Ibis trail
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Transcript of Ibis trail
BE creative
engaging tease intrigue
narrate
thematic
surprise express
visuals
sounds Inventive & adaptive
Beyond the stories… INSIGHT: Abrupt ending of ‘SOP’ (reviews)
Convert INSIGHT into an OPPORTUNITY
Invite the audience to share their experiences Speculate the turn of events – Sea of Poppies Shape the fate of the characters – River of Smoke
Website
Social Media
Mobile
PR / Television
POS / POP
TEASER
LAUNCH
ENGAGEMENT
FEEDBACK
VIRAL
PURCHASE
Integrate Media
Digital media ideas QR CODE – Launch of book cover, book excerpts
CHARACTERS ON TWITTER – Pre-Launch of book to create buzz if characters have recall value?
LASKARI – several words are hindi-english jargon and can be popularized through social media
WEBCAST – live viewing of the book launch and/or readings + city tours by the author.
Thank You!