IA social mediabranding presentation

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Lynmara Colón David Peck @TheColon_s @peckdkva334 Telling Our School’s Story

Transcript of IA social mediabranding presentation

Page 1: IA social mediabranding presentation

Lynmara Colón David Peck@TheColon_s @peckdkva334

Telling Our School’s

Story

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“Its not the critic that counts. It’s the man who is actually in the arena.”

- T. Roosevelt

Our School’sStory

• Largest Elementary in PWCS• School of Improvement & Data• New Administration

Presumptions• High Teaching Staff Turnover• High Percentage of Parental

Concerns

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Impact of Social Media on your School’s Story

https://www.youtube.com/watch?v=1QsGJ5MTZjU&feature=player_embedded

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Analog to Digital: A New Landscape

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Our Social Media Presence

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Building our Brand & Improving our Identity

Selected teachers were highlighted for innovative practices

1 Administrators do walkabouts capturing daily memories in multiple classrooms.

2 Posts go out daily sharing teaching practices with all stakeholders.

3 Our community now has evidence and are engaged in the work we do.

4

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Enabling Transparency

1.What we do with our time2.What we do with our resources3.What we do with our funding4.Why we need them to be all in

with us

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If you say it enough…They will remember

Team Dynamic

World Class

Customer Service

Relatable Stories

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Social Media Tools

REMIND Touchcast

Hootsuite Classroom Website

Email/Newsletter Video

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Getting Started Activity

#MWCUBS @marywilliamses

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Reaping theBenefits

975 Students – Closed for Transfers

94% Parent Satisfaction Surveys

Expanding PLN

Opportunities & Grants

SOL Data

92% Staff Satisfaction Survey

Conversations at home

Bragging Rights

Social Media

Implications

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YourBrand

Does your brand align with your

vision and mission?

What thoughts, emotions, and

images are generated when

parents and community

members think of your school?

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Final Thoughts

Corwin Connected Leaders BundleConnected Leadership by Spike CookAll Hands on Deck by Brad CurrieThe Missing Voices in EdTech by Rafranz DavisFlipping Leadership Doesn't Mean Reinventing the Wheel by Peter DeWittLeading Professional Learning by Thomas Murray and Jeffrey ZoulPrincipal Professional Development by Joseph Sanfelippo and Tony SinanisThe Power of Branding by Tony Sinanis and Joseph Sanfelippo