Iain Gray Presentation Innovate Carolina 2012
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COMMUNITY DRIVEN INNOVATION Iain Gray VP, Global Services Red Hat Inc. April 20 th , 2012
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Iain Gray 2012 Innovate Carolina Presentation
Transcript of Iain Gray Presentation Innovate Carolina 2012
COMMUNITY DRIVEN INNOVATION
Iain GrayVP, Global ServicesRed Hat Inc.April 20th, 2012
Innovating in Tough Times: Practical Ways for Innovating when Budgets are
Tight and Resources are Limited
Scarce$
TimeTalent
AbundantCreativity
ToolsKnowledge
“Connectedness”SpeedData
Traditional ManagementChallenge
New ManagementChallenge
“There are always more smart people outside your company than within”
- Bill Joy, Sun Microsystems.
Community Driven Innovation
Community Innovation at Red
Hat
Community Innovation at Red
Hat
Who Else is Leveraging the Community?
Who Else is Leveraging the Community?
What Does Community
Innovation Mean for My
Organization?
What Does Community
Innovation Mean for My
Organization?
Community Innovation at Red
Hat
Community Innovation at Red
Hat
Who Else is Leveraging the Community?
Who Else is Leveraging the Community?
What Does Community
Innovation Mean for My
Organization?
What Does Community
Innovation Mean for My
Organization?
1993 1999 2002 2006 2008 2010 2011
$1 BILLION REVENUE
2012
OPENSOURCELEADER#1
Red Hat built a $1B+ business selling free software
Community-Based Product Development Process
We participate in & create upstreamprojects.
We build & support open communitiesaround integrated projects.
We enable software & hardware partners to participate at every stage of development.
We commercialize theseinnovations together with a richecosystem of services & certifications
PARTICIPATE
INTEGRATE
STABILIZE
100,000+PROJECTS
SUBSCRIPTION MODELKNOWLEDGEBASE
OPTIONAL TRAINING CURRICULA AVAILABLE
HARDWARE & SOFTWARECERTIFICATION
SOFTWARE ASSURANCE
GLOBAL SUPPORT SERVICES
UNLIMITED
24/7
MULTI-LINGUAL
MISSION-CRITICAL
MULTI-VENDOR CASE OWNERSHIP
STABILITY WITH PRODUCT LIFECYCLEOF UP TO 10 YEARS
UPDATES, PATCHES & UPGRADES
SECURITY RESPONSE TEAM
CUSTOMER PORTAL & FORUMS
AWARD-WINNING SUPPORT
Fedora is where our customers see the future
Using traditional model, Fedora development would have cost about $10.8B
http://www.linuxfoundation.org/sites/main/files/publications/estimatinglinux.html
Many Fedora contributors are software developers
But contributors also work on marketing, design, documentation, translation, support, testing, website design, usability, IT, distribution, legal and licensing issues.
Fedora Technical Support Community
“Given enough eyeballs, all bugs are shallow”- Linus’ Law
US Navy’s Standardization Mission
JP Morgan’s Plumbing Problem
Community Innovation at Red
Hat
Community Innovation at Red
Hat
Who Else is Leveraging the Community?
Who Else is Leveraging the Community?
What Does Community
Innovation Mean for My
Organization?
What Does Community
Innovation Mean for My
Organization?
Community Innovation Pyramid
Innovate within a
Community
Innovate through a
Community
Listen to the Community
Listen to the Customer
Community Innovation Pyramid
Innovate within a
Community
Innovate through a
Community
Listen to the Community
Listen to the Customer
Participation
Control
“What’s in it for me”
Level 1: Listen To The Customer
Customers pay for influence
Level 2: Listen To The Community
Making the Community Work for Me
Level 3: Innovate Through a Community
Leveraging the Community to Innovate
What’s in it for me?
Level 4: Innovate Within A Community
Catalyzing a Community. Sharing IP
Listen to the Customer – The Promise of Big Data Analytics
Agenda
Community Innovation at Red
Hat
Community Innovation at Red
Hat
Who Else is Leveraging the Community?
Who Else is Leveraging the Community?
What Does Community
Innovation Mean for My
Organization?
What Does Community
Innovation Mean for My
Organization?
Listening to the Community• Does the community exist?• Does the collaboration platform
exist?• Do you have the brand power to
motivate participants?• What’s in it for the participants?• What changes are needed to
ensure your org. is receptive to outside ideas?
• How will you deal with ideas that are accepted and rejected?
Leverage the Community• Where do the skills and
experience I need live and how do I connect with them?
• Can I modularize my problem so it can be farmed out?
• How does this limit potential solutions to my problem?
• What changes are needed to my IP governance process to deal with external IP?
• How do I avoid N.I.H resistance?
Innovating within the Community• What’s my motivation for
innovating within a community?• Does a community exist or do I
need to create it?• What role do I want to play in the
community?• Am I willing and able to ‘give to’
as well as ‘take from’ the community?
• How does my governance model need to change to accept shared IP?
• How does my org. structure need to change to accept shared IP?
Conclusion• Red Hat’s story is an example of how community-driven
innovation drives not only ‘doing more with less’ but creates results that benefit our customers and the community
• The Red Hat model may not be the starting point for everyone, but there are many other great examples of companies that are bridging the gap between internally and externally-driven innovation
• Think about motivations for community-driven innovation: what are your motivations, how will your community participants be motivated
• Think about how your organization needs to change to accept community input.
Thank [email protected]
