Ibm centennial open doors workshop on social media v3

IBM Centennial Open Doors Workshop: Engaging community and volunteers online(Social Media)

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A Presentation by Bernie MichalikMay 19, 2011

© 2011 IBM Corporation2 #IBM100

Agenda

Objective

Introduction

Survey / Activity

What is social Media?

Non-profits and social media

Sparked.com

How do people use social media?

What approaches should you take?

What steps should you take to apply these approaches?

Final Questions

Finally


Introduction

Social Media

My relationship with social media

– Since Web 2.0 (when Time’s Person of the Year for 2006 was “You”)

– To now (when Time’s Person of the Year for 2010 was Mark Zuckerberg, CEO of Facebook)


Survey / Activity

Who here uses social media?

–How do you use it to share information?

Who doesn’t?

–How do you share information with others?

The Colour Game


Objective

1. Learn about approaches to social media that can add value to your organization.

2. Learn what steps you can use to apply social media tools and approaches in your organization.


What do we mean by Social Media?

Social media are media for social interaction, using highly accessible and scalable communication techniques.

Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content (Andreas Kaplan and Michael Haenlein)


What are some examples of Social Media?

Social Media Platforms: Facebook.com, Wordpress.com

Media Sharing Sites: YouTube, Flickr, SlideShare

Blogging technologies: Blogger, WordPress and Xanga

Microblogging sites: Twitter, Jaiku, Tumblr and Posterous

Wikis include Wikipedia, WikiHow, WikiBooks and Wikitionary.

Social review sites: Yelp, Epinions and Trip Advisor

Bookmarking sites: Digg, Delicious, StumbleUpon and Reddit

More and more, everything is becoming social media


How are people using social media?

Gen Y: born 1975 - 1992 (18 to 35 year olds), Gen X: 1965 and 1974 (36 to 45 year olds) and Baby Boomers: before 1964 (46 years old and older).


How are companies and organizations using social media?

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Why do people go to social networking sites?

Notice the gap?


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The gap between people and organizations


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What can we take away from this?

It’s not about “You”

It’s about how you can benefit those who are interested in your organization

It’s not about a particular technology – yet

Social media is becoming less and less “optional”


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How are other non-profits using social media? Or Sparked.com


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Sparked.com volunteers


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What do non-profits look for on Sparked.com?

It is quite varied and individual, but common extracted questions include:

Can you help us improve our blog?

How can we use twitter or use it more effectively?

How can we get more out of Facebook? How do we get more "Likes"?

How can we get more traffic to our web site and other social media?

How can we generate funds?

We need help getting <insert technology here> to work for us or to work for us more effectively?

Can we get someone to do <such and such social media activity> for us?


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How are other nonprofits putting social media and emerging technology to good use?

Social Media Platforms

Media Sharing Sites

Blogging technologies

Microblogging sites

Location based services

QR codes

Wikis

Bookmarking sites

Tip! for a good Google search term, use nonprofit technology (e.g. nonprofit youtube)


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Good uses of Social Media technologies: Wordpress and Facebook

The site is built using Wordpress and incorporates Facebook, YouTube and Twitter functionality


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Facebook social plug-ins

< Salvation Army uses some of these


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Good uses of Social Media technologies: Facebook linked to other social media


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Good uses of Microblogging sites: Twitter


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Good ideas on how to use Twitter

Brand your twitter background consistently

Build real relationships

Make your tweets retweetable/sharable

Monitor your org’s name on twitter

Use hashtags to promote events

Use Twitpic

Use sites like bit.ly to measure effectiveness


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Good examples/advice on blogging: WordPress and others


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Good uses of Microblogging sites: Tumblr and Posterous


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Good uses of Media Sharing Sites: YouTube

Also RSS Feeds and Podcasts! Even bulletin boards


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Good uses of Media Sharing Sites: YouTube


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Good uses of Media Sharing Sites: Flickr

http://www.flickr.com/search/?q=canadian+breast+cancer+foundation&s=rec


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Good uses of Media Sharing Sites: SlideShare


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Good uses of location based services: Foursquare, Gowalia, meetup


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Good uses of emerging technologies: QR Codes

1. In fundraising appeals.2. In print newsletters.3. At fundraising events – galas, marathons, etc.4. On flyers and community billboards.5. At protests.6. At conferences.7. At check-out lines.8. On tabletops in restaurants.9. In playbills.10. In museum tour materials.11. As scavenger hunts.12. In city tours.13. At concerts and sporting events.14. For art walks.15. At zoos, aquariums, and animal shelters.16. In libraries.17. At parks and outdoor recreation venues.18. At church.19. On college and university campuses.20. At airports.21. In window displays.22. On t-shirts, mugs, pins, and business cards.


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Good uses of emerging technologies: virtual newspapers/newsletters


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Good uses of other older technologies: wikis

http://ontariosiwiki.marsdd.com/index.php/Main_Page


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Good uses of other older technologies: social bookmarking

http://www.delicious.com/bernie_michalik/OpenDoors


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What approaches should you take?

Incorporate social media in your overall communications/collaboration approach

Have a plan – to hold ‘em and to fold ‘em

Start small – move fast

“Do what you can, with what you have, where you are.” (T. Roosevelt)

Don’t get fixated on the map: fixate on the destination and the best route to get there.

Steal other people’s approaches.


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Approach Examples

Decentralized approach

– Each part of the organization doing it their own way

– Tie it together with

•Branding

•Limited guidelines

•Regular governance

Centralized approach

One part of the organization drives the effort (e.g. all social media work done by Marketing/Communications/HQ)

--- And/Or ---

One technology drives the effort (e.g. all social media work will revolve around Facebook)


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What steps should you take to apply these approaches?

1. Get started – don’t hesitate!

2. Get ideas

– From this presentation

– From Sparked.com

– Steal ideas

– Pose questions to others

3. Get resources

– People

– Knowledge

– Tools/technology

4. Get a plan

Try one or more of the approaches mentioned or blend up your own

5. Get going!


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Some rights reserved (Wade Rockett’s Flickr photostream)


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Wrap-Up

http://www.delicious.com/bernie_michalik/OpenDoors

http://ibm.com/iibv


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Ibm centennial open doors workshop on social media v3

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Transcript of Ibm centennial open doors workshop on social media v3