IAB Europe MIXX Awards Europe Webinar Deck
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Transcript of IAB Europe MIXX Awards Europe Webinar Deck
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IAB Europe MIXX Awards Europe Webinar
Creativity in Digital Advertising
16th November 2017
Good afternoon and welcome, we will start shortly
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Alison FennahExecutive Business Advisor, IAB Europe
MODERATOR PRESENTERS
Resh SidhuCreative Director,
Framestore
Esra EzibayNike Client Lead,
Mindshare Turkey
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RESH SIDHU CREATIVE DIRECTOR
THE MAGIC OF VIRTUAL REALITYFANTAST IC BEASTS AND WHERE TO F IND THEM
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The Wizardy of Daydreams. A quest for those brave enough to face the Fantastic Beasts in person.
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Designed exclusively for Google Daydream
VR platform. A first of it’s
kind cinematic
mobile experience turning you
into a wizard.
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Extending the story. We started early on with VFX supervisor Christian Manz.
Concept artwork. Turning imagination
into reality.
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Film Script to VR Script. Our unique approach was the fusion of fiction, directional gameplay and screen script.
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Taking fans beyond the film and into the wizarding world. Fans can apparate to multiple environments.
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Turning imagination into reality. Thousands of visual references enabled us to re-create the scenes with a high level of detail and craft.
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The magic is in the Daydream controller. Making fans truly feel like a wizard with a wand in their hand, able to cast spells and complete challenges.
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We needed to provide game like interactions with a cinematic story experience. Daydream’s gesture controller gave us the ability to add challenges .
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Building an expeirence with a sense of purpose. Immersive gameplay and interactions allow users to feel part of the Newt’s world.
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Bring the Fantastic
Beasts to life. Models from
the filmmakers
were streamlined
for maximum agility and
fluidity.
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RESH SIDHU CREATIVE DIRECTOR VIRTUAL REALITY
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NIKE X MINDSHARESPARK BRILLIANCE
ESRA EZIBAY
CLIENT LEADERSHIP
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FACT
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IT’S HARD FOR KIDS AND FOTS TO BELIEVE THEY CAN MAKE IT OUT OF THE STREETS
TO THE BIG LEAGUES
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HUSTLEBELIEF
PASSION
REQUIRES
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AND A
ROLE MODEL
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TURKEY AT EUROLEAGUEAFTER8 YEARS
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SPARK BRILLIANCE
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FOT
15-19MFOOTBALL AN OBSESSION
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DIFFERENTIATING WITH ULTIMATE FOOTBALL CRITICISM
FROM ALL OTHER TEENS AROUND THE WORLD.
MEET TURKISH FOT.
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FOT
MOBILE>DIGITAL
CYBER SOCIAL
LOVES CONNECTED TECH
FOLLOWSNEW TECH
Source: MS Internal Research, 2016 Feb, among 16-34 male audience
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2,4IXHIGHER
TV VIEWERSHIPDURING LIVE FOOTBALL EVENTS
Source: MS Internal Research, 2016 Feb, among 16-34 male audience
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ANOTHER SCREEN
-IS POSSIBLE
78percent
2ND SCREEN
DURING LIVE GAMES
Source: MS Internal Research, 2016 Feb, among 16-34 male audience
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STRATEGYHijack a broadcast TV moment, and transform traditional TV viewing
into a more immersive, exclusive and personal brand experience.
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EXECUTIONAudio signpost that automatically recognize sound from the TVC that creates a trigger which load a real-time interactive
360° video experience on mobile. FOT could watch and interact with the film whilst also having a seamless link to purchase, with just one click taking them to
Nike.com and the jersey of their dreams.
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MAKING IT HAPPEN
Brand Positioning Point
Trigger Moment
Asset Deployment
TV Ad SpotNational Game Half time 360 Locker Room Experience on 2nd Screen
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Most AwardedMobile Activationin 2016
30+local, regionalandglobalawards
2016EMEA,GrandPrix2016Global,Special
RubiconGRANDPRIX
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THANK YOU
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Alison FennahExecutive Business Advisor, IAB Europe
MODERATOR PRESENTERS
Resh SidhuCreative Director,
Framestore
Esra EzibayNike Client Lead,
Mindshare Turkey
Q&A
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Thank you for attending
Visit www.iabeurope.eu – MIXX Awards area to view today’s case studies
Watch and share the webinar recording which will also be available soon on our website
Sign up for the second webinar of the series – 5th December
Survey at the end of this webinar – please provide your feedback
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Marie-Clare Puffett, Business Programmes Manager
@iabeurope
/iab-europewww.iabeurope.eu
Contact us