IBM® Edge2013 - Becoming a Next Generation MSP

7/27/2019 IBM Edge2013 - Becoming a Next Generation MSP

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Becoming a NexGeneration MSP

Deepak Advani

General ManagerIBM Cloud & Smarter Infra

Andy Monshaw

General Manager

IBM PureFlex Systems


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Clients are focused on three imperatives

Improve IT efficiencywith expert integrated

systems

Accelerate newapplications, big data

and analytics

Simplify application p

and infrast

29%

1996 2013

68%

Server mgmt & admin costs

New server spending

Power & cooling costs

90%

plaimplemen68

% of IT34%

of newIT Projects

* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc#236966

* IBM GBS 2011 IBV Study, The From a commissioned study conducted by Forrester Consulting on behalf of IBM

operating costs in 2013 will beformanagement and

administrat ion

deploy late By 20


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A Tidal Shift is occurring

MSPs are the new IT department

40% will spend more than one-third otheir IT budget on Managed Services and

Cloud in 2013

Client SiteClient

data center

Managed IT MSP HostedMSP Managed

Client

MSP SharedMulti-tenant IaaS/PaaS

Client A Client B

(Source: Gartner SMB Market Report, Bob Anderson, VP, 2013)


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4

Becoming a Next Generation MSP

Our Point of View


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Software as a Service

On-premise IT

Business

Staffing, Managed IT

Managed IT, Hosting

Cloud App Delivery & Li

Infrastructure as a Service

Business Process as a Service

MSPs are shifting to higher value services

The Journey to be a Next Generation MSP


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IBM partners with MSPs to meet challenges

Accelerating your Differentiation & Value Creation

Application Platform and Data ServicesManaged Service Providers

TechnicalSupport

Global Scale

Local

Resources

Finance Options Partner Ecosystem Open Standards

Managed IT

Telco & Hosting

Cloud Providers

System Integrators

ISV

Your Business Models Your Industries Your Offerings Your Process Expertise

Software Systems & Storage Services


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Development / test

Mobile App Platform

Database

IaaS PaaS

Patch

management

Help desk

Network / storage /computing

Managed

storage

Backup /

recovery

MonitoringProvisioning Virtualization A

Network Server

Infrastructure Management

Core Infrastructure Data Center

Application

Endpoints

Storage

Server

Network

Managed

storage

Backup /

recovery

Security

Patch

management

Help desk

Monitoring andManagement

Services

HostedIT Services

App Server

Application

Integration

Cloud

Service

Delivery

Service

Enablement

Platform

Managed

/ Hosted

Services

Our capabilities align to your needs

Achieving higher value


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8

Data Pla

Delivering B

Platform S

Infrastructure

Delivering Cloud

Infrastructure Services

Application Platform

Delivering Cloud Application

Platform Services

PureSystems differentiates your Cloud Service Delive


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Virtua

Softw

Virtualizationunderpins Cloud

EnterpriseClouds

Existing Requirements

Standardization

Virtualized infrastructure

Automation

Individual cloud servicesLifecycle management

Emerging Value

Business services based choice & control

Workload awareness & optimization

Built-in expertise

Integrated process transformationContinuous delivery

Source: MSP Mentor 10

Report , 2012, 20

PureSystems moves beyond virtualization

and to the cloud


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Infrastructure Expertise

Configuration Patterns

Dynamic resource/virtualization

management

Optimized data placement

Auto-diagnostics management

Solution Editions

MSP Editions

Patterns of Expertise accelerates your App Deployments

Platform Expertise

Banking

Energy &Utilities

Insurance

Government Retail

Telecom

FinanciaMarkets

Consumer

ProductsHealthcare


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Accelerate cloud deployment up toAccelerate cloud deployment up to

Faster provisioning of multiple arcthe FSM

Faster provisioning of multiple arcthe FSM

Financing that enables margin growmanagement

Financing that enables margin grow

management

NEW MSP tailored referenceconfigurations:

Remote monitoring

Recovery services

VDI Services

Patch management

Help desk

Financial offers for MSPs

PartnerWorld MSP pr

Financing

Marketing launch

Partner Integration Se

ISV ecosystemSmartCloud offerin

New Managed Service Provider Editions

Deliver cloud services faster for less cost

Reference Configs Build


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Announcing new PureSystems solutions

SAP

HANA

Business Suite

Business Suite & SAPHANA

NetWeaverBusiness Warehouse

Accelerator

SAP deployment patterns

IBM PureFlex Solution for SAP BusineReference architecture solutions for Cloud & baFaster provisioning. Management efficiency

IBM Systems Solution for SAP BusinesReference Architecture on PureFlex/Flex System

Optimize all elements of their SAP applications &

intelligence, analytics & reporting

IBM Flex System Solution for SAP NetWarehouse AcceleratorReference architecture supports near real-time

business operations

IBM PureApplication System patternsSAP Deployments

HADR support for PureData for Trans


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What H

Manage

The IBM strategy is concise and sim

MSPsshould deploy their co

atop IBMs PureFlex Systems.

PureSystems

Momentum with 4,000 MSPs
http://www.telecitygroup.fi/home.htmhttp://www.enfo.fi/en/http://www.sogeti.com/


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Client testimonial video(Agency preview: http://cdig.co/11gUhUJ )
http://cdig.co/11gUhUJhttp://cdig.co/11gUhUJhttp://cdig.co/11gUhUJhttp://cdig.co/11gUhUJ


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Are you a next generation MSP?


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Deepak Advani

General ManagerIBM Cloud & Smarter Infra


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The technology landscape is evolving


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The need to transform presents new opportunitie

98% of

IT growthdriven by next

generation IT by 2020

48

Cevaluate cl

traditiona

Sources: IDC Top 10 Predictions 2013: Competing on the 3rd Platform, CIO.com, June 14, 2011, http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_F

80% of

competitiveenergy

on strengtheningnext gen capabilities


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MSPs see opportunities to drive higher value,

differentiated services

RemoteMonitoring

Help Desk

PatchManagement

ArchiveBackup

Mobile

IndustryApplications

ERP, HR

HostedEmail

Big Data

StorageClouds

Com

pute

Inform


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And Challenges in Balancing Optimization of

Existing Systems with Innovation

Fuels investments in

innovation

Drives need for contin

optimizaOptimization Innovat


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A New Kind of System Is Required

Systems of Interaction

Cloud-basedServices

Partner valuechain

Systems of Record

CRM HR

DB ERP

Internet of Things

Continuousclient experience

Systems of Engagement


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Systems of Interac

Cloud-basedServices

Continuousclient experience

Digi tal sign age

Mob i le enabledspectators

Inve

Cameras

Ticket ing gates


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Built on an Open Cloud Architecture

Private Clouds Hybrid

Software Defined Environm

Composition Layer

Business Applications

TOSCA

OSLCcloudfo


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Evolve existinginfrastructure

to Cloud

Accelerateadoption with expert

integrated systems

Immedia

a manag

Common Cloud Management Services open standards refe

Flexible Deployment Options Enable Enterprise

Cloud Platforms


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Intel, the Intel logo, Xeon and Xeon

registered trademarks of Intel Corpo

other countries.

2013 IBM Corporation


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Resulting in Business Outcomes for MSPs

1. Faster Time-to-Value

Competitive Public Cloud thats simple to use

2. More Options to Match your Clients nUnified Platform for mix & match of Physical and Virtual, Shared or Dservers, and Public/Private/Hybrid environments

3. Grow through InnovationTake on new workloads like Mobile, Analytics, Digital Marketing, Gam

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IBM® Edge2013 - Becoming a Next Generation MSP

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