Ian Priest: Winning the war for talent
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Transcript of Ian Priest: Winning the war for talent
Winning the war for talent
Ian PriestIPA President Founding Partner VCCPGroup COO of CSM
The marketing and communications industry
Better commercial creativity
To reshape the business model to reflect an evolving and dynamic industry
By adapting faster and better in 5 key areas
My ADAPT agendaWho are we talking to?
What do we want to achieve?
How do we do that?
Why?
A Alliances less pitches /more
partnerships
D Diversification less one-dimensional/more multi-
dimensional
A Agility less set piece/more real
time
P Performance less time-based/more value-based
T Talent less traditional/more
diverse
The 5 key areas
3rd October 2013 Alliances Adaptathon+experiments
3rd /4th /5th February 2014 Diversification Adaptathon+experiments
7th/ 8th May 2014 Agility Adaptathon+experiments
8th July 2014 Performance
Adaptathon+experiments
7th October 2014 Talent Adaptathon+experiments
Adaptathon Schedule
Less traditional, more diverse
We are doing lots already
Setting the wider context
Less traditional, more diverse• Age
• Gender
• Culture
• Skills
The Multicultural Dynamic
The Digital revolutionOnline in 60 seconds
Source: Qmee, PC Magazine, GO-gulf, Business Insider, The Daily Mail, 4MAT and Intel Corp
The Robot hypothesis
Better together• Industry wide
• Co-ordinated initiatives
• Celebrate talent
• Client engagement
• Job swaps
• Joint training
Who we represent
People Management Business
Management
Allies and Intermediaries
Our narrative flow
Provocation Inspiration Exploration Experimentation
Your participation in three AdaptLabsAdaptLabs• Filling the future skills gap led by Mark Bell, Experience Planning Director, Dare and Chairman IPA Digital
Business Group
• Retaining talent led by Andrew Pinkess, Director of Business Innovation, AMV BBDO and Group Co-
chair IPA Professional Development Group
• Making the Industry more diverse led by Julian Douglas, Vice-Chair, VCCP Partnership and IPA Diversity Forum
Actions not words