IBISWorld Industry Research Defining Your Clients Operating Environment George Van Horn US Client...
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IBISWorld Industry Research Defining Your Clients Operating Environment George Van Horn US Client Services Team Major Accounts Department
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Transcript of IBISWorld Industry Research Defining Your Clients Operating Environment George Van Horn US Client...
IBISWorld Industry Research
Defining Your Clients Operating Environment
George Van Horn
US Client Services Team
Major Accounts Department
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IBISWorld Introduction
40 year old Australian company / 10 years in the US
Publishes the largest collection of U.S. Industry Research & Risk Analysis available.
Publishes consistent analysis for Global Industries, Australia, China, and United Kingdom
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IBISWorld Introduction
Focus on Industry Research - the missing link between the external economy and specific companies.
Assess 30-35 Competitive Conditions that Influence Industry Health & Performance for each of 1200 US Industries and 1200 International Industries.
Provide a framework for understanding the environment an individual company operates in.
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Why Do Business Advisors Use IBISWorld?
Make 1st & 2nd Stage Research more cost effective.
Allow users to understand the industry conditions & characteristics that help identify strengths, weaknesses, opportunities, threats.
Flexible platform – applicable to both large companies (divisions), middle market and even small firms.
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“Core” Deliverables US Industry Research (700+ report titles)
30-40 page reports, analysis, data & graphics
Consistent Formatting & Topical Coverage
US Industry “iExpert” reports” (700+ report titles) 4-5 page summary reports
Business Environment (200+ report titles)
Economic, demographic, financial & social forecast variables…..key drivers to industry forecasts
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New Resources Available 2013 US Specialized Industry Reports (525+)
Focused on more narrowly defined product/service segments & “emerging industries”.
4-6 New Reports are added every week.
Global Industry Reports (75+)
China Industry Reports (200+)
UK Industry Reports (400+)
AU Industry Reports (500+)
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Why Industry Research Matters……
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Industry Matters Industry conditions can vary widely within the
economy and broad economic sectors.
Coverage at a 5 digit NAICS level of detail provides a better connection between the economy and company specific conditions.
Companies have an incentive to target the best opportunities (customers) and avoid the laggards.
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Food & Beverage Conditions Vary
NAICS CODE 1997 - IBIS CODES
INDUSTRY DESCRIPTIONIBIS Risk Category
IBIS Direction of Risk
31171 Seafood Preparation medium steady31181 Bread Production high steady31182 Cookie, Cracker & Pasta Production high steady31183 Tortilla Production medium steady31191 Snack Food Production medium steady
31192a Coffee Production high steady31192b Tea Production low steady31193 Syrup & Flavoring Production high steady31194 Seasoning, Sauce and Condiment Production high steady31199 Baking Mix & Prepared Food Manufacturing high steady
31211a Soda Production very high steady31211b Bottled Water Production high steady31211c Juice Production medium steady31212 Breweries medium steady31213 Wineries medium steady31214 Distilleries very low decreasing31222 Cigarette & Tobacco Manufacturing very high steady31310 Textile Mills medium steady
(*) Risk = the difficulty of the business environment
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Retail Has Winners & Losers ... NAICs Industry Report Title Risk Rating (*)
44313 Camera Stores high44411 Home Improvement Stores very low44412 Paint Stores medium44413 Hardware Stores low44419 Lumber & Building Material Stores low44421 Lawn & Outdoor Equipment Stores medium44422 Nursery & Garden Stores high44511 Supermarkets & Grocery Stores medium44512 Convenience Stores medium44521 Meat Markets very high44522 Fish & Seafood Markets medium
(*) Risk = the difficulty of the business environment
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SBDC’s / ITC’sWork Better & Smarter
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SBDC / ITC Industry Research Applications
Business Planning / Strategy
Funding / Credit
Economic Development (*)
Prioritize opportunities, work smarter,
faster & be more successful!
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Meeting Preparation with iExpert Summaries
Business Plans & Startups
Business Expansion
Loan Assistance
High Level Strategy
Consulting (marketing, sourcing, credit)
SBDC/ITC Applications
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Identifying the Right Industry
OrThe Best Alternatives
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Searching for an Industry
Search against All Report Databases
Or go to a selected Report Database landing page
Searching via Industry ListsFrom the Report Database landing pages… Reveal Sector Lists or Scroll Down to review the full NAICS
Structure of US Reports by Sector Clicking any Sector and then title will take you to the individual report
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Searching for an IndustryTips:
1. NAICs code (5 digit) search will work very well……
2. Searching by large company name will work well….(each report identifies top 4-6 companies in an industry)
3. By industry title (i.e. broad product category “appliance”)will produce good results….
4. By product/service (i.e. narrow product ..refrigerator)will require more effort and closer scrutiny…..
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Searching for an IndustryWhen only a product / service description is available
http://www.census.gov/eos/www/naics/
use 2007 NAICs Key Word Search box….”Bench”
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Searching for an Industry1. From “Bench” search, select an industry title….
2. If product description is applicable, search IBISWorld for related 5 digit code.
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Searching for an Industry
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Q: What if the product or service is too narrowly defined?A: Identify and use the best components available
Economic Drivers Consumer Recreational Spending Time Spent on Recreational Activity Time Spent Playing Sports
Bench Manufacturing
Key End-Markets State Parks Amusement Parks Golf Courses Wholesalers
Key Suppliers Input A. Input B. Input C.
Threat of New Entrants / Substitutes Import Trade ? Substitute Product (material)
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Summary IBISWorld industry research content allows users
to understand the competitive conditions that influence industry health and performance.
Industry characteristics and attributes allow users to better evaluate & understand individual companies …..those you do business with.
Industry research supports better relationships with those you do business with & those you want to do business with.
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