IAA 2016 Marketing and communication Christophe DANTON ...
Transcript of IAA 2016 Marketing and communication Christophe DANTON ...
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SALON IAA 2016
IAA 2016
PRESS KIT
Christophe DANTON
Marketing and communication Manager
Tel : +33 (0)2 33 89 38 19 Mobile : +33 (0)6 72 91 91 77
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SUMMARY ................................................. 2
INTRODUCTION ......................................... 3
CHEREAU: DRIVE AND INNOVATION ........ 4
REWARDED INNOVATIONS ....................... 5
IAA 2016 .................................................... 6 THE VEHICULES PRESENTED ................................................................................. 6
THE CHEREAU LAB: INNOVATION AND DEMONSTRATION ................................... 7
DETAILS OF INNOVATIONS .................................................................................... 8
SERVICE NEWS ......................................... 12 A NEW WEBSITE DESIGN ..................................................................................... 12
BEYOND BORDERS : 100% CHEREAU SERVICE, 99 PARTNERS IN EUROPE .......... 12
CHEREAU QUALITY AND PERFORMANCE IN 3.5 t TO 7.5 t FORMATS ................ 14
CHEREAU FACTS AND FIGURES ............... 15
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INTRODUCTION
2016, a new edition of the IAA, an unmissable event for CHEREAU to present all of its latest
innovations to a mainly international clientele.
For years now, CHEREAU has been pulling out all the stops to offer the most relevant
innovative solutions to its customers' problems. Within these pages and on our stand, you can
discover many of these innovations, incorporated together within the CityTrailer, which
allows CHEREAU to offer an extremely successful distribution semi-trailer solution.
Distribution also takes the form of the PieK cryogenic truck version with SmartOpen-C and
AirShutter-C air curtain as well as an 3.5-T utility vehicle.
A CHEREAU Lab offers you the opportunity to take a peek behind the scenes of these
innovations, and finally, a MeatHanging-C semi-trailer, a real benchmark for the meat hanging
trade, completes this mechanism.
Enjoy your read!
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CHEREAU: DRIVE AND INNOVATION
For several years, CHEREAU has been making significant human investments, both in recruitment and in training. The manufacturer is betting on the human factor for durable growth and to conserve its position of French number one, number three in Europe and first in terms of innovations and custom solutions. Based on the increase in turnover and exports, it is clear that this strategy is succeeding. The boldness and French know-how of CHEREAU innovations are a real success. CHEREAU is in step with its business plan. In 2015, turnover reached €171M, the highest in the company’s history. The booming export trade is no small part of this improvement. In fact, there has been constant progress for the last five years: an average of 25% growth in export sales every year. Export turnover is now 48% for 50% of the equipment produced. For 5 years, the total turnover of CHEREAU has increased by 70% and, in the same time, 350 employees have been recruited. Today, CHEREAU employs more than 900 people in its Normandy workshops. After joining Spanish manufacturer SOR in January 2016, CHEREAU is now a part of the leading European manufacturer of polyester technology refrigerated vehicles: THE REEFER GROUP.
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REWARDED INNOVATIONS
SmartOpen-C, the new rear closure system dedicated to distribution won third prize for
Trailer Innovation in the “component” category at the IAA show in 2014 and then went on to
receive another honour at the SOLUTRANS show in Lyon (France) in 2015. The gold medal for
innovation another award for this innovation that has been widely adopted by customers, not
only in France but also for export, e.g. at the CV Show in Birmingham (UK), where visitors came
to the CHEREAU stand saying "We want to see the new door!"
2016 promises to be another successful year for CHEREAU: the new 100% LED CityLight flash
boom has just won third prize for Trailer Innovation 2017 in the “component” category at IAA
2016. The boom fits perfectly on the new CityTrailer, a semi-trailer with one, two or three
axles and a directional rear axle, developed especially for deliveries, even to hard-to-access
places.
What's new at the CHEREAU stand
Hall 27 – Stand F05
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IAA 2016
For this new edition of the IAA, the CHEREAU stand is once again very focused on product
innovation, not only through the vehicles being exhibited, but also thanks to the CHEREAU
LAB concept.
THE VEHICULES PRESENTED
CityTrailer :
This semi-trailer, dedicated to urban distribution, is a concentrate of all the latest CHEREAU
innovations, most notably with the new 100% LED CityLight lighting, which won third prize for
Trailer Innovation in 2017 in the “component” category, the new SmartOpen-C rear opening,
Steering-C directional axle and the air curtain AirShutter-C.
Piek Cryogenic rigid truck :
All of CHEREAU technology in one vehicle, comprising an INOGAM 250 QuietCity body,
SmartOpen-C, an UltraResist-C aluminium floor, and AirShutter-C smart air curtain,
everything integrated on a Scania truck with gas motorization and with a cryogenic
refrigeration equipment Thermo King.
UTILITY VEHICULE 3.5T :
With this vehicle, CHEREAU responds to its customers' specific needs: a light vehicle suitable
for delivery in the last kilometres of an urban environment.
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THE CHEREAU LAB: INNOVATION AND DEMONSTRATION
Innovation is part of the company’s DNA. At the CHEREAU LAB, customers will be able to learn
about what's behind the latest innovations: CityLight, SmartOpen-C, as well as the new safety
braking system for the Easy-C removable partition system and the smart control of the
AirShutter-C air curtain.
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DETAILS OF INNOVATIONS
CityLight
CityLight, winner of a Trailer Innovation award at the IAA 2017 show, is THE new high-
performance patented solution for the lighting and signalling of refrigerated vehicles.
Perfectly integrated at the top of the rear frame, its LED technology combines four essential
functions to properly signal the delivery area and avoid any cause of accidents:
Scrolling direction indicators, side lights and stop lights
Flash function to indicate a delivery in progress and ensure the safety of the driver and
road users
Work light illuminating the tailgate and the work area, improving convenience and
safety during loading and unloading operations.
It offers:
safety: high visibility clearance signalling
improved working conditions
uniform lighting for good vision day and night
lighting extending beyond the tailgate
efficiency: faster loading and unloading operations
reduced risk of bodily injury
incomparable reliability and endurance
For more information, product documentation is available in the appendix of this
package.
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100% LED lighting innovation
Following on from the first Flex-C LED rear lights, praised for their strength and long life,
CHEREAU is going 100% LED, both inside and outside the body.
Clearance lights: CHEREAU is offering, as standard, new 100% LED clearance lights
integrated into the body strap. Offering greater endurance, better performance, and
lower electrical consumption and freeing up the constraints of under-body bodywork,
these lights have multiple advantages.
New LED interior lights as standard: by the same logic, bodies produced from the start
of 2016 will also have new LED lighting as standard with a power of 1130 lumens which
will provide comfort and safety during loading and unloading.
SmartOpen-C
Winner of third prize for Trailer Innovation 2015 at the last IAA show and the gold medal
Innovation Award at the Solutrans show in 2015, the new patented power rear door satisfies
the needs of the controlled-temperature distribution trades and operators wishing to
opening and closing of the bodywork from the loading dock. Protected by multiple patents,
SmartOpen-C opens above the roof and not inside the bodywork.
Thus, it offers:
Free choice of all partition configurations,
The possibility of including an AirShutter-C smart curtain or any other equipment
inside the body,
A loading area completely unencumbered for
merchandise and increased hygiene as the door
opens outwards,
Open/close with a single press in less than 10
seconds,
Gain of 6 cm in opening width allowing shifting of
pallets,
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Anti-pinch system and anti-trapping device,
Longer trips thanks to ideal maintenance of refrigeration,
Better reliability of the electric motor and reduced maintenance,
Aerodynamic design limiting dirt and fuel consumption,
Noise level compliant with the Piek standard.
For more information, product documentation is available in the appendix of this
package.
CityTrailer
This is the CHEREAU solution for deliveries in city centres, even in the most inaccessible
locations. Available in three versions, with one, two, or three axles, the CityTrailer semi-
trailer incorporates the Steering-C directional rear axle, which makes it manoeuvrable and
agile.
To satisfy the growing demand for fresh produce in urban areas, CityTrailer is compatible with:
CityLight: the new rear light boom for visible lighting day or night during delivery time
SmartOpen-C: opens and closes the refrigerated body in less than 10 seconds to
protect the cold chain and maintain the set-point temperatures
AirShutter-C: the smart air curtain that protects the cold chain longer
RearDetect-C: a reversing radar to enhance the safety of approaches and docking
For more information, product documentation is
available in the appendix of this package.
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New Easy-C partition brakes
The Easy-C partition includes an automatic brake to prevent forgetting to lock it into the
storage position. Once a partition is raised to the roof and not correctly locked there is a risk
that, in case of harsh braking, it will hit the commodity and the front face of the body. That is
why CHEREAU developed an automatic braking system allowing the partition to move only
when it is being handled intentionally.
For more information, product documentation is available in the appendix of this
package.
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SERVICE NEWS
A NEW WEBSITE DESIGN
To support its development dynamic, CHEREAU gave its website a new look in November
2015. The website was warmly received by users, with an average of 4000 visits per month.
In addition to its sleek layout, beautiful graphics and product approaches by trade type,
CHEREAU offers user interactivity via the "Your CHEREAU on the road" page. This section lets
users send real-time photos of their CHEREAU equipment integrated in their business
environment.
The CHEREAU website also provides a real search engine for used vehicles. The CHEREAU used
vehicles department offers a wide choice of refrigerated vehicles of all makes, providing a
reliable way to purchase an inspected semi-trailer at a fair price. Thanks to the search engine,
users can find used equipment to suit their needs directly on line or set up an alert to receive
an email when the product is available on sale.
www.CHEREAU.com
Other features of the website:
On-line subscription to the CHEREAU newsletter
A press area with dedicated direct access for journalists
A recruitment area with the latest job offers and
the ability to apply on-line.
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BEYOND BORDERS : 100% CHEREAU SERVICE, 99 PARTNERS IN EUROPE
The grid of CHEREAU Service Points gets denser every year. Today, there are 99 Service Points
centres in Europe, including:
53 in France
11 in Germany
15 in the United Kingdom
CHEREAU wants an effective local technical presence for its customers to support them in the
operation of their vehicles. CHEREAU vehicles are the reference and transporter customers
have professional constraints that forbid approximation.
The manufacturer decided to pay special attention to increasing the density and the
competence of its Service Centre network. For its repair and innovations modules CHEREAU
welcomes more and more trainees inside of his authorized training center.
For more information, Service Points maps is available on the website
http://www.chereau.com/reseau-points-services.php
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CHEREAU QUALITY AND PERFORMANCE IN 3.5 t TO 7.5 t FORMATS
Ever since it was founded, CHEREAU has been THE specialist manufacturer of refrigerated
bodies for trucks and semi-trailers. The manufacturing facility is designed for these large-scale
vehicles and the level of activity does not allow for any new manufacturing. However, the
company organised itself to meet the demand from customers developing their transport
offerings and wishing to purchase smaller vehicles from CHEREAU.
Manufactured to CHEREAU specifications in Spain, this bodywork has all of the brand’s
qualities of insulation and durability, whilst offering a payload suitable for lighter vehicles.
These bodies are sold and mounted at CHEREAU Service Points.
For more information, product documentation is available in the appendix of this
package.
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CHEREAU FACTS AND FIGURES (2015)
More than 900 employees (2016)
€171 million in turnover
3,371 vehicles produced
50% of sales to export
Between 46 and 50% market share in France
10% market share in Europe
€2.5M invested in production tools
€3M invested in fundamental R&D and custom clients