i2DVC SP19 WK2 LECTURE2 NOTES -...
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WEEK 2 LECTURE NOTES JANUARY 30, 2019
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CAN YOU DEFINE AN IDEA?
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NO.
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IDEAAny conception existing in the mind as a result of mental understanding,
awareness, or activity.
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CONCEPTA general notion or idea
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BUT YOU CAN DESCRIBE IT.
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WE KNOW IT.WE SENSE IT.WE FEEL IT.
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IDEA: A DESCRIPTION
An idea synthesizes the complexinto the startlingly simple.
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Only in logic and mathematics do definitions ever capture things perfectly.
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WHAT IS AN IDEA?
“A feat of association.”Robert Frost
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WHAT IS AN IDEA?
An idea is nothing more nor less than a new combination
of old things.
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The basis of humor is also the basis of creativity.
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HUMOR = CREATIVITYFUN = IDEAS
ENJOYMENT = PERFORMANCE
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“Necessity may be the mother of invention, but play is certainly the father.”
Roger von Oech
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EMOTIONAL DESIGN PROLOGUE
EMOTION
Hot, animalistic, irrational
COGNITION
Cool, human, logical
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EMOTIONAL DESIGN PROLOGUE
THREE ASPECTS OF DESIGN
VISCERAL DESIGNBEHAVIORAL DESIGNREFLECTIVE DESIGN
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EMOTIONAL DESIGN PROLOGUE
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EMOTIONAL DESIGN PROLOGUE
DESIGN ASPECT #1
VISCERAL DESIGN
Concerns itself with appearances.Fast; it makes rapid judgements.The start of affective processing.Can be enhanced or inhibited by the reflective layer.
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EMOTIONAL DESIGN PROLOGUE
DESIGN ASPECT #2
BEHAVIORAL DESIGN
Has to do with pleasure and the effectiveness of use.
The start of the most human behavior.
Can be enhanced or inhibited by the reflective layer.
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EMOTIONAL DESIGN PROLOGUE
DESIGN ASPECT #3
REFLECTIVE DESIGN
Considers the rationalization and intellectualization of a product.It does not have access either to sensory input or to the control of behavior.It watches over, reflects upon and tries to bias the behavioral level.
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EMOTIONAL DESIGN PROLOGUE
FOCUS & CREATIVITY
VS.POSITIVE EFFECT
NEGATIVE EFFECT
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EMOTIONAL DESIGN PROLOGUE
POSITIVE EFFECT
Muscles relax and the brain can attend to opportunities offered by
the positive affect.
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EMOTIONAL DESIGN PROLOGUE
NEGATIVE EFFECT
Muscles tense and the brain narrows its focus, limiting the
opportunities.
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EMOTIONAL DESIGN PROLOGUE
Emotion makes you smart.
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EMOTIONAL DESIGN PROLOGUE
Aesthetically pleasing objects enable you to work better.
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EMOTIONAL DESIGN PROLOGUE
Human behavior is unconscious.
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EMOTIONAL DESIGN PROLOGUE
Many judgements have already been made before they reach
consciousness.
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EMOTIONAL DESIGN PROLOGUE
VS.AFFECTIVE SYSTEM
COGNITIVE SYSTEM
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EMOTIONAL DESIGN PROLOGUE
AFFECTIVE SYSTEM
Makes judgements.Quickly helps a person determine
which things in the environment are dangerous or safe, good or bad.
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EMOTIONAL DESIGN PROLOGUE
AFFECTIVE SYSTEMGeneral term for the judgmental system,
whether conscious or unconscious.Emotion is the conscious experience of affect.
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EMOTIONAL DESIGN PROLOGUE
COGNITIVE SYSTEM
It interprets.Makes sense of the world.
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EMOTIONAL DESIGN PROLOGUE
COGNITIVE SYSTEMGeneral term for the judgmental system
whether conscious or unconscious.
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EMOTIONAL DESIGN PROLOGUE
People without emotions are often unable to choose between alternatives.Especially if they appear equally valid.
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EMOTIONAL DESIGN PROLOGUE
Rice or potatoes?Beans or carrots?
I’m in the mood for…