IBM Bluemix Digital Innovation Platform
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Transcript of IBM Bluemix Digital Innovation Platform
IBM BluemixDigital Innovation Platform
2© IBM Corporation 2© IBM Corporation
“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize
The rate of innovation is expediential
Design Thinking
ContainersExtreme
Agile
IoT
APIsMicro
services
Tooling
Runtimes
Rapid iterations
Develop Build Test DeployProduction
APICatalog
Develop Build Test Deploy
Slower iterations
Production
Systems of Interaction
Systems of Record
DigitalApplications
Enterprise Application
s
Enterprises need instrumented, automated coordination for two-‐speed IT
Bluemix enables
Enterprises need to find a balance between IT &
Innovation.
Hybrid is a great opportunity to develop new business via digital
channels.
Disruption can occur when enterprises are
slow to adapt
² Security and Privacy² LDAP Integration
² Regulations² Corporate Policies
² White Labelling
² Application monitoring and loggin
Enterprise have different requirements
Possess a unique capability by leveraging existing systems
Inspiring Innovation
What is Bluemix?
Global // Hybrid // OpenCore Platform App Centric Compute
Global // Hybrid // Open PaaS // Container // VM’s
API’sIBM // 3rd Party // Yours
Data Driven App’sWatson // IoT // Big Data
Powered by OpenIaaS // PaaS // SaaS
Built for enterpriseDevelopment // Integration // DevOps
Build modern apps that thrive on data
Easily & Securely leverage your existing API’s & Data
Foster a culture of continuous innovation & delivery
Optimize and transform existing apps
The Bluemix Platform
How does Bluemix work?
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Bluemix is also built on 3 key open compute technologies: Cloud Foundry, Docker, and OpenStack.
Your Own Hosted Apps / Services
Platform Deployment Options to meet Workload Requirements
BluemixPublic
BluemixDedicated
BluemixLocal*
Powered by IBM SoftLayer In Your Data Center
Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines
+ + +
DevOpsTooling
+
Integration& API Mgmt
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
It extends each of these with a growing number of services, robust DevOps tooling, integrationcapabilities, and a seamless developer experience.
Let’s see it!
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*click*
Hybrid Customer Example
Public Local
BlueBank Internal Application
Customer Loyalty App
Syndicated
Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-‐s0
Internet
Social & Internet Data sources
Trading partner communities
Mobile, PoS, ATMs Internet
Public CloudDedicated Cloud
API
Developer & Customer communities
Internet of ThingsSensors
APP
APP
Service
Service DBAPPDBAPP
APP DB
Enterprise
Private Cloud
Master Data Management
Big Data
API
DMZ DMZ
As a result, hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise …
Innovation makes disruption possible.
Bluemix deploymentfor everyone,…..everywhere
Public Tap into over 100 IBM and 3rd party services across mobile, IoT, Watson and more to power your modern apps and services.
DedicatedExperience an unmatched combination of security and time to value in a cloud that feels like a natural extension of your existing network.
LocalTake advantage of the true value of cloud behind your firewall with the help of our first-‐of-‐its-‐kind approach to private cloud delivery.
Across public, dedicated and local cloud, has the same look and feel
We deliver everywhere, so you can start anywhere
A True Seemless ExperienceKey experiences unify the platform deployments
A powerful set of hybrid deployment models
Bluemix – Public Cloud
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Bluemix is a multi-tenancy open-standards, cloud-based platform for building, running, and managing applications.
Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.
Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.
Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.
Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.
Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.
Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.
Coming Summer 2015
Bluemix – Private Cloud
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Bluemix Private Cloud is a single-tenancy open-standards, cloud-based platform for building, running, and managing applications, available as Dedicated or Local
Dedicatd to youA single tenancy envoirnment that is dedicated to you – allowing you to satisfy regulatory and legal compliance
Focus on App’s – Not IronFocus on building customer applications and services. IBM manages the platform and your dedicated service
Global LocationsBringing you closer to your user with dedicated living in any SoftLayer data center around the globe
Bluemix Dedicated
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Deployment ChoiceBluemix Local runs on either VMWare or OpenStack driven infrastructure.
Portable Apps & ServicesMove workloads as performance requirements or regulation change
We’re on call – 24/7Experts are always on hand to solve your problems. Premium support options are available to meet your requirements
Bluemix Local
*OpenStack coming soon
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Bluemix offers choice. What is the difference between the offerings?
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Public Dedicated Local
Tenancy Multi Single Single
Payments Pay-Go & Subscription Subscription Subscription
Infrastructure IBM Provided IBM Provided Customer Provided
Provisioning Instant 2 weeks* Customer Dependent
IaaS Softlayer Softlayer Openstack or VMWare
Softlayer Dallas & London Any Location NA
Catalog Public Syndicated Syndicated
*Typically limited by customer network and security configuration
Seamless Experience via Admin ConsoleRegardless of whether your apps and services sit in Public, Dedicated, or Local, you can expect a seamless and portable hybrid experience.
Syndicated CatalogControl access to services and runtimes
System InformationControl access to services and runtimes
Reports and LogsControl access to services and runtimes
User AdministrationControl access to services and runtimes
Platform Updates Control access to services and runtimes
Org AdministrationControl access to services and runtimes
Control services & platform updates
Utilize Visibility across the platform
Govern users, orgs & privileges
Innovation makes disruption possible.
Bluemix servicesfor everyone,…..everywhere
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Broad range of IBM & 3rd Party Services
Security
Analytics
Commerce
Watson
Healthcare
19© 2014 International Business Machines Corporation
Watson on Bluemix
Reason
Listening
Vision
Speech
Learning
Watson is creating a new partnership between people and computers that enhances, scales and accelerates human expertise
IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive applications to transform the way businesses engage with their customers, discover, innovate and make decisions
…build with Watson
Core App & Platform Services
App Lifecycle Services
Contextual Services
IBM Mobile ServicesCore services that just about every App needs
Capabilities to manage the lifecycle of your Apps
Capabilities to enable apps to make users more productive based on contextMobile Content ManagerCreate, manage, and deliver more relevant in-app content
Presence InsightsEnables Apps with Intelligent Mobile Location Data
AppScan Mobile AnalyzerIdentify Mobile App Security Exposures
Mobile Quality AssuranceContinuously Improve Mobile User Experience
Mobile App ServerManage, secure, and optimize enterprise mobile apps
PushIncrease User Engagement with Mobile Push Notifications
CloudantThe Ultimate Data Store for Mobile Apps
Mobile Client AccessSimplified Mobile App User Authentication
StrongLoop ArcEnterprise Node.js to build, deploy, scale manage and deploy your mobile APIs
Fit for an enterprise, the DevOps experience is unified and open across compute technologies, Bluemix delivery methods, and integrated systems.
Continuous Innovation & Delivery
Turn new data into new value with IoT
Internet of Things FoundationSet up and manage your connected devices so all your app’s can access the data
Hybrid Integration
Securely connecting Bluemix to your local cloud
Shaping your data for use by mobile and analytics
Delivering your data closer to your users
Rapidly compose and mix APIs into new apps
Exposing APIs and Data sets into the API Economy
Secure Gateway &Connectors
DataWorks
Connect & Compose
API Management
The ServiceThe Need
IT
DataAnalyst
DataAnalyst
AppDeveloper
Refine
Connect
Deliver
Compose
Expose
New Patterns of Integration
DataWorks
Connect Clouds Securely Together
Connect
Secure Gateway - creating a hybrid connection to on-premises data
IBM Secure Gateway: Provides secure connectivity from Bluemix to other applications and data sources running on-premise or in other clouds.
What’s unique?
• Unique passport feature allows for single step download, install, and secure setup of client
• Flexible Gateway topology allows segregation, Load Balancing, Fault tolerance
• Layered security on the cloud side and client side
• API / SDK for secure connect directly from app
Expose
Expose APIs and DataAPI Management to publish an API to Bluemix for developers to use as a service
IBM API Management: Enterprise API Management experience for all of your Bluemix APIs. Discover APIs from on-premises resources. Secure, layer policy, publish, and manage your APIs.
What’s unique?
• Externalize an API from Bluemix to allow secure, governed, monitored usage of your app
• Discover and load APIs to Bluemixfrom on premise sources like z/OS Connect and an ESB
• Enable partners to innovate on your APIs by publishing into their Bluemixorgs via safe opt-in process
Innovation makes disruption possible.
Bluemix opennesssets your innovation free
More openness and choice than ever beforeBluemix avoids vendor lock in. You choose how you build, deploy, and manage your apps. Bluemix make in infrastructure available.ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.
Dev ToolingFrom editors to source code management to continuous delivery, you can use Bluemix’ powerful toolingor easily bring your own.
LocationDeploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*).
ServicesPick from a catalog of IBM, third party, open source, or your ownservices to extend your apps.
IBM
Third Party
Open Source
Yours
IBM Cloud is Open By Design
IaaS
PaaS
SaaS
Open technology lynchpins maximize the effectiveness of Cloud investments
Hybrid CloudPrivate Cloud Off-premise cloud
OAuth
Innovation makes disruption possible.
Bluemix worksfor everyone
Enterprise FitDifferentiating ContentCultural TransformationPath to a new way to work
EnterprisesStartupsInstantaneous productivityStart small, grow infinitelySophisticated, consumable servicesMarketplace
What are customer doing with Bluemix
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How do I get started? Sign up in minutes. Pay for what you use.
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• 30 day trial (no credit card required) -Designed to allow testing of an entire application on the platform
Friction free adoption
• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix
• Pay-as-you-go - optimized for flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based optimized for cost, discounted from pay as you go rates
• Zero to coding in less than 5 minutesSelf Service
• Credit card over the web in many countries -or through your IBM rep
Innovation makes disruption possible.
Bluemix helpsSo your never alone
@ibmbluemix
@robinsonsj
Beyond the technology, IBM helps customers of all sizes with the needed cultural change as well.
The Bluemix Garage Methodology:
Hypothesis Testing
eXtremeProgramming
Design Thinking
devOps
Bluemix
Lean Startup
Idea
MVP
Design
Dev/Test
Deploy
2,000+
112,000+
Bluemix in numbers
New users per day
Cloud Foundry deploymentLargest
Application starts per month
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1B+ API calls per day