Version 6

© 2010 Bango plc

www.bango.com

IAB Mobile Commerce

Anil Malhotra, SVP Marketing & Alliances

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Bango

Bango customers include:

Founded in 1999 to enable mobile

marketing & monetization

Leading global brands use Bango for

mobile analytics and billing

On London Stock Exchange

since 2005 (AIM: BGO.L)

Offices in Cambridge, UK

and New York, USA

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Why Mobile Commerce

On-line usage model shifting from fixed to mobile

“See-Do” response to promotional activity

Discover -> Decide -> Purchase

Multiple billing methods

Optimized network/location/demographic insights

Comprehensive reporting and analytics

More

Customers

More

Sales

Better

Insights

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What is Mobile Commerce?

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$4.5 Bn customers pay via phone

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Vast – but complex - landscape

Operator WAP gateway

Operator Internet gateway

Your

mobile

site / app

RIM gateway

Browser gateway

Corporate gateways

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High yield operator billing

User browses

your store

Bango collects

the payment

You provide confirmation

and download

Minimum clicks to purchase

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Simple credit card billing

First time customer experience: Subsequent

experience:

Collect payments internationally

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Drive Payments within Mobile App experience

Card or Operator billing

Download App for free

In-app Billing

App running

on device

In-app “Pay

now” button

Confirmation

of payment

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How mobile consumers arrive & return

SMS Marketing 14%

Search 36%

url/bkmarks 11%

PC websites 7%

Ads 16%

Social 13%

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Detailed Tracking & Reporting

Conversion rates

− By date / hour

Revenue reports

− Earnings by date/hour

− Earnings per categoryVisitor activity &

revenue at a glance

Real-time payment reports to grow your sales conversions

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Deep Consumer Insights

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Mobile Commerce: Micro to Mega

Cash, Credit, Pay