IA NowKarri Ojanen

•Web 1.0

•Web 2.0

•Web 3.0

The Evolution

Web 1.0• Linked documents

• Information portal

• Publishing

• Top-down

• Read-only

• Homepages - everyone has their own corner

• Lacks interaction and scalability

Designing Architecture for Web 1.0

• Organizing information into meaningful sections

• Structural design

Web 2.0• A platform

• The power of communities

• “People’s Internet”

• Read-write: rate, review & comment

• Creating and sharing

• Remixing and mashing

• Hooks for integration: RSS, API

• Freer forms of organization: folksonomies

• Lacks true portability, meaning, interoperability

Designing Architecture for Web 2.0

• Breaking down interaction

• The importance of time

• Prototyping vs. wireframing

• There is no page, only pathways

Web 3.0• The semantic web

• More relevant web

• Helps the user to discover new things

• “The user executes and the machines do the thinking”

• Social search

• Encourages conversation

• Everything becomes portable

• Linked data cloud

Designing Architecture for Web 3.0

• Defining unique identifiers

• Communicating with linked data community

• Identifying relevant relationships

• Understanding and interpreting different types of social data

• Creating algorithms offering users useful data

...and the Basics Still Apply

• User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed

• The development is not an either - or, one or the other situation: new technology, thoughts and practices don’t kill all old technology, thoughts and practices

• Good Great documentation is still needed

• Information must connect: it must get found by people who want it and need to use it

• Collaboration matters even more than before

• It’s not a one man show

• Develop your scriptwriting skills - tell stories

Increasing Demand for Skills

• What to stay on top of - a difficult question for many IA types

• Where should the boundaries of our knowledge be?

• And still: what is the definition of this profession?

• Specialists vs. generalists

• Professions become more segmented the longer they’re around

• IA/UXD is becoming more segmented already

• But even after time, most professions keep having generalists and specialists

Architects of the Future

• Create and work with conceptual models

• Develop frameworks

• Constant change - recognize the users as co-creators

• Find the meaning in the doing

• Encourage construction of scalable, re-usable structures

Architects of the Future

• Enhance social dynamics

• Develop ideas that make use of social data

• Explore options of using social data

Architects of the Future

• Recognize the opportunities of true portability

• Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :)

• Now the web comes to the user - wherever the user goes

• Location matters

• Seamless user journeys from web to mobile

• Investigating ideas beyond “carried over from the web”

ThanksKarri Ojanen

http://conceptoblog.blogspot.com

http://www.linkedin.com/in/karrio

http://twitter.com/karrio