IBM Business MediaShare 2013

IBM Business Media ShareDigital Asset Management

Lorenzo MonacoIBM Business Media Share Product Manager

© 2013 International Business Machines Corporation 2

Digital assets

� Nowadays every type of industry or market manages digital assets

� Together with the use of highly advanced technologies, the combination of these

elements enables users to create a wide range of communication projects, with output

varying from a simple page layout to a printed ad, from a website to an online catalogue,

or from a presentation to a tablet app.

IMAGESBMP, JPG, PNG, GIF, TIFF, CAD,

SVG, VML, EPS, SWF

DOCUMENTS

Texts, XML, MS Office, PDF

VIDEOMPEG2, MPEG4, WEBM, MJPEG,

FLV, DV, WMV, RM, DivX, QT

AUDIO

MP3, AAC, WAV, AIFF, AU, WMA


Digital assets value

ELEMENTS (ASSET)

METADATA PREVIEW COPYRIGHT

TARGET

To provide contents to be

used and reused to generate

new revenue

VALUE

To reduce the time required to

create quality products.

TARGET

To provide a tool to find contents

quickly and to add useful

information.

VALUE

Time search reduction and

matching contents with business

needs.

TARGET

To provide a fast and light contents

preview for selection and to

prototype.

VALUE

High flexibility to take decisions and

time reduction to select contents to

use

TARGET

To verify limitations in reusing

contents.

VALUE

To avoid legal issues.

LOW

In Managing Enterprise Content: A Unified Content Strategy, Ann Rockley says that

digital content is the “lifeblood of every organization.” Just as the constant circulation

of blood is essential to maintain the life of the body, so is the circulation of digital

content essential to the life of the business organization.


The Information Challenge:How You Use digital assets Can Make You Special

5X 70% 60%+More Value creation

by organizations

effective at using

Asset

of people’s time can be

spent searching for

relevant information

of CEOs: Need to do a

better job leveraging

information

Top Business Challenges Top Technical Challenges

� Increase Employee Productivity

� Improve Business Processes

� Better Understand and Meet Users Expectations

� Silos Lead to Inconsistency

� Assets Not Available When Needed


IBM addresses three key client needs

Efficiency

Accomplish task with minimum effort or time

� With content coming from all directions customers must manage an exploding amount of content and distribution outlets through a complex set of rights and configurations.

Agility

Ability to change course quickly

� With the explosion in content, customers must find fast and easy ways to reuse their digital content to create new revenue streams through the sale and licensing of their content.

� Legacy systems cannot meet the demand of today’s users and cannot be easily integrated. Moreover, they lack the flexibility to adapt to ever changing workflows.

Effectiveness

Degree to which objectives are achieved

� With the growth of on demand content, customers are fighting channel wars to distribute their content and struggle with how to effectively get their message across to their customers.


Digital Asset Management

Life-cycleManagement

Store

Distribute

Search

Retrieve

Change

Re-Use

Create

Acquire

And just as the heart regulates blood flow in the body, the DAM solution regulates

the proper circulation of the digital content that the company needs for survival: no

company can exist without effective communication with both the outside world (the

market) and its employees.


IBM Business Media Share: a Digital Asset Management Solution

� A CENTRAL PLACE where images,

videos and all your digital assets can be

Efficiently managed with an easy-to-

use interface.

� IBM Business Media Share provides

business Agility with an integrated

Digital Workflow solution to manage

assets from creation to repurposing and

syndication maintaining the links,

relationships and rights associated with

original assets, across multiple versions

and asset usages.

� Allows the use of best of breed

applications within the workflow enabling

users to Effectively create, edit, and

publish content, for the format, channel,

device, of choice


� Going Mobile. With a customizable and easy-to-use HTML5 web interface delivered out

of the box, IBM Business Media Share empowers customers and a growing mobile

workforce to live a unique experience anywhere, everywhere.

� Business insight. Links to related content, usage rights management and business-

intelligence readiness are some of the key features in this solution. In addition, IBM

Business Media Share provides executives with advanced analytics to mine Big amount

of Data and allow real-time, business aware decisions.

� Cloud computing is coming of age. The solution is also available on the IBM

SmartCloud to avoid capital expenditure for in-house infrastructure and enable clients

to pay for the use they really need. It brings new efficiency and enables more agile

ways of doing business.

� Scalability. IBM Business Media Share's modular and distributed architecture allows the

system to scale as needs change - from single department to the whole enterprise.

IBM Business Media Share Highlights


IBM Business Media Share Business Value

� With IBM Business Media Share companies can consolidate a Media Hub where all types

of digital assets can be efficiently managed - an enabler for any company’s needs for

rapid transformation at low costs (software stack, IT infrastructure).

� The IBM Business Media Share front-end leverages a superior search engine to provide

a content-centric approach to end users: content are automatically categorized and

captioned and instantly become easy to retrieve, reuse for new products - and resell of

content online. Optimization of staff allocation, productivity and cost reduction are

obvious benefits.

� It provides workflow management to enforce business processes and manages complex rights to ensure proper

usage of content and to track costs and revenues related

to each content.

� Interoperability. IBM Business Media Share makes

integration with any external systems or development of

mobile Apps easier by using standard web services calls.

� Integrates with cutting edge SOA environments, allowing

maximum flexibility for other systems to access content.


What differentiates IBM Business Media Share from other DAM vendors?� Performance – Powerful elaboration and archiving features are pointless if content cannot be easily

retrieved and within excellent response times. Our technologies provide a solution with:

– A superior IBM search engine whit 95% of searches executed in less than 2 seconds for 50 million objects– Archiving of more than 25 thousands objects per hour– More than 700 concurrent users– Full text indexing of more than 2.5 millions objects per hour

� Flexibility – Our technologies support highly configured environments (vs. customized deployments) resulting in lower up front customization effort and risk.

� Stability – Our technologies have extended histories and have been built atop highly scalableinfrastructure and operating systems and have been tested in a wide array of environments resulting in fewer management issues and reduced problem resolution overhead.

� Feature Functionality – Our solution is feature-richencompassing the best of our customer requested features over the past 18 years. From integration with popular desktop applications such as the Adobe CS to the native support Mac OS X resulting in lower adoption curves among end users. Further, workflows can be modeled, executed, monitored and measured within one single environment resulting in greater business agility, efficiency and effectiveness.


Digital assets life cycle

B2C e B2B Clients

Buy

Search / Select / Use

Internal users

Other Systems

Contents / Data Interchange

Ingest

Produce Contents

E-C

om

merc

e

User Portal

ApplicationInterface

Contents

Administrators

Classify / Manage

IBM Business Media Share


� A modular solution from which the client can select the required modules

� Can start with Core, 1 Archive and N User Licenses

� Additional modules can be added at any time

Modular Format

Open API for Application Integration

Flexible Scalable Architecture

� IBM Business Media Share’s integration process is open and XML-based.

� Systems integration is a core business for IBM and adds value to both the editorial system and digital asset management system.

� Standard API for custom interface development

� Standard integration with Adobe Acrobat & Photoshop

� Can be integrated with ERP systems i.e. SAP

� Editorial System Integration e.g. CCI News Desk, ATEX Hermes, SaxoTech as well as a proprietary InDesign Plug-in.

� From Departmental workgroup through to Enterprise solution

� Scalability through single server to multiple & distributed servers

� Web Enabled & Configurable HTML5 Client

� Open architecture compliant

� Supports AIX, Linux or Solaris

� Uses leading relational Databases -DB2 or Oracle

� Configurable native Mac and PC clients

� Available on Mobile devices

� Interface with Java API's for customization

IBM Business Media Share details

� Secure Access to Assets

� Decomposition of complex Assets.

� Extraction of metadata embedded into Assets.

Assets secured & decomposed


Architecture – Typical medium/large Installation

Main Data Centre

ProductionUsers

Internet

TestImages

Filesystems

TestDB2

Test

LibrarySubsystem

DB2

LinuxLinux

Test

InputSubsystem

TestEnvironment

SAN

Production

InputSubsystem

SAN

Failover

LinuxBlade Server

LinuxBlade Server

HACluster

ProductionDB2

ProductionImages

Filesystems

ProductionEnvironment Backup Data Centre

SAN

Standby Backup

InputSubsystem

SAN

Failover

LinuxBlade Server

LinuxBlade Server

HACluster

BackupDB2

BackupImages

Filesystems

BackupEnvironment

Standby Backup

LibrarySubsystem

DB2

MirrorView

DMZ

PROD

WebApplication

Server

Linux

Production

LibrarySubsystem

DB2

TestUsers

ConfigurationDiagram

Failover

HACluster

Test

WebApplication

Server


Presentation LayerPresentation Layer

Business LayerBusiness Layer

Data / External Services LayerData / External Services Layer

Custom Mobile App

Email Server Directory Server LC Search Engine Asset Storage RDBMS

SecuritySecurity Decoding & Indexing

Decoding & Indexing IngestIngest WorkflowWorkflow SearchSearch AuditingAuditing

Text, Images, PDFs, Audio &

Video

Text, Images, PDFs, Audio &

Video

PDF & VideoAnalysis

PDF & VideoAnalysis

Production& Archive

Production& Archive Mobile supportMobile support Syndication &

Pricing Engine

Syndication &Pricing Engine

Rights Management

Rights Management

IBM Business Media Share API (C / Java) / Web Services (JAX RS)IBM Business Media Share API (C / Java) / Web Services (JAX RS)

Architecture founded upon a three tiered architecture

Standard App Fat Client Win & Mac

Custom App Web UI

Co

mm

on

Se

rvic

es

Standard App Web UI


New simple users’ web interface

� The brand new easy-to-use HTML5 web interface for simple users can be used on any device (smartphones, tablets)

� It introduces the possibility to create relations between assets and the shift from the concept of collections to “container assets”. This gives an enormous power to users since they can create any type of relations between assets. For example, you can define marketing campaigns as a new type of asset and add all the related marketing assets to the defined campaign without replicating all the information.

� This capability is something completely new in the DAM landscape and will revolutionize the way assets are managed.


Audio-Video Management

� Rich media formats (audio & video) require specialized capabilities for storage, indexing and retrieval across the enterprise. Extended technology innovation is required to limit the impact of such formats on the organizations’resources (i.e. the network).

� The use of digital Audio & video is now considered a practical and effective means for fostering communication and collaboration among people, providing training, educational and marketing programs.

� IBM Business Media Share provides the repository you need to deliver on the promise of digital media and build audience by making your videos easier to use, easier to view and easier to monetize.

� You can not only ingest (put digital assets into the system for preservation in real time) and digest (create indices and metadata descriptions of your assets), but also transcode, stream videos and create keyframes and simplify their reuse by automatic captioning feature.


IBM Business Media Share Modules: Audio & Video

� Management of most popular audio & video formats� Multimedia audio/video structural information (codecs, time length, sampling

frequency, bitrate and so on)� Audio embedded tag extraction (ex. ID3 tags on mp3 format)� Audio track extraction from video file� Video key frames extraction� Speech transcript generation by speech2text engine analysis*� Closed caption analysis and extraction� Transcoding between different multimedia audio and video formats both for

delivery and for streaming� Streaming of archived multimedia files (preview streaming)� Preview streaming starting from a specific keyframe� Preview streaming starting from a specific term of the transcript*

* if integrated with a Speech2text Analysis Engine


Use assets to enrich the experience of the visit:

The proposed solution based on IBM Business

Media Share has the goal to offer to visitors the

possibility to use more widely the works of art

both in the museum and out of it.

It enriches the experience of the visit through a

greater involvement of visitors through the

opportunity to gain insight on works of art and

share their opinions through social networking

tools.

Results

Extend the experience beyond the museum,

providing new sources of revenue.

MAXXI – Contemporary Art Museum

7000+Downloads from Google Play & AppStore

Italy

� Interactive use of the works of art in the museum and to further insight.

� Social networking tools to increase the spread of the events and the exchange of opinions. In this way, the museum becomes a place of sharing and dissemination of events.


Visitors search for artworks…

� The application allows visitors to easily search

for authors or artworks with an intuitive user interface.

� Users can search when at the museum, but also from home.

� They can browse between the result set.

� Artworks can be easily located inside the

museum once found into the application.


Or artworks find them

By selecting the automatic localization button, the application displays the list of artworks near the visitor position.


What is available for the visitors

� To increase the knowledge of the artworks

through the information assigned to each of them

� To have a look at artists’ biographies

� To watch videos related to the artworks

� To learn more through critics’ reviews

� To learn about the historical context

� To link the artworks with other artworks in the

museum

� To select the artworks to create and purchase a

media containing a "virtual tour" of selected multi-

media or Museum Shops’ material


Visitors can socialize

� Museum as place to:

– Make judgments, opinions and suggestions

– Comment artworks or access other visitors’

comments


� Pre-sales support� Technical sales support

� Project scope definition

� Analysis and design

� Software Development and testing� Implementation and education services

� 24x7 customer support

IBM Rome Smart Solutions LabA dedicated TEAM of 25 highly skilled people on Digital Asset Management

IBM RSSL provide worldwide:


With our technology, services, and deep media experience, we offer you a comprehensive partner to deliver a platform from which you can more effectively manage your creative business processes.

IBM Business MediaShare 2013

Technology

Transcript of IBM Business MediaShare 2013