Introduction to DESIGN v0.3

1. Introduction

Valentijn Destoop is a Belgium designer, born 28 November 1981. !- Founder and creative director of Little Miss Robot, digital product & design consultancy studio in Ghent. !- Founder of Wonderland, innovation network. !- Public speaker on innovation, design, storytelling and related business topics. !- Attended LUCA (Sint-Lucas) school of arts. He earned a Master in multimedia, graphic design. !- At Vlerick Business School he attended General Management.

Little Miss Robot is a digital product design studio in Belgium, founded in 2009 with an ambition to work for pioneering brands & clients. !We collaborate as a creative innovation partner, providing concept & interface design, cutting-edge development and creative direction & strategy. !We have done web campaigns, mobile, tablet and TV applications, interactive installations and lots of concept design for tomorrow's engaging experiences. We are proud to work for brands in a variety of fields: from media, fashion, and architecture to retail, automotive, medical & global healthcare.

2. Why Design

Dieter Rams (Wiesbaden, 1950-60)

Good design ... !Is Innovative Makes a Product Useful Is Aesthetic Makes A Product Understandable Is Unobtrusive Is Honest Is Long-lasting Is Thorough Down to the Last Detail Is Environmentally Friendly Is as Little Design

Price-settingPrice

Quantity

Value of Designers !Their work must be capable through innovation on multiple levels of contributing to creating new economic value for a firm. !An ability to understand technological opportunity and act upon it is required, otherwise designers remain visualisers of other’s ideas or incremental improvers of existing products. !They are not independent spirits, but dependent on the view of design held by management or the cultural imperatives of an organization.

Technologyprogress

Market impact

Incremantal Disruptive

Breakthrough Game Changer

Four zones of innovation

Design CreativityThe act of introducing change into relatively

stable systems.

Unleashing the potential of the mind to conceive new ideas.

3. The Creative Industry

AdvertisingPhotography & VideoFashion Music & performance arts

RadioTelevisionPublishing Software, games & digital publishing

CraftsArts & AntiqueArchitecture Products

B-reelIdeo Akqa

Design consultancy Production company Advertising agency

Subsidiary of WPP plc˝Revenue $ 250 million ˝

Employees 1,200

Private˝Revenue $ 130 million ˝

Employees 550

Private˝Revenue $ 46 million ˝

Employees 150

http://www.youtube.com/watch?feature=player_detailpage&v=JaYcj-frRg0

Finding Talent

Finding talent? !www.behance.com www.cnbe.be www.offf.ws www.dribbble.com www.awwwards ...

5. The design process & evaluation

Think Processes

TestTaxonomy tested against corpusand classification is checked with teamwireframes tested on user groups

Taxonomy finalisedRules writtenWireframes completed

Taxonomy view, navigation schemetaxonomy structure, classifactionrules and controlled vocabulary

User, context and contentConcept model, business goals, vision draft taxonomy

PersonasWeb analyticsUser StoriesWeb surveys

Build

Design

Concept

Research

Ethnographic studiesIndustry taxonomiesCompetitor sitesPublic Taxonomies

Dan Brown from EightShapes at IXDA

What is? What if? What wows? What works?

Jour

ney

map

ping

Valu

e Ch

ain

Ana

lysi

s

Min

dM

appi

ng

Bra

inst

orm

ing

Con

cept

D

evel

opm

ent

Visualization

Ass

umpt

ion

Test

ing

Rap

idPr

otot

ypin

g

Cust

omer

Co-

crea

tion

Lear

ning

Laun

ch

Design Thinking for Business Innovation

From IDEO Human Centered Design Toolkit

CreateHear Deliver

ObservationsCon

cret

eAb

stra

ct

Stories Solutions

Themes Opportunities

Prototypes

Implementation plan

Methodologies

Storytelling

I Have A Dream by Martin Luther King

Personas

Rob Millard, How user personas can improve your CRO strategy

Clint Studio, Curupira

Storyboards

Wireframes

Pinterest Wireframe Generated By Mockup Tool

Prototypes

Pensar, Gamer Pro

Concept design

Hari Krishnan, iOS 7 Relax App

Concept maps

IHMC CmapTools, Weather

freemind software

Process Flows

Withfriendship.com

Content inventories

Nform.com

Scenarios

Team Trojans

Analytics

Google Analytics

Presentations

Chris Anderson, TED talk

Narrative Reports

Slam Dunks

Specifications

TheBlueprints.com

Design Patterns

Mobile UI Patterns

The importance of user testing

Differentiators

Concept

Tom Hussey, Novartis “Reflections”

Craftmanship

Joe Fenton, Solitude

Process

Moriogogh / Formidable, RBM Portfolio

Recognition

Jirka Väätäinen, Envisioning Disney Characters in “Real Life”

Technology

Suren Manvelyan, Your beautiful eyes

Content

Charles Minard (1781-1870)

Standards

ControlAssurance

Quality

Lynda.com

6. User Experience & Storytelling

Technology

BusinessEmpathy

Featuresand Function

Experience

TechnologySpecification

Message

Channel

Interaction

Interface

Brand StrategyArtistry

Storytelling

Upgradenow.wordpress.com

Meaningful

Pleasurable

Convenient

Usable

Reliable

Functional

Focused on Experiences

Focused on Tasks

Stephen P. Andersons

The museum of me

historic Apollo 11 mission

8. Business strategy & Design

Future of design: Design for social innovation. !Designers looking for meaningful and engaging work through which they can make a significant contribution to society, as well as for people in other disciplines who want to learn to harness the power of design to create positive change and transformation.

sva.edu

Future of design: Design thinking !Tackle complex business challenges using Business Design, a human-centred, creative problem solving methodology. !We draw on the designer’s way of working and apply it to the way we build businesses – from innovative user experiences to creative business strategies and models.

Rotman, School of Management

Valentijn Destoop | Value by Design, Innovation & Storytelling Little Miss Robot & Wonderland, +32 496 12 55 42, twitter.com/quidante