IA Ondernemen met innovatieve apps. Wim Vanhenden. Sessie 2
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Monday 19 May 14
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Transcript of IA Ondernemen met innovatieve apps. Wim Vanhenden. Sessie 2
Monday 19 May 14
Wim VanhendenDigital Product Developer
Little Miss Robot
Monday 19 May 14
Little Miss Robot
We make innovativeproducts & services happen
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MarketBrands
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The Market: brands
Samsung: 29,5%Apple: 17,8%Huawei: 5,7%Lenovo: 4,6%LG: 4,5%
} 47,3%
Gartner feb 2014
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The market: brands
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The MarketOperating Systems
Monday 19 May 14
The Market: Operating systems
VSAndroid: 49,3%iOS: 43,7%Windows: 5,6%
EuropaAndroid: 69,2%iOS: 19,1%Windows: 6,5%
http://www.kantarworldpanel.com/smartphone-os-market-share/
ChinaAndroid: 80,9%iOS: 17,4%Windows: 0,7%
JapanAndroid: 41,5%iOS: 57,6%Windows: 0,9%
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The Market: Operating Systems
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why make distinction between operating system and brands?
30% + of Android devices are Samsung Galaxy’s
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Mobile developmentdo vendor benchmarking vs operating systems?
target devices instead of operating systems (cost)
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The MarketStores
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The Market: Stores
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The Market: Stores
Google: Apple:Windows:
+1m+1m+0.2m
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The Market: Stores
ABI ranks Apple as the top mobile app store, with Google second and Microsoft third.Apple’s ranking is based on its market share and its approach to monetization.
Microsoft’s store is considered the most innovative due to its efforts to rank apps on customer satisfaction and retention, which are more meaningful than downloads. Hopefully moving away from rankings based on downloads will reduce the need for app publishers to invest in costly marketing campaigns to drive downloads.
Is bigger better?
https://www.abiresearch.com/
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In browser web tech supportIt is my opinion that Apple and to some extinct Google will not support all browser capabilities as a part of browsers on their os.
It could be direct competition for their app store model.
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An App or a Website? or an appwebsite? or a websiteapp?Do we need an app?
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App or Website: Do we need an App?
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A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store.
http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
App or Website: Do we need an App?
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App or Website?service vs product
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App or Website: Service vs ProductRadio Plus
Suske en Wiske
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App or Website: Service vs Product
http://demo.littlemissrobot.com/radioplus
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Monday 19 May 14
App or Website: Service vs Product
https://vimeo.com/29959088
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App or Website: Service vs Product
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TechnologyNative vs Web
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Native?In computing, the "native" adjective refers to software or data formats supported by a certain system with minimal computational overhead and additional components. This word is used in such terms as native mode or native code.
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Web?Well everything that is not native...Mainly used in the context of HTML/CSS/Javascript
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Programming?what is this?
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} compile stage
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compilecode program
Native
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interpretscript result
Web
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Native MobileApple - iOS
Google - Android
Microsoft - Windows Phone
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ARMARM Holdings develops the instruction set and architecture for ARM-based products
The ARM architecture is the primary hardware environment for most mobile device operating systems such as iOS, Android, Windows Phone, Windows RT, Bada, Blackberry OS/Blackberry 10, MeeGo, Firefox OS, Tizen, Ubuntu Touch, Sailfish and webOS.
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Native Mobile - LanguagesiOS - Objective C
Android - Java
Microsoft - C#
Monday 19 May 14
Native Mobile - LanguagesiOS - Objective C
Android - Java
Microsoft - C#} C++, the mother of a all OOP languages
Object-oriented programming (OOP) is a programming paradigm that represents the concept of "objects" that have data fields (attributes that describe the object) and associated procedures known as methods
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The special one...Android and Java.
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C++
Program / CPU
Java
Program
Virtual Machine / CPU
Sun Microsystems has stated that there are over 5.5 billion JVM-enabled devices
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Web technologyHTML/CSS/Javascript
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native web app web app responsive website
these all draw in a Browser
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HTML: everyone is a programmer?Markup language
<!DOCTYPE html><html><head><meta charset="utf-8"><title>This is a title</title></head><body><h1>Hello World</h1></body></html>
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CSS: everyone is a programmer?Styling language
h1 {color:#00ff00}
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Javascript: everyone is a programmer?Scripting taal
alert('Hello, World!')
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Easy isn’t it?grunt yeoman angular backbone bower sass/less compass bootstrap node js jQuery ....
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Mobile first / responsivenessScaling front-end
www.littlemissrobot.com
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Hybrid web technology for native appsCordova/Phonegap
www.phonegap.com
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The holy grail?Despite its simple appearance, the newsfeed is an infinite list of mixed media containing text, links, image galleries and videos all on the same screen. Managing memory and scrolling performance with a dynamically refreshing infinite list was difficult inside a web view, especially without proper tooling support.
http://www.kinvey.com/blog/3414/why-facebook-ditched-its-hybrid-app
http://venturebeat.com/2012/09/11/facebooks-zuckerberg-the-biggest-mistake-weve-made-as-a-company-is-betting-on-html5-over-native/
The biggest mistake we’ve made as a company is betting on HTML5 over native.’
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Hybrid technology for native appsAdobe Air
Unity
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https://www.youtube.com/watch?v=hVw4SVaopzw
Machinarium
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Conqu
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Workflow principles & toolsExploration / Wireframing
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ExplorationFrom idea generation to customer & stakeholder validated prototyping in 5 days
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Monday 19 May 14
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WireframingPaper & Illustrator
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Wireframing & Prototyping toolshttp://www.teehanlax.com/tools/
http://bohemiancoding.com/sketch/
http://bjango.com/mac/skalapreview/
https://creativemarket.com/mucahitgayiran/42245-22-Apple-Devices-Mock-Ups
http://www.groosoft.com/blueprint/
http://www.axure.com/
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App store submissionit’s painful...
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Something about back-endNode JSHeroku/Google App engine server models
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Pitch AssignmentDecide what technology you want to use?
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