Acord programatic de govern - Acuerdo programático de gobierno
IAB Col Programatic Buying y CBP 20131121 DFajardo Small 0
Transcript of IAB Col Programatic Buying y CBP 20131121 DFajardo Small 0
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Brevehistoriadelatecnologaparapublicidad
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BriefHistoryofAdTech
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BriefHistoryofAdTech
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Tendencias
Ecosistema Ad Tech
Mejores Prcticas
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Tendencias
Ecosistema Ad Tech
Mejores Prcticas
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CLV - Customer Lifetime Value
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CLV - Customer Lifetime Value
Lehmann y Gupta
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Long Tail
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Long Tail
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Long Tail
Chris Anderson
Thelongtail.com
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Evolucin de las audiencias
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Evolucin de los medios
Masas
Nichos
Personas
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Evolucin de las marcas
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Appreciation
Recall
Engagement
Evolucin de las marcas
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Evolucin de las audiencias
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Tendencias
Ecosistema Ad Tech
Mejores Prcticas
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Evolucin de las Ad Tech
http://bit.ly/DIGILANT_IAB_UK_Evolution
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DataManagementPlatforms
TheEvolutionofOnlineDisplayAdvertising
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AdExchanges
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Preocupacin
Dnde se pusieronmis impresiones?
AdExchanges
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Demand-SidePlatforms
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Preocupacin
Demand-SidePlatforms
Sin perfilamiento secompra sin control.
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DataManagementPlatforms
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Preocupacin
Nos dice quines pertenecen a la audiencia
pero no cmo son influenciados.
DataManagementPlatforms
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AgencyTradingDesks
A T di Desks
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Preocupacin
AgencyTradingDesks
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Supply-sidePlatforms
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Preocupacin
Supply-sidePlatforms
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Tendencias
Ecosistema Ad Tech
Mejores Prcticas
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Look Alike
Modeling
Segmentation Marketing
CBP
Consolidated Buying
Platforms
Profiling Medios
REAL TIME
Qusebusca
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RealTimeBidding
Subastar impresin porimpresin o usuario porusuario en tiempo real eliminael desperdicio.
eCPM
Cmoseconsigue
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Ejemplos de Ad Exchange Markets
Alcance > 95%usuarios globales nicos
Colombia26 millones *
Dndesecompra
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Informes consolidados en tiempo real Optimizated Audience
Paraqusecompra
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Categoriza de acuerdo a atributos:
-Content
-Keyword Relevance
-Number of ads on page
-Above or below the fold
-Size of page in KB
-Location of ads
-Number of videos
-Number of images
-Page length . . . en total son 35
Networks particulares en Ad Exchanges Private Exchange
Paraqusecompra
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Agradecimientos
Contacto
mailto:[email protected]:[email protected]