iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... ·...
Transcript of iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... ·...
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iBeacon Technology Inthe Library
Jenn Bartlett, Librarian 1Ashley Spears, Librarian 1Manchester Public Library
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What Is iBeacon?� Apple based� Location based� Compatibility� Devices are transmitters� Download app
Image Credit: ibeacon.com
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Why Go With iBeaconTechnology?
� RetailMeNot� BluuBeam Vs. Capira �
Images Credits: play.google.com and ctlibraryassociation.org
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How Is iBeacon Used?� Advertising� Bluetooth� Frequency of notifications
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Set-Up � Five beacons; cost $985� Came after a week� Marketing package� Limited instructions
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Set-Up
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Set Up� Trial and error� Change message minimum once a
week
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Staff� Learning curve� Cheat sheet
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Getting Public On Board� Minimal at first� Marketing incentives
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Challenges/Problems� Batteries� Adhesive� Participation� Stats� Pictures� Limited space� Range� Brand of phone� Can’t turn them off� Screws
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Positives� Interface� Small� Low maintenance� Promotions� Cross-promotion
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Statistics� 604 beams since 6/22/2015� Most frequent beam sent from lobby: 199
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Future Plans� Interdepartmental use� More promotions� Cross-promotions