Access to the same highly trained IBM technical support resources as IBM’s largest customers

• Ability for Business Partners to call IBM support on customer’s behalf



CONTACT IBM TODAY

To learn more about IBM Express Advantage or to find your local IBM Business Partner and discover how they can help your business innovate, go to:

ibm.com/expressadvantage

Call our customer support center to get live, expert help: 1 877 IBM-ACCESS

Visit one of our SMB Software Web sites – now in 36 countries and 16 languages



APPENDIX

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IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MULTI-FUNCTION SECURITY BUNDLE

Offering summary

The Express multi-function security bundle provides comprehensive preemptive security in a single appliance, and at a single price. This bundle offering combines six security modules found in the Proventia Network Multi-Function Security appliance with computer-based training, empowering the user with the necessary equipment and training to control the network environment. The Proventia MFS is a UTM network security solution providing:

State-of-the-art firewall protection.

Industry-leading Intrusion Prevention System (IPS) security.

Virtual Private Network (VPN) capability.

Behavioral and signature antivirus protection.

Anti-spam protection, and URL filtering using the world's largest database.

Additional offerings such as professional security configuration services, and additional years of hardware and software maintenance are also available, allowing for a true all-in-one security offering.

What makes this offering unique?

Base bundle offering that provides all the materials and instructions necessary to develop a do-it-yourself (DIY) secure network for mid-market customers with limited IT resources.

Simply the most threat mitigation services in a single solution.

Financing – US$80/month for 36 months, includes Proventia MX1004 appliance, E-learning module and first year of maintenance

Pricing – List US$1,893

Complete threat mitigation security for DIY networks

Comprehensive preemptive security in a single appliance, and at a single price

Quick facts The most complete threat

mitigation in a single solution Designed for the client that

would rather manage security in-house

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IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MANAGED MULTI-FUNCTION SECURITY BUNDLE

Offering summary

The Express managed multi-function security bundle provides managed preemptive security for any business looking to outsource its security management, or for businesses with limited IT resources. This managed security offering combines the functionality and ownership of an IBM ISS Proventia Network Multi-Function Security appliance with the award-winning capabilities of the IBM ISS Managed Security Service Group. Combining the Proventia Network Multi-Function Security appliance, maintenance for the life of the agreement, and full managed services, this solution gives clients a complete offering at a competitive price. The Proventia Managed MFS is a UTM network security solution providing:

State-of-the-art firewall protection.

Industry-leading Intrusion Prevention System (IPS) security.

Virtual Private Network (VPN) capability.

Behavioral and signature antivirus protection.

Anti-spam protection, and URL filtering using the world's largest database.


Base bundle offering that provides all the materials and instructions necessary to develop secure network with managed contract for 24 months for mid-market customers with limited IT resources.

Simply the most threat mitigation services in a single solution.

Financing – US$482/month for 36 months, includes appliance, 2 years of management and maintenance

Pricing – Starting list US$10,800

Complete threat mitigation security with managed preemptive security

Comprehensive managed preemptive security in a single appliance, and at a single price

Quick facts Simply the most complete

threat mitigation solution in a single package period!

Fully managed for the client so it is easy to stay secure

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IBM THREAT MITIGATION SERVICES – ENDPOINT SYSTEM PROTECTION – EXPRESS MANAGED PROTECTION SERVICES FOR SERVER

Offering summary

IBM Threat Mitigation Services – endpoint system protection – Express managed protection services for server is a turnkey solution of managed security services and IBM Proventia Server IPS/IBM RealSecure® Server Sensor that safeguard servers and help customers meet regulatory compliance. It is the only server security solution that provides the most comprehensive host-based risk mitigation solution on the market.

Unique file integrity monitoring and system activity auditing Broadest OS support: Windows®, Linux®, AIX®, Solaris and HP-UX Helps clients to meet regulatory compliance and protect from insider threats

What makes this offering unique? Fully integrated offering combining software, services and maintenance all in

one package for mid-market customers with 24x7 guaranteed event monitoring and management by IBM.

The most comprehensive combination of security, compliance and management.

Proventia Server IPS and RealSecure Server Sensor use multiple layers of defense to facilitate accurate, preemptive protection against system/network-level, application-level and internal threats.

Combination of an integrated firewall with vulnerability-centric intrusion prevention and comprehensive system auditing in a single agent.

Financing – US$134/month for 24 months, includes software, annual maintenance and updates and MSS

Pricing – List US$3,150

Turnkey, affordable management of security services for server

Management of multiple layers of defense provide accurate, preemptive protection against internal threats at both the system/network and application levels

Quick facts Improves business continuity,

productivity and performance Up to a US$25,000 credit if

SLAs are not met Maintain and improve

regulatory compliance – SOX, GLBA, Basel II, PCI,

HIPAA, etc. Reduces security costs by up

to 55 percent

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IBM DATA SECURITY SERVICES FOR MESSAGING SECURITY – EXPRESS MANAGED E-MAIL SECURITY

Offering summary

Express managed e-mail security from IBM is designed to act as a client’s first line of defense by scanning e-mail and eliminating threats before they reach the network. The solution is fully hosted by IBM and requires no hardware or software installation at client sites. The service consists of four independent modules, each of which can be selected individually or in any combination so the solution may be tailored to meet the individual client’s e-mail security needs:

Antivirus provides comprehensive protection against e-mail transmitted viruses; it is especially effective against new and unknown viruses.

Anti-spam does an excellent job of removing spam from the inbox while assuring good e-mails are delivered.

Image control gives the client tools to fight off inappropriate images that are being sent through e-mail.

Content control provides the client with tools to restrict and control inappropriate, confidential and personal information from moving though e-mail.

What makes this offering unique? Hosted solutions that allow internal IT staff to focus on more strategic

initiatives and price scaled to meet any size mid-market client Helps mitigate risks by scanning and quarantining threatening e-mails before

they reach the network Helps provide control over inappropriate images and confidential information Higher-value service, including performance-based SLAs backed by financial

remedy Offers better protection at a lower TCO

Pricing – List US$2,400; $2/user/month, one option for 100 users for 12 months

Eliminate threats from viruses, spam and other invasions

Mitigates risks by quarantining threatening e-mails before they reach your network

Quick facts Fast spam relief Stop threats before they reach

the client’s network No equipment or software to

buy and maintain

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IBM THREAT MITIGATION SERVICES – APPLICATION SECURITY – EXPRESS MANAGED WEB SECURITY

Offering summary

Express managed Web security from IBM is designed to help clients protect their data from unintentional exposure resulting from malware, identity theft and phishing scams. Among its capabilities are protecting IT infrastructure and business continuity by virtually eliminating performance degradation and system crashes, as well as reducing the need for additional hardware and software solutions. It also offers potential improvements in employee productivity by protecting desktop performance, helping prevent access to inappropriate Web sites and helping clients streamline Web security configuration and administration through a Web interface. The service consists of two independent options, they can be selected individually or together so the solution meets the client’s Web security needs:

Antivirus and anti-spyware provides comprehensive protection against viruses and spyware threats that are transmitted while surfing the Web.

URL filtering provides a complete set of tools to empower clients to control what types of Web sites employees may access while at work

What makes this offering unique? Hosted solutions that allow internal IT staff to focus on more strategic

initiatives and price scaled to meet any size mid-market client need Helps mitigate risk of harmful viruses, worms, spyware and other threats from

the Web before they reach the network Helps improve productivity by controlling employees’ ability to surf to non-

business related sites Higher-value service, including performance-based SLAs backed by

financial remedy Offers better protection at a lower TCO

Pricing – List US$300 setup, $2.56/user/mo URL filter for 100 users for 12 months

Eliminate virus and spyware threats; filter URLs employees can visit

Protect data from unintentional exposure resulting from malware, identify theft and phishing scams

Quick facts Stop Web threats in their

tracks outside the client’s network

Simple controls over employee Web surfing

No equipment or software to buy and maintain

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IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PCI ASSESSMENTS

Offering summary

All merchants and service providers that store, process, use or transmit payment cardholder data must comply with the standard. The standard is enforced by the card companies and their acquirer banks. Express PCI assessments provides remotely delivered network vulnerability scans to satisfy PCI Data Security Standard (DSS) quarterly network scan assessment requirements. The solution offers expert guidance in interrupting the results of the network vulnerability assessments and identifying areas of non-compliance, in addition to validating that remediation actions have properly addressed the issues and meet the compliance standards of PCI DSS.

Recognized by the Payment Card Industry as an approved provider of security assessment services for compliance with the PCI standard

The mid-market offering is a fixed price (US$2,250/remote scan) for up to 40 active IP addresses.


Certified PCI subject matter expertise to walk clients through the entire compliance process

The only vendor with solutions that address all 12 PCI requirements enabling a comprehensive and cohesive PCI strategy for the client

Acts as advocate for client with PCI Standards Board to get compensating controls approved

Pricing – List US$2,250 per scan for up to 40 IP addresses

Financing – US$67/month for 36 monthsN

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merchants processing payment card information

Periodic network vulnerability assessments to validate PCI Data Security Standard compliance for up to 40 IP addresses by an approved ASV

Quick facts Satisfies PCI DSS requirement for

validated quarterly perimeter scans

To be a qualified assessor, both the organization and individual consultants must be certified

IBM ISS is “Globally Certified” to perform PCI services and holds the following designations:

– Qualified Security Assessor (QSA)

– Approved Scanning Vendor (ASV)

– Qualified Payment Application Security Company (QPASC)

– Qualified Incident Response Company (QIRC)

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IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PENETRATION TESTING SERVICES

Offering summary

Express penetration testing services demonstrate, via real world exploitation scenarios, how attackers can significantly impact your business. During controlled exercises, IBM Professional Security Services consultants attempt to penetrate network perimeter defenses, gain access to internal systems and provide evidence that critical systems and data can be compromised. Identified gaps in the client’s security are documented along with recommended solutions designed to close those gaps. These consultants are highly trained, experienced security professionals who are able to leverage security intelligence from the IBM X-Force® research and development team.

Assesses perimeter security posture and identifies weaknesses that can lead to compromise

Encourages executive support on direction of security strategy and resources Supports efforts to achieve compliance with government and industry

regulatory guidelines Fixed price (US$15,000) for a remote penetration test of up to 5 external IP

addresses (for onsite delivery; travel and living expenses additional)

What makes this offering unique? IBM Professional Security Services consultants are 100 percent security

focused and utilize proven consulting methods, based on International Organization for Standardization (ISO) 17799 Security Standard best practices.

Team consists of certified security experts with leadership, consulting, investigative, law enforcement and research and development backgrounds

Pricing – List US$15,000 for base services includes up to 5 external IP Addresses

Financing – US$446/month for 36 monthsN

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Identifies network vulnerabilities by simulating covert and hostile techniques typically used by malicious attackers to gain remote access to sensitive data

Quick facts Provides a “hackers-eye” view of

the client’s network Demonstrates the impact of

vulnerabilities in practice rather than highlighting theoretical weaknesses

Provides a compelling event to help mid-market customer prioritize security among other IT initiatives

Collaboration with IBM X-Force research and development team ensures that service methodology is updated according to the latest techniques and trends

Demonstration of perimeter network security weaknesses that can lead to system and data compromise

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IBM INFORMATION PROTECTION SERVICES – REMOTE DATA PROTECTION EXPRESS

Offering summary

IBM Information Protection Services – Remote Data Protection Express is an automatic, security-rich and offsite data backup and recovery service for your Windows servers and PCs. This turnkey service, focusing on distributed/remote environments, includes the hardware, software, monitoring and management necessary to implement an effective data protection strategy.

For mid-market companies with limited IT resources and budgets that face a growth of distributed data and regulatory pressures.

Reduces backup windows by using automated, de-duplication technologies.

A pay-as-you-use pricing model helps ensure predictable monthly costs and requires no up-front capital investment.

IBM has more than 40 years of experience providing business continuity and disaster recovery capabilities, a reputation for excellent service in this area and a successful disaster recovery track record with its clients.


Predictable monthly expense via pay-as-you-use model with flexible options to fit any mid-market client’s backup needs

Skilled IBM storage specialists worldwide who provide 24x7 monitoring and management

Pricing – List TBD per GB per month includes automatic, secure and reliable backups for customers up to 1,000 seats

Automatic offsite data backup & recovery service

Turnkey remote data backup and recovery services with pay-as-you-use pricing and automated de-duplication technologies

Quick facts Pay-as-you-use pricing model

offers customers predictable backup expense

Quicker, more reliable and potentially less costly than tape backups

Unique data de-duplication algorithm helps minimize customers’ backup storage usage

Secure solution can be part of a larger data protection strategy

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IBM INFORMATION PROTECTION SERVICES – DATA RETENTION AND ARCHIVAL – E-MAIL MANAGEMENT EXPRESS N

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Offering summary

With E-mail Management Express from IBM, you can choose from a newly expanded portfolio including e-mail continuity and e-mail archiving, both with special features and options that can be combined to help support your diverse e-mail management needs hosted by IBM. With the e-mail continuity service you can gain an on demand backup e-mail system designed to provide consistent and reliable access to your vital e-mail communications no matter what. Even when your primary e-mail system goes down, your e-mail access can be restored within 60 seconds. Our services are built on years of experience, technical expertise and proven technology to help provide you with a comprehensive solution that can be as sophisticated and reliable as it is cost-effective.

Support both IBM Lotus Notes® and Microsoft® Exchange software running on a variety of operating systems and in a wide range of IT environments.

What makes this offering unique? With fixed per user pricing scaling up to 1,000 users, this IBM-hosted service

is ideal for any mid-market customer requiring reliable and consistent e-mail service.

Help end users find critical e-mails quickly by providing detailed search functionality and access to the archive as well as lost message recovery.

Increase storage efficiency by storing e-mails in a security-rich, offsite facility based on your specific e-mail retention policies.

Comprehensive outage protection, helping to ensure that the archive is available at virtually all times.

Virtually eliminate the data loss window typically associated with tape-based backup solutions.

Pricing – From list US$ .91 per user per month, up to 1,000 users

Provide constant access to vital e-mail communications

IBM hosted e-mail management and archival ensures uninterrupted access to critical e-mail tools and data

Quick facts Quick and easy service Can combine services to meet

your unique needs For all size customers in all

industries Easy pricing and

implementation handled by IBM and MessageOne

Secure solution can be part of a larger data protection strategy

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IBM LOTUS FOUNDATIONS NE

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Offering summary

Coming soon, IBM will provide a complete IT solution for businesses under 500 employees who have limited or no in-house technical resources and want to focus on running their business rather than worrying about IT. Lotus Foundations is a family of small business software servers, installed on-premise, that will be offered through IBM Business Partners.

The first offering – IBM Lotus Foundations Start – will include the following: Lotus Notes & Domino mail and collaboration platform, file management, directory services, firewall, back-up and recovery, and office productivity tools in the form of Lotus Symphony.

Lotus Foundations gives system integrators and independent software vendors the opportunity to integrate their new or existing applications into the Lotus Foundations platform with minimal effort.


Optimized for businesses with limited or no in-house technical resources

Ease of use and management

Self-managing and self-healing systems; self-discovery of problems and automatic resolution

Integrated backup and disaster recovery

Optional SMB-ready integrated business applications

Availability in 2Q 2008 in English with additional languages following later in the year.

Empowering the small business

Flexible, affordable complete IT solution for small companies to run their businesses.

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Quick facts:Features

Backup and disaster recovery

Print and fax server

Remote access (secure VPN)

Firewall

E-mail and collaboration

Mobile access to e-mail

Office productivity applications

Antivirus and Antispam



IBM SurePOS 100 EXPRESS

Offering summary

The IBM SurePOS 100 Express is a fully integrated POS system engineered for small to mid-sized retailers that need the same reliability and performance as large, global organizations and demand exceptional value. The space-saving POS processor provides the power to run today’s off-the-shelf and customized software applications for front-end and back-office functions, including checkout and inventory control. Yet, the energy-efficient processor helps reduce power consumption to help lower total cost of ownership.

Helps speed checkout by enabling faster transactions

Energy-efficient processor and chipset reduce power consumption

Enhances customer service (transaction accuracy, price lookup)


Energy-efficient Via C7 2 GHz processor draws only 20W maximum power

All-in-one design and flexibility to connect new and existing peripherals and create a cost-effective configuration without putting together unproven solutions from multiple vendors.

Retail-hardened construction helps extend service life to seven or more years

Financing – US$31/month for 36 months

Pricing – Starting at US$1,300 per unit

True green POS solution for mid-sized retailers

The power to run today’s front-end and back office POS functions yet with energy efficiency to lower total cost of ownership

IBM Retail Green Initiative

Product stewardship that helps the environment and your client’s bottom line.

The use of recycled materials and energy-efficient processor technology positions IBM as a leader in today’s eco-conscious retail environment. Learn more.

Retail hardened

IBM retail hardening helps ensure system reliability in a variety of environments. Retail-hardened construction helps extend service life to seven or more years. Learn more. Retail hardened whitepaper

Lower cost of ownership

Unlike many PC-based POS systems, the SurePOS 100 Express has an extended marketing life of at least 24 months, which helps simplify servicing and upgrading

Assess your POS total cost of ownership

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IBM BLADECENTER JS12 EXPRESSOffering summary

If you’re looking for a great alternative to a traditional AIX, IBM System i™ or Linux server then look no further. The powerful IBM BladeCenter JS12 blade combined with a BladeCenter S chassis provides exceptional flexibility in an extremely efficient design – making it the right choice for your new server.

The JS12 is a preconfigured blade optimized with storage and memory at an attractive price.

Combines deployment flexibility of BladeCenter with ease of management and maintenance to better manage IT assets.

Includes built-in IBM PowerVM™ virtualization to increase utilization while decreasing costs.

Supports AIX, IBM System i and Linux operating systems providing a huge portfolio of over 15,000 native POWER™ applications to select from.


IBM POWER6™ processor-based server that brings the muscle and scalability of mainframes to blades

Supports AIX, IBM System i and Linux Cut costs and consolidate workloads with PowerVM virtualization Leverage EnergyScale™ Technology capabilities to customize the power

consumption of Power6 processor based servers


Pricing – List US$4,228 per blade server

Improve virtualization and energy savings

Combining the efficiencies of BladeCenter with the scalability of Power while supporting AIX, Linux and IBM i operating systems

Quick facts Proven BladeCenter technology

and blade leadership

Power, flexibility, availability and built-in virtualization at a great price

POWER6 processor running two 64-bit cores at 3.8 GHz

Up to 64 GB of memory through eight DIMM slots

Two integrated SAS hard drives giving you up to 293 GB of storage on the blade itself.

Support for AIX, IBM i and Linux operating systems

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IBM POWER 520/550 EXPRESSOffering summary

For small and medium-size clients UNIX®, IBM System i and Linux clients, who need easy-to-use, easy-to-manage, flexible, and efficient platforms. The Power 520 and 550 Express servers utilize POWER6 processors with attractively configured offerings that include innovative availability features, outstanding price/performance and energy efficiency. Unlike Windows-based servers, the System i editions allow businesses to manage risk and grow by offering a system which delivers security, scalability and trusted technology.

For ERP and CRM application servers, the Power 520 and 550 deliver the outstanding performance of the POWER6 processor – the world’s fastest chip.

The performance and virtualization capabilities make it possible for single or multiple applications to run faster and be more responsive.

The Power 520 and 550 Express servers provide tremendous configuration flexibility to meet most capacity and growth requirements.

What makes this offering unique? Leverage EnergyScale Technology capabilities to customize the power

consumption of Power6 processor-based servers. Cut costs and consolidate workloads with PowerVM virtualization Improve performance per watt with Power 520 and 550 Express servers – with

2X HP rx6600 and 2.5X Sun SPARC Enterprise M4000. Choice and flexibility

AIX, System i and Linux editions are attractively priced, easy to order Portfolio of over 15,000 industry-proven solutions


Pricing – List US$5,576 per server

The world’s fastest chip

Flexible entry servers providing outstanding performance while supporting AIX, i and Linux operating systems

Quick facts

Power 520 Express: 1, 2, or 4 core - 4.2 GHz

POWER6 processors Up to 64 GB of memory

Power 550 Express: 2, 4, 6, or 8 - 3.5 GHz or 4.2

GHz POWER6 processors Up to 256 GB of memory

Power 520/550 Express: AIX, i, and Linux editions PowerVM editions SAS & PCIe support

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IBM SYSTEM STORAGE N3300/N3600 EXPRESS

Offering summary

IBM N3000 Express systems offer versatility via unified file and block storage – CIFS, NFS, iSCSI and FC protocols are supported – and can be used as primary or secondary storage. These systems are designed to address storage consolidation challenges as well as application server virtualization projects. With Data ONTAP, the N3000 Express systems offer the ability to use storage efficiently by helping increase utilization through thin provisioning (FlexVol and FlexClone) and reduce storage space requirements with SNAP/SHOT® technology.

Versatile, integrated system designed to support concurrent block I/O and file serving over Ethernet and Fibre Channel SAN infrastructures.

Management simplicity with FlexVol’s on-the-fly thin provisioning allows applications and users to get more storage space dynamically and non-disruptively without IT staff intervention.

Rapid backup and recovery with file or application-level recovery in seconds with SNAP/SHOTand SnapRestore software.

What makes this offering unique? N3000 Express wizard allows setup in 15 minutes and with minimum IT

intervention making this an ideal storage solution for mid-market customers Supports Fibre Channel, iSCSI, NFS, CIFS, HTTP and FTP protocols. Can unify SAN and NAS storage needs onto a single system supporting

primary, secondary, near-line, archive and data retention applications. Application-aware software, data protection, replication, backup, recovery and

management technologies of the N3000 Express series provide compelling value over competitive products


Pricing – System list prices starting at US$8,000

Storage consolidation with rapid backup and recovery

Mid-sized clients can unify SAN and NAS storage to a single platform featuring SAS, FC and SATA drive support for primary, secondary, block and file I/O.

Quick facts 2008 iF product design

award-winning storage systems

Designed for a 15-minute setup using the N3000 Express easy start wizard

Thin provisioning for dynamic volume changes without IT staff intervention

SnapManager software provides application-aware, data protection and disaster recovery automation for Exchange, VMware, SharePoint, SQL Server, Oracle and SAP environments

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IBM Express Advantage April '08 - Customer Launch overview

Business

Transcript of IBM Express Advantage April '08 - Customer Launch overview