MARKETING

International Business PROJECT

submitted to:Prof. Purshottam Patil

submitted by:Deepak R GORAD

International Business Management

Acquisitions

In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata

Daewoo Commercial Vehicle, in South Korea.

In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it controlling

rights of the company.

In 2007, formed a joint venture with Marcopolo of Brazil and introduced low-floor buses in

the Indian Market.

In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler

and Lanchester brand names.

In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company

Trilix for a consideration of €1.85 million. The acquisition is in line with the company’s

objective to enhance its styling/design capabilities to global standards.

Operations

Tata's global operations

Tata Motors has been in the process of acquiring foreign brands to increase its global

presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and

Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two

struggling iconic British brands that was acquired from the Ford Motor Company in

2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South Korea’s

second largest truck maker. The re-branded Tata Daewoo Commercial Vehicles

Company has launched several new products in the Korean market, while also exporting

these products to several international markets. Today two-thirds of heavy commercial

vehicle exports out of South Korea are from Tata Daewoo.

In 2005, Tata Motors acquired a 21% controlling stake in Hispano Carrocera, a Spanish

bus and coach manufacturer. Tata Motors continued its market area expansion through

the introduction of new products such as buses (Starbus & Globus, jointly developed with

subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata

Daewoo). In May, 2009 Tata unveiled the Tata World Truck range jointly developed with

Tata Daewoo Debuting in South Korea, South Africa, the SAARC countries and the

Middle-East by the end of 2009. In 2006, Tata formed a joint venture with the Brazil-

based Marcopolo to manufacture fully built buses and coaches for India and other

international markets. Tata Motors has expanded its production and assembly operations

to several other countries including South Korea, Thailand, South Africa and Argentina

and is planning to set up plants in Turkey, Indonesia and Eastern Europe.

Global Presence:

Subsidiaries, JVs and Associates Websites

Tata Daewoo Commercial Vehicle Company Ltd

(TDCV) http://www.tata-daewoo.com/

Tata Marcopolo Motors Ltd (TMML)

Tata Hispano Motors Carrocera S. A. http://www.tatahispano.com/

Tata Motors (Thailand) Limited (TMTL) http://www.tatamotors.co.th/

Tata Motors(SA) Proprietary Ltd (TMSA)

HV Axles Limited (HVAL) http://www.hvaxles.com/

HV Transmissions Limited (HVTL) http://www.hvtransmissions.com/

Telco Construction Equipment Co. Ltd. (Telcon) http://www.telcon.co.in/

TAL Manufacturing Solutions Ltd. (TAL) http://www.tal.co.in/

Tata Motors European Technical Centre plc.

(TMETC)

Tata Technologies Ltd. (TTL) and its subsidiaries http://www.tatatechnologies.com/

TML Distribution Company Limited (TDCL)

Concorde Motors (India) Ltd. (Concorde)

Tata Motors Finance Limited http://www.tmf.co.in/

Tata Motors Insurance Broking & Advisory Services

Ltd (TMIBASL)

TML Holdings Pte. Ltd. (TML)

Sheba Properties Ltd. (Sheba)